Aspectx, a communications and marketing firm, presented the directions of social media and its evolution in January 2013.

1. “The Future of Sharing and Social Media:
The Next Evolution”
By Dawn Marie Yankeelov
Aspectx, Jan. 31, 2013
dawny@aspectx.com; www.aspectx.com

2. Check Your Online Heartbeat
•Play Nice, 24/7>No Rantings
•Be Smart and Responsive >Where’s Your Smart
Phone?
•Stay on Topic >Be Brand-Centric
•Speak Up and Ask>Focus on Calls to Action
•Be Yourself> Be Consistent in Your Behavior
•Be Open and Loving>Grow Your List of Friends and
Followers
•Remember a Picture is Still Worth a Thousand Words
•When You Know It’s The Right Thing to Do,
Say You are Sorry

3. The List of Important Facts
• Nearly 100 percent of Internet users surveyed in 19
countries are aware of Facebook.
•Eighty percent knew about Twitter.
•Seventy percent are familiar with Google.
•Only about 40 percent are aware of LinkedIn, but it is strong
in the B2B market.
•Seven out of 10 Internet users are members of at least one
social network and on average, people join one to three social
networks, and the majority have profiles on two sites.
•More than half access them on smart phones.
--InSites Consulting 2012

4. More Important Facts
•Email remains the number one activity on smartphones and
tablets. Email is still the preferred method for sharing news
about personal topics, private and direct exchanges between
small groups.
• Young people are beginning to share news over social
networks instead of email. Five percent less traffic for
email overall in US October 2011 to October 2012.
(Poynter, Oct. 9, 2012)
•Many CEOs continue to steer clear of social media even as
their companies embrace FB, Twitter and other sites—WSJ
(Sept. 26, 2012)

5. What to Do
 Evaluate: Integrate Social into Organizational and
Departmental Goals
 Engage to Build Community: Empower Your Social
Team to Contribute to the Conversation
 Collaborate: Encourage Your Social Team to Encourage
New Learning Internally
 Measure Your Social ROI: Build the Capacity for
Measurement into Every Social Action

6. Picking a Platform
Brands Use Social Media Tools for Business:
*Facebook-86%
*Twitter-86%
*YouTube-59%
*Linked In-54%
*Pinterest-37%
*Google-35%
--Econsultancy and Adobe
reports

7. 5 Simple Wins
•Get Your Profile Out There on Several Sites You Will
Use and Update At Least Every Six Months
•Use ‘Share’ Buttons on Your Website with a Link from
Homepage to Your Networks (Addthis.com)
•Put Your Contact Points in Your Email Signature
•Use Podcasting—Post in Vimeo, YouTube and Your Web
Presence and ‘Share’ into Your Networks
•Say ‘Happy Birthday’ in FB to Your ‘Friends’

8. Your Heart Knows
the Score
How Will We Reward Our Clients?
*Klout. “Matt Thomson, Klout’s VP of platform, says that a number
of major companies—airlines, big-box retailers, hospitality brands—
are discussing how best to use Klout scores. Soon, he predicts, people
with formidable Klout will board planes earlier, get free access to VIP
airport lounges, stay in better hotel rooms, and receive deep discounts
from retail stores and flash-sale outlets.—Wired, March 2012
* SEOquake….a popular and handy analytic seo-tool for Firefox,
Chrome and Opera browsers. SEOquake helps to obtain an
information about any site for a wide range of parameters such as
page rank/Google index. Keyword Density tool serves to demonstrate
a number of times a keyword or phrase appears on a web page.

9. Checking The Pulse
•“Our most popular posts are those that contain photos,”
says Matt Cardwell, co-owner of Whip Hand
Cosmetics/Detroit, online makeup retailer --posted in
American Express Open Forum.
•“Our most popular posts are those that contain photos
after our events. 10x more look than attend.”– in private
Aspectx review consult, $33 Million Revenue Software
Integrator/Louisville last week.
•Increased sales by 15% in one year with $35,000 outside
social media budget, which included starting a blog and
podcast posts, with a customer photo contest.—
manufacturer of medical products, under $10 Million in
Revenue.

