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                               •	
  GIRLS	
  JUST	
  WANNA	
  HAVE	
  FUN	
  •	
  
	
          	
     	
       	
  
	
  
Forget	
  the	
  flowers	
  and	
  Sunday	
  Brunch.	
  The	
  hottest	
  
mom	
  and	
  mom-­‐to-­‐be	
  gift	
  this	
  year	
  is	
  a	
  ticket	
  to	
  Main	
  
Line	
  Parent’s	
  Mom’s	
  Night	
  Out	
  for	
  Mother’s	
  Day,	
  
May	
  9th	
  from	
  6-­‐10	
  p.m.	
  at	
  Radnor	
  Valley	
  Country	
  
Club.	
  A	
  terrific	
  excuse	
  for	
  busy	
  moms	
  to	
  indulge	
  in	
  a	
  
bit	
  of	
  luxurious	
  “me-­‐time,”	
  this	
  annual	
  event	
  features	
  
a	
  sit-­‐down	
  dinner,	
  fashion	
  show,	
  live	
  and	
  silent	
  
auction,	
  a	
  luxurious	
  VIP	
  room	
  (for	
  makeup	
  and	
  hair	
  
touch-­‐ups	
  and	
  hand	
  massages),	
  and	
  a	
  chance	
  to	
  be	
  
named	
  “Most	
  Stylish	
  Mom	
  on	
  the	
  Main	
  Line.”	
  	
  	
  
	
  
What’s	
  not	
  to	
  love?	
  	
  
	
  
And	
  because	
  Main	
  Line	
  Parent’s	
  staff	
  excels	
  at	
  multi-­‐tasking	
  (it	
  is	
  run	
  by	
  mommies	
  after	
  
all),	
  “doing	
  good”	
  will	
  also	
  be	
  part	
  of	
  the	
  evening’s	
  festivities.	
  Here	
  to	
  tell	
  you	
  all	
  about	
  
this	
  premier	
  event	
  is	
  Pamela	
  Badolato,	
  MLP’s	
  Client	
  Relations	
  Director.	
  You	
  better	
  pay	
  
attention,	
  because	
  she’s	
  got	
  a	
  lot	
  to	
  share	
  about	
  this	
  special	
  evening	
  and	
  the	
  positive	
  
impact	
  Main	
  Line	
  Parent	
  has	
  had	
  on	
  the	
  community	
  both	
  on	
  and	
  offline.	
  	
  
	
  
                                                    •	
  What	
  was	
  the	
  initial	
  impetus	
  for	
  creating	
  Mom's	
  
                                                    Night	
  Out	
  for	
  Mother's	
  Day?	
  
                                                    Last	
  year	
  Sarah	
  Bond,	
  MLP	
  Founder	
  and	
  CEO,	
  wanted	
  
                                                    to	
  host	
  some	
  type	
  of	
  fundraiser	
  for	
  The	
  Birth	
  Center,	
  
                                                    specifically	
  their	
  support	
  group	
  for	
  Breastfeeding	
  moms,	
  
                                                    and	
  the	
  Mom's	
  Night	
  Out	
  for	
  Mother's	
  Day	
  was	
  born!	
  I	
  
                                                    love	
  how	
  she	
  was	
  able	
  to	
  get	
  so	
  much	
  community	
  
                                                    support	
  from	
  local	
  moms	
  and	
  small	
  businesses	
  to	
  come	
  
                                                    together	
  in	
  support	
  of	
  this	
  great	
  place	
  for	
  women.	
  	
  
                                                    	
  
                                                    •	
  How	
  does	
  MNO	
  help	
  promote	
  other	
  businesses	
  w/	
  in	
  
                                                    the	
  community?	
  	
  
                                                    All	
  of	
  the	
  businesses	
  that	
  donate	
  to	
  the	
  silent	
  auction	
  or	
  
                                                    become	
  sponsors	
  of	
  MNO	
  receive	
  promotion	
  for	
  in	
  
                                                    exchange	
  for	
  their	
  donation	
  via	
  social	
  media	
  tagging	
  on	
  
the	
  dedicated	
  MNO	
  Facebook	
  page,	
  the	
  MNO	
  Silent	
  Auction	
  preview	
  page	
  that	
  
describes	
  each	
  location	
  as	
  well	
  as	
  provide	
  links	
  to	
  the	
  business's	
  webpage	
  and	
  FB	
  page	
  
(if	
  applicable),	
  AND	
  is	
  listed	
  as	
  the	
  donor	
  with	
  a	
  description	
  of	
  their	
  donation	
  in	
  our	
  
event	
  guide	
  for	
  the	
  evening.	
  I	
  have	
  attended	
  events	
  where	
  the	
  donations	
  are	
  listed,	
  but	
  
the	
  business	
  is	
  not	
  credited	
  so	
  this	
  is	
  a	
  unique	
  promotion	
  available	
  to	
  MNO	
  donors.	
  
