A novel and effective approach to growing almost any business in a wide variety of market scenarios. Send me an e-mail or message on LinkedIn for implementation advice or to discuss a consulting engagement

1. www.ai-strategy.com
David Mroczka (631) 620-2431
The Business Growth Matrix
Take the Guesswork out of Growth
“Those that fail to plan, plan to fail.”
–Benjamin Franklin
Send me an e-mail or message on LinkedIn for
implementation advice or to discuss a consulting engagement.

2. ➢ The Business Growth Matrix- Replace SWOT, SWOT is flawed.
Products/Services Organization/Stakeholders The Market
Appeal Personnel Size
Value Planning/Processes Demand
Reliability Finance Access
This Matrix is Inclusive of all Business Opportunities & Risks
Address and Drive these 9 Components for Growth.
Reduce: Gaps, Barriers, Vulnerabilities, Improve: Innovation
www.ai-strategy.com
David Mroczka (631) 620-2431

3. ➢ The Business Growth Matrix- Products & Services
Appeal Focus on what attracts people, customers and
clients prior to the sale.
Value What they perceive is the reason to buy, sign-
up or join. (The sale is not all about price.)
Reliability All experiences after the sale, how they feel
about the product, service or membership.
Drive improvements to create products or services bursting to be sold.
www.ai-strategy.com
David Mroczka (631) 620-2431

4. ➢ The Business Growth Matrix- Organization & Stakeholders
Personnel Not just the people in your company.
People who can drive the other 8 categories.
Extend the enterprise, create real partners.
Planning/Processes Plans become processes. Drive & Monitor
information, quality, teaming, & autonomy.
Connect Products & Services with the Market
Finance Lifeblood; ROI, Justify costs, Invest = Create
Measure & Connect all activities to Sales
Organizational Improvement must start with people, connections, trust
and competency, de-emphasize experience, invigorate creativity.
www.ai-strategy.com
David Mroczka (631) 620-2431

5. ➢ The Business Growth Matrix- The Market
Size Can the existing market support growth? Weigh
expansion options. Is this a match for the existing
& proposed Organization and Products/Services?
Demand Linked to Appeal/Value/Reliability, but must be
cultivated and supported with insight, customer
profiles & Access.
Access Sales, Marketing, Delivery, Research, Competitive
landscape, Influencers, Connectors, Channels
All planning must be market based. Justify investments.
Greater data = Greater insight = Greater success
www.ai-strategy.com
David Mroczka (631) 620-2431

6. Compare and Improve with the Growth Matrix
www.ai-strategy.com
David Mroczka (631) 620-2431
Links & Prioritizes Initiatives to Business Goals
Measure business performance with KPIs & metrics: Baseline and
predictive analytics; Invest with confidence
Evaluates Options before Investments and Commitments
Reduce capital spends by investing in innovation and technology
tied to business fundamentals and business growth
Improves Agility & Lowers the Cost of Growth
Transition through major changes to improve sales and profits

7. Standard Before The Growth Matrix
• Disjointed development, operations and marketing reviews were too
narrow and not well integrated or inter-related
• Technology changes not linked to business priorities
• Lack of fresh, objective evaluations
• Innovations implemented in Silos
• Prior wins lead to assumptions that were potentially harmful
• Subjective opinions without evidence used for important decisions
• Damage to relationships with investors or strategic partners: VC,
Private Equity, Family Members, Distributors, Suppliers, Customers
www.ai-strategy.com
David Mroczka (631) 620-2431

8. www.ai-strategy.com
davem@ai-strategy.com (631) 620-2431
Creativity and insight are David’s hallmarks. With over
15,000 product and service evaluations, David is uniquely
prepared to lead, advise, coach, shape strategic agendas, and to
rally teams to achieve results beyond their own imaginations.
- 18 years of P&L leadership roles as CEO, President, GM for 5
businesses, with B2B, B2C, B2G & International experience
- Revenue up to $5 billion, Turn-around, Start-up, Re-launch,
Acquisition, Strategic Teaming, Licensing, P&L from 0-$100 million
- Philips Electronics, UBE Industries, Kaman Aerospace, Luitpold
Pharmaceuticals, DTB Test Labs, ClipFix, CompressionStockings.com
- Over 25 US Patents and Pending Patents, from 28 years of
Product, Service and Business Development
- BSME, MS-IP Law, MBA 4.0 GPA Cum Laude
University of Hartford, Rensselaer Polytechnic Institute
David Mroczka
Creator of the
Business Growth Matrix