10. Photos That Work
Product Photo. Increase engagement
even further, consider offering a deal along
with a photo.
 Teaching photos. Every step can be
shown. Popular photo apps include
Camera+, Photoshop Express, and PicsPlay
Pro.
Event Photos. Team members making
speeches or giving awards (with captions
detailing achievements) and of customers in
attendance.
Office photos. Introduce each staff
member with a small caption.

11. Photos That Work
 Volunteering photos. Build
Goodwill.
 Customer photos. After getting
the permission of a customer, snap
a picture of them interacting with
a team member, a product etc.
 Neighborhood photos. Leave
your office to visually capture the
nearby landscape.

12. Jump the Rope
and Don’t Get Strangled:
Foursquare
*Ripping Through Its Cash
*Raised $50 Million and was valued at $600 Million
*Launched 2009
*Burn rate now at $2 Million a Month and Running out
of CASH
*Soon to be sold in a Fire Sale
* The Bet: That small retailers will pay for “promoted
updates”

13. New Goodies in the Bag
***LinkedIn Company Pages. The Featured Update
functionality, a new way for companies to highlight
important content by promoting it to the top of their
Company Updates stream. To learn more about the new
Company Page, visit at:
marketing.linkedin.com/companypages
***TheRubicon Project. 97 percent of American Internet
Users encounter its electronic ad sales system every month.
Eclipses Google. Offers online ad auctions. Automated Ad
buying found at Turn, one key partner.—Nov. 18, 2012,
NYT.

14. Goodies in the Bag

15. Goodies in the Bag
http://www.pcworld.com/article/261560/7_ways_to_dress_up_
your_companys_facebook_page.html

16. Goodies in the Bag
http://searchenginewatch.com/article/2196139/Google-Adoption-Among-Big-
Brands-Growing-Pages-Featured-More-in-SERPs

17. Goodies in the Bag
http://allthingsd.com/201
21114/pinterest-removes-
ban-on-commercial-use-
as-it-adds-business-
accounts/

18. Managing the Sweetheart
Employees

19. Caught on Video?
http://video-share-review.toptenreviews.com/

20. Life is a Box of Chocolates

21. Aggregation/Curation

22. Avoid These Penguins
http://cognitiveseo.com/blog/548/seo-tactics-to-avoid-2012/

23. Search Engine Optimization

24. Best Free Picks for Blogging
Tools
***Wordpress
***Typepad
***Tumblr
***Blogger
***LiveJournal

25. Understanding the Bells
+When you’re sharing your own content it’s important to think about timing.
When will your audience be online?
+Can you time it to coincide with another, similar online conversation? Ex.
Running a golf promotion the same week as the Ryder Cup, and tagging
tweets with the #RyderCup hashtag.
+Can you ask colleagues to also pass on the links?
+Can you arrange a mutually beneficial system of being the first to comment
on each other’s content to get the ball rolling?
+Can you establish competitions which encourage people to get involved
online?
+Are you linking online with offline? Increasingly, businesses are advertising
in their premises the fact they’re on Facebook or Twitter.

26. Two Recent Studies with Conflicting Results–
Half Full?
Edison Research 2011:24% of surveyed social network
users cited Facebook as an influencer of their purchase
decisions
Spend trend shows up to 7x times more likely to buy
Half Empty?
Forrester/GSICommerce 2011:Social networks
drove<1%sales–based on directly traceable effect/referrer

27. Sites Cupid Does Not Forget
Flickr
Instagram (Land of Opportunity: Obama touts
Instagram, other start-ups as immigration successes -1/29/2013)
Plaxo
Xing
Ning
Gerson-Lehrman Group
Wikipedia
Pingg
Evite
FreeConferenceCall
SurveyMonkey
DropBox

28. Cupid’s Secret: Google Voice

29. Being Quiet As a Mouse Does
Not Work
•Choose Your Social Networks Online based on RELEVANCY
to Your Business.
•Don’t Get Caught Up in a Frenzy:
Get Professional Help on Your Strategy.

30. Ask Your Questions

31. Aspectx
www.aspectx.com
dawny@aspectx.com
@dawnyaspectx
Skype: dawny1962
502-292-2351; Cell: 502-548-1304
Also found on:
Linked In
YouTube
Twitter
Facebook
Xing