•	
  What	
  types	
  of	
  social	
  media	
  tools	
  does	
  MLP	
  use	
  to	
  get	
  the	
  word	
  out?	
  	
  
Let’s	
  just	
  say,	
  Facebook,	
  Twitter,	
  Pinterest	
  and	
  email	
  marketing	
  are	
  a	
  mom’s	
  best	
  
friend.	
  	
  
	
           	
      	
       	
       	
      	
       	
        	
  
•	
  What	
  are	
  some	
  of	
  the	
  most	
  exciting	
  auction	
  items	
  this	
  year?	
  
We	
  have	
  some	
  amazing	
  donations	
  from	
  local	
  spas	
  and	
  yoga/Pilates	
  instructors,	
  as	
  well	
  
as	
  treatments	
  from	
  medical	
  spas!	
  Our	
  most	
  valuable	
  donation	
  so	
  far	
  is	
  the	
  $5600	
  
orthodontic	
  back	
  from	
  Dr.	
  Catherine	
  Foote.	
  
	
  
•	
  How	
  has	
  MNO	
  helped	
  working	
  mothers	
  connect	
  to	
  their	
  stay-­‐at-­‐home	
  peers?	
  
Mom's	
  Night	
  Out	
  is	
  an	
  inclusive	
  event.	
  Each	
  of	
  us	
  “staffers”	
  has	
  a	
  very	
  unique	
  working	
  
situation;	
  we	
  pride	
  ourselves	
  on	
  being	
  able	
  to	
  relate	
  to	
  all	
  moms.	
  By	
  hosting	
  this	
  event	
  
early	
  in	
  the	
  evening	
  on	
  a	
  weeknight	
  we	
  are	
  attempting	
  to	
  support	
  valuable	
  weekend	
  
family	
  time	
  regardless	
  of	
  employment	
  status.	
  	
  
	
  
•	
  What	
  are	
  some	
  of	
  the	
  highlights	
  of	
  this	
  year's	
  event?	
  	
  
I	
  would	
  say	
  our	
  biggest	
  highlights	
  this	
  year	
  are	
  our	
  sponsors,	
  and	
  our	
  VIP	
  room.	
  This	
  
year's	
  sponsors	
  include	
  Philadelphia	
  &	
  Main	
  Line	
  Event	
  Planners.	
  Their	
  team	
  has	
  been	
  
amazing	
  to	
  work	
  with	
  and	
  we	
  could	
  not	
  have	
  pulled	
  this	
  event	
  off	
  without	
  them.	
  Our	
  
fashion	
  show	
  sponsor,	
  Van	
  Cleve	
  Collections,	
  is	
  an	
  icon	
  of	
  the	
  Main	
  Line.	
  We	
  are	
  very	
  
proud	
  to	
  list	
  them	
  as	
  our	
  partner	
  for	
  this	
  event.	
  Antoinette's	
  Day	
  Spa	
  &	
  Salon	
  could	
  
not	
  have	
  been	
  any	
  more	
  generous	
  in	
  their	
  sponsorship	
  of	
  full	
  hair	
  and	
  makeup	
  for	
  the	
  
event,	
  their	
  additions	
  to	
  our	
  gift	
  bags	
  for	
  all	
  guests,	
  as	
  well	
  as	
  providing	
  the	
  hair	
  and	
  
makeup	
  touch	
  up	
  station	
  and	
  hand	
  massages	
  for	
  our	
  VIP	
  room.	
  They	
  will	
  also	
  be	
  
hosting	
  a	
  pre-­‐event	
  night	
  out	
  for	
  the	
  staff	
  of	
  MLP,	
  the	
  event	
  planners,	
  and	
  our	
  models!	
  
