At over 311 billion USD in size, China’s alcohol market is growing and at a new stage of evolution. Gen Z and women are growing demographics and are shifting the drinking culture from the dominant domestic Baijiu to wine and imported spirits. This report created in collaboration with Sopexa, an international F&B communications agency, goes in depth on spirits, which make up 47.8% of China’s alcohol revenue, and wine, which is 8.2% of the alcohol market revenue.
Key stats on China’s wine and spirit market:
- France is the top alcohol exporter to China, making 31% of imported alcohol value in the first half of 2022
- Brandy is the largest imported spirit in China, making 68% of the imported spirits market in 2021
- 94% of Chinese survey respondents in 2020 reported drinking red wine in the last year
- China’s domestic wine production is on the decrease, falling at a CAGR of -18* from 2016 to 2020
- Tequila is experiencing the highest growth among liquor imports, with a 66% import volume increase from 2020 to 2021.
- Besides Baijiu, Vodka is the most consumed liquor, with Absolut Vodka being the top brand, at 53% Vodka market share.
What you can learn from the report:
- How foreign brands localize to the Chinese wine market while keeping a foreign identity
- How the lockdowns have impacted China’s alcohol consumption and drinking habits
- According to our social listening, at what occasions do Chinese consumers drink wine and spirits
- What are the drivers for Chinese to consume wine and spirits
- What countries are rising in favor as importers, and which are facing challenges
- How wine and spirits brands should market their products in China
China's spirits market is rapidly developing. What kinds of spirits are popular in China? What are Chinese consumers' opinions about spirits? Who are the leading brands in this market? Daxue consulting is offering a presentation highlights the key findings in China's spirits market.
Guochao (国潮 – lit. National Tide) is a Chinese trend relying on the younger generation’s interest in China’s culture, traditions and domestic brands. What is the major trends of GuoChao? What makes a brand GuoChao according to Gen-Z? Who are GuoChao consumers? What elements can foreign brands leverage to contribute to the Guochao trend? A comprehensive report about GuoChao in China is offered by daxue consulting.
Double 11 is the world’s largest e-commerce shopping festival. Created in 2009 by Chinese e-commerce giant Alibaba to celebrate “Singles’ Day” in China, it was soon adopted by all major Chinese e-commerce platforms to become the massive event it is today. Starting late October with pre-sales, the peak of the sales festival is November 11th, offering massive discounts for all sorts of product categories, allowing many businesses to make a significant portion of their annual turnover in just a few days. In the ever-more competitive Chinese market, brands have tapped into omnichannel marketing campaigns as well as livestreaming to increase sales.
In this Double 11 2022 Guide, you will be the first to see trends and opportunities for brands for this year’s festival as well as gain insights into marketing strategies brands leverage to maximize profits during the most important period of the year for online sales in China.
Download the Double 11 2022 Guide to learn:
- What’s new on this year’s Double 11’s agenda
- The new trends to look out for in this year’s Double 11
- What are the emerging opportunities for brands to leverage this year
- What tools are there for brands to leverage to launch their products on Double 11
- From KOL marketing to livestreaming: how brands advertise their products during the Double 11
Key stats on China’s Singles’ Day 2022:
- According to a survey by PL Daren, almost 32% of brands surveyed declared they will launch promotional campaigns on Taobao and Tmall, the leading e-commerce platforms in China.
- The stock of men’s imported makeup products increased by more than 3,000% year-on-year during the Double 11 2021.
- From November 1st to November 11th, 2021, the livestreaming Gross Merchandise Volume (GMV) on Taobao Live was up to 131.9 billion RMB.
During 11.11 of 2021, the sales of pet smart products on Tmall increased by 990% year-on-year.
- On the first day of D11, the sales of the museum’s cultural and creative products surged by more than 400% year-on-year
China Chic - The Emergence of Chinese Luxury Brands Report by daxue consultingDaxue Consulting
In this report, you will find:
- Results from our survey of 1,000 Chinese consumers regarding their luxury perceptions and preferences
- Analysis of how Guochao plays out in China's luxury market
- What 'luxury' really means to Chinese
- The top industries of Chinese luxury brands (vs. foreign brands)
- Our 5 hypotheses for the future of Chinese luxury brands
Li ning China market strategy report by Daxue consulting and Double V consultingDaxue Consulting
Daxue Consulting partnered with Double V. Consulting to answer the question "What does it take to become a top Chinese fashion brand" by analyzing the strategies of four of the fastest-growing Chinese fashion brands - NEIWAI, MAIA ACTIVE, Li Ning (China) Sporting Goods Co. and YIN Fine Jewelry.
650 million Indians are expected to be online by 2020, driving growth in the beauty and hygiene industry. Digital influence is rising, with 2/3rds of beauty and hygiene spending expected to be digitally influenced by 2020 and 20% of sales moving online. Digital households spend twice as much on beauty and hygiene products compared to non-digital households, and have higher penetration of new categories. FMCGs need to plot their digital transformation journey to leverage opportunities online while addressing challenges of measuring return on digital investments and creating experiential shopping experiences.
This document summarizes the goals and financial details of a new spirits company called Cloud Nine Spirits. Some key details include:
- In their first year, they sold 198,000 bottles and generated nearly $6 million in revenue.
