This document provides tips to improve ecommerce site search and increase conversions. It discusses understanding key concepts like ecommerce and SEO, using Google Analytics to understand shopper behavior, matching keywords to content, taking advantage of synonyms, using fuzzy matching cautiously, and cleaning up catalog data. Implementing these simple adjustments to site search can boost conversions and revenue significantly. It also promotes the services of Folio3, a software development company that can help build ecommerce solutions on NetSuite.

1. 5 Tips
To Improve Ecommerce Site Search and Increase
Conversions

2. TODAY'S DISCUSSION
OUTLINE OF TOPICS
• Understanding NetSuite
• Learn about Folio3
• What is E-commerce?
• What is SEO?
• How to improve converstions?
• Use Google Analytics to understand your shoppers
• Match keywords to content
• Take advantage of synonyms
• Use fuzzy matching (with caution)
• Clean up your catalog data

3. Understanding
NetSuite
One unified business management suite
Encompassing ERP/Financials, CRM and ecommerce for more than 27,000 customers.

4. Learn About Folio3
Folio3 is a software development company. We
help entrepreneurs and large corporations build
innovative, world class software solutions by
providing offshore application development and
support.
Certified NetSuite Alliance Partner for NetSuite
Implementation, Customization & Integration

5. What is e-commerce?
Buying and selling of products using online services or
over the internet. Almost anything can be purchased
through ecommerce today.

6. Planning towards achieving better search rankings.
WHAT IS SEO?
Search Engine Optimization is the process of
improving your website's structure, content, user
experience and reputation in the digital world to
be able to land top positions in search results

7. HOW TO IMPROVE ECOMMERCE SITE SEARCH
AND INCREASE CONVERSIONS?
BACKGROUND
Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and
more.
Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and
more.
TRAINING AND EXPERTISE

8. USE GOOGLE ANALYTICS
TO UNDERSTAND YOUR
SHOPPERS
KNOW WHAT THEY SEE & BUY
You may have an idea of how most of your
shoppers search—do they look for products via
SKUs, categories, or features?—but an analytics
platform like Google Analytics will confirm or deny
those suspicions
Connecting Google Analytics to your internal site
search reveals all the keywords people search for
on your site—including the most popular search
terms and those that lead to the most conversions.
SET UP GOOGLE ANALYTICS

9. MATCH
KEYWORDS TO
CONTENT
THE NAMING STRATEGY
Keyword matching should be attached
to all item names in your ecommerce
platform because it ensures customers
get relevant results for popular search
terms.
Keyword matching in ecommerce site
search ensures that singular/plural
versions of a word and root words are all
included in search results as well.
KEYWORD MATCHING

10. TAKE
ADVANTAGE
OF
SYNONYMS
ALWAYS USE SYNONYMS WITH CARE. WHEN
USED PROPERLY, THEY IMPROVE THE
CUSTOMER EXPERIENCE, BUT IF THERE ARE
TOO MANY OR THEY ARE NOT SET UP WELL,
IT CAUSES CONFUSION AND HURTS YOUR
SEARCH CREDIBILITY.
COMMON ALTERNATES
common alternate names and spellings that users search,
which you can add as “synonyms” in your ecommerce
platform.
Group synonyms trigger results for multiple words with
the same meaning.
TYPES OF SYNONYMS

11. FINANCIAL
STAGE
TARGET
MARKET
PROPERTY
CRITERIA
Use Fuzzy Matching (With Caution)
WHAT IS FUZZY MATCH?
Think of fuzzy matching as a more flexible version of keyword matching. Fuzzy matching allows queries
that are one or two characters away from a keyword to show up in ecommerce site search results. This
includes missing characters, extra characters and mixed up letters. So if a shopper is looking for shorts
but accidentally inputs “sorts,” “shortss” or “shorst,” they still get relevant results.
Many businesses assume that they should turn on fuzzy matching for all fields with the thought that the
customer will always get search results, but that leads to a lot of false positives and therefore irrelevant
results.
TUNE IN TO THE FUZZINESS

12. CLEAN UP YOUR CATALOG
DATA
ADD WHAT THEY WANT
Adding products to your catalog should not begin
and end with uploading a spreadsheet to your
ecommerce platform.
Additionally, don’t optimize a product description
for SEO and expect it to work for on-site search.
That's why it is smart to separate the information
into different fields and only make the relevant
field accessible to site search.
POST FOR PEOPLE, NOT GOOGLE

13. These simple adjustments to your
ecommerce site search settings can boost
conversions and ultimately revenue in a big
way. Site searchers converting at twice the
rate of other users is actually conservative—
some research indicates their conversion rate
is at least 200 percent higher.

14. HOW CAN FOLIO3 HELP?
Hire folio3 to build your amazing website
NetSuite.Folio3.Com

15. Contact Us
We'd love to talk about all things
Phone number
(408) 365-4638
Email address
netsuite.sales@folio3.com
Website
netsuite.folio3.com