Bryn	
  Mawr	
  Hospital	
  has	
  also	
  jumped	
  in	
  as	
  a	
  sponsor	
  and	
  will	
  be	
  providing	
  us	
  with	
  a	
  
speaker	
  to	
  address	
  our	
  audience.	
  We	
  are	
  very	
  lucky	
  to	
  have	
  Dr.	
  Linna	
  Li	
  speak	
  about	
  
breast	
  health	
  and	
  mammogram	
  guidelines.	
  Our	
  VIP	
  Room	
  will	
  include	
  a	
  complimentary	
  
glass	
  of	
  champagne,	
  special	
  additions	
  to	
  their	
  gift	
  bags,	
  a	
  Candy	
  Bar	
  (sponsored	
  by	
  
Philadelphia	
  &	
  Main	
  Line	
  event	
  planners),	
  as	
  well	
  as	
  the	
  amenities	
  sponsored	
  by	
  
Antoinette's.	
  
	
  
•	
  If	
  you	
  could	
  choose	
  one	
  take-­‐away	
  for	
  guests,	
  what	
  would	
  it	
  be?	
  	
  
I	
  hope	
  that	
  our	
  guests	
  take	
  away	
  a	
  sense	
  of	
  community,	
  of	
  sisterhood	
  among	
  mothers	
  
of	
  different	
  ages,	
  experiences	
  and	
  stages	
  of	
  life.	
  As	
  women	
  and	
  mothers	
  there	
  is	
  so	
  
much	
  we	
  can	
  all	
  learn	
  from	
  each	
  other,	
  and	
  the	
  more	
  moms	
  we	
  meet	
  and	
  talk	
  to,	
  the	
  
better	
  mothers	
  we	
  become.	
  
	
  
•	
  What	
  does	
  this	
  year's	
  Most	
  Stylish	
  Mom	
  have	
  to	
  look	
  forward	
  to?	
  Any	
  tips	
  on	
  how	
  
beat	
  the	
  competition?	
  	
  
This	
  year's	
  most	
  stylish	
  mom	
  will	
  be	
  treated	
  to	
  a	
  fabulous	
  gift	
  certificate	
  to	
  Antoinette's	
  
Day	
  Spa	
  &	
  Salon.	
  My	
  tip	
  would	
  be	
  to	
  keep	
  it	
  modern,	
  keep	
  it	
  fresh,	
  and	
  keep	
  it	
  natural!	
  
	
  
	
  
•	
  If	
  Mom	
  can	
  only	
  sneak	
  out	
  for	
  a	
  bit,	
  which	
  part	
  of	
  the	
  event	
  should	
  not	
  be	
  missed?	
  	
  
Definitely,	
  the	
  silent	
  auction;	
  not	
  only	
  are	
  there	
  great	
  donations	
  that	
  people	
  will	
  be	
  
nearly	
  fighting	
  over	
  (have	
  you	
  heard	
  about	
  the	
  wardrobe	
  consultation	
  from	
  the	
  
personal	
  shopper,	
  or	
  the	
  non-­‐surgical	
  face-­‐lift	
  from	
  a	
  local	
  aesthetician?)	
  but	
  I	
  imagine	
  
some	
  of	
  these	
  donations	
  will	
  be	
  gotten	
  for	
  a	
  pretty	
  good	
  deal.	
  And,	
  once	
  you	
  come	
  for	
  
the	
  silent	
  auction	
  and	
  cocktail	
  hour,	
  you'll	
  be	
  having	
  so	
  much	
  fun	
  that	
  there's	
  no	
  way	
  
you'll	
  want	
  to	
  leave	
  before	
  dinner!	
  Read:	
  Call	
  your	
  babysitter	
  now,	
  or	
  make	
  sure	
  your	
  
partner	
  is	
  home	
  from	
  work	
  in	
  time	
  to	
  put	
  the	
  “littles”	
  to	
  bed.	
  	
  
	
  
•	
  How	
  does	
  MNO	
  foster	
  positive	
  female	
  relationships?	
  
While	
  checking	
  people	
  in	
  at	
  the	
  welcome	
  table	
  last	
  year	
  I	
  met	
  a	
  lot	
  of	
  guests	
  who	
  were	
  
attending	
  with	
  their	
  moms,	
  their	
  mothers	
  in	
  law,	
  their	
  sisters,	
  cousins,	
  best	
  friends,	
  etc.	
  
