Business Model Canvas (BMC)- A new venture concept
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Personalized Multi Channel Marketing
1. Personalized Multi-Channel Marketing Drives Growth in School Photography Sales  Photo Publishing Xchange August 2011 Presented by David Williams Inter-State Studio & Publishing Convertible Solutions Â
2.   Who Are We?  School photography since 1933 Yearbook publishing since 1960s  Specialty papers - Convertible Solutions         Fold "N Go mailers       Mohawk Panoramic Photo book and gift fulfillment     Â
4.   School Picture Day   Product - Professional Portraits  Marketing Goals     Expand relationship beyond single day     Convey time and date of photography     Sell Portraits  Tools     Printed fliers     Web store     Email     Facebook      Twitter Â
5.   Printed Fliers  Prepay - Short run unique to each school  Proof - Variable data personalized to each student  Indigo printed on glossy stock Printed on Convertible Solutions stock with attached envelope Â
6.   Web Store  Bigger, better images  Broader selection of products  Ease of online orders Order if they missed picture day Requires registration to see picture or place order Registration requires email address Â
7.      Email Marketing  Email templates for schools  Emails directly from Inter-State  Ongoing promotions
8.   Social Media Platforms       Facebook      Twitter  Goals      12 month awareness       Generate enthusiasm for photography      Promote specific reorder items   Â
9. Social Media Content Social Media Content  Sample Portraits Links to articles of interest to Moms     Parenting     Photography     Scrapbooking  Information about Inter-State  Specific Promotions
10.      Packaging  Window envelope with reorder advertising  Personalized reorder form       Child's portrait       Web address       Unique reorder code Every child receives envelope Â
11.   Results  Revenue growth in mature market  Market share growth Difficult to isolate the results to any single marketing practice All channels work together to drive awareness and sales Â
12.   Double Thick Impact Card Product      12 Pt digital press stock      Folds to 24 pt postcard  Marketing Goals     Create awareness     Generate qualified sales leads     Drive traffic to tradeshow booth     Sell paper stock Â
13.          Campaign Tools  L inkedIn Facebook Twitter Personalized Postcard Personalized Landing Pages Personalized QR Codes Email Telemarketing     Â
14.           LinkedIn   Great tool for business to business marketing Sales and Marketing staff connect on LinkedIn with everyone they meet Sales and Marketing staff follow status updates daily Frequently share status updates with links to content that we feel would be interesting to our prospects Participate in discussions     Â
15.     Facebook Page   Information about company and products Links to YouTube videos Links to news postings on our Website Links to partners, distributors and customers Links to other content     Â
16.         Twitter   Links to interesting content Links to news postings on our website Links to partners, distributors and customers     Â
17.   Weeks Before Campaign  Postcard Marketing Tips  In Social Stream      Â
18.   Direct Mail  Mail a 6x8â Double Thick Impact Card to introduce the card product Mail to approximately 5000 digital printers Personalized    Prospects name    Personalized URL    Personalized landing page    Personalized mobile landing page    Personalized QR code     Â
19.   Response Builders   St. Louis based marketing agency Preparing campaign Commenting about the campaign development on their own Facebook page     Â
20.   After Mailing   Thank you email to everyone who responds Reminder email to everyone who does not respond Followup by telemarketing staff     Â
21.   Graph Expo  Product samples using mail graphics Signage using mail graphics Tweets from show Pictures from the show on Facebook     Â
22.   Blogging  CreativityParadox.blogspot.com  Blog post outlining the campaign Links to the post on Facebook, LinkedIn and Twitter Links to any other sites that blog about the product     Â
23.   Keys to Implementation   Use multiple channels Use each channel appropriately Keep message consistent across all channels     Â
24.   Dive Deeper  Inter-State.com  ConvertibleSolutions.com  @ConvertSols on Twitter  CreativityParadox.blogspot.com  [email_address]  @Repri on Twitter      Â