Caso Milka

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OBIETTIVO MILKA ,[object Object]

Analisi situazione ,[object Object]

Mercato Europeo delle Tavolette nel 1996/1997

Storia di Milka ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Situazione di Milka in Italia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analisi Mercato: Domanda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

La concorrenza ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Novi Nestlé

Analisi SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analisi SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Minacce

Segmentazione per luogo di consumo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Caso Milka

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