Mother's	
  Day	
  is	
  for	
  moms	
  of	
  any	
  age,	
  and	
  so	
  is	
  this	
  event.	
  I	
  know	
  this	
  year	
  of	
  one	
  guest	
  
who	
  has	
  purchased	
  tickets	
  for	
  her	
  two	
  daughters	
  to	
  share	
  this	
  special	
  night	
  with	
  her	
  
(they're	
  over	
  21!).	
  Events	
  that	
  are	
  dedicated	
  to	
  mothers	
  are	
  special	
  because	
  it's	
  not	
  
often	
  that	
  moms	
  take	
  the	
  time	
  out	
  for	
  themselves	
  to	
  be	
  pampered-­‐	
  and	
  even	
  less	
  often	
  
that	
  they	
  get	
  to	
  dress	
  up	
  on	
  a	
  Wednesday	
  and	
  take	
  a	
  walk	
  down	
  the	
  red	
  carpet	
  with	
  
photographers	
  snapping	
  their	
  pictures!	
  	
  
	
  
•	
  How	
  much	
  money	
  did	
  the	
  event	
  raise	
  last	
  year?	
  
Our	
  first	
  MNO	
  event	
  at	
  the	
  swanky	
  Radnor	
  Hotel	
  included	
  a	
  silent	
  auction,	
  raffle,	
  open	
  
bar	
  with	
  passed	
  hors	
  d’oeuvres,	
  and	
  the	
  fashion	
  show.	
  We	
  had	
  200+	
  attendees,	
  with	
  
about	
  40	
  of	
  them	
  buying	
  tickets	
  at	
  the	
  door,	
  and	
  raised	
  $5000	
  that	
  was	
  donated	
  to	
  The	
  
Birth	
  Center	
  and	
  its	
  support	
  programs	
  for	
  new	
  and	
  breastfeeding	
  mothers.	
  	
  
	
  
•	
  What	
  is	
  your	
  goal	
  this	
  year?	
  	
  
We	
  hope	
  that	
  via	
  our	
  abundant	
  offerings:	
  open	
  bar,	
  3-­‐course,	
  sit-­‐down	
  dinner,	
  silent	
  
and	
  live	
  auctions,	
  fashion	
  show,	
  VIP	
  room	
  and	
  desirable	
  auction	
  prizes,	
  that	
  we	
  will	
  
exceed	
  last	
  year's	
  revenue.	
  MLP's	
  goal	
  for	
  Main	
  Line	
  Charities	
  is	
  to	
  continue	
  ongoing	
  
support	
  of	
  local	
  projects	
  taken	
  on	
  by	
  parenting	
  groups	
  and	
  entrepreneurs,	
  as	
  well	
  as	
  
instituting	
  a	
  scholarship	
  for	
  local	
  high	
  school	
  students	
  this	
  fall.	
  	
  	
  	
  
	
  
•	
  What	
  other	
  mom	
  events	
  can	
  we	
  look	
  forward	
  to	
  in	
  2012?	
  	
  
MLP’s	
  team	
  thinks	
  big,	
  and	
  we	
  plan	
  on	
  having	
  as	
  many	
  moms’	
  events	
  as	
  we	
  can,	
  as	
  well	
  
as	
  fitting	
  in	
  an	
  event	
  or	
  two	
  for	
  dads!	
  We	
  had	
  an	
  amazing	
  turnout	
  for	
  our	
  first-­‐ever	
  
Expectant	
  Moms	
  Mingle	
  in	
  January,	
  and	
  many	
  requests	
  from	
  parents	
  and	
  local	
  
businesses	
  for	
  a	
  repeat	
  in	
  2012.	
  We	
  get	
  requests	
  very	
  frequently	
  from	
  clients	
  who	
  have	
  
become	
  friends	
  to	
  host	
  events	
  at	
  their	
  locations.	
  After	
  the	
  successful	
  reviews	
  and	
  
turnout	
  from	
  the	
  Main	
  Line	
  Early	
  Childhood	
  Education	
  Fair	
  we	
  have	
  also	
  put	
  into	
  works	
  
the	
  Main	
  Line	
  Private	
  School	
  Expo	
  to	
  take	
  place	
  in	
  October.	
  Our	
  goal	
  is	
  for	
  everyone	
  on	
  
the	
  Main	
  Line	
  to	
  recognize	
  our	
  company,	
  and	
  our	
  brand,	
  as	
  the	
  place	
  to	
  go	
  to	
  get	
  the	
  
information	
  and	
  support	
  you	
  need,	
  from	
  infancy	
  to	
  high	
  school,	
  moms,	
  dads	
  and	
  
grandparents!	
  
•	
  How	
  has	
  your	
  MLP	
  involvement	
  impacted	
  your	
  experience	
  of	
  being	
  a	
  mom	
  on	
  the	
  
Main	
  Line?	
  	
