This document discusses opportunities for expanding sales of US brands internationally through partnerships with distribution companies. It notes that while US companies focus domestically, there is significant potential in international markets. The document introduces Brilliant Marketing, which has established distribution networks in over 120 countries that could help brands access over 14,000 new stores globally. It outlines Brilliant's services helping brands overcome challenges to international expansion like market entry, regulations, payments and inventory management.
2. Your Current
“Box Of Opportunity”
• USA Population; 320 millionUSA Population; 320 million
• Successful distribution & penetration toSuccessful distribution & penetration to
all classes of trade in USA.all classes of trade in USA.
• Is thisIs this youryour glass ceiling?glass ceiling?
• What if this is onlyWhat if this is only 4%4% of your potentialof your potential
marketplace?marketplace?
3. 6.5 Billion World Population
• Africa 802 mAfrica 802 m
• Asia 3.8 bAsia 3.8 b
• Europe 830 mEurope 830 m
• Latin Am. 526 mLatin Am. 526 m
• Middle East 176 mMiddle East 176 m
• North Am. 317 mNorth Am. 317 m
• Oceania 36Oceania 36 mm
Think . . .
“Outside Your Box”
You Are In Here
You Could Be Out Here
4. Brief Selection of Distribution Opportunities
for Selling Imported Brands
• Philippines 700
• Malaysia 250
• Singapore 230
• Japan 2,500
• Jamaica 220
• Bahamas 125
• St. Martin 60
• Trinidad 75
• G. Cayman 25
• Okinawa 175
• Mexico 2,600
• Costa Rica 150
• Hong Kong 250
• Dominican Republic 160
• Israel 150
• Saudi Arabia 350
• UAE 125
• India 2,400
• Jordan 80
• Micronesia 250
• Brazil 650
• Puerto Rico 160
• Canada 2,300
• Bahrain 30
• Aruba 30
• Bermuda 25
• Panama 140
• Venezuela 125
Over 14,000 new stores to sell . . .Over 14,000 new stores to sell . . .
5. • USA products are seen the world over as the most
desirable. Like the appeal of Italian Leather or
French Perfume to Americans, international interest
grows daily in American products. Foreign wage
increases have created more discretionary income
to buy sought after USA goods.
Why go “Outside of the Box”?
• USA companies have developed a “culture” of
thinking inside the box. Their efforts have
focused on domestic business only. International
business becomes an after thought -- their
percentage of the world marketplace reflects this
“culture”.
• Brilliant provides a professional, dedicated sales and
marketing group experienced in the global
marketplace. We oversee an established global DSD
distributor network servicing 120 countries making
your products available to new overseas consumers.
6. • Lack of brand awareness in these marketsLack of brand awareness in these markets
• Who can I partner with to set up POS displays, print ads
and sampling to support my products once placed?
Questions and Challenges When Going International
• Where to get startedWhere to get started
• What accounts are there to call on?
• Who are the buyers?
• What sizes and items will sell best?
• Who in my organization has time to make international a focus?
• Can we afford the international business expense?
• How long will it take for this investment to pay off?
• How can I assure payment?
• How do I estimate international freight charges?
• How do I maintain inventory in a foreign county?
• How do I handle damaged or spoiled merchandise?
7. • Deliver aDeliver a “Doorway to the World”“Doorway to the World”
Partner with select manufacturers to
manage and grow their brands
internationally.
Utilize our skilled professional sales and
marketing staff and our established DSD
distributor system to service over 120
countries worldwide.
Brilliant Marketing Objective
8. Brilliant Mission StatementBrilliant Mission Statement
To be viewed as the premier international sales and marketing
company by the manufacturing trade in North America.
To help our supplier partners connect with far away distribution
systems facilitating increased sales globally with limited investment
in time and infrastructure.
Achieve recognition using highly professional, motivated and
skilled staff through the specialized services we offer our
suppliers.
Maximize the best service distributors in each
international region.
9. • Hand selected as leading DSD service
distributors in 120 countries.
• Our distributors already work with other
brands like Frito Lay; Planter’s, Nestle,
Gerber, French’s, Gatorade, Borden,
Lipton, etc. but seek more USA brands!