- Their manufacturing goals are to produce 10,000 cases in the first 6 months and grow production to over 150,000 cases by the fifth year, introducing new spirit products each year.
- They are requesting $1.75 million in funding which will be used for distilling equipment, facility leasehold improvements, working capital, and inventory to achieve their revenue goals of over $20 million in revenue by the third year.
Vietnam is one of the country with big beer consumptions in Asia but female are very conservative about drinking alcohols. Through our research we found out the drinking behaviours and mindset among Vietnamese females
China's spirits market is rapidly developing. What kinds of spirits are popular in China? What are Chinese consumers' opinions about spirits? Who are the leading brands in this market? Daxue consulting is offering a presentation highlights the key findings in China's spirits market.
Guochao (国潮 – lit. National Tide) is a Chinese trend relying on the younger generation’s interest in China’s culture, traditions and domestic brands. What is the major trends of GuoChao? What makes a brand GuoChao according to Gen-Z? Who are GuoChao consumers? What elements can foreign brands leverage to contribute to the Guochao trend? A comprehensive report about GuoChao in China is offered by daxue consulting.
Double 11 is the world’s largest e-commerce shopping festival. Created in 2009 by Chinese e-commerce giant Alibaba to celebrate “Singles’ Day” in China, it was soon adopted by all major Chinese e-commerce platforms to become the massive event it is today. Starting late October with pre-sales, the peak of the sales festival is November 11th, offering massive discounts for all sorts of product categories, allowing many businesses to make a significant portion of their annual turnover in just a few days. In the ever-more competitive Chinese market, brands have tapped into omnichannel marketing campaigns as well as livestreaming to increase sales.
In this Double 11 2022 Guide, you will be the first to see trends and opportunities for brands for this year’s festival as well as gain insights into marketing strategies brands leverage to maximize profits during the most important period of the year for online sales in China.
Download the Double 11 2022 Guide to learn:
- What’s new on this year’s Double 11’s agenda
- The new trends to look out for in this year’s Double 11
- What are the emerging opportunities for brands to leverage this year
- What tools are there for brands to leverage to launch their products on Double 11
- From KOL marketing to livestreaming: how brands advertise their products during the Double 11
Key stats on China’s Singles’ Day 2022:
- According to a survey by PL Daren, almost 32% of brands surveyed declared they will launch promotional campaigns on Taobao and Tmall, the leading e-commerce platforms in China.
- The stock of men’s imported makeup products increased by more than 3,000% year-on-year during the Double 11 2021.
- From November 1st to November 11th, 2021, the livestreaming Gross Merchandise Volume (GMV) on Taobao Live was up to 131.9 billion RMB.
During 11.11 of 2021, the sales of pet smart products on Tmall increased by 990% year-on-year.
- On the first day of D11, the sales of the museum’s cultural and creative products surged by more than 400% year-on-year
China Chic - The Emergence of Chinese Luxury Brands Report by daxue consultingDaxue Consulting
In this report, you will find:
- Results from our survey of 1,000 Chinese consumers regarding their luxury perceptions and preferences
- Analysis of how Guochao plays out in China's luxury market
- What 'luxury' really means to Chinese
- The top industries of Chinese luxury brands (vs. foreign brands)
- Our 5 hypotheses for the future of Chinese luxury brands
Li ning China market strategy report by Daxue consulting and Double V consultingDaxue Consulting
Daxue Consulting partnered with Double V. Consulting to answer the question "What does it take to become a top Chinese fashion brand" by analyzing the strategies of four of the fastest-growing Chinese fashion brands - NEIWAI, MAIA ACTIVE, Li Ning (China) Sporting Goods Co. and YIN Fine Jewelry.
650 million Indians are expected to be online by 2020, driving growth in the beauty and hygiene industry. Digital influence is rising, with 2/3rds of beauty and hygiene spending expected to be digitally influenced by 2020 and 20% of sales moving online. Digital households spend twice as much on beauty and hygiene products compared to non-digital households, and have higher penetration of new categories. FMCGs need to plot their digital transformation journey to leverage opportunities online while addressing challenges of measuring return on digital investments and creating experiential shopping experiences.
This document summarizes the goals and financial details of a new spirits company called Cloud Nine Spirits. Some key details include:
- In their first year, they sold 198,000 bottles and generated nearly $6 million in revenue.
- Their manufacturing goals are to produce 10,000 cases in the first 6 months and grow production to over 150,000 cases by the fifth year, introducing new spirit products each year.
- They are requesting $1.75 million in funding which will be used for distilling equipment, facility leasehold improvements, working capital, and inventory to achieve their revenue goals of over $20 million in revenue by the third year.
Vietnam is one of the country with big beer consumptions in Asia but female are very conservative about drinking alcohols. Through our research we found out the drinking behaviours and mindset among Vietnamese females
This document contains a presentation by Team T009 for Lion Corporation's case competition in 2019. It analyzes the Vietnam market, identifies opportunities for Lion, and makes recommendations. Specifically, it finds that Vietnam has strong GDP and FMCG growth. It recommends Lion enter the personal care category of toothpaste, target modern trade and supermarket channels in urban areas, and focus its launch in Northern Vietnam while having contingencies for the South. The presentation aims to help Lion successfully penetrate the Vietnamese market with its health-focused products.
