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Build Your Travel Brand Step by Step.pdf

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Build Your Travel Brand Step by Step.pdf

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Build your Travel Brand
When consumers select one product or service over another, they are influenced by expectations, memories, stories, and relationships. That’s your brand. - DT

Davidson Toussaint

Davidson Toussaint is a Digital Marketing Specialist who enjoys bringing creative ideas to life, focusing on travel and hospitality. Aside from working on brand stories, Davidson also enjoys creating and managing strategic content projects.
In his 15-year career, Davidson has worked with several travel and hospitality brands across North America, the Caribbean, and Europe, immersing himself in the beauty and energy of cities and countries and observing the interaction between brands and audiences.

Build your Travel Brand
When consumers select one product or service over another, they are influenced by expectations, memories, stories, and relationships. That’s your brand. - DT

Davidson Toussaint

Davidson Toussaint is a Digital Marketing Specialist who enjoys bringing creative ideas to life, focusing on travel and hospitality. Aside from working on brand stories, Davidson also enjoys creating and managing strategic content projects.
In his 15-year career, Davidson has worked with several travel and hospitality brands across North America, the Caribbean, and Europe, immersing himself in the beauty and energy of cities and countries and observing the interaction between brands and audiences.

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Build Your Travel Brand Step by Step.pdf

  1. 1. BRAND BUILD YOUR TRAVEL STEP BY STEP
  2. 2. TABLE OF CONTENT Cover page Table of Content Your Brand Success Tell Your Story Know Your Target Brand Identity Set The Tone Brand Message 1. 2. 3. 4. 5. 6. 7. 8.
  3. 3. Your brand's success depends heavily on your ability to communicate your message, objectives, and goals to your audience. No matter what great products or services you have, if you or one of your employees lack the ability to communicate effectively, you're already behind the competition. Y o u r B r a n d S u c c e s s B r a n d
  4. 4. It is imperative for brands to tell their stories. An unexpected event, an ambitious leader, or a mind- blowing idea can drive change. Creating a connection with people through a story is the most effective way to turn them into consumers. This is a convincing way to sell your product and service, and get them to care about your business. It is easier for you to highlight your brand values when you know your brand story. The origin of your business, the driving force behind it, and your unique selling point. T e l l y o u r s t o r y S t o r y
  5. 5. If you know who you're targeting, it is much easier to connect with them by providing the experiences they're seeking. You will waste your time and money branding your business without knowing who you are selling to. Travel-targeted audiences come in many shapes and sizes, and it is crucial to find out why they travel, what questions they have, and what services they miss out on if they don't utilize your services. K n o w Y o u r T a r g e t
  6. 6. Y o u r B r a n d I d e n t i t y Your business must have a face online and offline. Getting started with logos can be helpful. Hire a graphic designer or get ideas from online logo templates. Provide prospects with high-quality brochures or high-resolution PDFs on your website, and maintain a website that represents your business around the globe. Connect prospects with your social media profiles as soon as you're done. Let your followers know what to expect from your brand by posting appropriate content from on-site events on Instagram or Facebook.
  7. 7. S e t t h e t o n e Customers observe a company's personality, values, and overall feel when they connect with it, cautiously or inadvertently. Ensure that your marketing platforms all share this feeling. This may differ from business to business, but ensure it is consistent. In other words, it sets the tone for your company. It is important to maintain a clear and distinct tone for your brand. Depending on the circumstances, your tone may change. Let's say you want to request payment, and you want to sound serious. On the other hand, if you ask customers to sign up for a newsletter, you can sound cool and fun. Do not sound cheerful if you have bad news for your customers. To keep your tone consistent with your brand, be flexible, but stay within it.
  8. 8. B r a n d M e s s a g e Keeping your brand message consistent across all marketing touchpoints can help potential participants recognize your brand and know they can trust it. Your brand will not be trusted if it sends mixed signals. By delivering the same message repeatedly, prospects will know what they will receive from you. Looking at your most recent Instagram post, they will recall your brand message and program experiences.
  9. 9. T h a n k Y o u www.davidsontoussaint.com

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