  
I	
  am	
  a	
  self-­‐professed	
  Facebook	
  addict	
  and	
  just	
  over	
  a	
  year	
  ago,	
  I	
  began	
  following	
  (and	
  
signed	
  up	
  for	
  the	
  newsletter)	
  a	
  local	
  organization	
  called	
  Main	
  Line	
  Parent	
  (originally	
  
Main	
  Line	
  Moms).	
  I	
  saw	
  a	
  post	
  from	
  Sarah	
  seeking	
  individuals	
  to	
  help	
  provide	
  content	
  
for	
  the	
  new	
  magazine	
  she	
  was	
  launching,	
  and	
  thought,	
  ‘I	
  could	
  do	
  that!’	
  I	
  sent	
  her	
  an	
  
informal	
  bio/resume,	
  and	
  in	
  response,	
  learned	
  that	
  she	
  was	
  also	
  hunting	
  for	
  someone	
  to	
  
pen	
  an	
  article	
  about	
  the	
  Main	
  Line’s	
  best	
  summer	
  camps.	
  I	
  majored	
  in	
  Education	
  and	
  
worked	
  in	
  childcare	
  for	
  years;	
  this	
  was	
  perfect	
  for	
  me.	
  I	
  wrote	
  the	
  article,	
  and	
  then	
  
before	
  I	
  knew	
  it,	
  was	
  stuffing	
  swag	
  bags	
  and	
  helping	
  at	
  the	
  inaugural	
  MNO	
  event	
  in	
  
2011.	
  As	
  I	
  got	
  to	
  know	
  more	
  about	
  MLP	
  and	
  Sarah's	
  vision	
  for	
  the	
  business,	
  I	
  felt	
  a	
  
renewed	
  sense	
  of	
  purpose	
  outside	
  of	
  the	
  home.	
  (At	
  the	
  time,	
  I	
  had	
  a	
  2	
  ½-­‐year-­‐old	
  and	
  
9-­‐month-­‐old	
  twins.)	
  Sarah	
  quickly	
  gleaned	
  my	
  enthusiasm	
  and	
  asked	
  if	
  I’d	
  come	
  on	
  
board	
  as	
  a	
  sales	
  exec.	
  With	
  no	
  experience	
  and	
  a	
  whole	
  lot	
  of	
  energy,	
  I	
  accepted,	
  much	
  
to	
  the	
  dismay	
  of	
  my	
  husband,	
  who	
  knew	
  that	
  now	
  with	
  a	
  part-­‐time	
  job	
  he'd	
  have	
  to	
  
wait	
  even	
  longer	
  for	
  clean	
  socks!	
  His	
  uncertainty	
  quickly	
  turned	
  into	
  support	
  as	
  he	
  saw	
  
how	
  happy	
  I	
  was	
  writing	
  our	
  Weekly	
  Family	
  Fun	
  posts,	
  as	
  well	
  as	
  the	
  magazine's	
  regular	
  
Grow	
  section,	
  and	
  meeting	
  new	
  people	
  all	
  over	
  the	
  Main	
  Line.	
  	
  
	
  
•	
  What	
  do	
  you	
  think	
  the	
  new	
  definition	
  of	
  "main	
  line	
  mom"	
  should	
  be?	
  	
  
All	
  of	
  us	
  at	
  MLP	
  have	
  sought	
  to	
  change	
  the	
  definition	
  of	
  "Main	
  Line"—a	
  term	
  given	
  to	
  
describe	
  a	
  geographic	
  location	
  from	
  where	
  the	
  railroad	
  line	
  ran	
  parallel	
  to	
  Lancaster	
  
Avenue	
  from	
  Philadelphia—and	
  that	
  gave	
  birth	
  to	
  many	
  large	
  estates.	
  It	
  is	
  now	
  a	
  socio-­‐
cultural	
  term	
  that	
  people	
  associate	
  with	
  large,	
  expensive	
  homes,	
  extremely	
  wealthy	
  
people,	
  and	
  an	
  air	
  of	
  superiority.	
  We	
  want	
  to	
  help	
  redefine	
  the	
  Main	
  Line	
  as	
  a	
  place	
  
where	
  hardworking	
  adults	
  strive,	
  every	
  day,	
  to	
  provide	
  for	
  their	
  families,	
  raise	
  socially-­‐
conscious	
  children,	
  and	
  give	
  back	
  to	
  their	
  community.	
  We	
  want	
  the	
  people	
  who	
  live	
  on	
  
the	
  Main	
  Line	
  to	
  be	
  associated	
  with	
  philanthropy	
  and	
  pride,	
  and	
  we	
  aspire	
  for	
  MLP	
  to	
  
represent	
  every	
  parent,	
  without	
  any	
  reference	
  to	
  income	
  status,	
  home	
  size,	
  or	
  car	
  
model.	
  