The survey aimed to understand health consciousness and activities of Vietnamese aged 18-39 in Hanoi and Ho Chi Minh City. Key findings include:
- Half of respondents rated their health as good or very good.
- Most common actions to maintain health were sleeping well, healthy diet, drinking water, and exercise.
- Walking was the most popular leisure activity in the past 3 months.
- Time constraints, not cost, were the main reason for not going to gyms. Local gyms were most popular.
- Monthly gym fees were under 500,000 VND for most, even less for those interested in joining.
Vietnam is one of the country with the highest attention from beer brands. The market is on the grow, while the developed countries show the sign of the market shrinking. The survey shows the brand images of the respective beer companies in Vietnam, analyzed from our quantitative survey conducted in HCM and Hanoi
Gen Z, born between 2002-1994, represents a new growth segment for the out-of-home market. They are digital natives who are heavily influenced by mobile marketing and social media. To attract Gen Z, businesses should focus on authentic mobile marketing, facilitate shareable experiences on social media, and use Gen Z to fill traditionally low traffic periods like mornings and afternoons by catering to their frequent snacking occasions with foods like tea, milk, and Asian specialties. Capturing the growing spending power of Gen Z will be important for success in the changing out-of-home consumer landscape.
Vietnam is one of the best beer drinking in terms of the consumptions. The market is growing year by year and the country is top 10 beer consumption country worldwide already.
This survey was made in order to have the better understanding in the Vietnamese behaviors of drinking beer with ice, to have the clues of why they put ice on it
This survey was conducted among 682 male / female who drink beer. The survey was conducted in January 2019.
Heineken Case Study: Perceptual Mapping of Consumers AnalysisLara Zaccaria
Analysis of the perceptual map of Heineken consumers within the Spanish market to develop a new marketing strategy in order to increase ROI.
This is a presentation related to the module eCRM by Prof. Dr. Philippe Baecke during the 3rd semester at UCD Graduate Business School, Dublin, Ireland.
Students:
• Tove Perlhede
• Lara Zaccaria
Young Marketers Graduation - Lavifood - Nhóm 2Giang Nguyễn
The document proposes an executive strategy for Lavifood's WE Juice brand. It identifies the juice category as an opportunity for growth. The strategy is to position WE Juice as a healthy juice with outstanding vibrant tastes of ripe fruits that can transition consumers from unhealthy soft drinks to juice. The target audience is health conscious Millennial and Gen Z in urban areas who see healthy lifestyles as boring but want dynamic experiences. The brand proposition is to fuel vibrant healthy lifestyles with the vibrant flavors of ripe fruits captured through optimal farm-to-bottle processing. The marketing plan involves communicating and activating around the themes of vibrant tastes and vibrant lifestyles.
Christmas is becoming more and more popular among Vietnamese nowadays. Thus, how the Vietnamese adopt this holiday and what do they usually do on this day? Q&Me has figured it out through our report below.
The document discusses how luxury brands are engaging with consumers online through digital strategies. It provides 10 ways luxury brands are connecting digitally, such as communicating their brand image and stories online, using social media to showcase events and products, and acting as cultural tastemakers by recognizing innovators. Examples are given of how brands like Hermes, Gucci, Cartier, and others are successfully utilizing these digital strategies.
Fashion market in china report by daxue consulting & double v consultingDaxue Consulting
Daxue Consulting partnered with Double V. Consulting to answer the question "What does it take to become a top Chinese fashion brand" by analyzing the strategies of four of the fastest-growing Chinese fashion brands - NEIWAI, MAIA ACTIVE, Li Ning (China) Sporting Goods Co. and YIN Fine Jewelry.
International luxury brands' survival in China will depend on their ability to ride new trends. Also the ability to develop methods to appeal to the next generation of Chinese consumers.
Bcg true luxury global cons insight 2017 - presentataGabriela Otto
The document summarizes key findings from the 4th Edition of the True-Luxury Global Consumer Insight report by BCG Altagamma:
1) The number of true luxury consumers grew to 17 million, with China and the US driving most of the growth. Average luxury spending increased to 36,000 euros per consumer.
2) While the overall luxury market remained steady, there was a shift towards higher-spending consumers. True luxury consumers now represent 32% of the global luxury market, up from 29%.
3) Consumer appetite for luxury remains healthy, with the True Luxury Barometer showing 24% of consumers expect to increase spending in 2017. Chinese and American consumers will be the biggest drivers
FiinResearch - Consumer Finance in Vietnam First-half 2021 ReviewFiinGroup JSC
This Consumer Finance Report provides in-depth analysis of market share and financial performance amongst key players, the development of each product segment, prominent product trends as well as new market entrants’ movements
The consumer finance market of Vietnam has not yet recovered from the COVID-19 shock. The market expanded by 7% YTD in 1H2021, mainly driven by banks, as FinCos’s were hit harder due to massive closure of POS network following lock-down and social distancing orders in many cities and provinces.
Download FULL report: https://bit.ly/Consumer-Finance-Vietnam-1H2021
Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
Vietnam’s beer consumption is the highest among all South East Asia countries, while the other alcohol options such as whisky or wine have the increasing popularity. The recent impact of Covid-19 and the more strict alcohol control in driving had impacted the way they take alcohol.
