David Reed

Ipswich, United Kingdom United Kingdom

Editor at DataIQ

Writing / Publishing

I have been a professional journalist since 1986. My involvement in the world of direct marketing and data began as special reports editor for Campaign in 1989, followed by spells as editor of Direct Response and Direct Marketing International. Freelance since 1991, I became special reports editor on Precision Marketing in 1992, working for the weekly direct marketing magazine until it closed in 2009. The launch of Data Strategy in 2006 was based on concepts and content developed by myself and delivered by me until I quit the title in 2010. I have written and edited a wide range of business reports and books covering CRM and e-business and was editor of the European Centre for Customer...