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Raquel	
   Jensen	
  
Dawn	
                ss 	
  Catalyst
                                        	
  
  So   ci al	
  Busine




                                               Web 	
     	
  Fan	
  
           Email: speaker@dawnraqueljensen.com
              Web: www.dawnraqueljensen.com
                    Linkedin: dawnonLinkedin.com
 	
  


           q Handout
           q Feedback Form
           q Q & A
           q Additional support	
  




                    Me: @dawnrjensen
                   Work: @virtualoptions
•  SocialMen+on.com	
  
•  Hyperalerts.no	
  
•  Alerts.google.com	
  

Find	
  out	
  what’s	
  been	
  
   posted	
  and	
  being	
  
   said	
  about	
  you,	
  your	
  
   business,	
  and	
  brand	
  
“It’s	
  the	
  
Indian…	
  not	
  	
  	
  
 the	
  arrow”	
  



  Note:	
  	
  Dawn’s	
  a@empt	
  	
  
          at	
  pun	
  humor	
  
“It’s	
  the	
  
Indian…	
  not	
  
 the	
  arrow”	
  
  Put	
            and	
  your	
  Social	
  
     Media	
  branding	
  in	
  
     place:	
  
  •  to	
  use	
  in	
  the	
  right	
  way	
  	
  
  •  for	
  the	
  right	
  reason	
  
  •  at	
  the	
  right	
  Eme	
  
Digital	
  Embassy	
  &	
  Outpost:	
  Overview	
  	
  


Visibility
                        Credibility
Start Small
                                              Tribe Builder
• Top Social Networks   Build
• Honed By Industry     Deliberately          Be Consistent
• Shaped by market
                        • Content Curated     • Blogs
                        • Dedicated Tools &   • Posts
                          Tech
                                              • Engagement
                        • Automatic system
                                              • Timing
Your	
  PlaLorms:	
  	
  
            Digital	
  Embassies	
  and	
  Outposts	
  
           Pinterest                               YouTube
                               Twitter



Linkedin                                                 FourSquare
                                                              *




                              Website
Facebook                                                     Google+
                                Blog
                              (Hybrid)
                                Site
Digital	
  Embassy	
  &	
  Outpost:	
  Linkedin	
  
                                                           Why You Would Use It
            Over	
  161M	
                        q Networking within particular
                           	
  
                                                     industry
             	
  80%	
  drive	
  
               business	
                         q Share expertise &gain knowledge
               decisions	
                        q Increase brand visibility/awareness
                          	
                         - your potential audience lives on
             Tues/Thurs	
                            the platform & communicated
             Before/aPer	
                           with in groups
             business	
  hours	
  	
              q Leverage individual knowledge by
                                                     answering questions and further
                  AT:	
  	
  17	
  
                                                     expressing expertise
           	
  3rd	
  LTS:	
  15.2M	
  	
  	
  
	
  	
  
	
  
What to do on LinkedIn
	
                                        that’s	
  publicly	
  available	
  
about	
  you	
  	
  
                                    to	
  potenEal	
  clients,	
  service	
  
providers,	
  and	
  subject	
  experts	
  who	
  come	
  
recommended	
  
                                    on	
  projects,	
  gather	
  data,	
  
share	
  files	
  and	
  solve	
  problems	
  
                                            that	
  can	
  help	
  you	
  land	
  
jobs	
  and	
  close	
  deals	
  
                            from	
  discussions	
  with	
  like-­‐minded	
  
professionals	
  in	
  private	
  group	
  seTngs	
  	
  
	
  
Good	
  Reasons	
  to	
  Use	
  
Find	
  Clients,	
  Promote	
  RelaEonships	
  


Build	
  Your	
  Buzz	
  


Hire	
  Professionals/Network	
  


Get	
  Feedback	
  and	
  Research	
  
F a n s 	
   F r i e n d s 	
   F o l l o w e r s 	
  
SOCIAL	
  MEDIA	
  PROFILE:	
  LINKEDIN	
  
About Public Profiles…

                            This.	
  



                 	
  Not	
  This.	
  




                 This,	
  maybe..	
  
Linkedin Public Profile
LinkedIn Company Profile
•  Never	
  ask	
  someone	
  to	
  join	
  you	
  if	
  you	
  not	
  
   prepared	
  to	
  endorse	
  their	
  work	
  	
  
•  Never**	
  respond	
  to	
  a	
  request	
  to	
  join	
  someone's	
  
   network	
  unless	
  you	
  know	
  them	
  

                   Things	
  to	
  remember	
  in	
  any	
  	
  
                  social	
  networking	
  community:	
  
                                      	
  
•  You	
  are	
  always	
  in	
  control	
  of	
  who	
  you	
  invite	
  
•  You	
  can	
  always	
  decline	
  an	
  invitaEon	
  
•  You	
  are	
  rarely	
  inundated	
  with	
  invitaEons	
  

                            Best	
  PracEces	
  for	
  	
  	
  
Or as we like to call it..
 	