This survey was made in order to understand Vietnamese alcohol drinking behaviors.
This survey was conducted among 18 years old in Vietnam of 504 in January 2021.
Vietnam's consumer market is on the rapid increase. This time, we focus on youth in HCM and Hanoi as they are the center of consumer market. How does Vietnamese youth in urban area live, spend and value their lives?
Creating a Human Rights Action Plan - Heineken MyanmarEthical Sector
On 5 July, Myanmar Centre for Responsible Business (MCRB) together with the Directorate of Investment and Companies Administration (DICA) and the Organisation for Economic Co-operation and Development (OECD) held the inaugural event for a new series of Responsible Business Seminars.
Read more: http://www.myanmar-responsiblebusiness.org/news/seminar-series-due-diligence.html
China is a fast growing market for wine. While Chinese wines dominate the domestic market, imported wines make up 10% and this share is expected to grow as Chinese wines improve in quality. Key opportunities for wine importers in China include targeting young urban professionals in major cities through bars, hotels and retail stores. China's large and growing middle class provides potential for imported wines as a premium product.
1) France is the largest supplier of imported wine to China, accounting for 48% of imported bottled wine volume and 53% of imported bottled wine value in 2012.
2) Chile surpassed Spain to become the largest supplier of imported bulk wine to China in 2012, accounting for 33% of imported bulk wine volume and 42% of imported bulk wine value.
3) Wine education in China is growing rapidly, with organizations like WSET seeing higher enrollment in China than in the UK, demonstrating increased demand for wine knowledge among Chinese consumers.
This document contains a presentation by Team T009 for Lion Corporation's case competition in 2019. It analyzes the Vietnam market, identifies opportunities for Lion, and makes recommendations. Specifically, it finds that Vietnam has strong GDP and FMCG growth. It recommends Lion enter the personal care category of toothpaste, target modern trade and supermarket channels in urban areas, and focus its launch in Northern Vietnam while having contingencies for the South. The presentation aims to help Lion successfully penetrate the Vietnamese market with its health-focused products.
The survey aimed to understand health consciousness and activities of Vietnamese aged 18-39 in Hanoi and Ho Chi Minh City. Key findings include:
- Half of respondents rated their health as good or very good.
- Most common actions to maintain health were sleeping well, healthy diet, drinking water, and exercise.
- Walking was the most popular leisure activity in the past 3 months.
- Time constraints, not cost, were the main reason for not going to gyms. Local gyms were most popular.
- Monthly gym fees were under 500,000 VND for most, even less for those interested in joining.
Vietnam is one of the country with the highest attention from beer brands. The market is on the grow, while the developed countries show the sign of the market shrinking. The survey shows the brand images of the respective beer companies in Vietnam, analyzed from our quantitative survey conducted in HCM and Hanoi
Gen Z, born between 2002-1994, represents a new growth segment for the out-of-home market. They are digital natives who are heavily influenced by mobile marketing and social media. To attract Gen Z, businesses should focus on authentic mobile marketing, facilitate shareable experiences on social media, and use Gen Z to fill traditionally low traffic periods like mornings and afternoons by catering to their frequent snacking occasions with foods like tea, milk, and Asian specialties. Capturing the growing spending power of Gen Z will be important for success in the changing out-of-home consumer landscape.
Vietnam is one of the best beer drinking in terms of the consumptions. The market is growing year by year and the country is top 10 beer consumption country worldwide already.
This survey was made in order to have the better understanding in the Vietnamese behaviors of drinking beer with ice, to have the clues of why they put ice on it
This survey was conducted among 682 male / female who drink beer. The survey was conducted in January 2019.
Heineken Case Study: Perceptual Mapping of Consumers AnalysisLara Zaccaria
Analysis of the perceptual map of Heineken consumers within the Spanish market to develop a new marketing strategy in order to increase ROI.
This is a presentation related to the module eCRM by Prof. Dr. Philippe Baecke during the 3rd semester at UCD Graduate Business School, Dublin, Ireland.
Students:
• Tove Perlhede
• Lara Zaccaria
Young Marketers Graduation - Lavifood - Nhóm 2Giang Nguyễn
The document proposes an executive strategy for Lavifood's WE Juice brand. It identifies the juice category as an opportunity for growth. The strategy is to position WE Juice as a healthy juice with outstanding vibrant tastes of ripe fruits that can transition consumers from unhealthy soft drinks to juice. The target audience is health conscious Millennial and Gen Z in urban areas who see healthy lifestyles as boring but want dynamic experiences. The brand proposition is to fuel vibrant healthy lifestyles with the vibrant flavors of ripe fruits captured through optimal farm-to-bottle processing. The marketing plan involves communicating and activating around the themes of vibrant tastes and vibrant lifestyles.
Christmas is becoming more and more popular among Vietnamese nowadays. Thus, how the Vietnamese adopt this holiday and what do they usually do on this day? Q&Me has figured it out through our report below.
The document discusses how luxury brands are engaging with consumers online through digital strategies. It provides 10 ways luxury brands are connecting digitally, such as communicating their brand image and stories online, using social media to showcase events and products, and acting as cultural tastemakers by recognizing innovators. Examples are given of how brands like Hermes, Gucci, Cartier, and others are successfully utilizing these digital strategies.
