1. Davide Nicolucci, Shenzhen
August 2015
#POWERYOURLIFE
Instagram Contest for
RAVPower - Case results
Instagram.com/RAVPower
August 3rd - 15th 2015

2. Davide Nicolucci, Shenzhen
August 2015
Target audience:
Young, smart, adventure travel
lovers, outdoor activists
U.S., CA, U.K., DE, IT, FR, ES, JP.
17 - 28 y.o., earlier age than average
RAVPower customer
Active Social Media Users, focus on
Instagram

3. Davide Nicolucci, Shenzhen
August 2015
Creative Execution

4. Davide Nicolucci, Shenzhen
August 2015
RAVPower
needs a new,
fresh approach
to the target
audience

5. Davide Nicolucci, Shenzhen
August 2015
The slogan of
RAVPower is
“POWER
YOUR LIFE”

6. Davide Nicolucci, Shenzhen
August 2015
#POWERYOURLIFE
is the main concept
around the
Instagram Contest
as well as main
hashtag

7. Davide Nicolucci, Shenzhen
August 2015
Each day, for 13 days,
a letter composing the
sentence
POWERYOURLIFE is
published on
RAVPower’s profile

8. Davide Nicolucci, Shenzhen
August 2015
To enter the
contest, users
must follow some
simple rules
explained under
each letter

9. Davide Nicolucci, Shenzhen
August 2015
An higher chance to
be selected as
winner is given to
the users who post
on their IG profile
using the tag
#POWERYOURLIFE

10. Davide Nicolucci, Shenzhen
August 2015
A crucial role has
been played by
RAVPower intagram
cooperators, in order
to get the best
Coverage on the
Media

11. Davide Nicolucci, Shenzhen
August 2015
GoPro lovers,
Outdoor lovers,
Travel lovers,
Luxury style lovers,
Photography
lovers…

12. Davide Nicolucci, Shenzhen
August 2015
During the contest
the interaction on
RAVPower Social
Media profiles went
up 400%

13. Davide Nicolucci, Shenzhen
August 2015
Users from all over
the world start
talking about
RAVPower’s
products and
spread the voice on
Instagram,
Facebook and
Twitter using the
tag

14. Davide Nicolucci, Shenzhen
August 2015
The winners
are chosen on
a daily basis,
and randomly
picked

15. Davide Nicolucci, Shenzhen
August 2015
This digital
campaign has
contributed to
expand RAVPower’
s Brand
Awareness
between a younger
audience

16. Davide Nicolucci, Shenzhen
August 2015
RAVPower is
today the top
Instagram
profile between
all the External
Battery Brands

17. Davide Nicolucci, Shenzhen
August 2015
Final Results
Instagram

18. Davide Nicolucci, Shenzhen
August 2015
Likes on RAVPower profile posts

19. Davide Nicolucci, Shenzhen
August 2015
Likes on RAVPower profile posts 9.195

20. Davide Nicolucci, Shenzhen
August 2015
Likes on RAVPower profile posts
Comments on RAVPower profile posts
9.195

21. Davide Nicolucci, Shenzhen
August 2015
Likes on RAVPower profile posts
Comments on RAVPower profile posts
9.195
3.078

22. Davide Nicolucci, Shenzhen
August 2015
Likes on RAVPower profile posts
Comments on RAVPower profile posts
Total likes on RAVPower BRANDED
CONTENT
9.195
3.078

23. Davide Nicolucci, Shenzhen
August 2015
Likes on RAVPower profile posts
Comments on RAVPower profile posts
Total likes on RAVPower BRANDED
CONTENT
9.195
3.078
150.000+

24. Davide Nicolucci, Shenzhen
August 2015
Likes on RAVPower profile posts
Comments on RAVPower profile posts
Total likes on RAVPower BRANDED
CONTENT
Total comments on RAVPower BRANDED
CONTENT
9.195
3.078
150.000+

25. Davide Nicolucci, Shenzhen
August 2015
Likes on RAVPower profile posts
Comments on RAVPower profile posts
Total likes on RAVPower BRANDED
CONTENT
Total comments on RAVPower BRANDED
CONTENT
9.195
3.078
150.000+
5.000+

26. Davide Nicolucci, Shenzhen
August 2015
Examples

27. Davide Nicolucci, Shenzhen
August 2015
Examples

28. Davide Nicolucci, Shenzhen
August 2015
Examples

29. Davide Nicolucci, Shenzhen
August 2015
Examples

30. Davide Nicolucci, Shenzhen
August 2015
…..and more

31. Davide Nicolucci, Shenzhen
August 2015
+ 4.924 Followers on RAVPower’s Profiles

32. Davide Nicolucci, Shenzhen
August 2015
+ 4.924 Followers on RAVPower’s Profiles
+ 7.550 People Tagged

33. Davide Nicolucci, Shenzhen
August 2015
+ 4.924 Followers on RAVPower’s Profiles
+ 7.550 People Tagged

34. Davide Nicolucci, Shenzhen
August 2015
+ 4.924 Followers on RAVPower’s Profiles
+ 7.550 People Tagged
+ 880 Photos uploaded on Instagram using the hashtag
#POWERYOURLIFE

35. Davide Nicolucci, Shenzhen
August 2015
+ 4.924 Followers on RAVPower’s Profiles
+ 7.550 People Tagged
+ 880 Photos uploaded on Instagram using the hashtag
#POWERYOURLIFE

36. Davide Nicolucci, Shenzhen
August 2015
Other Results

37. Davide Nicolucci, Shenzhen
August 2015
Other Results
Facebook

38. Davide Nicolucci, Shenzhen
August 2015
Other Results
Facebook
+ 1156 Fans

39. Davide Nicolucci, Shenzhen
August 2015
Other Results
Facebook
+ 1156 Fans
+ 1.300 between likes, shares,
comments

40. Davide Nicolucci, Shenzhen
August 2015
Other Results
Twitter

41. Davide Nicolucci, Shenzhen
August 2015
Other Results
Twitter
+ 200 followers

42. Davide Nicolucci, Shenzhen
August 2015
Other Results
Twitter
+ 200 followers
+ 215 between retweets &
mentions

43. Davide Nicolucci, Shenzhen
August 2015
Other Results
Global Media Coverage

44. Davide Nicolucci, Shenzhen
August 2015
Other Results
Global Media Coverage

45. Davide Nicolucci, Shenzhen
August 2015
Other Results
….and even

46. Davide Nicolucci, Shenzhen
August 2015
Other Results
….and even
Competitors using our hashtag!

47. Davide Nicolucci, Shenzhen
August 2015
The End