Public version of UX at HPE presentation for Digital UX event in Australia.

1. USER EXPERIENCE
at HPE SOFTWARE
David Ismailov
Sr. User Experience Expert

2. David Ismailov
Sr. User Experience Expert
Cross HPE UX Group
@dima_david

3. MAIN TOPICS
• The Changes in User Experience and how it will impact us
• From problem to great user experience in 7 steps - the
WebInspect case study.
• Practical UX Toolkit you can use.

4. USER EXPERIENCE

6. source: nest.com

8. source: Youtune>PhilipsLighting

9. source: Youtune>PhilipsLighting

13. BlueSmartBlueSmart

14. source: withings.com

15. HPE VISION
One Story. One Application. Endless Possibilities.

16. https://www.youtube.com/watch?v=FkzX_dV1wYA
HPE Software
Application Delivery Management
Vision

17. UX at HP
UX at HPE Software

18. “User Centered Design is a framework
of processes that focuses on the real
needs of the user throughout the multi
stage problem solving process.”
UCD – USER CENTERED DESIGN

19. DELIVERABLES / STAKEHOLDERS
STRATEGY
1. Long term vision & Guiding
principles
2. Define Project scope.
3. Project goals - what the
organization is hoping to
achieve with this project.
• BU Leadership
• PM
• UX
• PFS
RESEARCH
1. Map personas / Users
2. Customer problems?
3. Competitive landscape
4. Industry standards
5. Opportunity to innovate –
Competitive advantage
• UX
• PM
• PFS
STORY
1. Defining key use cases
2. Validating with customers
3. Cutting down the core scope
(MVP)
• UX
• PM
• PFS
• BU Leadership sign off
CONCEPT
1. Sketching a mockup concept
including interaction model, key
elements and navigation
2. Short usability testing with
customers
• UX / UI
• PM
• PFS
• BU Leadership sign off

20. DELIVERABLES & KEY STAKEHOLDERS
DETAILED DESIGN
1. Detailed wireframe
2. UI Components
3. Gestures
4. Responsiveness
5. Full design
6. Start implementation with dev
• UX / UI
• DEV
• QA
• PM
• PFS
• Technical writer
IMPLEMENT
1. Follow up implementation and adjust
design as needed
• UX / UI
• DEV
• QA
• PM
• PFS
• Technical writer
STABILIZE AND DEPLOY
UX/UI – QA of final deliverable
• UX / UI
• DEV
• QA
• PM
• PFS
• Technical writer

21. REDESIGN CASE STUDY
WebInspect

23. STRATEGY

24. RESEARCH

25. JOHN
Security Manager
STANLEY
Security Tester
PERSONAS /USERS

26. JOHN
Security Manager
STANLEY
Security Tester
ASHLY
QA Engineer
PERSONAS /USERS

28. PERFORMANCE
DELIGHTERS
BASIC NEEDS
EXTREMLY SATISFIED
NEUTRAL
NOT SATISFIED
LOW INVESTMENT HIGH INVESTMENT
THE
KANO
MODEL

29. PERFORMANCE
DELIGHTERS
BASIC NEEDS
EXTREMLY SATISFIED
NEUTRAL
NOT SATISFIED
LOW INVESTMENT HIGH INVESTMENT
THE
KANO
MODEL

30. STORY

31. CONCEPT

33. WebInspect Prototype

34. WebInspect Prototype

35. DETAILED / VISUAL DESIGN

36. WebInspect
WebInspect UI
WebInspect UI

38. Leading experts from across the
High tech industry and academy,
sharing knowledge and best
practices in short 20 minute TED
format talks.
Live steamed World Wide!
2500 People attended live!

41. THANK YOU!