1. Tyler Solsaa and David Weston
REC 415
Marketing Plan

2. Fitness Rox Marketing Plan Page 1
Mission Statement
The popularity of the Saint Cloud Rox gets stronger everyday thanks to the diverse communities, cultures,
talents, and different perspectives that our fans bring to Central Minnesota. Every person has the same
opportunity and right to feel proud about being part of the Rox community.Our mission is to connect with
different communities and build relationships along with the promotion and partnership of health and
fitness provided by Fitness Evolution.FitnessRox will commit to each individual and make sure they feel
welcomed to be part of this annual event.
What is Fitness Rox?
Fitness Rox is a combination of the Saint Cloud Rox and Fitness Evolution – Sartell along with local
organizations and sponsors partnering to promote one another and active lifestyles in a one day community
event. The Saint Cloud Rox baseball team will be in attendance on this day to meet fans, sign autographs, give
fitness and baseball instructions all while promoting the team, and gaining a stronger fan base by interacting with
the surrounding communities. Summer on the horizon this is a great time for any fitness center to push for
memberships since more and more people use the outdoors for exercise than fitness facilities.
The need for youth sports events is confirmed and highlighted by information that attributes long-term
value to participants in these programs. Numerous studies showcase the direct value of youth participation in
sports. These studies indicate a direct correlation demonstrating that involvement in sports results in reducing
the potential to become involved in drugs, sex, crime, and gang-related behaviors. Studies indicate the economic,
social and personal value of "investing" in the lives of children in a positive and constructive manner avoids the
social and penal system costs that may later result. To meet this growing need, Fitness Rox offers an experience
that serves as a personal "fitness reference" for participants throughout their lives.
Fitness Rox aims to offer a unique experience for children that want to to have an enjoyable fitness
experience. All children who attend can participate in one or more various fitness and baseball activities offered.
Their participation is not dependent upon their previous experience, skill level, or athletic ability. Every child is
encouraged to participate. The overall quality of the Fitness Rox experience we offer cannot be matched within
our market. Fitness Rox was created to provide a cherished childhood memory for each participant.

3. Fitness Rox Marketing Plan Page 2
Whereis Fitness Rox?
Fitness Rox will take place at two facilities. The event will begin at the Fitness Evolution tennis bubble
where children will take part in various fitness and baseball instructions while their parents will have the
opportunity to visit with representatives from sponsoring agencies as well as St. Cloud Rox and Fitness Evolution
management regarding future events. This portion of the event runs from 11:00 a.m. and goes until 3:00 p.m.
Followed by activities at the tennis bubble, all who attend will receive a free ticket to the Rox game later
that night against the Kenosha Kingfish. Children who attended the event will be given the opportunity to take
part in the pre-game picnic, where healthy snacks and refreshments will be provided. After that, all children who
attended Fitness Rox will have the chance to warm up with the players prior to the game, playing catch on the
field and running the bases following the game.
When is Fitness Rox?
Fitness Rox is a one day event that will take place Saturday, June 14th 2014 in conjunction with the St.
Cloud Rox home game against the Kenosha Kingfish. The event begins at 11:00 a.m. and concludes with post-game
activities. If inclement weather prevents the event to be cancelled the make-up date will be Sunday, June 15th
Fitness Evolution – Sartell Joe Faber Field
VS.

4. Fitness Rox Marketing Plan Page 3
Market Summary
 94% of central Minnesota believes the Rox are an important part of the community.
o This statistic was our key initiative in starting this event.
 92% believe that the Rox corporate partners are strong supporters of the community.
o While searching for partners, Fitness Evolution and its facilities and core values stood out
among other options for hosting this event.
 93% say that promotions are fun and entertaining
o This provided insight for creating a family friendly community event.
 96% say Rox games are a great place to bring a family.
o The Rox are known for their generous promotions and giveaways. We came up with many ideas
based off the interests of Rox fans.
 The highest percentage of Rox fans fall between the ages of 31-45. This age group also earns the highest
annual household income. This age group is the most likely to have families with young children, who are
looking for affordable family entertainment.
Based off of these statistics it is very evident that Rox fans are very committed to the St. Cloud Rox
organization and very appreciative of all they do for the community. We have created Fitness Rox with the Rox
fans in mind and have geared this event towards their lifestyles.

