David Villaseca

Madrid Area, Spain Spain

Global Head of Digital Strategy BBVA

Finance / Banking / Insurance

DIGITAL + MARKETING = BUSINESS Digital Business & Marketing senior leader, delivering digital and mobile transformation with valuable experiences for customers worldwide, to drive results both in Services and Consumer Goods. David is transforming one of the top global banks, BBVA, after leading Marketing operations for Coca-Cola, Fanta and other soft drinks brands. In his +17 years of experience, he has also worked for LVMH Group (luxury goods), PSA Peugeot Citroën (cars), Cortefiel (fashion retail) and Santander (financial services). With an international background, he has worked in 25 countries, across EMEA, North America, South America and Asia. Author of Digital & Marketing boo