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Seller's Journey

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The Daytona Fine Homes team of real estate and marketing professionals has positioned itself to anticipate and satisfy you and your potential buyer’s every need. Our journey approach through the real estate sales process provides ease of access touchpoints that help ensure a financially rewarding experience guaranteed to exceed expectations.

This presentation is not intended to promise marketing genius, or brag about our successes
–– instead, it will serve to illustrate our research
and methodology to an ever-evolving real estate marketplace.

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Seller's Journey

  1. 1. DaytonaFineHomes.com 866.771.5055 REAL ESTATE SELLERS JOURNEY © Daytona Fine Homes 2015 Awareness  Interest  Desire  Action STRATEGIC MARKETING PLAN
  2. 2. DaytonaFineHomes.com 866.771.5055 © Daytona Fine Homes 2015 INTRODUCTION The Daytona Fine Homes team of real estate and marketing professionals has positioned itself to anticipate and satisfy you and your potential buyer’s every need. Our journey approach through the real estate sales process provides ease of access touchpoints that help ensure a financially rewarding experience guaranteed to exceed expectations. This presentation is not intended to promise marketing genius, or brag about our successes –– instead, it will serve to illustrate our research and methodology to an ever-evolving real estate marketplace. WELCOME TO DAYTONA FINE HOMES © Daytona Fine Homes 2015
  3. 3. DaytonaFineHomes.com 866.771.5055 Dating back to 1875, the Prudential name, along with the “Rock of Gibraltar” logo, has stood for strength, stability, integrity, and trust. Prudential has a worldwide presence in over 30 countries with 15 million customers. Today, the highest level of service is still the cornerstone of our unprecedented success. When buyers and sellers see the Prudential Transact Realty yard sign, they immediately associate the ‘Rock’ with professional service, unparalleled quality and exceptional value –– and Daytona Fine Homes brings it all home. DAYTONA FINE HOMES INTRODUCTION © Daytona Fine Homes 2015
  4. 4. DaytonaFineHomes.com 866.771.5055 With a mission to solve problems and create lifestyle memories, Janet Jacobs embraces the power of technology to effectively execute positive real estate transactions individually customized to each client’s needs. Recognized as an attentive listener, skilled advisor, and strong advocate –– Janet takes the time to: • Discover your motivation • Prioritize your needs • Identify your goals • Research optimum finance alternatives • Communicate real estate processes as they evolve • Most important –– she listens! As a seller –– you will appreciate Janet’s commitment to providing a consistent and financially meaningful experience. In fact, it’s your guarantee of a successful real estate sales journey. Real Estate Professional © Daytona Fine Homes 2015 JANET JACOBS
  5. 5. DaytonaFineHomes.com 866.771.5055 Globally recognized for his relationship marketing knowledge, Alin Jacobs’ brings to Daytona Fine Homes an ever-evolving client engagement process deeply rooted in the fundamental principles of art, science, technology, and communications. Aware that marketing is dynamic, a continuum of components that are forever transforming and evolving –– he approaches the local real estate marketplace and sales process as a journey. Blending his creativity and entrepreneurial skills as Chief Marketing Officer for DME in Daytona Beach, Florida –– Jacobs has empowered clients and strategic partners to improve their customer experience. He has realized proven marketing successes for Xerox, Prudential Real Estate, Trump Network, Vietnam Veterans Memorial, Cox Communications, Seminole Hard Rock Casinos, Volkswagen of America, and Toyota Motor Sales. Currently in the top two percent of LinkedIn users, Jacobs’ affinity with social selling has redefined his approach to customer engagement –– utilizing content marketing to nurture leads and gain influence. ALIN JACOBS vCMO © Daytona Fine Homes 2015
  6. 6. DaytonaFineHomes.com 866.771.5055 © Daytona Fine Homes 2015 TACTICAL OBJECTIVES 80% OF YOUR HOME’S MARKETING IS IN THE PRICING © Daytona Fine Homes 2015
