2. ABOUT ME
Deliver digital training workshops/ marketing strategy
to start ups
Manage the Future Thinking in Digital Marketing
network in London, 1500 members
6. LINKEDIN DATA
4 out of 5 British professionals
are now LinkedIn members
2.5 million registered users in
London
820 000- UK Financial Services
Professionals registered
8. 2009 2010 2011 2012 2013
2016
Inmillions
8
4.5
3
1
10
UK Membership Growth
Direct access to 20 million subscribers profiles of valuable and
important information
20
15
10. BENEFITS OF BUSINESS
PLUS ACCOUNT
-Access to full Profiles of everyone in your network - 1st, 2nd
connections and ability to view non connected full profiles
-Access to Who's Viewed Your Profile function so that you can see how
they found you.
21. TIP 1: JOIN RELEVANT
GROUPS
You can join up to 50 Groups
Join relevant Groups and engage
Your profile is 5 times more likely
to be viewed if you have joined or
are active in a Group
22. TIP 2 USE RECENT ACTIVITY
Join the conversation
23. TIP 3 USE PERSONAL NOTES:
AUTHENTIC COMPLIMENTS
24. TIP 4- USE INMAIL
Use InMail to connect directly
Linkedin Allows 25 direct inMails
per month for a paid subscription
27. TIP 1 USE LINKEDIN PULSE
Own publishing network
Requires a long term approach
28. TIP 2 INTEGRATE
SLIDESHARE INTO YOUR
PROFILE Presentations are one of the best
ways in which professionals
capture and share their
experiences and knowledge,
which in turn helps shape their
professional identity,”
29. TIP 3 USE COMPANY PAGES
TO HOST CONTENT
Salesforce: 371,954 followers
Concise and snappy headline are
more likely to get engagement
30. USE IMAGES, INFOGRAPHICS
AND VIDEO
Company updates with images
have a 98% higher engagement
rate than those that don’t
Source: Social Media
Week
38. SUMMARY
Exceptional reach for building relevant connections
Trusted environment for distributing content
Reaching people at the start of the sales funnel