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How to Grow Your Social Media Presence in the Finance Industry
1. 5 Ways Someone in Finance can Grow
Their Social Media Presence
Social media presence is not a straight forward formula. In fact, it will either intimidate those
who have never held a personal or a company account, or motivate them with chances to take
advantage of the medium.
People who deal with finance are stereotyped as nerds behind a desk but for them to find better
job prospects they need the almighty power of social media presence. So how do they go about
it?
1. Maintain a stream of quality content on various platforms
Want the target audience to take an interest? Post content that is relevant and up to date on your
various timelines. The more you plan and shape the content you want to post, the more you
enhance your presence.
2. Milk every social media network as much as you can
Twitter, Facebook, and Instagram all have their unique crop of followers, and it is important that
you think like your followers on each of these sites. Do you want to interact or just let people
read your content? Think about it.
3. Be human and respond to your posts
Most of these social sites have a notification feature that pops up if there is something happens
on your timeline. Since you are building a relationship, respond promptly to criticism as well as
accolades. This will present you to the world as a human and not an AI that responds to every
2. hundredth visitor only.
4. Harness the benefits of question and answers
It is important to use the immediacy of social media to let your clients and potential clients figure
out additional information about you. Employ the use of a #Ask___ hash tag to answer inquiries
on Twitter, or hold an Ask Me Anything on Reddit. As usual, be a human: get the one in charge
of your organization, like your boss, to ask the questions.
5. Make yourself acquainted with the gatekeepers of the finance industry
Every industry or field has a crop of distinguished experts, and most of them are on social media
sites. It is important that as a finance person, you stay in touch and on the good books of these
people. Whether they are academic or professional, they have a following that you want to be
friends with or earn their trust. If their role model trusts you, the followers will follow suit and
your goals will be realized sooner than you thought.
David Milberg is a full time investor who hails from NYC.