• Professional, knowledgeable and
aggressive about their market.
•
• Established relationships with the retail
trade in their respective region.
• Handle brands from importing to placing
onto the shelf to performing ongoing
promotional activities to develop the
business.
Distributor Network
10. • Philippines
• Japan
• China
• Jamaica
• India
• Mexico
• Canada
• Hong Kong
• Saudi Arabia
• Egypt
• Kuwait
• Israel
• Malaysia
• Pakistan
• El Salvador
• Dominican Rep.
• Costa Rica
• Grand Cayman
• Trinidad
• USVI
• Colombia
• Brazil
• Jordan
• Peru
• Guyana
• Venezuela
• Australia
• New Zealand
• UAE
• Yemen/Oman
• Indonesia
• Aruba
• Guam/Saipan
• Tahiti
• Bahamas
• Puerto Rico
• Honduras
• South Korea
• Denmark
• Bermuda
• Iceland
• Netherlands
And many more…..
Distributor Network
11. Our Distributor Network is The Key to a
fast start and your International Success
• Distributors handle spoils and damages
• Merchandise support plan including in-store sampling, print ads and
POS displays to build brand and assure repeat sales is handled.
• Continued support for mature brands to assure increased sales is
handled…
• Present line extensions
• Negotiate more facings on shelf through buyers at store level
between store manager and merchandisers
• Coordinate TPR’s or seasonal display
• Incremental sales, solid profitability, low investment, reduced risk,
faster results!
12. • An international extension of your company with 2,000+ staff;
sales, administrative, and merchandising working for you
around the globe.
• Product is shipped on a collect basis.
• Inland freight in foreign country is handled
• International order processing and customer service is handled
• Overseas inventory is maintained by the distributors.
Our Distributor Provides the Link to the
International Marketplace!
13. • We are your exclusive International
Account Manager.
• Responsibilities include:
• Working together to develop international
marketing plan.
• Assist with product selection.
• Coordinate execution time line to develop
“fast start” strategies.
• Instant access to the top DSD distributors
in 120 countries.
• Monitor success, work closely with each
distributor to assure successful launch
• Visit distributors on a regular basis to
monitor progress.
• Report back to our suppliers quarterly on
developments.
• Act as sole contact with our distributor
network to handle all day to day issues.
International Services
14. • West Coast Distribution Centers – Los Angeles,
San Francisco
• East Coast Distribution Centers - Miami
• North East—Distribution Centers - New Jersey
USA Distribution Points
15. • David AriagnoDavid Ariagno :: David is a well-known veteran of
international retail business. David specializes in international
brand building and working with direct store delivery distributors
worldwide. For the last ten years David has been leading all
Keebler Snacks (division of Kellogg Company) international
sales efforts. As the sole exporter at Keebler, David started at
ground zero and successfully pioneered all Keebler brands
(Keebler, Cheez-It, Murray, Famous Amos, Austin) to over one
hundred countries around the world, driving record sales each
year. Prior to Keebler, he spent several years successfully
building the export business for Mother’s Cake and Cookie
Company.
Brilliant Marketing Key Personnel
16. CurrentCurrent
• Not a primary focus
• Not sure where to start
• Cover only a few markets
• Lots of road blocks
• International travel is
expensive & time consuming
• Problems getting paid
• Unsure of label requirements
• Unsure of tariffs, legal issues
With Brilliant MarketingWith Brilliant Marketing
• Turnkey
• Instant access to top DSD
distributors in 120 countries
• Professionals lead the way
• Aware of labeling issues
• Low Cost
• Quick results
• No international payment
issues
• No international inventory
management
Why Brilliant Marketing Makes Sense for
Your International Business; Compare
17. • Appoint Brilliant Marketing as your company’s
International Sales and Marketing Arm.
• Provide us with detailed information on your capabilities,
products and current International business.
• Brilliant Marketing to prepare detailed plan on building
your business internationally and determine what is
needed to achieve our mutual goals.
• Move forward as a team and start to implement a brand
building plan.
Next Steps:
