Browse Full Report with TOC at: http://www.researchmoz.us/desktop-and-laptop-computers-china-august-2014-report.html Over the past few decades, desktop and laptop computers have become essential both for business and personal use. However the rise of mobile devices, in particular tablets and smartphones, has posed a serious threat to these ‘traditional’ forms of personal computers. The demand for portability is the biggest threat to desktop and laptop computers’ long-term development.

1. Desktop and Laptop Computers - China - August 2014
Over the past few decades, desktop and laptop computers have become essential both for business and personal use. However the rise of mobile devices, in
particular tablets and smartphones, has posed a serious threat to these ‘traditional’ forms of personal computers. The demand for portability is the
biggest threat to desktop and laptop computers’ long-term development.
table Of Content
introduction
definitions
desktops
laptops
tablets
methodology
abbreviations
executive Summary
the Market
figure 1: Desktops And Laptops Forecast, By Volume Sales, 2009-19
figure 2: Desktops Forecast, By Volume Sales, 2009-19
figure 3: Laptops Forecast, By Volume Sales, 2009-19
figure 4: Desktop And Laptop Computer Sales In China, By Volume Share, 2009-14 (est)
companies And Brands
figure 5: Top Desktop And Laptop Computer Companies, By Volume Share, 2012-13
the Consumer
the Consumer – Ownership Of Desktops And Laptops
figure 6: Personal Computer Ownership, May 2014
figure 7: Personal Computer Ownership, By Number Of Products, May 2014
the Consumer – Plans To Purchase Desktops And Laptops
figure 8: Plans To Purchase Personal Computers, May 2014
the Consumer – Activities Carried Out On Desktops And Laptops
figure 9: Activities On Desktop And Laptop Computers, May 2014
the Consumer – Important Factors For Choosing Desktops And Laptops
figure 10: Consideration Factors For Choosing Desktop Computers In Future, May 2014
figure 11: Consideration Factors For Choosing Laptop Computers In Future, May 2014
the Consumer – Attitudes Towards Brand Considerations
figure 12: Attitudes Towards Brand Considerations, May 2014
the Consumer – Attitudes Towards Desktops And Laptops
figure 13: Attitudes Towards Desktop And Laptop Computers, May 2014
the Consumer – Segmentation
key Issues
is There Any Reason To Buy Desktops Anymore?
what Trends Are We Going To See In Laptop Evolution?
can Synchronisation Between Different Screens Benefit Desktop And Laptop Brands?
what We Think
issues And Insights
is There Any Reason To Buy Desktops Anymore?
the Facts
the Implications
figure 14: Desktop Computer Ownership And Plans To Purchase, May 2014
what Trends Are We Going To See In Laptop Evolution?
the Facts
the Implications
figure 15: Laptop Computer Ownership And Plans To Purchase, May 2014
can Synchronisation Between Different Screens Benefit Desktop And Laptop Brands?
the Facts
Desktop and Laptop Computers - China - August 2014

2. the Implications
figure 16: Personal Computer Ownership, By Number Of Products, May 2014
trend Application
fast And Furious
take Control
all In One
market Size And Forecast
key Points
overall Sales Of Desktops And Laptops Continue To Grow
figure 17: Desktop And Laptop Computers Sales In China, By Volume, 2009-14 (est)
figure 18: Desktop And Laptop Computers Sales In China, By Value, 2009-14 (est)
figure 19: Average Prices For Desktop And Laptop Computers, 2009-14 (est)
market Drivers
chinese Shoppers Are Wealthier Than Ever
figure 20: Annual Per Capita Net Income And Actual Growth Rate Of Urban And Rural Residents In China, 2008-13
consumer Demands In The Digital Era
function Driven Chinese Consumers
hybrid Tablets Versus Convertible And Hybrid Laptops
more Powerful Devices Attract Attention And Encourage Upgrades
developments Of Windows Os
growth Barriers
increasing Demand For Portability
thriving Smartphones
figure 21: Non-smart Phones And Smartphones Split, By Volume Share, 2008-13
the Rise Of Tablets
commoditisation
forecast
total Market Volume Forecast
figure 22: Desktops And Laptop Forecast, By Volume Sales, 2009-19
total Market Value Forecast
figure 23: Desktops And Laptop Forecast, By Value Sales, 2009-19
methodology
market Segmentation
key Points
while The Future Prospects For Desktops Is Worrying…
figure 24: Desktop Computers Sales In China, By Volume, 2009-14 (est)
desktop Volume Forecast
figure 25: Desktops Forecast, By Volume Sales, 2009-19
…laptops Are Now The Major Growth Engine…
figure 26: Laptop Computers Sales In China, By Volume, 2009-14 (est)
laptop Volume Forecast
figure 27: Laptops Forecast, By Volume Sales, 2009-19
…and Laptops Overtake Desktops In Computer Sales
figure 28: Desktop And Laptop Computers Sales In China, By Volume Share, 2009-14 (est)
market Share
key Points
lenovo Leads The Show In China Market
figure 29: Top Desktop And Laptop Computer Companies, By Volume Share, 2012-13
other Players Facing Difficulties
apple As A Role Model For Revenue Generation
figure 30: Top Desktop And Laptop Computer Companies, By Value Share, 2012-13
Desktop and Laptop Computers - China - August 2014

3. who’s Innovating?
