Making the most of online business - 2005
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This is my presentation as part of October Business Month in the Darwin and Alice Springs. This was my second year presenting in the NT as part of Yellow Pages' sponsorship of the event. The focus was online marketing. And this presentation was in 2005. I've uploaded just to remind people that the challenges facing small to medium businesses are the same today as they were then. The technology and focus has changed, but the need to be creative, to find new business remain.
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Making the most of online business - 2005
- 1. Making the most of Online Business David Egan
- 7. Cocooning continues to be attractive. Consumers are therefore particularly interested in cars, home entertainment, cooking, gardening and taking control of the domestic environment. People are staying home - but spending up!
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- 19. Click âBegin Registrationâ
- 20. The campaign could be a Product or Service the customer is wanting to promote Eg. âGerties Floristâ wants to promote âWedding Flowersâ
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- 35. Using Internet to Receive Payment
Hinweis der Redaktion
- Internet is just another way to maximise your marketing activity
- People love to save time where they can People are loving to keep in touch
- Nudie Juice Tall Tim loved fresh juices and fruit crushes and smoothies. (We call him Tall Tim because heâs tall * and his name is Tim.) But Tall Tim didnât always have time to make his own â and no one else would make them for him. So Tim got to thinking. He thought there must be a lot of other people just like him (though not quite as tall). So Tim did some in-depth research. He asked some friends if they liked fresh smoothies and fruit juices and crushes. With nothing else added. And their answer was . . . âyes!â So Tim started experimenting in his own kitchen with different blends of fruits and different sized bottles. Then Tim got a reasonably-priced creative agency to design some little nudie logos. There were a few more steps in the process but we wonât bore you with them. If youâd like to verify the nudie story, or just want to talk nudie in general, please call our âFriends of nudie Party Lineâ on 1-800-GO-NUDIE Emma and Tom - http://www.emmaandtom.com/ Boot Camps - fitnessfirst.com.au
- Rock and Roll superannuation tours - John Farnham, The Who, The Eagles
- Apple's iTunes has fended off new challengers to remain the dominant player in paid music downloads, as the market appears to have hit a plateau, a market research report shows. A survey by NPD Group, released on Wednesday, found that nearly 70 percent of music files downloaded legally between December 2003 and July 2004 were from iTunes. The share for Napster - a new legal site created after the demise of a file-swapping service - was 11 percent, while MusicMatch, RealNetworks and Wal-Mart each held six percent. "Our research suggests that at this stage of the business it's not so much about building share as it is about creating demand for paid downloads universally," said Russ Crupnick, vice president of NPD Group. "The overriding challenge for paid music download services is to first make the concept enticing to a wider audience and then to build loyalties to a specific service." NPD found the number of consumers paying for downloads reached a peak of 1.3 million in April 2004. "Over the 18 months since iTunes launched, paid music download services have been hoping for huge increases in paying customers; however, the number actually doing so has declined to about one million users per month," Crupnick said. NPD said the downturn came with the end of promotional periods offered by several of the services, in which consumers were offered trial price incentives. "Building demand for paid music download services requires even greater investment in consumer promotion, as well as broadening partnerships with traditional music retailers and consumer goods companies," said Crupnick. "We've seen that promotion works, but it's had a short-term effect so far, which is typical for traditional consumer goods. The trick is in phasing promotions, so that there is a cumulative positive effect on the target market." NPD also said between 4.7 million and 6.4 million US households still had someone using peer-to-peer (P2P) sites, which the music industry claims are centres for illegal piracy. "Consumers who have used paid music services tell NPD that they appreciate the ability to conveniently purchase individual songs," Crupnick said. "They also see benefits in quality and security compared to free peer-to-peer alternatives." AFP Large percentage of TVâs are now around $5000 Trend for dedicated cable TV - How to Channel, Lifestyle Food
- Currently 10 million Australianâs accessing the internet 19 million mobile phone connections, new devices
- 14 % of leisure is spent online and growing Time spent online and communicating increases with increasing speed 10 m Australians are online now 19 m Australian mobile phone connections Growth rates of connections slowing, but rich media content is growing, 3G networks allow this new delivery, can watch the cricket on the mobile Traditional media use is in decline We are into time shifting PVR, Foxtel IQ, Pod Casting, Video on Demand, Self generated content
- So what is different? You can see the real focus on tourist activities in the Alice Springs suburb, Darwin however seems to be more focused on their own appearance with growth in hairdressers and beauty salons! Interestingly when I looked at Katherine, Vetâs were in the Top 5
- What are the top 5 searched locations in the Northern Territory? Darwin Alice Springs Katherine Coconut Grove Winnellie Palmerston Yulara Nhulunbuy Bees Creek Leanyer Tennant Creek Victoria River
- Put your links on your business card, letterhead, side of your truck Cut through the clutter, many saying the same thing Show how you are unique
- In March this year, our IT Services Group, Invizage invested about the same amount of money into both search engine and Yellow Pages online advertising. The result was 5700 Clicks from the search engines and 77 phone calls from Yellow Pages Online A bi
- Benefits of using the Internet to receive payment Delivery times are improved Provide better descriptions Provide detailed instructions Remove hidden costs Provide greater customer service
- Integrate the internet as part of your complete marketing mix Research people who use your website Trial and Error Understand what customers would like to know - How often they want to deal with you Look at what others like you are doing in other locations
- Some people will deal with you online Some people will deal with you offline, in the same way they always did. Donât force them to deal with you online, encourage them Understand their emotional state - they need comfort and support along each leg of the buying decision making process