Build your Travel Brand When consumers select one product or service over another, they are influenced by expectations, memories, stories, and relationships. That’s your brand. - DT Davidson Toussaint Davidson Toussaint is a Digital Marketing Specialist who enjoys bringing creative ideas to life, focusing on travel and hospitality. Aside from working on brand stories, Davidson also enjoys creating and managing strategic content projects. In his 15-year career, Davidson has worked with several travel and hospitality brands across North America, the Caribbean, and Europe, immersing himself in the beauty and energy of cities and countries and observing the interaction between brands and audiences.

1. BRAND
BUILD YOUR
TRAVEL
STEP BY STEP

2. TABLE OF CONTENT
Cover page
Table of Content
Your Brand Success
Tell Your Story
Know Your Target
Brand Identity
Set The Tone
Brand Message
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3. Your brand's success depends heavily on your
ability to communicate your message, objectives,
and goals to your audience. No matter what great
products or services you have, if you or one of your
employees lack the ability to communicate
effectively, you're already behind the competition.
Y o u r B r a n d S u c c e s s
B r a n d

4. It is imperative for brands to tell their stories. An
unexpected event, an ambitious leader, or a mind-
blowing idea can drive change. Creating a
connection with people through a story is the most
effective way to turn them into consumers. This is a
convincing way to sell your product and service,
and get them to care about your business.
It is easier for you to highlight your brand values
when you know your brand story. The origin of
your business, the driving force behind it, and your
unique selling point.
T e l l y o u r s t o r y
S t o r y

5. If you know who you're targeting, it is much easier
to connect with them by providing the experiences
they're seeking. You will waste your time and
money branding your business without knowing
who you are selling to. Travel-targeted audiences
come in many shapes and sizes, and it is crucial to
find out why they travel, what questions they have,
and what services they miss out on if they don't
utilize your services.
K n o w Y o u r T a r g e t

6. Y o u r B r a n d I d e n t i t y
Your business must have a face online and offline.
Getting started with logos can be helpful. Hire a
graphic designer or get ideas from online logo
templates. Provide prospects with high-quality
brochures or high-resolution PDFs on your website,
and maintain a website that represents your
business around the globe.
Connect prospects with your social media profiles
as soon as you're done. Let your followers know
what to expect from your brand by posting
appropriate content from on-site events on
Instagram or Facebook.

7. S e t t h e t o n e
Customers observe a company's personality,
values, and overall feel when they connect with it,
cautiously or inadvertently. Ensure that your
marketing platforms all share this feeling. This may
differ from business to business, but ensure it is
consistent. In other words, it sets the tone for your
company.
It is important to maintain a clear and distinct tone
for your brand. Depending on the circumstances,
your tone may change. Let's say you want to
request payment, and you want to sound serious.
On the other hand, if you ask customers to sign up
for a newsletter, you can sound cool and fun. Do
not sound cheerful if you have bad news for your
customers. To keep your tone consistent with your
brand, be flexible, but stay within it.

8. B r a n d M e s s a g e
Keeping your brand message consistent across all
marketing touchpoints can help potential
participants recognize your brand and know they
can trust it. Your brand will not be trusted if it sends
mixed signals. By delivering the same message
repeatedly, prospects will know what they will
receive from you. Looking at your most recent
Instagram post, they will recall your brand message
and program experiences.

9. T h a n k Y o u
www.davidsontoussaint.com