	
  
	
  
	
  
	
  
	
  
	
           	
          	
      	
      	
      	
       	
  

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Presentation on Workplace Politics.ppt..
 

Girls Just Wanna Have Fun Q+A w/ Pamela Badolato

  • 1.     •  GIRLS  JUST  WANNA  HAVE  FUN  •             Forget  the  flowers  and  Sunday  Brunch.  The  hottest   mom  and  mom-­‐to-­‐be  gift  this  year  is  a  ticket  to  Main   Line  Parent’s  Mom’s  Night  Out  for  Mother’s  Day,   May  9th  from  6-­‐10  p.m.  at  Radnor  Valley  Country   Club.  A  terrific  excuse  for  busy  moms  to  indulge  in  a   bit  of  luxurious  “me-­‐time,”  this  annual  event  features   a  sit-­‐down  dinner,  fashion  show,  live  and  silent   auction,  a  luxurious  VIP  room  (for  makeup  and  hair   touch-­‐ups  and  hand  massages),  and  a  chance  to  be   named  “Most  Stylish  Mom  on  the  Main  Line.”         What’s  not  to  love?       And  because  Main  Line  Parent’s  staff  excels  at  multi-­‐tasking  (it  is  run  by  mommies  after   all),  “doing  good”  will  also  be  part  of  the  evening’s  festivities.  Here  to  tell  you  all  about   this  premier  event  is  Pamela  Badolato,  MLP’s  Client  Relations  Director.  You  better  pay   attention,  because  she’s  got  a  lot  to  share  about  this  special  evening  and  the  positive   impact  Main  Line  Parent  has  had  on  the  community  both  on  and  offline.       •  What  was  the  initial  impetus  for  creating  Mom's   Night  Out  for  Mother's  Day?   Last  year  Sarah  Bond,  MLP  Founder  and  CEO,  wanted   to  host  some  type  of  fundraiser  for  The  Birth  Center,   specifically  their  support  group  for  Breastfeeding  moms,   and  the  Mom's  Night  Out  for  Mother's  Day  was  born!  I   love  how  she  was  able  to  get  so  much  community   support  from  local  moms  and  small  businesses  to  come   together  in  support  of  this  great  place  for  women.       •  How  does  MNO  help  promote  other  businesses  w/  in   the  community?     All  of  the  businesses  that  donate  to  the  silent  auction  or   become  sponsors  of  MNO  receive  promotion  for  in   exchange  for  their  donation  via  social  media  tagging  on   the  dedicated  MNO  Facebook  page,  the  MNO  Silent  Auction  preview  page  that   describes  each  location  as  well  as  provide  links  to  the  business's  webpage  and  FB  page   (if  applicable),  AND  is  listed  as  the  donor  with  a  description  of  their  donation  in  our   event  guide  for  the  evening.  I  have  attended  events  where  the  donations  are  listed,  but   the  business  is  not  credited  so  this  is  a  unique  promotion  available  to  MNO  donors.  
  • 2. •  What  types  of  social  media  tools  does  MLP  use  to  get  the  word  out?     Let’s  just  say,  Facebook,  Twitter,  Pinterest  and  email  marketing  are  a  mom’s  best   friend.                     •  What  are  some  of  the  most  exciting  auction  items  this  year?   We  have  some  amazing  donations  from  local  spas  and  yoga/Pilates  instructors,  as  well   as  treatments  from  medical  spas!  Our  most  valuable  donation  so  far  is  the  $5600   orthodontic  back  from  Dr.  Catherine  Foote.     •  How  has  MNO  helped  working  mothers  connect  to  their  stay-­‐at-­‐home  peers?   Mom's  Night  Out  is  an  inclusive  event.  Each  of  us  “staffers”  has  a  very  unique  working   situation;  we  pride  ourselves  on  being  able  to  relate  to  all  moms.  By  hosting  this  event   early  in  the  evening  on  a  weeknight  we  are  attempting  to  support  valuable  weekend   family  time  regardless  of  employment  status.       •  What  are  some  of  the  highlights  of  this  year's  event?     I  would  say  our  biggest  highlights  this  year  are  our  sponsors,  and  our  VIP  room.  This   year's  sponsors  include  Philadelphia  &  Main  Line  Event  Planners.  Their  team  has  been   amazing  to  work  with  and  we  could  not  have  pulled  this  event  off  without  them.  