20. Facebook Personal/Profile Page Represent real people Limited to 5,000 friends Personal use You control who is confirmed or ignored as a friend Facebook can shut down your profile if in violation Fan/Business Page Visible to everyone on the Internet by default Represent entities: Only the official representatives of a public figure, business or organization Unlimited Fans
21. What can you do on a Fan Page? Post business information: events, videos, photos, specials, promos Encourage your fans to ‘like’ you Post testimonials Help spread the word about your business stories Inform Educate Entertain
23. What you need to know about Fan pages You need to have an account on Facebook in order to create a Facebook page. Your Facebook page will be tied to your personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists. You can have an unlimited number of Facebook pages.
24. What you need to know about Fan pages You can have an unlimited number of fans (Facebook users who “Like” your page). Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not. All content posted on your Facebook page gets indexed on Google. You can target your posts by country and language.
25. What you need to know about Fan pages You can add applications to your page, including your own custom content—video, rich text, graphics, opt-in box and more. You can add additional admins (highly recommended). All admins have equal rights to administer your page, including adding and removing other admins (choose with care!).
30. Where to go to set up your fan page! Your Fan Page or Business Page can be set up here. http://www.facebook.com/pages
31. Why Your FIRST 25 Fans are VITAL! By the way, just as soon as you have your first 25 fans, be sure to register your own unique username (sometimes called a “vanity URL”) for your Facebook page at http://facebook.com/username
35. What to do on LinkedIn Through your network you can:Manage the information that’s publicly available about you as professional Find and be introduced to potential clients, service providers, and subject experts who come recommended Create and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals
48. Litmus Test: Starting Measuring Brand Visibility Metrics: http://www.howsociable.com/ Social Media Monitoring: http://www.trackur.com/ Social Mention:http://www.socialmention.com Real-time Social Media: http://www.sensidea.com/socialseek/ Benchmark Your Influence: http://klout.com/
50. Check-in: Facebook Places Facebook Places Users: 30 million – 150 million check-in regularly/200 million mobile Facebook usersShareability: Does not easily share with other apps.Visibility: Check-ins and claimed Places Deals are displayed in News Feed.
51. Check-in : Gowalla Registered Users: 600,000Sharablitity: Twitter, Facebook, Foursquare and Tumblr.Visibility: Check-ins and earned badges can be shared on Facebook and Twitter.Ease of use: Easy (Once business is claimed, custom check-in message is updated immediately).
52. Check-in : FourSquare Registered Users: 5 millionSharability: Integrates with Facebook and Twitter.Visibility: Check-in displays in Facebook feed, but not specific deals.Ease of use: Easy.
53. Check-in : Yelp Registered Users: 36 million with 1/3 of all searches happening via mobile.Sharability: Integrates with Twitter and Facebook.Visibility: Updates show in Facebook news-feed along with the photo and address of the business. Ease of Use: Easy.
59. Visit Us! Fan Us! Connect to Us! Let’s Make Contacttext “DAWNJENSEN” to 50500 www.VirtualOptions.net dawn@virtualoptions.net Virtual Options Coaching & Training Social Media Technology Training
60. Questions?Simply put, we can help.Get you set upGet you startedand manage your Social Media If that sounds like something you may be interested in, see us after!
Hinweis der Redaktion
At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.
Social Media..It’s about starting a conversation - -
Social Media..It’s about starting a conversation - -
Social Media..It’s about starting a conversation - -
Social Media..It’s about starting a conversation - -
For the business professional, there are some pretty good reasons to make LinkedIn a part of youroverall social media outreach:1) Find clients, help, and deals. For some industries, LinkedIn is a great place to locateprospects and network partners. Many individuals openly promote relationships and dealsthat they are in the market for.2) Build up buzz. Once you’ve established a following within LinkedIn you can begin topromote specific happenings around your organization.3) Hire professionals. Often people think of social networks only in terms of makingmarketing connections. LinkedIn has become a great place to network and find greatassociates, partners, and vendors.4) Get feedback and research. One of the most effective ways to tap your newly built socialnetworks is to use them as a resource for research and feedback. Simply putting questionsout to your group is a great way to get a feel for areas where you want input.
Through your network you can: Manage the information that’s publicly available about you as professional Find and be introduced to potential clients, service providers, and subject experts who come recommendedCreate and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals
