DIY Retailing Market in Italy - May 2014 @ http://www.researchmoz.us/diy-retailing-italy-may-2014-report.html DIY retailers have proved remarkably resilient through the recession. The most likely explanation is that the lower operating costs of multiple operation have given them an advantage over smaller traditional generalists.

1. DIY Retailing - Italy - May 2014
This report looks at DIY Retailing in Italy:
DIY retailers have proved remarkably resilient through the recession. The most likely explanation is that the lower operating costs of multiple operation have
given them an advantage over smaller traditional generalists. Mintel’s consumer research indicates considerable enthusiasm among internet users to buy
online. The DIY market has been weak, suffering in the depressed Italian economy.
table Of Content
introduction And Report Scope
defining Diy
definitions
consumer Spending – About Mintel’s Market Size
retail Sector
financial Definitions
sales Per Stores, Sales Per Sq M
vat
figure 1: European Vat Rates, 2011-14
abbreviations
country Codes
executive Summary
spending And Inflation
distribution Of Spending On Diy
sector Size And Forecast
the Leading Specialists
online
the Italian Diy Consumer – Where They Shop
the Italian Diy Consumer – Attitudes To Doing Diy
what We Think
spending And Inflation
key Points
mintel Market Size: Two Grim Years And Little Respite In Prospect
figure 2: Italy: Diy Products – The Mintel Market Size (incl. Vat), 2009-14
figure 3: Italy: Diy Products Market Size Breakdown, 2013
spending Breakdown
figure 4: Italy: Consumer Spending In Detail (incl. Vat), 2009-13
mintel’s Market Size
inflation
figure 5: Italy: Consumer Prices Index: Annual % Change, Diy Categories, 2009-13
distribution Of Spending On Diy
key Points
specialists Still Dominate
figure 6: Italy: Estimated Distribution Of Spending On Diy-related Goods, 2013
specialists’ Sales And Forecasts
key Points
household Goods Retailers Very Weak
figure 7: Italy: Diy Goods Retailers’ Sales (excl. Vat), 2009-13
DIY Retailing - Italy - May 2014

2. figure 8: Italy: Diy Goods Retailers’ Sales (excl. Vat), 2014-18
enterprise, Outlet And Employee Numbers
figure 9: Diy Retailers – Enterprise Numbers, 2009-11
figure 10: Diy Retailers – Employment Numbers, 2009-11
the Leading Specialists: Financials And Outlets
key Points
fragmented And Underdeveloped
figure 11: Italy: Leading Diy Retailers, Net Revenues, 2011-13
figure 12: Italy: Leading Diy Retailers, Outlet Numbers, 2011-13
figure 13: Italy: Leading Diy Retailers, Sales Per Outlet, 2011-13
the Leading Specialists: Market Shares
figure 14: Italy: Leading Diy Specialists’ Shares Of Spending On Diy, 2011-13
online
the Italian Diy Consumer – Where They Shop
key Points
figure 15: Shops Used To Buy Diy Goods, Italy, February 2014
figure 16: Profile Of Diy Shoppers By Store Used, Italy, February 2014
the Italian Diy Consumer – Attitudes To Doing Diy
figure 17: Attitudes Towards Diy, Italy, February 2014
figure 18: Profile Of Attitudes To Doing Diy By Age And Income, Italy, February 2014
attitudes To Doing Diy And Where People Shop
figure 19: Attitudes To Doing Diy And Retailers Used, Italy, February 2014
groupe Adeo
what We Think
company Background
company Performance
figure 20: Groupe Adeo: Group Sales Performance, 2008-13
figure 21: Groupe Adeo: Estimated European Sales By Country, Excl. Vat, 2013
figure 22: Groupe Adeo: Outlet Data, 2008-13
retail Offering
obi
what We Think
company Background
company Performance
figure 23: Obi: Group Sales Performance, Excl. Vat, 2008-13
figure 24: Obi: Outlet Data, 2008-13
retail Offering
appendix – Broader Market Environment
DIY Retailing - Italy - May 2014