Our   fashion  show  sponsor,  Van  Cleve  Collections,  is  an  icon  of  the  Main  Line.  We  are  very   proud  to  list  them  as  our  partner  for  this  event.  Antoinette's  Day  Spa  &  Salon  could   not  have  been  any  more  generous  in  their  sponsorship  of  full  hair  and  makeup  for  the   event,  their  additions  to  our  gift  bags  for  all  guests,  as  well  as  providing  the  hair  and   makeup  touch  up  station  and  hand  massages  for  our  VIP  room.  They  will  also  be   hosting  a  pre-­‐event  night  out  for  the  staff  of  MLP,  the  event  planners,  and  our  models!   Bryn  Mawr  Hospital  has  also  jumped  in  as  a  sponsor  and  will  be  providing  us  with  a   speaker  to  address  our  audience.  We  are  very  lucky  to  have  Dr.  Linna  Li  speak  about   breast  health  and  mammogram  guidelines.  Our  VIP  Room  will  include  a  complimentary   glass  of  champagne,  special  additions  to  their  gift  bags,  a  Candy  Bar  (sponsored  by   Philadelphia  &  Main  Line  event  planners),  as  well  as  the  amenities  sponsored  by   Antoinette's.     •  If  you  could  choose  one  take-­‐away  for  guests,  what  would  it  be?     I  hope  that  our  guests  take  away  a  sense  of  community,  of  sisterhood  among  mothers   of  different  ages,  experiences  and  stages  of  life.  As  women  and  mothers  there  is  so   much  we  can  all  learn  from  each  other,  and  the  more  moms  we  meet  and  talk  to,  the   better  mothers  we  become.     •  What  does  this  year's  Most  Stylish  Mom  have  to  look  forward  to?  Any  tips  on  how   beat  the  competition?     This  year's  most  stylish  mom  will  be  treated  to  a  fabulous  gift  certificate  to  Antoinette's   Day  Spa  &  Salon.  My  tip  would  be  to  keep  it  modern,  keep  it  fresh,  and  keep  it  natural!      
  • 3. •  If  Mom  can  only  sneak  out  for  a  bit,  which  part  of  the  event  should  not  be  missed?     Definitely,  the  silent  auction;  not  only  are  there  great  donations  that  people  will  be   nearly  fighting  over  (have  you  heard  about  the  wardrobe  consultation  from  the   personal  shopper,  or  the  non-­‐surgical  face-­‐lift  from  a  local  aesthetician?)  but  I  imagine   some  of  these  donations  will  be  gotten  for  a  pretty  good  deal.  And,  once  you  come  for   the  silent  auction  and  cocktail  hour,  you'll  be  having  so  much  fun  that  there's  no  way   you'll  want  to  leave  before  dinner!  Read:  Call  your  babysitter  now,  or  make  sure  your   partner  is  home  from  work  in  time  to  put  the  “littles”  to  bed.       •  How  does  MNO  foster  positive  female  relationships?   While  checking  people  in  at  the  welcome  table  last  year  I  met  a  lot  of  guests  who  were   attending  with  their  moms,  their  mothers  in  law,  their  sisters,  cousins,  best  friends,  etc.   Mother's  Day  is  for  moms  of  any  age,  and  so  is  this  event.  I  know  this  year  of  one  guest   who  has  purchased  tickets  for  her  two  daughters  to  share  this  special  night  with  her   (they're  over  21!).  Events  that  are  dedicated  to  mothers  are  special  because  it's  not   often  that  moms  take  the  time  out  for  themselves  to  be  pampered-­‐  and  even  less  often   that  they  get  to  dress  up  on  a  Wednesday  and  take  a  walk  down  the  red  carpet  with   photographers  snapping  their  pictures!       •  How  much  money  did  the  event  raise  last  year?   Our  first  MNO  event  at  the  swanky  Radnor  Hotel  included  a  silent  auction,  raffle,  open   bar  with  passed  hors  d’oeuvres,  and  the  fashion  show.  We  had  200+  attendees,  with   about  40  of  them  buying  tickets  at  the  door,  and  raised  $5000  that  was  donated  to  The   Birth  Center  and  its  support  programs  for  new  and  breastfeeding  mothers.       •  What  is  your  goal  this  year?     