Singapores Cards and Payments Industry

Singapores Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products
and Competitive Landscape

Synopsis
The report provides market analysis, information and insights into Singapore’s cards and payments
industry, including:
Current and forecast values for each category of Singapore’s cards and payments industry including
debit cards, credit cards, prepaid cards and charge cards. Comprehensive analysis of the industry’s
market attractiveness and future growth areas. Analysis of various market drivers and regulations governing
Singapore’s cards and payments industry. Detailed analysis of the marketing strategies adopted for
selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market.
Comprehensive analysis of consumer attitudes and their buying preferences for cards. Competitive landscape
of Singapore’s cards and payments industry.
Executive summary
In terms of the number of cards in circulation, Singapore’s card payments channel grew at a
review-period (2008–2012) CAGR of 8.52% and, in terms of transaction value, at a review-period
CAGR of 8.12%. Over the forecast period (2013–2017), the card payments channel is expected to
record a CAGR of 5.05% in terms of the number of cards in circulation and 7.35% in terms of transaction
value. In terms of transaction value, the card payments channel is dominated by the debit card category which
constituted 66.2% of overall card transactions in 2012. The category’s channel share is projected to
increase to 66.3% in 2017. The value of debit card transactions grew at a review-period CAGR of 7.28% and
is expected to post a forecast-period CAGR of 7.46%. The debit card category is projected to record the
largest growth in terms of transaction value as customers opt for income-based consumption over
credit-fuelled consumption.
Scope
This report provides a comprehensive analysis of Singapore’s cards and payments industry. It
provides current values for Singapore’s cards and payments industry for 2012 and forecast figures for
2017. It details the different macroeconomic, infrastructural, consumer and business drivers affecting
Singapore’s cards and payments industry. It outlines the current regulatory framework in the industry.
It details the marketing strategies used by various bankers and other institutions. It profiles the major banks in
Singapore’s cards and payments industry.
Reasons to buy
Make strategic business decisions using historic and forecast market data related to Singapore’s cards
and payments industry and each market within it. Understand the key market trends and growth opportunities
within Singapore’s cards and payments industry. Assess the competitive dynamics in
Singapore’s cards and payments industry. Gain insights into the marketing strategies used for selling
various types of cards in Singapore. Gain insights into key regulations governing Singapore’s cards
and payments industry.
Key highlights
The most popular payment channel in 2008 was checks, constituting 67.3% of the overall payment channels.
Singapores Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

In 2012, the share of check-based payments declined to 63.8%. The share of card-based payments increased
from 10.0% in 2008 to 11.0% in 2012. The share of direct debit transactions increased from 6.4% in 2008 to
6.8% in 2012. The prepaid card category was the largest in the card payments channel in 2012, accounting for
54.9% of the category’s value. This was followed by the debit card category with a share of 23.9% and
the credit card category with a share of 20.4%, while the charge card category occupied a nominal share of
0.8%. The Intelligent Nation 2015 masterplan, drawn up by the government of Singapore, is expected to
provide support for the growth of the cards and payments industry over the forecast period. The masterplan
aims to achieve a 90% home broadband penetration rate alongside a computer in the house of every family
with school-going children. Banks are using social networking sites to increase their card businesses. Citibank
Singapore launched the Clear Platinum card which specifically targets social network users and encourages
online shopping.
table Of Contents

1 Executive Summary

2 Analysis Of Market Environment, Key Trends And Drivers
2.1 Payment Infrastructure And Emerging Technologies
2.1.1 Atms
2.1.2 Pos Terminals
2.1.3 Internet Penetration
2.1.4 Emergence Of Near-field Communication (nfc) Mobile Wallets
2.1.5 Network Related
2.2 Business Drivers
2.2.1 Remittance Outflows
2.2.2 Mobile Commerce
2.2.3 Retail Sector Dynamics
2.3 Macroeconomic Drivers
2.3.1 Gdp
2.3.2 Inflation Rate
2.3.3 Gdp Per Capita
2.3.4 Unemployment Rate

3 Cards And Payments Industry Share Analysis
3.1 Industry Overview
3.1.1 Checks
3.1.2 Credit Transfer
3.1.3 Cards
3.1.4 Direct Debit


4 Regulatory Framework And Card Fraud Statistics
4.1 Regulatory Framework
4.1.1 Anti-terrorism Financing Regulations
4.1.2 Foreign Direct Investment (fdi) Regulations
4.2 Card Fraud Statistics
4.2.1 Counterfeit Cards
4.2.2 Cards-not-present
4.2.3 Cards Lost/stolen
4.2.4 Card Id Theft

5 Emerging Consumer Attitudes And Trends
5.1 Market Segmentation And Targeting
5.1.1 Retail Segment
5.1.2 Specific Customer Groups
5.1.3 Corporate Segment
5.2 Travel And Tourism Spending
5.2.1 Outbound Tourists Volume
5.2.2 Outbound Tourist Spending
5.3 Retail Card Spending
5.3.1 Analysis By Product Categories
5.3.2 Analysis By Retail Channels

6 Analysis Of Card Payments And Growth Prospects
6.1 Channel Share Analysis By Card Category
6.2 Size And Forecast Of The Card Payments Channel
6.2.1 Analysis By Volume Of Cards In Circulation
6.2.2 Analysis By Transaction Value

7 Analysis Of Credit Card Payments And Growth Prospects
7.1 Overall Category Size And Forecast
7.1.3 Analysis By Transaction Volume
7.2 Transaction Share Analysis By Channel
7.3 Personal Credit Cards Segment Size And Forecast
7.3.1 Analysis By Number Of Cards In Circulation

7.4 Commercial Credit Cards Segment Size And Forecast
7.5 Competitive Landscape
7.5.1 Scheme Share Analysis
7.5.2 Issuer Share Analysis

8 Analysis Of Debit Card Payments And Growth Prospects

9 Analysis Of Charge Card Payments And Growth Prospects
9.3 Personal Charge Cards Segment Size And Forecast
9.4 Commercial Charge Cards Segment Size And Forecast


10 Analysis Of Prepaid Card Payments And Growth Prospects
10.2 Open-loop Prepaid Cards Segment Size And Forecast
10.3 Closed-loop Prepaid Cards Segment Size And Forecast

11 Merchant Acquiring
11.1 Merchant Acquirers In The Country

12 Company Profiles Of Card Issuers
12.1 Dbs Bank
12.1.1 Key Financials
12.1.2 Card Portfolio
12.1.3 Strategies
12.2 United Overseas Bank
12.2.3 Strategies
12.3 Oversea Chinese Banking Corporation (ocbc)
12.3.3 Strategies
12.4 Citibank Singapore
12.4.2 Strategies
12.5 Standard Chartered Bank
12.5.2 Strategies

13 Appendix
13.1 Methodology
13.2 Contact Timetric
13.3 About Timetric
13.4 Timetric’s Services
13.5 Definitions

13.6 Disclaimer
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