5. Fitness Rox Marketing Plan Page 4
Target Markets
The target market for Fitness Rox will be youth between the ages of 5 and 18 who have some interest in
participating in competitive sports as well as their parents or guardians. This may be their first organized sports
experience, and Fitness Rox strives to make it the most positive and successful experience possible. Another area
of the target market focuses on addressing the growing interest and demands for outdoor and indoor fitness
facilities and activities. Our primary audience includes avid Rox fans, people who attend Rox games, young
families in central Minnesota that have a strong belief in the importance of active lifestyles.
Strategy Pyramid
Fitness Rox will focus on achieving success in these four basic areas with the resources available to our
event:
Distribution Strategy
A wholesome, safe, and value orientated
atmosphere in which participants learn
sportsmanship and fitness skills.
Equal opportunity to participate, regardless of skill
level.
An outlet for youthful energy.
A broad vareity of fintess and sports expereinces
to futher develop self-esteem and personal
confidence.

6. Fitness Rox Marketing Plan Page 5
Fitness Rox will be marketed through local organizations as well as at Joe Faber Field and Fitness
Evolution – Sartell. Fitness Rox obtained much of its information about overall market trends in central
Minnesota through surveys conducted at St. Cloud Rox games and Fitness Evolution. Fitness Rox also contacted
all members of the Rox Kid’s Club in hopes of reaching the market with the highest potential interest in this
event.
The distrubtion for this event will take place across several mediums. During Rox games this event will
be broadcast via in game announcements as well as flyers and posters located throughout the stadium in the
games leading up to the event. There will also be information regarding this event at the Fitness Evolution, where
the event will take place. There will be posts/statuses put up in the weeks leading up to the event on the St.
Cloud Rox and Fitness Evolution social media pages. This event is being sponsored by local radio stations and
they will also serve as a distribution channel for promoting this event.
During Rox games fans will have the opportunity to win tickets to the event through in game
promotions. There will also be posters set up throughout the stadium and one billboard to be shown for a period
of week on Veteran’s Drive. There will be radio ads featuring current Rox players encouraging the community to
come out and take part in the event. There will also be discounted tickets available for purchase at local grocery
stores and restaurants.
In inclusion, Fitness Rox hopes to flourish via social media promotion and by providing the most unique
and creative promotions and merchandise giveaways. Fitness Rox plans to monitor and maintain powerful
connections with local organizations and families.
Promotional Strategy
Fitness Rox will communicate with potential clients and sponsors about this event in several different
ways. Information regarding Fitness Rox—the event as well as its sponsoring agencies—is available via the Fitness

7. Fitness Rox Marketing Plan Page 6
Evolution and St. Cloud Rox social media pages, direct mailings, and in person at Fitness Evolution and the Rox
business office.
Fitness Rox will rely heavily on personal promotion to get in touch with Rox fans and those interested to
establish event credibility. This type of promotion, whether in-person or by phone, helps better deliver the Fitness
Rox mission, demonstrate the event unique qualities, and interact with potential Fitness Rox goers. Fitness
Evolution and St. Cloud Rox staff will be available at Fitness Evolution and Joe Faber Field to provide event
information on the features of Fitness Rox.
Unique promotion techniques that require little funding and a lot of creativity also lend themselves
perfectly to Fitness Rox. Because Fitness Rox is a new event, it is very important for sponsoring organizations to
effectively and efficiently promote the event’s activities and goals to the target market. Fitness Rox can quickly
implement ideas such as distributing flyers and brochures to Fitness Evolution and Rox game goers.
During the weeks following up to Fitness Rox, the sponsoring agencies plan to take part in the following
promotion efforts:
• Create a Fitness Rox Tour, in which St. Cloud Rox players and Fitness Evolution employees visit area
elementary schools and Boys & Girls Club’s to spread information promoting Fitness Rox and the
importance of healthy lifestyles.
• Conducting in-game promotions during St. Cloud Rox games, giving away Fitness Rox water bottles,
Frisbees and t-shirts.
• Holding a Fitness Rox design contest, selecting a winning logo and motto to be used in future Fitness
Rox event.