Fashion market in china report by daxue consulting & double v consultingDaxue Consulting
Daxue Consulting partnered with Double V. Consulting to answer the question "What does it take to become a top Chinese fashion brand" by analyzing the strategies of four of the fastest-growing Chinese fashion brands - NEIWAI, MAIA ACTIVE, Li Ning (China) Sporting Goods Co. and YIN Fine Jewelry.
International luxury brands' survival in China will depend on their ability to ride new trends. Also the ability to develop methods to appeal to the next generation of Chinese consumers.
Bcg true luxury global cons insight 2017 - presentataGabriela Otto
The document summarizes key findings from the 4th Edition of the True-Luxury Global Consumer Insight report by BCG Altagamma:
1) The number of true luxury consumers grew to 17 million, with China and the US driving most of the growth. Average luxury spending increased to 36,000 euros per consumer.
2) While the overall luxury market remained steady, there was a shift towards higher-spending consumers. True luxury consumers now represent 32% of the global luxury market, up from 29%.
3) Consumer appetite for luxury remains healthy, with the True Luxury Barometer showing 24% of consumers expect to increase spending in 2017. Chinese and American consumers will be the biggest drivers
FiinResearch - Consumer Finance in Vietnam First-half 2021 ReviewFiinGroup JSC
This Consumer Finance Report provides in-depth analysis of market share and financial performance amongst key players, the development of each product segment, prominent product trends as well as new market entrants’ movements
The consumer finance market of Vietnam has not yet recovered from the COVID-19 shock. The market expanded by 7% YTD in 1H2021, mainly driven by banks, as FinCos’s were hit harder due to massive closure of POS network following lock-down and social distancing orders in many cities and provinces.
Download FULL report: https://bit.ly/Consumer-Finance-Vietnam-1H2021
Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
Vietnam’s beer consumption is the highest among all South East Asia countries, while the other alcohol options such as whisky or wine have the increasing popularity. The recent impact of Covid-19 and the more strict alcohol control in driving had impacted the way they take alcohol.
This survey was made in order to understand Vietnamese alcohol drinking behaviors.
This survey was conducted among 18 years old in Vietnam of 504 in January 2021.
Vietnam's consumer market is on the rapid increase. This time, we focus on youth in HCM and Hanoi as they are the center of consumer market. How does Vietnamese youth in urban area live, spend and value their lives?
Creating a Human Rights Action Plan - Heineken MyanmarEthical Sector
On 5 July, Myanmar Centre for Responsible Business (MCRB) together with the Directorate of Investment and Companies Administration (DICA) and the Organisation for Economic Co-operation and Development (OECD) held the inaugural event for a new series of Responsible Business Seminars.
Read more: http://www.myanmar-responsiblebusiness.org/news/seminar-series-due-diligence.html
China is a fast growing market for wine. While Chinese wines dominate the domestic market, imported wines make up 10% and this share is expected to grow as Chinese wines improve in quality. Key opportunities for wine importers in China include targeting young urban professionals in major cities through bars, hotels and retail stores. China's large and growing middle class provides potential for imported wines as a premium product.
1) France is the largest supplier of imported wine to China, accounting for 48% of imported bottled wine volume and 53% of imported bottled wine value in 2012.
2) Chile surpassed Spain to become the largest supplier of imported bulk wine to China in 2012, accounting for 33% of imported bulk wine volume and 42% of imported bulk wine value.
3) Wine education in China is growing rapidly, with organizations like WSET seeing higher enrollment in China than in the UK, demonstrating increased demand for wine knowledge among Chinese consumers.
This document summarizes the key points from a presentation given at the Whiskies & Spirits Conference on March 30, 2017. It provides an overview of global and regional trends in beer, wine, spirits and cider consumption from 2010-2021. Specific sections analyze trends in whisk(e)y consumption globally as well as for blended Scotch whisky. The document presents data on market leaders, fastest growing brands and shifts in category shares for various alcohol types and regions.
This document provides a marketing plan for ChocolatRouge chocolate wine. It includes a situation analysis that discusses the wine market size and trends, competitive landscape, target consumers, and advertising history. The plan recommends targeting millennials, especially women, through social media, TV ads, and events. It proposes partnering with hotels and promoting the brand at wine and chocolate festivals to increase awareness and sales of ChocolatRouge.
DAf traveled to China to learn about the Chinese wine market, in particular, its imports sector. Here is an introduction to some key takeaways for international wine brands looking to export to China. Special thanks to Cristián Zuleta, José González and Rodrigo Jackson for their invaluable insights.
The global wine market faces challenges of oversupply, fragmentation, and changing consumer behavior. Global wine production has increased from 25 billion liters in 2000 to the same level in 2012, coming from more sources. The wine industry is fragmented with no concentration in production or offerings. Consumer behavior is also fragmented, with more people drinking less alcohol. Opportunities exist in emerging markets, online sales, and on-premise consumption. The wine industry must adapt to growing diversity in global consumption trends.
Euromonitor International’s presentation from VINfo Tasmania discusses key megatrends that will have the most impact on Australian wine industries through to 2030.