3. online
figure 25: Europe: Percentage Of Households With A Broadband Internet Connection, By Country, 2009-13
figure 26: Europe: Percentage Of All Individuals Accessing The Internet Daily, 2009-13
consumer Confidence
figure 27: Europe: Consumer Confidence Levels, April 2013-march 2014
population
figure 28: Europe: Population, Total And By Age Group, 2010
figure 29: Europe: Forecast Population, Total And By Age Group, 2015
figure 30: Europe: Forecast Population, Total And By Age Group, 2015
gross Domestic Product
figure 31: Europe: Gross Domestic Product, At Current Prices, 2012
figure 32: Europe: Real-terms Year-on-year Gdp Growth, 2009-14
consumer Spending
figure 33: Europe: Consumer Spending, At Current Prices, 2012
figure 34: Europe: Real-terms Year-on-year Growth In Consumer Spending, 2009-12
inflation
figure 35: Europe: Harmonised Indices Of Consumer Prices – Annual % Change, All Items, 2009-13
interest Rates
figure 36: Europe: Central Bank Interest Rates, 2009-14
appendix – The Consumer – Italy
where They Shop
figure 37: Shops Used To Buy Diy Goods, Italy, February 2014
crossed Questions
figure 38: Shops Used To Buy Diy Goods, By Most Popular Attitudes Towards Diy, Italy, February 2014
figure 39: Shops Used To Buy Diy Goods, By Next Most Popular Attitudes Towards Diy, Italy, February 2014
figure 40: Shops Used To Buy Diy Goods, By Other Attitudes Towards Diy, Italy, February 2014
demographics
figure 41: Most Popular Shops Used To Buy Diy Goods – Any, By Demographics, Italy, February 2014
figure 42: Next Most Popular Shops Used To Buy Diy Goods – Any, By Demographics, Italy, February 2014
figure 43: Other Shops Used To Buy Diy Goods – Any, By Demographics, Italy, February 2014
figure 44: Most Popular Shops Used To Buy Diy Goods – In-store, By Demographics, Italy, February 2014
figure 45: Next Most Popular Shops Used To Buy Diy Goods – In-store, By Demographics, Italy, February 2014
figure 46: Other Shops Used To Buy Diy Goods – In-store, By Demographics, Italy, February 2014
figure 47: Most Popular Shops Used To Buy Diy Goods – Online, By Demographics, Italy, February 2014
figure 48: Next Most Popular Shops Used To Buy Diy Goods – Online, By Demographics, Italy, February 2014
figure 49: Other Shops Used To Buy Diy Goods – Online, By Demographics, Italy, February 2014
attitudes
figure 50: Attitudes Towards Diy, February 2014
crossed Questions
figure 51: Attitudes Towards Diy, By Most Popular Shops Used To Buy Diy Goods – Any, Italy, February 2014
figure 52: Attitudes Towards Diy, By Next Most Popular Shops Used To Buy Diy Goods – Any, Italy, February 2014
figure 53: Attitudes Towards Diy, By Other Shops Used To Buy Diy Goods – Any, Italy, February 2014
figure 54: Attitudes Towards Diy, By Most Popular Shops Used To Buy Diy Goods – In-store, Italy, February 2014
figure 55: Attitudes Towards Diy, By Next Most Popular Shops Used To Buy Diy Goods – In-store, Italy, February 2014
figure 56: Attitudes Towards Diy, By Other Shops Used To Buy Diy Goods – In-store, Italy, February 2014
figure 57: Attitudes Towards Diy, By Most Popular Shops Used To Buy Diy Goods – Online, Italy, February 2014
figure 58: Attitudes Towards Diy, By Next Most Popular Shops Used To Buy Diy Goods – Online, Italy, February 2014
figure 59: Attitudes Towards Diy, By Other Shops Used To Buy Diy Goods – Online, Italy, February 2014
demographics
figure 60: Most Popular Attitudes Towards Diy, By Demographics, Italy, February 2014
figure 61: Next Most Popular Attitudes Towards Diy, By Demographics, Italy, February 2014
figure 62: Other Attitudes Towards Diy, By Demographics, Italy, February 2014
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DIY Retailing - Italy - May 2014