1. DAVID MCKENZIE
adavejr@gmail.com  760.696.0891
242 Rancho Del Oro Drive #94  Oceanside, California 92057
linkedin.com/pub/david-mckenzie/14/8b9/755
ACCOUNT EXECUTIVE
Dynamic Manager with 10+ years of achievement facilitating business growth by infiltrating markets and retaining existing
client portfolio. Adept at building strategic partnerships to leverage professional relationships and grow market share. Business
evangelist who drives entire lifecycle of products and services, producing revenue gains and exceeding venture expectations.
Proven record of accurately assessing customer needs to develop strategies that evolve services and retain customers.
Combines strong business acumen with keen financial sense to penetrate untapped opportunities and capture new revenue
streams. Master of Sales Force.
Areas of expertise:
ACCOUNT MANAGEMENT – PORTFOLIO MANAGEMENT – CUSTOMER RELATIONSHIP MANAGEMENT – BUSINESS ANALYSIS – FINANCIAL ANALYSIS
PRODUCT STRATEGY – P&L – NEGOTIATIONS – NEEDS ASSESSMENT – STRATEGIC PLANNING – CUSTOMER SUPPORT – PROJECT MANAGEMENT
DATA ANALYSIS – RISK ASSESSMENT – PROJECT MANAGEMENT – VENDOR RELATIONS – CROSS-FUNCTIONAL COMMUNICATION
PROFESSIONAL EXPERIENCE
CROFIN SERVICES – Deary, ID 2012 to 2013
Company providing micro-lending and operational consulting to small businesses.
PRESIDENT
Directed all business plans and revenue growth strategies to streamline activities and improve efficiency. Collaborated with co-
founder to conduct forecasting analysis and market research to pinpoint opportunities for business development. Performed
needs assessment, P&L management, and budgeting. Emphasized go-to-market strategies to prepare company for acquisition
or merger.
Increased ROI and customer satisfaction in Mid-size business segment by developing customer specific training
programs, reporting processes, and technical optimizations.
Retained account portfolio and grew customer loyalty by quickly and accurately resolving systemic customer
issues in collaboration with software engineers.
FRONTIER COMMUNICATIONS – Moscow, ID 2011 to 2012
Telephone company employing more than 15K professionals nationwide.
ACCOUNT EXECUTIVE
Managed portfolio of accounts and grew existing client base by utilizing consultative solution selling to obtain new customers.
Conducted sales cycle management and designed key sales coverage models, forecasts, reviews, and led the execution of
initiatives to consistently surpass sales and revenue goals. Performed full range of sales prospecting, qualifying, needs
assessment, and consultations. Developed proposals, negotiated pricing, and closed final sales.
Generated long-term revenue streams by averaging 7 new contracts weekly.
BUSINESSCENTS – Liberty Lake, WA 2010 to 2011
Company offering advising services for Quick Books Pro.
DIRECTOR OF BUSINESS DEVELOPMENT
Challenged to grow business opportunities by creating marketing initiatives that enhance brand positioning with relatively zero
investment. Performed P&L management and leveraged marketing strategies to enhance brand positioning. Developed business
plans, resource requirements, and prepared revenue projections to evaluate financial performance. Utilized channel partners to
implement new commercial strategies.
Maximized ROI by evolving public outreach efforts and marketing collateral to penetrate competitive market.

2. DAVID MCKENZIE
adavejr@gmail.com  509.868.9801  Page 2
GREATER SPOKANE VALLEY CHAMBER OF COMMERCE – Spokane Valley, WA 2009 to 2010
Nonprofit association serving the greater Spokane Valley area.
MEMBER SERVICES REPRESENTATIVE
Facilitated short- and long-term strategies in membership recruitment and customer service. Developed KPIs to evaluate
recruitment rates, marketing initiatives, and retention programs to support institutional goals. Conducted market analysis to
identify opportunities to grow membership. Collaborated with senior leadership to aggressively pursue new members.
Supported operations and key marketing strategies for client portfolio, publications, and e-commerce programs. Performed
strategic communication planning and deep dive market research and analysis to recommend process improvements to capture
new member prospects.
Grew membership base by building strategic partnerships within channels to enhance brand image and recruit
major companies as dedicated members.
Improved brand positioning by serving as primary representative at special PR functions.
GOWIRELESS – Spokane Valley, WA 2006 to 2009
Premium Verizon retailer.
AREA MANAGER
Oversaw operations across two store locations to capitalize on larger account opportunities. Developed marketing initiatives to
increase sales of Verizon product lines and introduced training programs for representatives to align performance with regional
growth strategies. Performed budgeting, P&L management, and interfaced with sales partners to drive increases in market
share. Headed training and development to cultivate top performing sales talent.
Increased monthly revenue to more than $9K by effectively communicating with customers and maximizing
consultative selling opportunities.
Reversed sluggish business growth by forging external channel relationships to drive substantial referral gains.
DREAM WORLD CONSULTING GROUP – Spokane Valley, WA 2003 to 2006
Consulting firm providing business planning services for start-up companies.
PRINCIPAL, FOUNDER
Wrote business plans and created KPIs to evaluate strategies and inform future planning. Directed all revenue growth strategies
and streamlined sales processes to grow customer base. Performed a broad range of presentations and consultations to clientele
from an array of industries.
Obtained client portfolio by spearheading agreement and contract brokering processes.
Authored 36 business plans for companies that are still operating to date.
ADDITIONAL EXPERIENCE
BRANCH DIRECTOR, SCORE – Spokane Valley, WA
DIRECTOR & COMMITTEE CHAIR, ST. JOSEPH FAMILY CENTER – Spokane Valley, WA
OWNER, REFERRAL INSTITUTE OF SPOKANE – Spokane Valley, WA
ACCOUNT EXECUTIVE, TELE-WAVES – Spokane Valley, WA