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Social Media Branding by Dawn Jensen
- 1. Social Media Business Catalyst Series Me: @dawnrjensen What I Do: @virtualoptions
- 3. Who I Am: Social Media Speaker |Digital Marketing Coach | New Media Author | Trainer What I Do: Work with CEOs, Committed Entrepreneurs, and Leadership Teams to Create Visibility, Leverage, and Increased Profitability Using Social Media @dawnrjensen @virtualoptions
- 4. Email: speaker@dawnraqueljensen.com Web: dawnraqueljensen.com LinkedIn: DawnonLinkedin.com Twitter: DawnonTwitter.com Fan: DawnonFacebook.com
- 5. Your Brand • Create Social Media Strategy • Match & Marry online with offline • Establish Editorial Calendar • Create Social Media Content System
- 6. • SocialMention.com • Hyperalerts.no • Alerts.google.com Find out what’s been posted and being said about you, your business, and brand
- 7. Does it coincide with your Mission, Vision, Values? Does it take care of your internal & external audiences? (Have you defined them?) How have you set your plan in place?
- 8. • Finding your to create a relationship with your fans. • Find ways to rather then listing your services.
- 9. Editorial/Social Content Calendar Sample Editorial Content Calendar r r r be be be y r ry e em r m em ua t ch ob us a ce nu ne il ay pt br ug ov ly ar ct pr De Se Ja Fe Ju Ju M M O A A N Administrative Mother's Day, Important American Red Professionals Week Memorial Day May Independence Bosses Day events Cross Month April 22-28 28 Father's Day Day July 4 Labor day October 16 Thanksgiving Christmas Topic #1 Topic #2 Topic #3 Topic #4 Topic #5 Quote Article #1 Article #2 Article #3 Article #4 Seasonal Events Event #1 Event #2 Event #3
- 10. Digital Embassies and Outposts
- 11. Pinterest YouTube Twitter Linkedin Slideshare Website Facebook Google+ Blog (Hybrid) Site
- 13. Create Social Capital • Establish First Layer of the Social Media Layer cake • Build up or enhance Social profiles • Manage the consistency between personal & professional
- 14. • Foundation: Start Small • Tailor to top tier Social Media
- 15. • Build Deliberately
- 17. Build Social Trust Factor • Consider Blogging, blog commenting • Linkedin Questions & Answers • Participate in Linked in Groups or start one • Create Facebook Group/Community
- 19. 905+ Million are on Facebook To be successful: scan the ‘seascape’ learn more about the fish that you’re trying to reach Connect with the right school (community)
- 20. Facebook • Represent real people • Visible to everyone on • Limit of 5,000 friends the Internet by default • Personal use • Represent • You control who is entities: Only the confirmed or ignored as official representatives a friend of a public figure, • Facebook can shut business or down your profile if in organization violation • Unlimited Fans
- 21. Establish Social Authority • Consistent Posts • ROI from Social Calendar • Recap & Insights
- 22. Fans Friends Followers SOCIAL MEDIA PROFILE: LINKEDIN
- 25. Network Statistics Be unreasonable Put yourself out there Be more interested than interesting
- 26. About Public Profiles… This. Not This. This, maybe..
- 27. 3rd Most Popular Social Network Spend 15.8 minutes vs. 12.1 minutes on Facebook Pinterest drives more referral traffic then Google+, Linkedin, and YouTube COMBINED Nearly 1/3 of all the users - $100k 70% of the users are women 25 – 34
- 28. • Be Consistent • Use Tools to work smarter, not harder Facebook and Linkedin
- 29. Editorial/Social Content Calendar Sample Editorial Content Calendar r r r be be be y r ry e em r m em ua t ch ob us a ce nu ne il ay pt br ug ov ly ar ct pr De Se Ja Fe Ju Ju M M O A A N Administrative Mother's Day, Important American Red Professionals Week Memorial Day May Independence Bosses Day events Cross Month April 22-28 28 Father's Day Day July 4 Labor day October 16 Thanksgiving Christmas Topic #1 Topic #2 Topic #3 Topic #4 Topic #5 Quote Article #1 Article #2 Article #3 Article #4 Seasonal Events Event #1 Event #2 Event #3
- 30. Shameless (and helpful) timesaver $100 - Social Content Workbook
- 31. Extend Social Reach • Create additional layers of the Social Media Cake • Add other networks – Slideshare – Delicious – YouTube – Yelp
- 32. Stage 2: Digital Embassies and Outposts
- 34. • Editorial or Social Media content calendar • Time your posts using programs like 1. Hootsuite.com 2. Planyourposts.com 3. Tweetdeck.com
- 37. No need to go it alone…
- 42. Need Social Business Coaching? $100 - Social Content Workbook $300** - Social Content Workbook Package includes: • Social Media Workbook • Social Media Strategy Session • Workbook CD • Bonus Content includes: 1. Social Content Calendar Planner 2. Embassies and Outpost 3. Facebook Fan Page Template
- 43. Web Fan Email: speaker@dawnraqueljensen.com Web: www.dawnraqueljensen.com Twitter: dawnontwitter.com Fan: www.dawnonfacebook.com
- 44. Did you enjoy this presentation? Recommend me on Facebook (www.dawnonfacebook.com) and Linkedin (www.dawnonlinkedin.com)!
Hinweis der Redaktion
- Company NameMake sure the company name listing matches the name you use in your profile. For example if you use LLC or Inc. on your personal profile, your company site must be the same.AdminsLinkedIn wants to know who will administer your company profile. You have two choices: either all employees with a valid email address registered to your domain or designated users only. LogosLogos can be uploaded as a standard logo as well as a square logo that will be used for network updates.Company DescriptionIn the company description section, you have the opportunity to describe who you are and what you do. Think big[ger] picture. You may be a successful soloist now, but if you’re planning on growing your business or going after big companies, present your company as an entity.SpecialtiesInclude keywords that describe what you do in this section. You have 256 total characters to describe specialties. Two or three word descriptions are okay.Twitter and Company Blog RSS FeedBringing in your twitter updates and blog feed keeps your company page active, relevant and current. News ModuleAdding in the news module displays search results that share news about your company. But, be prepared to see stories that don’t relate to your company, except in search terms. If your company is not making news, it’s best to select “don’t show news about my company.”Company Type, Size, URLUnder company type and company size, you’ll select from the options that describe your status. Your company website URL link can go to your home page or to a services or gallery page.Industry, Operating Status, Year FoundedMain company industry allows you to choose from any within the LinkedIn categories. Then, you will select company operating status and the year founded, which is an optional entry. LocationsThe last step is locations. You can add up to five different location addresses, then click publish and your LinkedIn company profile is active.CareersIf you ever want to add employees, you can post a job on your company’s careers page.
- Welcome