  7. 7. DaytonaFineHomes.com 866.771.5055 COMPARATIVE MARKET ANALYSIS A Comparative Market Analysis (CMA) is the strongest tool available for estimating your home’s potential market value. As a member of the Board of REALTORS with access to the Multiple Listing Service (MLS), we are able to develop an analysis of comparable homes in a specific area. Using the research findings, we are able to determine realistic property pricing. The CMA takes into consideration: • Active Listings –– Properties that are currently competing with yours for buyers attention. While we are able to review comparable asking prices, these homes have not received an acceptable offer. • Under Contract –– Homes that have received and accepted an offer, are a strong indicator of realistic market pricing. • Sold –– Prices paid for recently sold homes provides the best foundation in determining your home's most accurate market value. Once adjustments are made for square footage and features, we are able to make a qualified asking price recommendation. • Expired –– Homes that have gone through the duration of a listing period, but failed to sell. There are a variety of possible contributing factors –– ineffective marketing, the home’s condition, or that the property was priced too high. RESEARCH © Daytona Fine Homes 2015
  8. 8. DaytonaFineHomes.com 866.771.5055 OVER 90% OF BUYERS SEARCH ONLINE Realizing that so many homebuyers use the internet as an important information resource for their real estate journey –– Daytona Fine Homes continuously adds relevant content to their high-tech, high touch website to attract and engage potential buyers. MOVING FORWARD © Daytona Fine Homes 2015
  9. 9. DaytonaFineHomes.com 866.771.5055 For a period of approximately 72 hours after we execute our listing agreement, but before we post your property to the MLS, we conduct a series of activities to create awareness and drive traffic to your address on our ‘Featured Properties’ landing page. The action is intended to improve SEO (search engine optimization) and help position your home on the first page of results when buyers search for properties by neighborhood. • Post a ‘Coming Soon’ status update (including your address) to the Daytona Fine Homes landing page. • Coming Soon teasers also posted to Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+. • Develop your property’s story and post it to the Daytona Fine Homes blog and social media outlets. • Email blast a ‘First to Know’ announcement of your listing to area realtors, and database. and that’s just the beginning… CREATE A BUZZ © Daytona Fine Homes 2015
  10. 10. DaytonaFineHomes.com 866.771.5055 Too often email exists in a silo away from other marketing initiatives. At Daytona Fine Homes we integrate email into our strategic marketing plan to further engage website visitors and enhance social media relationships. In addition, we regularly send emails to members of our local Board of Realtors, as well as to realtors outside the area to create awareness of featured listings. Our email promotions are designed so that an agent can replace our contact information with their own to make it easier for them to forward to their prospective buyers. EMAIL AS A MARKETING TOOL © Daytona Fine Homes 2015 YOU’VE GOT MAIL
  11. 11. DaytonaFineHomes.com 866.771.5055 Google, by far is the most popular and powerful search engine. We’re aware of what it takes to help Google understand what your property is all about. • Direct a professional photo-shoot of your home and label the images according to Google’s content requirements. • Develop a virtual tour and post it to You Tube and Social Media sites. • Identify best customer profiles and design a digital advertising campaign utilizing relevant social media mediums. • Execute a data-driven direct mail campaign to create property awareness. • Ideally, feature your home at a Broker’s Open House. MAINTAINING TOP OF MIND © Daytona Fine Homes 2015
  12. 12. DaytonaFineHomes.com 866.771.5055 Throughout our relationship and as long as necessary, you will be regularly updated on all activities relevant to your property, including competing homes in your neighborhood. Also, as your property is shown to prospective buyers, you will be copied on feedback shared from showing agents. Of course, we are always available by phone, email, and text to answer any questions that you may have. KEEPING YOU INFORMED EVERY STEP OF THE WAY New Listing Pending Sale New Listing New Listing Recently Closed New Listing © Daytona Fine Homes 2015 UP-TO-DATE
  13. 13. DaytonaFineHomes.com 866.771.5055 © Daytona Fine Homes 2015 LET’S TALK WHEN VALUE EXCEEDS PRICE –– A DEAL IS MADE © Daytona Fine Homes 2015 Janet Jacobs 386.871.8855 Janet@DaytonaFineHomes.com

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