We  hope  that  via  our  abundant  offerings:  open  bar,  3-­‐course,  sit-­‐down  dinner,  silent   and  live  auctions,  fashion  show,  VIP  room  and  desirable  auction  prizes,  that  we  will   exceed  last  year's  revenue.  MLP's  goal  for  Main  Line  Charities  is  to  continue  ongoing   support  of  local  projects  taken  on  by  parenting  groups  and  entrepreneurs,  as  well  as   instituting  a  scholarship  for  local  high  school  students  this  fall.           •  What  other  mom  events  can  we  look  forward  to  in  2012?     MLP’s  team  thinks  big,  and  we  plan  on  having  as  many  moms’  events  as  we  can,  as  well   as  fitting  in  an  event  or  two  for  dads!  We  had  an  amazing  turnout  for  our  first-­‐ever   Expectant  Moms  Mingle  in  January,  and  many  requests  from  parents  and  local   businesses  for  a  repeat  in  2012.  We  get  requests  very  frequently  from  clients  who  have   become  friends  to  host  events  at  their  locations.  After  the  successful  reviews  and   turnout  from  the  Main  Line  Early  Childhood  Education  Fair  we  have  also  put  into  works   the  Main  Line  Private  School  Expo  to  take  place  in  October.  Our  goal  is  for  everyone  on   the  Main  Line  to  recognize  our  company,  and  our  brand,  as  the  place  to  go  to  get  the   information  and  support  you  need,  from  infancy  to  high  school,  moms,  dads  and   grandparents!  
  • 4. •  How  has  your  MLP  involvement  impacted  your  experience  of  being  a  mom  on  the   Main  Line?     I  am  a  self-­‐professed  Facebook  addict  and  just  over  a  year  ago,  I  began  following  (and   signed  up  for  the  newsletter)  a  local  organization  called  Main  Line  Parent  (originally   Main  Line  Moms).  I  saw  a  post  from  Sarah  seeking  individuals  to  help  provide  content   for  the  new  magazine  she  was  launching,  and  thought,  ‘I  could  do  that!’  I  sent  her  an   informal  bio/resume,  and  in  response,  learned  that  she  was  also  hunting  for  someone  to   pen  an  article  about  the  Main  Line’s  best  summer  camps.  I  majored  in  Education  and   worked  in  childcare  for  years;  this  was  perfect  for  me.  I  wrote  the  article,  and  then   before  I  knew  it,  was  stuffing  swag  bags  and  helping  at  the  inaugural  MNO  event  in   2011.  As  I  got  to  know  more  about  MLP  and  Sarah's  vision  for  the  business,  I  felt  a   renewed  sense  of  purpose  outside  of  the  home.  (At  the  time,  I  had  a  2  ½-­‐year-­‐old  and   9-­‐month-­‐old  twins.)  Sarah  quickly  gleaned  my  enthusiasm  and  asked  if  I’d  come  on   board  as  a  sales  exec.  With  no  experience  and  a  whole  lot  of  energy,  I  accepted,  much   to  the  dismay  of  my  husband,  who  knew  that  now  with  a  part-­‐time  job  he'd  have  to   wait  even  longer  for  clean  socks!  His  uncertainty  quickly  turned  into  support  as  he  saw   how  happy  I  was  writing  our  Weekly  Family  Fun  posts,  as  well  as  the  magazine's  regular   Grow  section,  and  meeting  new  people  all  over  the  Main  Line.       •  What  do  you  think  the  new  definition  of  "main  line  mom"  should  be?     All  of  us  at  MLP  have  sought  to  change  the  definition  of  "Main  Line"—a  term  given  to   describe  a  geographic  location  from  where  the  railroad  line  ran  parallel  to  Lancaster   Avenue  from  Philadelphia—and  that  gave  birth  to  many  large  estates.  It  is  now  a  socio-­‐ cultural  term  that  people  associate  with  large,  expensive  homes,  extremely  wealthy   people,  and  an  air  of  superiority.  We  want  to  help  redefine  the  Main  Line  as  a  place   where  hardworking  adults  strive,  every  day,  to  provide  for  their  families,  raise  socially-­‐ conscious  children,  and  give  back  to  their  community.  We  want  the  people  who  live  on   the  Main  Line  to  be  associated  with  philanthropy  and  pride,  and  we  aspire  for  MLP  to   represent  every  parent,  without  any  reference  to  income  status,  home  size,  or  car   model.