key Points
convertibility – Brands Explore Convertible And Hybrid Concepts
display – 4k Is The New Frontier
screen Size – Moving Towards Bezel-less Designs
gaming – Desktops As Gaming Hubs
companies And Brands
lenovo Group Limited.
apple Inc.
asustek Computer Inc.
hewlett-packard Development Company, L.p.
acer Inc.
dell Inc.
the Consumer – Ownership Of Desktops And Laptops
key Points
laptops Have The Highest Penetration, Followed By Desktops
figure 31: Personal Computer Ownership, May 2014
ownership Of Desktops Is Particularly High
figure 32: Personal Computer Ownership, By Comparison, May 2014 (china) And June 2014 (uk)
desktops Find More Of A Following Among Men
figure 33: Personal Computer Ownership, By Age, May 2014
educational And Family Needs Important Factors In High Desktop Ownership
figure 34: Personal Computer Ownership, By Marital Status And Children In Household, May 2014
laptops Attract More Younger Users In Their 20s
figure 35: Personal Computer Ownership, By Age, May 2014
laptops Are More Popular Among Consumers In Tier One Cities
figure 36: Personal Computer Ownership, By City Tier, May 2014
regular Notebooks Are The Most Common Form Of Laptop
figure 37: Laptop Computer Ownership, May 2014
tower Units Are The Most Popular Form Of Desktop
figure 38: Desktop Computer Ownership, May 2014
consumers Tend To Own Multiple Numbers Of Computers
figure 39: Personal Computer Ownership, By Number Of Products, May 2014
people Use Tablets As Companions To Desktops And Laptops
figure 40: Personal Computer Ownership, By Number Of Products, And By Computer Type, May 2014
multiple-ownership Of Computers Increases With Higher Income…
figure 41: Personal Computer Ownership, By Number Of Products, And By Age, Income And Marital Status, May 2014
…and Tier One Citizens Also Tend To Own More Computers
figure 42: Personal Computer Ownership, By Number Of Products, And By City Tier, May 2014
the Consumer – Plans To Purchase Desktops And Laptops
key Points
the Game For Laptops Is Not Over
figure 43: Plans To Purchase Personal Computers, May 2014
desktops Still Popular Among Men
figure 44: Plans To Purchase Personal Computers, By Gender And Age, May 2014
money Talks For Future Desktop And Laptop Buying Intention
figure 45: Plans To Purchase Personal Computers, By Income, May 2014
growing Interest Towards Convertible And Hybrid Laptops
figure 46: Plans To Purchase Laptops, May 2014
consumers Still Interested In Desktops, Especially All-in-one Models
figure 47: Plans To Purchase Desktops, May 2014
the Consumer – Activities Carried Out On Desktops And Laptops
Desktop and Laptop Computers - China - August 2014

4. key Points
consumers Still Have A Use For Desktops And Laptops
figure 48: Activities On Desktop And Laptop Computers, May 2014
online Shopping And Work Related Activities Are More Popular On Desktops And Laptops
figure 49: Activities On Desktop And Laptop Computers, By Individual Activities, May 2014
little Differentiation In The Use Of Devices Regardless Of City Tier
figure 50: Activities On Desktop Computers, By Income And City Tier, May 2014
figure 51: Activities On Laptop Computers, By Income And City Tier, May 2014
increasing The Number Of Activities Could Help Boost Usage Of Desktops And Laptops
figure 52: Activities On Personal Computers, By Number Of Activities, May 2014
the Consumer – Important Factors For Choosing Desktops And Laptops In Future
key Points
fast And Responsive Is The Top Purchasing Factor For Desktops By Far
figure 53: Consideration Factors For Choosing Desktop Computers In Future, May 2014
brand Is An Important Consideration Factor In China While Low In Cost Is A Top Condition For Uk Consumers
figure 54: Consideration Factors For Choosing Desktop Computers In Future, By Comparison On Rank One, May 2014 (china) And June 2014 (uk)
brand Is Also An Differentiating Factor For People In Their 20s
figure 55: Consideration Factors For Choosing Desktop Computers In Future, By Rank One, By Age, May 2014
fast And Responsive Is Also The Most Important Purchasing Factor For Laptops
figure 56: Consideration Factors For Choosing Laptop Computers In Future, May 2014
brand And Quality Display Are Key Factors Separating Chinese And Uk Future Laptop Buyers
figure 57: Consideration Factors For Choosing Laptop Computers In Future, By Comparison On Rank One, May 2014 (china) And June 2014 (uk)
