Weitere ähnliche Inhalte Kürzlich hochgeladen (20) 2. DaytonaFineHomes.com
866.771.5055
© Daytona Fine Homes 2015
INTRODUCTION
The Daytona Fine Homes team of real estate and
marketing professionals has positioned itself to
anticipate and satisfy you and your potential buyer’s
every need. Our journey approach through the real
estate sales process provides ease of access
touchpoints that help ensure a financially rewarding
experience guaranteed to exceed expectations.
This presentation is not intended to promise
marketing genius, or brag about our successes
–– instead, it will serve to illustrate our research
and methodology to an ever-evolving real estate
marketplace.
WELCOME TO DAYTONA FINE HOMES
© Daytona Fine Homes 2015
3. DaytonaFineHomes.com
866.771.5055
Dating back to 1875, the Prudential name, along with the
“Rock of Gibraltar” logo, has stood for strength, stability,
integrity, and trust. Prudential has a worldwide presence in
over 30 countries with 15 million customers.
Today, the highest level of service is still the cornerstone of
our unprecedented success. When buyers and sellers see
the Prudential Transact Realty yard sign, they immediately
associate the ‘Rock’ with professional service, unparalleled
quality and exceptional value –– and Daytona Fine Homes
brings it all home.
DAYTONA FINE HOMES
INTRODUCTION
© Daytona Fine Homes 2015
4. DaytonaFineHomes.com
866.771.5055
With a mission to solve problems and create lifestyle
memories, Janet Jacobs embraces the power of technology
to effectively execute positive real estate transactions
individually customized to each client’s needs.
Recognized as an attentive listener, skilled advisor, and
strong advocate –– Janet takes the time to:
• Discover your motivation
• Prioritize your needs
• Identify your goals
• Research optimum finance alternatives
• Communicate real estate processes as they evolve
• Most important –– she listens!
As a seller –– you will appreciate Janet’s commitment to
providing a consistent and financially meaningful experience.
In fact, it’s your guarantee of a successful real estate sales
journey.
Real Estate Professional
© Daytona Fine Homes 2015
JANET JACOBS
5. DaytonaFineHomes.com
866.771.5055
Globally recognized for his relationship marketing knowledge, Alin
Jacobs’ brings to Daytona Fine Homes an ever-evolving client
engagement process deeply rooted in the fundamental principles of art,
science, technology, and communications.
Aware that marketing is dynamic, a continuum of components that are
forever transforming and evolving –– he approaches the local real estate
marketplace and sales process as a journey.
Blending his creativity and entrepreneurial skills as Chief Marketing
Officer for DME in Daytona Beach, Florida –– Jacobs has empowered
clients and strategic partners to improve their customer experience. He
has realized proven marketing successes for Xerox, Prudential Real
Estate, Trump Network, Vietnam Veterans Memorial, Cox
Communications, Seminole Hard Rock Casinos, Volkswagen of America,
and Toyota Motor Sales.
Currently in the top two percent of LinkedIn users, Jacobs’ affinity with
social selling has redefined his approach to customer engagement ––
utilizing content marketing to nurture leads and gain influence.
ALIN JACOBS
vCMO
© Daytona Fine Homes 2015
7. DaytonaFineHomes.com
866.771.5055
COMPARATIVE MARKET ANALYSIS
A Comparative Market Analysis (CMA) is the strongest tool available for estimating
your home’s potential market value. As a member of the Board of REALTORS with
access to the Multiple Listing Service (MLS), we are able to develop an analysis of
comparable homes in a specific area. Using the research findings, we are able to
determine realistic property pricing.
The CMA takes into consideration:
• Active Listings –– Properties that are currently competing with yours for buyers
attention. While we are able to review comparable asking prices, these homes
have not received an acceptable offer.
• Under Contract –– Homes that have received and accepted an offer, are a strong
indicator of realistic market pricing.
• Sold –– Prices paid for recently sold homes
provides the best foundation in determining
your home's most accurate market value.
Once adjustments are made for square
footage and features, we are able to make a
qualified asking price recommendation.
• Expired –– Homes that have gone through
the duration of a listing period, but failed to
sell. There are a variety of possible
contributing factors –– ineffective marketing,
the home’s condition, or that the property
was priced too high.
RESEARCH
© Daytona Fine Homes 2015
8. DaytonaFineHomes.com
866.771.5055
OVER 90% OF BUYERS SEARCH ONLINE
Realizing that so many homebuyers use the internet as
an important information resource for their real estate
journey –– Daytona Fine Homes continuously adds
relevant content to their high-tech, high touch website to
attract and engage potential buyers.
MOVING
FORWARD
© Daytona Fine Homes 2015
9. DaytonaFineHomes.com
866.771.5055
For a period of approximately 72 hours after we execute our listing
agreement, but before we post your property to the MLS, we
conduct a series of activities to create awareness and drive traffic to
your address on our ‘Featured Properties’ landing page. The action
is intended to improve SEO (search engine optimization) and help
position your home on the first page of results when buyers
search for properties by neighborhood.
• Post a ‘Coming Soon’ status update (including your address) to
the Daytona Fine Homes landing page.
• Coming Soon teasers also posted to Facebook, Twitter,
LinkedIn, Pinterest, Instagram, and Google+.
• Develop your property’s story and post it to the Daytona Fine
Homes blog and social media outlets.
• Email blast a ‘First to Know’ announcement of your listing to
area realtors, and database.
and that’s just the beginning…
CREATE
A BUZZ
© Daytona Fine Homes 2015
10. DaytonaFineHomes.com
866.771.5055
Too often email exists in a silo away from other marketing initiatives.
At Daytona Fine Homes we integrate email into our strategic
marketing plan to further engage website visitors and enhance
social media relationships. In addition, we regularly send emails to
members of our local Board of Realtors, as well as to realtors
outside the area to create awareness of featured listings. Our email
promotions are designed so that an agent can replace our contact
information with their own to make it easier for them to forward to
their prospective buyers.
EMAIL AS A MARKETING TOOL
© Daytona Fine Homes 2015
YOU’VE
GOT MAIL
11. DaytonaFineHomes.com
866.771.5055
Google, by far is the most popular and powerful search engine.
We’re aware of what it takes to help Google understand what your
property is all about.
• Direct a professional photo-shoot of your home and label the
images according to Google’s content requirements.
• Develop a virtual tour and post it to You Tube and Social Media
sites.
• Identify best customer profiles and design a digital advertising
campaign utilizing relevant social media mediums.
• Execute a data-driven direct mail campaign to create property
awareness.
• Ideally, feature your home at a Broker’s Open House.
MAINTAINING
TOP OF MIND
© Daytona Fine Homes 2015
12. DaytonaFineHomes.com
866.771.5055
Throughout our relationship and as long as necessary, you will be
regularly updated on all activities relevant to your property,
including competing homes in your neighborhood. Also, as your
property is shown to prospective buyers, you will be copied on
feedback shared from showing agents.
Of course, we are always available by phone, email, and text to
answer any questions that you may have.
KEEPING YOU INFORMED
EVERY STEP OF THE WAY
New Listing Pending Sale New Listing
New Listing Recently Closed New Listing
© Daytona Fine Homes 2015
UP-TO-DATE
