My presentation on Social Media and Documentary Film for the DC Docu

1. Hi! I’m David

3. My Stuff
Here’s one of my YouTube Channels:
http://www.youtube.com/user/ZejMedia
And here’s my 1 year old social media company:
http://www.relaystationmedia.com/

4. My Stuff
And here’s The First Basket on The Daily
Show:
http://www.thedailyshow.com/watch/thu-
february-16-2012/larry-wilmore-s-lin-
grown-toenail

5. Social Media 101
Listen first!
Find your communities!
Engage in conversations!
Social media takes time!

6. Social Media and Docs
 Learn about your subject and the people
interested
 Engage the film’s communities
 Promote fundraising events and
screenings
 RAISE MONEY!!!
 Promote the film
 Distribute your film online

7. The Socialized Video
Experience
 YouTube
 Vimeo
 Get Glue
 A thousand others that I haven’t even
heard of

8. Social Media and Docs
The Future - Media convergence
 Where do you watch video?
 Cable? (make booing and hissing sound!)
 Hulu, YouTube, Vimeo, Amazon, iTunes?
 BitTorrent?

9. Social Media and Docs
The Future - Media convergence
 The Future of Video is Social
 Social viewing, i.e. G+ Hangouts
 Social filmmaking, collaborative
production

10. Enough about me
 Who are you guys?
Any doc filmmakers?
Any aspiring doc filmmakers?
What are you working on?

11. Social Media and Docs
Fundraising!
Kickstarter (From TechDirt):

12. Social Media and Docs
What I did
 Dialed for dollars……
 Grew email list, sent emails
 Set up good website and Facebook Group
 Limited Twitter
 Some SEO (Google “Jewish Basketball”)

13. Social Media and Docs
What should I do next
 You tell me?
 What should you guys do?
 What’s your doc about?

14. Quick, Free Social Media Tools For
Events
The Internet Society – www.isoc-dc.org
 List on Eventbrite
 Have everybody post the Eventbrite link on all
their social media profiles
 Email entire chapter member list on MailChimp
from Eventbrite
 Create Facebook event
 Post Event on LinkedIn Group
 Target a few influencers to post the event

15. Quick, Free Social Media Tools For
Events

16. Quick, Free Social Media Tools For
Events

17. Case In Point: Kony 2012
 Uploaded March 5
 Over 67 million views!!!
 Hundreds of thousands in contributions during
the first few days
 Responded to criticism very effectively
 Daring social media strategy
 Check this site out:
 http://www.kony2012.com/