lightweight And Compact Are More Attractive Features To People In Their 20s
figure 58: Consideration Factors For Choosing Laptop Computers In Future, By Rank One, By Age, May 2014
the Consumer – Attitudes Towards Brand Considerations
key Points
consumers Favour Online Product Reviews
figure 59: Attitudes Towards Brand Considerations, By Online Product Reviews, May 2014
recommendations From Family And Friends Are Much More Effective Than From Salespeople
figure 60: Attitudes Towards Brand Considerations, By Recommendations, May 2014
opportunities For Cross-branding But More Efforts Are Needed
figure 61: Attitudes Towards Brand Considerations, By Brand Equity, Price, And Quality, May 2014
both Electronic And Actual Word-of-mouth Are Particularly Effective For People In Their 20s
figure: Attitudes Towards Brand Considerations, By Age, May 2014
the Consumer – Attitudes Towards Desktops And Laptops
key Points
data Synchronisation Is In High Demand
figure 62: Attitudes Towards Desktop And Laptop Computers, By Dynamics Between Devices, May 2014
high Earners Are More Demanding When It Comes To Data Synchronisation
figure 63: Attitudes Towards Desktop And Laptop Computers, By Dynamics Between Devices, By Income, May 2014
desktops Not Yet Ready For The Scrap Heap Thanks To Customisation
figure 64: Attitudes Towards Desktop And Laptop Computers, By Desktops Related, May 2014
tablets Versus Laptops – Mobility Versus Usage Experience
figure 65: Attitudes Towards Desktop And Laptop Computers, By Laptops Related, May 2014
figure 66: Attitudes Towards Desktop And Laptop Computers, By Laptops Related, By Gender, May 2014
tablets Are Preferred Given The Same Price
figure 67: Attitudes Towards Desktop And Laptop Computers, By Additional Attitudes, May 2014
the Consumer – Segmentation
key Points
consumer Segmentation
Desktop and Laptop Computers - China - August 2014

5. figure 68: Target Groups, May 2014
demotivated (23% Of Sample)
demanders (23% Of Sample)
pro-tab (22% Of Sample)
satisfied (16% Of Sample)
pro-lap (16% Of Sample)
figure 69: Attitudes Towards Desktop And Laptop Computers, By Target Group, May 2014
appendix – Forecast
desktop Value Forecast
figure 70: Desktops Forecast, By Value Sales, 2009-19
laptop Value Forecast
figure 71: Laptops Forecast, By Value Sales, 2009-19
appendix – Ownership Of Desktops And Laptops
figure 72: Ownership Of Personal Computers, May 2014
figure 73: Ownership Of Personal Computers – Desktop, By Demographics, May 2014
figure 74: Ownership Of Personal Computers – Laptop, By Demographics, May 2014
figure 75: Ownership Of Personal Computers – Tablet, By Demographics, May 2014
repertoire Analysis
figure 76: Repertoire Of Ownership Of Personal Computers, May 2014
figure 77: Repertoire Of Ownership Of Personal Computers, By Demographics, May 2014
appendix – Plans To Purchase Desktops And Laptops
figure 78: Plans To Purchase Personal Computers, May 2014
figure 79: Plans To Purchase Personal Computers – Desktop, By Demographics, May 2014
figure 80: Plans To Purchase Personal Computers – Laptop, By Demographics, May 2014
figure 81: Plans To Purchase Personal Computers – Tablet, By Demographics, May 2014
appendix – Activities Carried Out On Desktops And Laptops
figure 82: Activities On Desktop And Laptop Computers, May 2014
figure 83: Most Popular Activities On Desktop And Laptop Computers – Personal Computer, By Demographics, May 2014
figure 84: Next Most Popular Activities On Desktop And Laptop Computers – Personal Computer, By Demographics, May 2014
figure 85: Other Activities On Desktop And Laptop Computers – Personal Computer, By Demographics, May 2014
figure 86: Least Popular Activities On Desktop And Laptop Computers – Personal Computer, By Demographics, May 2014
figure 87: Most Popular Activities On Desktop And Laptop Computers – Desktop, By Demographics, May 2014
figure 88: Next Most Popular Activities On Desktop And Laptop Computers – Desktop, By Demographics, May 2014
figure 89: Other Activities On Desktop And Laptop Computers – Desktop, By Demographics, May 2014
figure 90: Least Popular Activities On Desktop And Laptop Computers – Desktop, By Demographics, May 2014
figure 91: Most Popular Activities On Desktop And Laptop Computers – Laptop, By Demographics, May 2014