In 2014 we joined a number of like minded Associates and formed the Navigate China Wine Intelligence Division. Each of our team have/do live in China (myself the least only 6 years), speak fluent Mandarin as a minimum and have worked in the wine trade extensively since 2004. My role helping clients like Pernod-Ricard, Penfolds, and Moet and Chandon was focused on helping developing the optimum positioning in the minds of the target consumers. Other teams members have come from extensive trade marketing backgrounds, yet others with a wealth of alcoholic drinks consumer and trade research experience. We've developed a proprietary market entry process we call Vinibrand but are happy to customise our approach to your needs. If anything the presentation may give you some new ideas about the wine market in China. Enjoy
Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...Euromonitor International
This presentation provides a global overview of the alcoholic drinks market, the key trends shaping the market and the way the spirits industry is embracing disruption. Key trends within the Asia Pacific and Australian spirits markets are also reviewed.
1) James Thompson is the Chief Commercial Officer of Heineken, appointed in 2021. He has over 30 years of experience in consumer goods companies including Diageo and Unilever.
2) Heineken sees opportunities for growth in premium beer, non-alcoholic beer, and beyond beer categories like hard seltzers to meet evolving consumer demand. The company aims to lead premiumization and expand its total addressable market.
3) Heineken has led premiumization in many markets, growing the premium segment faster than the total beer category. The company is investing heavily behind its portfolio of premium brands including Heineken and Desperados and innovating in non-alcoholic beer led by
China symposium, Cultural bridge building for successful business relationships heinkoegelenberg
The document discusses opportunities for wine producers in the Chinese market. It outlines key components such as traditional and developing wine markets, the importance of BRICS countries including China, and an analysis of the Chinese wine challenge. Some key points made include:
- China represents a significant growth opportunity due to its large population and rising middle class.
- Cultural differences must be considered regarding tastes, packaging, etiquette, and decision making.
- Distribution channels include agents, gifting, and joint ventures, with relationships being paramount.
- Marketing opportunities exist in areas like e-commerce, social media, tourism, and celebrity endorsements.
- Bridging cultural divides requires understanding Chinese customs and using familiar references.
- The document discusses how changing consumer tastes and alcohol consumption patterns in China have impacted the domestic alcoholic beverage Baijiu. Rising incomes have led Chinese middle class consumers to prefer imported wines over Baijiu.
- Baijiu producers have struggled with this change and tried unsuccessfully to market Baijiu internationally. However, the document argues that rather than abandoning the Chinese or American markets, Baijiu should re-enter these markets with a modified approach such as through Baijiu cocktail mixes or bars to potentially regain popularity.
BMC State of the US Alcoholic Beverage Industry 2019Neil Kimberley
1) Spirits are gaining market share over beer, while wine's share remains flat. Spirits growth is led by tequila and American/Irish whiskey.
2) Craft spirits are growing faster than craft beer, with the number of craft distilleries increasing over 15% per year. Craft spirits now make up around 3% of the total spirits market.
3) Within spirits, whiskey is driving overall growth. Straight American whiskey and Irish whiskey are the fastest growing whiskey types.
- China represents an important and growing market for South African wine exports. South Africa exported over 9 million liters of wine to China in 2013/2014, making China the 10th largest export market by value and 14th by volume.
- Exports of bulk wine from South Africa to China grew the fastest between 2013-2014 at 140%, while packaged wine exports decreased. Top varieties exported were Shiraz and Cabernet Sauvignon.
- The Western Cape province accounts for most of South Africa's wine exports to China, growing over 60% in 2012. China is now the 8th largest export market for Western Cape wines.
The liquor industry in India is dominated by whiskey, which holds a 95% market share. The IMFL category, which includes whiskey, rum, and brandy, accounts for 65% of the market by value. Whiskey consumption in India increased significantly between 2014-2018, with brands like Officer's Choice and Royal Stag seeing growth above 5%. Beer consumption is also rising in India and was valued at $9.7 billion in 2017. The wine industry is growing as well, led by Sula Vineyards which sells over 1 million cases annually. Overall, the alcoholic beverages market in India is valued at $26.8 billion and is expected to have strong growth in the coming years as incomes rise and urbanization increases
1) The Chinese wine market presents opportunities for Australian businesses but many make common mistakes in their marketing strategies by failing to understand Chinese consumers.
2) Specifically, many businesses focus on the government market but are now missing out as consumers become more important; they overestimate Chinese knowledge of wine and focus on heritage rather than lifestyle; and they fail to establish an effective online presence in China.
3) To succeed, wine producers need a clear understanding of the Chinese market and flexibility to address challenges; they should target middle-class consumers and leverage online sales and digital marketing while ensuring their websites are locally hosted and optimized for Chinese users.
TOPOGRAPHY OF THE INDIAN WINE MAKING INDUSTRY: A GLOCAL PERSPECTIVEDeepika Singh
This document is a report on the topography of the Indian wine making industry from a global perspective. It was written by Deepika Sharma and submitted in partial fulfillment of an MBA program at ICFAI University in Dehradun, India on December 12, 2011. The report provides an overview of the history and current state of the Indian wine industry, noting that demand has been growing 20-30% annually and production is expected to increase 25-30% over the next 4-5 years. It also discusses the industry's focus on the domestic market over exports currently and expectations that competition and consolidation will increase as the industry expands.
