My presentation from February 2013 at Melbourne SEO Meetups on what changed in 2012 and what this means for SEO in 2013

1. What did 2012 Bing Us?

2. Quality Content is Key
• Always Fact Check Content
• Include Data to Backup Points Made
• Find Industry/Regional Examples
• Use Graphics to Illustrate Points/Insights
• Include Quotes from Leaders & Experts
• Reduce use of any Jargon
• Always spend more time editing & proofing
http://blog.hubspot.com/blog/tabid/6307/bid/34104/8-ways-to-instantly-improve-the-quality-of-your-marketing-content
Amnesia Razorfish | SEO Meetups 2013

3. Is your process scalable?
Amnesia Razorfish | SEO Meetups 2013

4. Infographic Overload/Overuse
http://ivancash.com/Infographic-of-Infographics
Amnesia Razorfish | SEO Meetups 2013

5. Facebook Cracks down on Fakes
83 mil are Fake Accounts (8.7%)
45 mil are duplicate
23 mil are misclassified
14 mil are spam/malicious
http://www.bbc.co.uk/news/technology-19093078
Amnesia Razorfish | SEO Meetups 2013

6. Avoid High Risk Tactics
Amnesia Razorfish | SEO Meetups 2013

7. FB Mobile outweighs PC users
Amnesia Razorfish | SEO Meetups 2013

8. Ownership of Social Data (Own Website)
Amnesia Razorfish | SEO Meetups 2013

9. Google Has Been Busy
• Panda #24 — January 22, 2013
• Panda #23 — December 21, 2012
• Knowledge Graph Exp — Dec 4, 2012
• Panda #22 — November 21, 2012
• Panda #21 — November 5, 2012
• Page Layout #2 — October 9, 2012
• Penguin #3 — October 5, 2012
• Aug/Sep 65-Pack — Oct 4, 2012
• EMD Update — Sep 27, 2012
• Panda #20 — September 27, 2012
• Panda 3.9.2 (#19) — September 18, 2012
• Panda 3.9.1 (#18) — August 20, 2012
• 7-Result SERPs — August 14, 2012
• DMCA Penalty — August 10, 2012
• June/July 86-Pack — August 10, 2012
• Panda 3.9 (#17) — July 24, 2012
• Panda 3.8 (#16) — June 25, 2012
• Panda 3.7 (#15) — June 8, 2012
• May 39-Pack — June 7, 2012
• Penguin 1.1 (#2) — May 25, 2012
• Knowledge Graph — May 16, 2012
• April 52-Pack — May 4, 2012
• Panda 3.6 (#14) — April 27, 2012
• Penguin — April 24, 2012
• Panda 3.5 (#13) — April 19, 2012
• March 50-Pack — April 3, 2012
• Panda 3.4 (#12) — March 23, 2012
• Panda 3.3 (#11) — Feb 27, 2012
• February 40-Pack (2) — Feb 27, 2012
• Venice — February 27, 2012
• February 17-Pack — Feb 3, 2012
• Ads Above The Fold — Jan 19, 2012
• Panda 3.2 (#10) — Jan 18, 2012
• Search + Your World — Jan 10, 2012
• January 30-Pack — Jan 5, 2012
Amnesia Razorfish | SEO Meetups 2013

10. Google Disavow Tool
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11. Google Knowledge Graph
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12. Local Knowledge Graph Carousel
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13. Google Hotel Finder
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14. Google Insurance Comparison
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15. Top 20 Results Cycle Constantly
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16. Bing & Klout Partnership
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17. Bing Webmaster Tools Improves SEO
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18. Stop Dumb Tactics
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19. Forum Spam is Not Link Building
Amnesia Razorfish | SEO Meetups 2013

20. Blog Commenting is not SEO
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21. Trackback Spam is not SEO
http://www.copyblogger.com/trackback-spam/Amnesia Razorfish | SEO Meetups 2013

22. Be Smart about Guest Posts
Amnesia Razorfish | SEO Meetups 2013

23. Still focused on US data
Amnesia Razorfish | SEO Meetups 2013

24. Still focused on UK/EU data
Amnesia Razorfish | SEO Meetups 2013

25. AdWords data worth more?
Amnesia Razorfish | SEO Meetups 2013

26. AdWords data worth more?
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27. How Melbourne Has Grown
Amnesia Razorfish | SEO Meetups 2013

28. We finally launched Merchandise
Amnesia Razorfish | SEO Meetups 2013

29. vEmail: enquires@amnesia.com.au | Tel: +61 (2) 9380 9317
6/28 Freshwater Place, Southbank, Melbourne VIC 3068
Bond 3, 30 Windmill Street,Millers Point NSW 2000
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@DavidIwanow