figure 92: Next Most Popular Activities On Desktop And Laptop Computers – Laptop, By Demographics, May 2014
figure 93: Other Activities On Desktop And Laptop Computers – Laptop, By Demographics, May 2014
figure 94: Least Popular Activities On Desktop And Laptop Computers – Laptop, By Demographics, May 2014
figure 95: Most Popular Activities On Desktop And Laptop Computers – Tablet, By Demographics, May 2014
figure 96: Next Most Popular Activities On Desktop And Laptop Computers – Tablet, By Demographics, May 2014
figure 97: Other Activities On Desktop And Laptop Computers – Tablet, By Demographics, May 2014
figure 98: Least Popular Activities On Desktop And Laptop Computers – Tablet, By Demographics, May 2014
appendix – Important Factors For Choosing Desktops And Laptops In Future
figure 99: Consideration Factors For Choosing Desktop And Laptop Computers, May 2014
figure 100: Consideration Factors For Choosing Laptop Computers, May 2014
figure 101: Most Popular Consideration Factors For Choosing Desktop Computers – Rank 1, By Demographics, May 2014
figure 102: Next Most Popular Consideration Factors For Choosing Desktop Computers – Rank 1, By Demographics, May 2014
Desktop and Laptop Computers - China - August 2014

6. figure 103: Most Popular Consideration Factors For Choosing Laptop Computers – Rank 1, By Demographics, May 2014
figure 104: Next Most Popular Consideration Factors For Choosing Laptop Computers – Rank 1, By Demographics, May 2014
appendix – Attitudes Towards Brand Considerations
figure 105: Attitudes Towards Brand Considerations, May 2014
figure 106: Most Popular Attitudes Towards Brand Considerations, By Demographics, May 2014
figure 107: Next Most Popular Attitudes Towards Brand Considerations, By Demographics, May 2014
appendix – Attitudes Towards Desktops And Laptops
figure 108: Attitudes Towards Desktop And Laptop Computers, May 2014
figure 109: Agreement With The Statement ‘only One Computer Is Enough For All Usage Occasions’, By Demographics, May 2014
figure 110: Agreement With The Statement ‘data Synchronisation Between Different Digital Devices Is Important To Me’, By Demographics,
May 2014
figure 111: Agreement With The Statement ‘using A Desktop Is Out Of Fashion’, By Demographics, May 2014
figure 112: Agreement With The Statement ‘compared To Laptop, One Of The Advantages Of Desktop Is Its Customisable Configuration’, By
Demographics, May 2014
figure 113: Agreement With The Statement ‘a Properly Functioned Computer Without Advanced Configuration Is Enough For My Daily Needs’,
By Demographics, May 2014
figure 114: Agreement With The Statement ‘a Laptop With More Comprehensive Functions Is Appealing’, By Demographics, May 2014
figure 115: Agreement With The Statement ‘laptops Provides A Better Usage Experience Than Tablets’, By Demographics, May 2014
figure 116: Agreement With The Statement ‘tablets Are Easier To Use When Out And About Than A Laptop (even Ultrabook Or Chromebook)’,
By Demographics, May 2014
figure 117: Agreement With The Statement ‘tablets Are More Convenient To Use Than Desktops/laptops’, By Demographics, May 2014
figure 118: Agreement With The Statement ‘for Similar Price, A Tablet Is More Attractive Than A Desktop/laptop’, By Demographics, May 2014
figure 119: Agreement With The Statement ‘latest Technology Developments Are Less Seen On Desktops/laptops’, By Demographics, May 2014
figure 120: Agreement With The Statement ‘there Is A Lack Of A Variety Of Desktops/laptops To Choose From’, By Demographics, May 2014
appendix – Further Analysis
figure 121: Target Groups, May 2014
figure 122: Target Groups, By Demographics, May 2014
figure 123: Ownership Of Personal Computers, By Target Groups, May 2014
figure 124: Plans To Purchase Personal Computers, By Target Groups, May 2014
figure 125: Activities On Desktop And Laptop Computers, By Target Groups, May 2014
figure 126: Consideration Factors For Choosing Desktop Computers, By Target Groups, May 2014
figure 127: Consideration Factors For Choosing Laptop Computers, By Target Groups, May 2014
figure 128: Attitudes Towards Brand Considerations, By Target Groups, May 2014
figure 129: Attitudes Towards Desktop And Laptop Computers, By Target Groups, May 2014
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Desktop and Laptop Computers - China - August 2014