With globalization and increasing economy of India, Indian wine industry is growing at a CAGR of 20-25 percent and estimated to US$150 million. Uniformity in wine laws, new regulatory policies, tax incentive and increasing spending power of middle class widely spotting wine is a lifestyle drink and increased acceptability in India. The objective of this research paper is to highlight socio economic benefits from Indian winery for people living in the vicinity of wineries. To measure the socio-economic impact, the survey method was used to collect the data from two villages, Govardhan & Dindori from capital city of Indian wine, Nasik. More than 85% of wine production of India has concentrated in Maharashtra mostly in Nasik &Sangli. The research finding shows that Indian winery has significantly contributed in various fields like employability, education, safety & security, assets etc to poor people of this areas.
Ähnlich wie China's Wine and Spirits report by daxue consulting X Sopexa (20)
ASEAN and China have a strong business relationship. China is ASEAN’s biggest trading partner, while ASEAN is China’s third-largest trading partner. Major exports include machinery, electronics, and chemical products from China and agricultural products, mineral products, and machinery from ASEAN. The countries are also collaborating in the infrastructure, digital economy, energy, and tourism sectors.
In this report, you will find:
- An overview of China-ASEAN trade relations
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10 common mistakes Chinese companies make when going abroadDaxue Consulting
As the country’s homegrown brands increase in quality and capabilities, more Chinese brands are expanding overseas. However just like when foreign brands enter China, many Chinese brands make mistakes in localizing to foreign markets. In this report on 10 Mistakes Chinese Brands Make when Going Overseas, we highlight some common errors with case studies.
Why is now a good time for Chinese brands to expand overseas?
* The Chinese economy has entered a new era of high-quality development, meaning Chinese products are more competitive than ever.
* Chinese brands can increase revenue sources.
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* Chinese brands can leverage the country’s advantages, such as manufacturing and supply chain.
* Enjoy government support for overseas business under the dual circulation development policy.
Some of common Chinese brand’s overseas expansion mistakes mentioned in our report
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* Not valuing consumers’ personal data privacy
* Poor or slow customer service
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500for500 Most Innovative MNC Award by daxue consulting and AYODaxue Consulting
AYO Innovation Consulting surveyed 511 startups on what MNCs are the most innovative in China. Daxue Consulting helped analyze the results to uncover the 45 most innovative MNCs along with many other insights regarding collaboration between MNCs and startups in China. The results were shared at the AYO 500for500 Innovation Awards event on November 30th 2022.
Along with the announcement of the most innovative MNCs in China by industry, the report includes insights relevant to MNCs hoping work with local startups to improve their innovation.
Highlights from the report on MNC innovation in China
- According to Chinese startups, the most valued aspect of MNC clients is their brand, second is their budget.
- The biggest driver for Chinese startups to collaborate with MNCs is to build an impressive portfolio.
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- The industries which startups have the highest hopes for increasing MNC innovation in China are Pharmaceutical and Transportation.
- 73% of startups expect MNCs to launch new products
- The most popular MNCs rated by Chinese startups for collaboration are Sanofi, L’Oreal, Huawei, BMW and AstraZeneca.
China metaverse report by daxue consulting and ayo consultingDaxue Consulting
Tencent is well positioned to be a leader in digital content and the user experience within China's Metaverse. They have strong capabilities in gaming, social media, AI/ML, servers, digital economies and assets. Tencent has also invested in many international Metaverse companies and holds stakes in Epic Games, Snap, and Roblox. Moving forward, Tencent is developing VR/AR hardware to provide immersive interfaces for the Metaverse, in addition to their expertise in interactive digital content.
South Korea Consumer Trends Report by daxue consultingDaxue Consulting
After experiencing decades of rapid economic growth, South Korea has established itself as a trend-setting nation, with the Hallyu (Korea wave) spreading its pop culture worldwide. This report on South Korea consumer trends covers three key industries of beauty, food and beverage, and travel, along with retail and digital trends that shape not only what, but how Koreans consume.
Download to learn:
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- Household consumption trends and breakdown in Korea
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Key stats on Korean consumption:
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- Most household consumption is spent on food and beverage products, at 15.9%, followed by restaurants and hotels at 13.5%
- 27% of South Koreans live alone, which gives rise to convenience meals, single travel, and digital entertainment.
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Download to learn:
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- What are the newest travel trends after the COVID-19 pandemic?
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Download to learn:
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Download to learn:
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The number of crowd-funding platforms in China is shrinking due to regulations. Between 2016 and 2020, there was an 89% Equity-based and reward-based crowdfunding take up the most market share
In fact, reward-based crowdfunding in some cases is group buying in disguise
Global platforms like Indiegogo and Kickstarter help Chinese manufacturers go overseas
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Maia active China market strategy report by Daxue consulting and Double V con...Daxue Consulting
Daxue Consulting partnered with Double V. Consulting to answer the question "What does it take to become a top Chinese fashion brand" by analyzing the strategies of four of the fastest-growing Chinese fashion brands - NEIWAI, MAIA ACTIVE, Li Ning (China) Sporting Goods Co. and YIN Fine Jewelry.