   	
  Prospecting




                           	
  
Leveraging Your Network




                          	
  
Leveraging Your Network




                          	
  
Your Network By Region, Industry




                              	
  
Your Network By Region, Industry

                              	
  
Network Statistics**




Be	
  unreasonable	
  
Put	
  yourself	
  out	
  there	
  
Be	
  more	
  interested	
  than	
  interes+ng	
  
Crea+ng	
  Social	
  Content	
  
      $100 - Social Content Workbook
      $375** - Social Content Workbook
      Package includes:
           •  Social Media Workbook
           •  Social Media Strategy Session
           •  Workbook Extras download
               •  Bonus Content includes:
                   1.  Social Content
                       Calendar Planner
                   2.  Embassies and Outpost
                   3.  Facebook Fan Page
                       Template
           **Limited number on hand**
               	
  
Raquel	
   Jensen	
  
Dawn	
                ss 	
  Catalyst
                                        	
  
  So   ci al	
  Busine




                                               Web 	
     	
  Fan	
  
           Email: speaker@dawnraqueljensen.com
              Web: www.dawnraqueljensen.com
                    Linkedin: dawnonLinkedin.com
 	
  
It's easy to join our mailing
list!


Just send your email address
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Text
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Message and data rates may apply.
http://www.dawnraqueljensen.com

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Linkedin Tips and Strategies by Dawn Jensen

  • 1.
  • 2. Raquel   Jensen   Dawn   ss  Catalyst   So ci al  Busine Web    Fan   Email: speaker@dawnraqueljensen.com Web: www.dawnraqueljensen.com Linkedin: dawnonLinkedin.com
  • 3.     q Handout q Feedback Form q Q & A q Additional support   Me: @dawnrjensen Work: @virtualoptions
  • 4. •  SocialMen+on.com   •  Hyperalerts.no   •  Alerts.google.com   Find  out  what’s  been   posted  and  being   said  about  you,  your   business,  and  brand  
  • 5. “It’s  the   Indian…  not       the  arrow”   Note:    Dawn’s  a@empt     at  pun  humor  
  • 6. “It’s  the   Indian…  not   the  arrow”   Put   and  your  Social   Media  branding  in   place:   •  to  use  in  the  right  way     •  for  the  right  reason   •  at  the  right  Eme  
  • 7. Digital  Embassy  &  Outpost:  Overview     Visibility Credibility Start Small Tribe Builder • Top Social Networks Build • Honed By Industry Deliberately Be Consistent • Shaped by market • Content Curated • Blogs • Dedicated Tools & • Posts Tech • Engagement • Automatic system • Timing
  • 8. Your  PlaLorms:     Digital  Embassies  and  Outposts   Pinterest YouTube Twitter Linkedin FourSquare * Website Facebook Google+ Blog (Hybrid) Site
  • 9. Digital  Embassy  &  Outpost:  Linkedin   Why You Would Use It Over  161M   q Networking within particular   industry  80%  drive   business   q Share expertise &gain knowledge decisions   q Increase brand visibility/awareness   - your potential audience lives on Tues/Thurs   the platform & communicated Before/aPer   with in groups business  hours     q Leverage individual knowledge by answering questions and further AT:    17   expressing expertise  3rd  LTS:  15.2M            
  • 10. What to do on LinkedIn   that’s  publicly  available   about  you     to  potenEal  clients,  service   providers,  and  subject  experts  who  come   recommended   on  projects,  gather  data,   share  files  and  solve  problems   that  can  help  you  land   jobs  and  close  deals   from  discussions  with  like-­‐minded   professionals  in  private  group  seTngs      
  • 11. Good  Reasons  to  Use   Find  Clients,  Promote  RelaEonships   Build  Your  Buzz   Hire  Professionals/Network   Get  Feedback  and  Research  
  • 12. F a n s   F r i e n d s   F o l l o w e r s   SOCIAL  MEDIA  PROFILE:  LINKEDIN  
  • 13. About Public Profiles… This.    Not  This.   This,  maybe..  
  • 16. •  Never  ask  someone  to  join  you  if  you  not   prepared  to  endorse  their  work     •  Never**  respond  to  a  request  to  join  someone's   network  unless  you  know  them   Things  to  remember  in  any     social  networking  community:     •  You  are  always  in  control  of  who  you  invite   •  You  can  always  decline  an  invitaEon   •  You  are  rarely  inundated  with  invitaEons   Best  PracEces  for      
  • 17. Or as we like to call it..
  • 18.      Prospecting  
  • 21. Your Network By Region, Industry  
  • 22. Your Network By Region, Industry  
  • 23. Network Statistics** Be  unreasonable   Put  yourself  out  there   Be  more  interested  than  interes+ng  
  • 24. Crea+ng  Social  Content   $100 - Social Content Workbook $375** - Social Content Workbook Package includes: •  Social Media Workbook •  Social Media Strategy Session •  Workbook Extras download •  Bonus Content includes: 1.  Social Content Calendar Planner 2.  Embassies and Outpost 3.  Facebook Fan Page Template **Limited number on hand**  
  • 25. Raquel   Jensen   Dawn   ss  Catalyst   So ci al  Busine Web    Fan   Email: speaker@dawnraqueljensen.com Web: www.dawnraqueljensen.com Linkedin: dawnonLinkedin.com
  • 26.    
  • 27. It's easy to join our mailing list! Just send your email address by text message: Text DAWN to 42828 to get started. Message and data rates may apply.