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Mehr von Dawn Raquel Jensen, EMBA
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Linkedin Tips for WEB
- 1. Presentation link for download will be made available at http://www.DawnonFacebook.com
- 2. Who I Am: Social Media Speaker |Digital Marketing Coach | New Media Author | Trainer What I Do: Work with CEOs, Committed Entrepreneurs, and Leadership Teams to Create Visibility, Leverage, and Increased Profitability Using Social Media Email: speaker@dawnraqueljensen.com Web: dawnraqueljensen.com LinkedIn: DawnonLinkedin.com Twitter: DawnonTwitter.com Fan: DawnonFacebook.com
- 3. Presentation link for download will be made available at http://www.DawnonFacebook.com
- 4. Social Media Business Catalyst Series Me: @dawnrjensen What I Do: @virtualoptions
- 7. Social media is the use of technology combined with social interaction to create or co-create value.
- 8. Establish Layer of the Social Media cake: 1) Build up or enhance current Linkedin profile 2) Create Linkedin Company page 3) Optimize your Profile 4) Manage the consistency between personal & professional
- 9. Linkedin â Show Your Gorgeous face Profiles ⥠Google-ize your Title âą Create Custom URL ⣠Add 3 Specific Websites †Add Skills â You have 50
- 12. Linkedin Profile Focus Areas ï±Summary ï±Specialties ï±Skills ï±Recommendations
- 16. ïŒ Maintain Your Professional Brand ïŒ Organize Professional Relationships ïŒ Gather & Display Recommendations ïŒ Become an Expert ïŒ Gain Competitive Intel ïŒ Create Strategy Partners
- 17. Developing Your Linkedin Profile
- 20. âą Never ask someone to join you if you not prepared to endorse their work âą Never** respond to a request to join someone's network unless you know them Things to remember in any social networking community: âą You are always in control of who you invite âą You can always decline an invitation âą You are rarely inundated with invitations Best Practices for
- 21. Establish Social Leverage: Gain Trust â Crowd-source Your Groups ⥠Provide Linkedin Answers to Questions âą Actively Post & Participate In Linkedin Groups or Build One ⣠Repurpose Content through quality posts †Leverage your other Professional networks
- 22. Prospecting âą Connect at least 2-3 times a week Influencing Through Your âą Personalize your InMail Network Statistics Introductions âą Add one key value statement âą Ask for what you want & why you think itâs a great fit âą Think Win-Win
- 23. Prospecting Use your existing connections to find who youâd like to be introduced and connected to.
- 24. Leveraging Your Network Use your existing connections to find who youâd like to be introduced and connected to.
- 25. Or as we like to call it..
- 26. Leveraging Your Network Link to profile and area to request an introduction.
- 27. Your Network By Region, Industry All hyperlinked areas filters by region and industry area
- 28. Your Network By Region, Industry Fastest Growth How you are connected How you will be introduced
- 29. Network Statistics Be unreasonable Put yourself out there Be more interested than interesting
- 31. Shared Pictures = Shared Videos = Shared News = Shared Bookmarks = Shared Knowledge = Shared Everything =
- 37. Social Business Catalyst Series $100 - Social Content Workbook Social Content Workbook Package $300 - includes: âą Social Media Workbook âą Social Media Strategy Session âą Workbook CD âą Bonus Content includes: 1. Social Content Calendar Planner 2. Embassies and Outpost 3. Facebook Fan Page Template
- 39. Web Fan Email: speaker@dawnraqueljensen.com Web: www.dawnraqueljensen.com Linkedin: dawnonlinkedin.com Fan: www.dawnonfacebook.com
Hinweis der Redaktion
- At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.
- Company NameMake sure the company name listing matches the name you use in your profile. For example if you use LLC or Inc. on your personal profile, your company site must be the same.AdminsLinkedIn wants to know who will administer your company profile. You have two choices: either all employees with a valid email address registered to your domain or designated users only. LogosLogos can be uploaded as a standard logo as well as a square logo that will be used for network updates.Company DescriptionIn the company description section, you have the opportunity to describe who you are and what you do. Think big[ger] picture. You may be a successful soloist now, but if youâre planning on growing your business or going after big companies, present your company as an entity.SpecialtiesInclude keywords that describe what you do in this section. You have 256 total characters to describe specialties. Two or three word descriptions are okay.Twitter and Company Blog RSS FeedBringing in your twitter updates and blog feed keeps your company page active, relevant and current. News ModuleAdding in the news module displays search results that share news about your company. But, be prepared to see stories that donât relate to your company, except in search terms. If your company is not making news, itâs best to select âdonât show news about my company.âCompany Type, Size, URLUnder company type and company size, youâll select from the options that describe your status. Your company website URL link can go to your home page or to a services or gallery page.Industry, Operating Status, Year FoundedMain company industry allows you to choose from any within the LinkedIn categories. Then, you will select company operating status and the year founded, which is an optional entry. LocationsThe last step is locations. You can add up to five different location addresses, then click publish and your LinkedIn company profile is active.CareersIf you ever want to add employees, you can post a job on your companyâs careers page.
- For the business professional, there are some pretty good reasons to make LinkedIn a part of youroverall social media outreach:1) Find clients, help, and deals. For some industries, LinkedIn is a great place to locateprospects and network partners. Many individuals openly promote relationships and dealsthat they are in the market for.2) Build up buzz. Once youâve established a following within LinkedIn you can begin topromote specific happenings around your organization.3) Hire professionals. Often people think of social networks only in terms of makingmarketing connections. LinkedIn has become a great place to network and find greatassociates, partners, and vendors.4) Get feedback and research. One of the most effective ways to tap your newly built socialnetworks is to use them as a resource for research and feedback. Simply putting questionsout to your group is a great way to get a feel for areas where you want input.
- For quite sometime I did look at my LinkedIn network as one that was effectively a group of people who were my closest business contacts and therefore I took the approach that:1. I never asked someone to join me on LinkedIn if I were not prepared to endorse their work so I would always be happy to refer them2. I never responded to a request to join someones LinkedIn network unless I knew them.However with the increase in social networking and more people inviting me to connect to their network on LinkedIn, I realised that perhaps I was being too strict in my self imposed guidelines.But how could I ensure that the quality of the connections stayed high and that I could ensure that I referred people to others in my network only if relevant?Well here are a few things to remember in any social networking community:1. you are always in control of who you invite to join your network2. you can always decline an invitation to join someones network3. you are rarely inundated with invitations to join someones online network, so screening invitations takes little time.
- Welcome