1. DAVID WOLL
480 So. Marion Parkway, #305, Denver, CO 80209 - H: 970-409-0194 - dwoll21@gmail.com
Professional Skills
 Comprehensive experience in marketing development and management
 Proven track record in sales and sales administration
 Accomplished in budget development and maintenance
 Personnel supervisory abilities, adept in staff selection, training, and motivation
 Demonstrated skill in arbitration and negotiation.
 Success in positions demanding planning and goal development
 Effective in market analysis and design of subsequent target plans and procedures
 Professional talent reflected in career achievements and recognition
 A communicator, at ease in interaction with diverse personalities
Experience
Consultant Apr 2014 to present
Clients include: Whole Foods (Allegro Coffee)–Thornton, CO and KMM Intel Suwanee, GA
Whole Foods Assignments Include: New business development and development of startup
plans for a new beverages that involved production and marketing strategies (labeling,
graphics, price point and merchandising management).
KMM Assignments include: Development of key performance indicator tracking and
planogram/merchandising management as well as brand and channel strategies for KMM
Intel clients (PepsiCo and Coors).
Vice President of Sales and Marketing Apr 1991 to Dec 2013
LinPepCo (Pepsi-Cola) － Lincoln,
Developed and appropriated annual sales and marketing plans for four Pepsi-Cola franchise
operations (Lincoln, NE, Sioux City, NE, Topeka, KS and Alliance, NE). Provided direction and
guidance to a 170 member sales and marketing staff to achieve retail and fountain sales volume
goals of approximately $100 million.
Lead advertising strategy to include: Purchase of broadcast media commercial time and local
promotion planning. Reviewed and approved marketing programs and suggestions, and
developed local marketing strategies to meet consumer targets. Interfaced with parent company
representatives of Pepsi Cola, Dr.Pepper, Rockstar, Muscle Milk and Gatorade in the
development and localization of marketing programs, and in the negotiation and improvement of
media and promotional budgets.
Mentored and supported General Managers, four Market Development Managers, a Director of
Service and a Director of Fountain. Conducted selection, training, and dismissal of management
staff members. Planned and facilitated monthly management meetings, and remained available
in ongoing support capacity to all sales and service employees.
Developed, presented, and negotiated contracts with key accounts in retail and educational
channels throughout four-state area. Maintained sales, increased market share, and maximized
profitability through sound customer relations and service
Accomplishments:
 Consistently achieved and/or surpassed annual sales and profit goals throughout affiliation.
 Received “Bottler of the Year Award” (from among approximately 340 potential
recipients), 2013, 1998, 1997, 1996 and 1995 - a recognition of one of the top four
performing franchises in the entire Pepsi-Cola system.

2. State Marketing Manage Oct 1989 to Apr 1991
E & J Gallo Winery － Des Moines, IA
Motivated and directed 12 independent GalIo distributors throughout Iowa. Directed distributor
and sales force training and development. Conducted market surveys and secured distributor
commitments to specific objectives. Provided pricing, advertising, sales tools, and manpower to
achieve outlined goals.
Sales Operations Manager Aug 1988 to Oct 1989
Pepsi-Cola － Omaha, NE
Directed sales efforts of 30-member staff serving 61 major supermarket accounts in the Omaha
franchise territory. Conducted staff selection, training, and provided ongoing motivation to meet
sales goals of approx. $30 million. Also responsible for creating and execution all in-store
promotions.
Key Account Manager Apr 1987 to Aug 1988
Pepsi-Cola － Wichita, KS
Managed 16 chain accounts, with total sales of $6 million. Directed sales to supermarkets, mass
merchandiser, and convenience stores. Worked closely with buyers, implementing all
promotional activities, budgeting cooperative advertising, negotiating customer development
agreements, and executing sales plan. Established and maintained strong lines of communication
with assigned accounts.
District Sales Manager Aug 1986 to Apr 1987
Pepsi-Cola － Wichita, KS
Directed sales, promotions, and marketing by seven-person staff, overseeing sales to
independent and chain accounts in Wichita area. Hired, trained, evaluated, and motivated staff.
Sold merchandising concepts, ensured new package placement, and developed sales and
merchandising objectives and incentives.
Sales Representative Dec 1985 to Aug 1986
Pepsi-Cola － Hays, KS
Represented company products to (fountain accounts) throughout Western Kansas territory.
Education, Certifications and Licenses
 Bachelor of Business Administration
 Major: Management
 Wichita State University; Wichita, Kansas
 Colorado Associate Brookers Real Estate License
 Nebraska Property and Casualty Insurance License
 Level 1 Certified Alpine Ski Instructor
Civic & Community Involvement
 SOS (Snowsports outreach Society) Volunteer work with “at-risk”-youth (2014-2016)
 Nebraska Restaurant Association Board (1999-2010)
 Named “Marketing Executive of the Year” by the University of Nebraska Student Marketing
Association (2008)
 Worked as a “Team Mates” volunteer work with “at- risk”-youth (2003-2005)
References Provided Upon Request