What if you develop an outstanding Brand Design Systematics offering highest flexibility for brand design and individual market needs? The result: A state-of-the-art CQ5 master template mechanism that minimize technical complexity, keep maintenance affordable and scale with future requirements on the brand roadmap (new brands, data-driven content, PIM integration).

1. USING THE NOLTE&LAUTH
CUSTOMER EXPERIENCE ENGINE
TO BOOST YOUR GLOBAL
CQ5 MULTI-BRAND PLATFORM

2. DIGITAL BRANDING IN 2003

3. BROCHURE MEETS INTERNET

4. SALES EXPERIENCE ONLY AT THE DEALERSHIP

5. ALL-IN-ONE CQ SOLUTION

6. AND IF YOU HAD ANY PROBLEMS...

8. 7 YEARS LATER...

9. A CUSTOMER EXPERIENCE IN CHICAGO...

10. THE CUSTOMER EXPERIENCE HAS
CHANGED

11. LET‘S GO DIGITAL!

12. BRAND
WHAT DRIVES THE DIGITAL CUSTOMER EXPERIENCE?
PRODUCT
SALES DIALOG

13. UNIQUENESS
BRAND

14. ACCESSIBILITY
PRODUCT

15. INDIVIDUALITY
SALES DIALOG

16. HOW DOES THAT WORK ON A GLOBAL BASIS?
BRAND
PRODUCT
SALES DIALOG
LOCATION
LANGUAGE
INTERFACE

17. SUSTAIN
ROLL-OUT
PLATFORM
CUSTOMER
EXPERIENCE
PLATFORM
OPERATIONS
WHAT DECISIONS COMBINE
THE HIGHEST FLEXIBILITY
IN CUSTOMER EXPERIENCE DESIGN
WITH EFFICIENT AND EFFECTIVE
PLATFORM OPERATIONS?
CUSTOMER
EXPERIENCE
ENGINE
SALES DIALOG
PRODUCT
BRAND

18. GENERAL MOTORS - MULTI-BRANDING EXPERIENCE
• Over 48 countries, 40 languages, 4 brands in 1 year
• Overall Roll-Out goals: 7 brands, > 500 websites to be integrated
• Based on CQ 5.2 using the Multi-Site-Manager

19. GM BRANDING STRATEGY
1 set of templates shared
by all brands and markets.
From 75 pages of the
experience design to 16
templates.
Individual brand parameters
and template configuration.

20. BUICK

21. VAUXHALL

22. CHEVROLET MIDDLE EAST

23. OPEL WORLDWIDE – UNIQUE MARKET CONTENT
Strong market

24. ACCESS PRODUCT DATA
1 central product data
supply mechanism.
Placeholder framework to
individually design the
customer experience.
Reducing complexity and
boosting the roll-out.

25. PRODUCT DATA TO ENABLE SHOPPING TOOLS
Overall product data
strategy enables new
shopping tools on a
global scale.

26. FRANKE GROUP - MULTI-DIVISION EXPERIENCE
• Global relaunch of international and country websites with more than 6 divisions
• One centrally managed product data base

27. FRANKE – INDIVIDUAL PRODUCT EXPERIENCE
Different products.
Different customers.
One platform.

28. FRANKE – INDIVIDUAL PRODUCT EXPERIENCE
Frontend design
customized for customer
experience.
One Data supply.
Individual experience.

29. MERCEDES-BENZ - MULTI-SALES-LEVEL EXPERIENCE
• Maximum brand experience on all sales levels
• More than 1500 websites including all sales levels

30. MERCEDES-BENZ - BRANDED CUSTOMER EXPERIENCE
Template strategy aligned
with customer touchpoints.
Learning process from 75
templates to 5 and back.

31. MERCEDES-BENZ - PRODUCT EXPERIENCE
Full CG strategy enabling
the customer experience
worldwide.

32. MERCEDES-BENZ - SALES EXPERIENCE
Focus on MB-owned
customer experience
before integrating 3rd
Party personalization.

33. SO, HOW WOULD YOU ANSWER THE FOLLOWING
QUESTIONS?
What is my customer experience strategy for the next 3 years?
What is my content and platform strategy for the next 3 years?
Who will form those two strategies into one?
If you are struggling to answer these questions, we suggest to...

34. ... HIRE THE A-TEAM ... OR ...

35. ... STEP BACK TO SEE THE BIG PICTURE. THANK YOU.

36. NOLTE&LAUTH
Digital
Digital first - Focus on
customer experience
design.
Business
Digital consulting
experts following a top
management approach.
Development
Getting things done -
Known as catalyst in
complex projects.
Partner
At eye level.
Reliable.
Independent.
WWW.NOLTE-LAUTH.COM | FRANKFURT | BERLIN | STUTTGART | WORK WHERE IT SUITSYOURSELF

37. NOLTE&LAUTH
DIGITAL
EXPERIENCE
DIGITAL
CONSULTING
DIGITAL SERVICES
Text
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