Heritage Conservation.Strategies and Options for Preserving India HeritageJIT KUMAR GUPTA
Presentation looks at the role , relevance and importance of built and natural heritage, issues faced by heritage in the Indian context and options which can be leveraged to preserve and conserve the heritage.It also lists the challenges faced by the heritage due to rapid urbanisation, land speculation and commercialisation in the urban areas. In addition, ppt lays down the roadmap for the preservation, conservation and making value addition to the available heritage by making it integral part of the planning , designing and management of the human settlements.
2. Introduction to the Wine and Spirits market in China
1. 03
Wine trends in China
2. 07
19
Whisky and brandy trends in China
3.
29
Domestic industry competitors in China
4.
CONTENT OUTLINE
44. 44
OUR PAST AND CURRENT CLIENTS
350+ clients with 600+ projects for the past 10 years
45. RESEARCH
调研
CONSULTING
咨询
as the base for
IN-HOUSE ORGANIZED
We do not outsource
RESEARCH-DRIVEN
Consulting backed up by massive research
TRADITIONAL METHODOLOGIES
Interviews, cold calls, focus groups, surveys, and etc.
SOFTWARES AND TOOLS
3rd-party software and in-house built scrapping tools
ACCESS COUNTRY-WIDE
Able to run research across all layers of population
MASSIVE
Data-driven and cross-checking from many angles
AGILE
Market discovery -> market validation -> market entry
COLLABORATIVE
We encourage frequent meetings and workshops with our clients
TRANSPARENT
Full insights into our work with frequent intermediate updates
CROSS-CULTURAL UNDERSTANDING
Mix of foreign-educated Chinese and China-educated foreigners
INDUSTRY PARTNER NETWORK
Built-up over 350+ projects and 100+ podcasts
DAXUE’S APPROACH: METHODOLOGY-BASED CONSULTING
An agile and data-driven approach towards solving complex research questions
50. We believe
Sopexa boasts unparalleled expertise in the food and beverage industry.
And, thanks to this experience, we can leverage the past
as we look to the innovations of the future.
The agency acts as a conduit between different countries and areas
of expertise as well as the understanding of markets and cultures.
An agency driven by pleasure and passion for food.
foodenrichesthesoul
51. Because your products connect inspired novices and enthusiasts,
generations, and cultures. Because we want to tell the story of your
products beyond their regional, national, and international borders.
Because we understand your audiences, their aspirations, their
expectations, and the markets they are in. Because we thrive to
create, innovate, and reinvent ourselves. Because the world and
your products evolve every day towards more social and
environmental commitments.
For the love of life, of the earth, for the love of food.
52. We love food and beverage so much we’ve made it our life’s work.
Multicultural - Our team hails from the four corners of the earth
and are unbeatable at decoding local challenges and opportunities.
Creative - We craft campaigns and experiences that make
consumers want to try and taste your products. Responsible - We
are committed to sustainable solutions. Visionary - We believe that
gastronomic products feed the souls and lift the spirits of consumers
around the world. Expert - We are the global reference
and specialize in crafting our clients' recipes for success.
54. 34
agencies
through the
world
4
major
continental
hubs Europe,
Americas,
Middle East, Asia
AGENCIES
Bogota
Sao Paulo
Barcelona
London
Dublin
Varsaw
Milan
Paris
Lyon
Lille
Düsseldorf
Brussels
Copenhaguen
Stockholm
Malmö
Montreal
Toronto
New York
Los Angeles
Mexico City
Shanghai
Beirut
Dubai
Beijing
Guangzhou
Hong Kong
Macao
Taipei
Tokyo
Seoul
Ho Chi Minh-City
Singapore
New Delhi
Sydney
Casablanca
Algiers
55. the f&b specialist agency
HOPSCOTCH is an international communication group,
created in France
A group led by its founders, guided by an
entrepreneurial vision
A vision driven by a complimentary breadth of
expertise
Whose core value proposition is ‘global PR’
Is structured around a unique blend of expertise :
digital – event – public relations – marketing services
730+
Multidisciplinary and international talents
122 M€
Consolidated Turnover aggregated Hopscotch Sopexa*
EURONEXT
Listed on the Paris stock exchange
within Hopscotch Groupe
We are
*2021
56. Our breadth of expertise at your disposal with truly integrated campaigns.
CLIENT
Appeal to
and engage
with consumers
Bring together and
foster relationships
with professionals
Promote your
products and
grow sales
Public relations and media
E-reputation
Monitoring
Influence strategies &
public affairs
Social Media
Trade marketing
Recruitment & retention
Animation In & Out stores
Professional conventions
Tasting
Experiential marketing
Digital and hybrid events
Live shopping
Events for the general public
Educational seminars
Live tasting
Hybrid pop-up stores
TV, radio, press advertising
59. Client brief
Market
intelligence
analysis of
notorious trends
OUR EXPERTS
Creative
strategy
Development of
impactful strategies
Integrated
campaigns/
Activations
Deployment
Reporting/
KPIs
Sector/
wine
perfect
understanding of
the products
Local teams
knowledge of
cultures, consumers
and opinion leaders
European
projects
thorough
knowledge of the
regulations
Professions
Media, influence-
PR, digital,
marketing and
event experts
Client
debrief
Our methodology is built around
OUR EXPERTS
Audit