Mexicos Cards and Payments Industry @

1. Mexicos Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape
Synopsis
The report provides top-level market analysis, information and insights on Mexico’s cards and payments industry, including:
Current and forecast values for each category of Mexico’s cards and payments industry, including debit cards, credit cards, prepaid cards and charge
cards. Comprehensive analysis of the industry’s market attractiveness and future growth areas. Analysis of various market drivers and regulations
governing Mexico’s cards and payments industry. Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards
used by various bankers and other institutions in the market. Comprehensive analysis of consumer attitudes and buying preferences for cards. An overview of the
competitive landscape of Mexico’s cards and payments industry.
Executive summary
The debit cards category was the prime growth driver of the Mexican card payments channel during the review period (2008−2012), and recorded a
CAGR of 13.15% in terms of the volume of cards in circulation. The debit cards category posted the highest transaction value and valued MXN2.6 trillion
(US$199.7 billion) in 2012. Within the credit card category, the overall transaction value reached MXN467.2 billion (US$35.4 billion) in 2012.
The prepaid cards category is expected to exhibit strong growth prospects over the forecast period (2013−2017) and post a CAGR of 5.69% in terms of
the volume of cards in circulation. This will be driven by government payroll cards, government welfare (benefit cards), prepaid transport cards and prepaid gift
cards. In association with mobile services operator Rêv Worldwide, domestic bank Banorte launched a general-purpose reloadable card, MiFon. This is expected
to support the prepaid cards category over the forecast period. Rather than purchasing products through credit, the Mexican population tends to base their
expenditure on their income value, which is expected to increase the scope for prepaid cards as customers are able to define an upper limit on spending.
Scope
This report provides a comprehensive analysis of Mexico’s cards and payments industry.
It provides the current value for Mexico’s cards and payments industry for 2012, and forecast figures for 2017. It details the different economic,
infrastructural and business drivers affecting Mexico’s cards and payments industry. It outlines the regulatory framework in the industry. It details the
marketing strategies used by various banks and other institutions. It profiles the major banks in Mexico’s cards and payments industry.
Reasons to buy
Make strategic business decisions using top-level historic and forecast market data related to Mexico’s cards and payments industry and each market
within it. Understand the key market trends and growth opportunities within Mexico’s cards and payments industry. Assess the competitive dynamics in
Mexico’s cards and payments industry. Gain insights in to the marketing strategies used for selling various types of cards in Mexico. Gain insights into
key regulations governing Mexico’s cards and payment industry.
Key highlights
The debit cards category was the prime growth driver of the Mexican card payments channel during the review period (2008−2012), and recorded a
CAGR of 13.15% in terms of the volume of cards in circulation. The debit cards category posted the highest transaction value and valued MXN2.6 trillion
(US$199.7 billion) in 2012. Within the credit card category, the overall transaction value reached MXN467.2 billion (US$35.4 billion) in 2012. The prepaid card
category has growth prospects. The closed-loop prepaid cards segment is expected to grow at a forecast-period CAGR of 7.84%. General-purpose reloadable
prepaid cards are popular and are issued by banks such as Banamex, Walmart and Azteca. There is also potential to expand prepaid gift and government payroll
cards. Mexico’s unbanked population offers the industry growth potential. As of 2012, nearly 70% of the population was unbanked, and nearly 54% of
municipalities lack access to at least one bank or microfinance institution. Banks have, therefore, taken initiatives to roll out prepaid cards to the unbanked
population. Cards can also be obtained from an agent and Banorte Bank, in association with the US-based prepaid card program manager Rêv Worldwide, is
offering MiFon, a MasterCard-branded general-purpose reloadable prepaid card for unbanked individuals. Remittance inflows are expected to serve as a key base
for expanding card-based payments. In 2012, remittances declined due to immigration restrictions set by the US government and totaled US$22.3 billion. A
number of banks such as Banamex and Banorte offer cards for remittances, while money transfer companies such as MoneyGram have developed schemes that
facilitate the direct transfer of remittances from the US to Mexico through debit or credit accounts. Remittance inflows provide an opportunity for prepaid cards,
such as MasterCard’s MoneySend computer- and mobile-based service that enables prepaid cardholders to transfer funds from the US to Mexico.
table Of Contents
1 Executive Summary
2 Analysis Of Market Environment And Key Trends And Drivers
2.1 Payment Infrastructure And Emerging Technologies
2.1.1 Atms
2.1.2 Pos Terminals
2.1.3 Internet Penetration
2.1.4 Network Related
2.2 Business Drivers
2.2.1 Growth Of Remittance
2.2.2 Emergence Of Gift Card Malls
2.2.3 Banking Agents
2.2.4 Retail Sector Dynamics
2.3 Economic Drivers
2.3.1 Gdp Per Capita
2.3.2 Stable Inflation To Encourage The Relaxed Monetary Policy
2.3.3 Large Proportion Of Unbanked Population
2.3.4 Decrease In Unemployment To Encourage Card-based Payments
Mexicos Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

2. 3 Cards And Payments Industry Share Analysis
3.1 Overview Of The Cards And Payments Industry
3.1.1 Credit Transfer
3.1.2 Checks
3.1.3 Cards
3.1.4 Direct Debit
4 Regulatory Framework And Card Fraud Statistics
4.1 Regulatory Framework
4.1.1 Regulation Regarding Interchange Fees At Pos Transactions
4.1.2 Regulation With Respect To Issuance Of Credit Cards
4.1.3 Law On The Transparency And Order Of Financial Services
4.1.4 Kyc/aml Requirements
4.1.5 Foreign Direct Investment (fdi) Regulations
4.2 Card Fraud Statistics
4.2.1 Counterfeit Cards
4.2.2 Card-not-present
4.2.3 Cards Lost/stolen
4.2.4 Card Id Theft
5 Emerging Consumer Attitudes And Trends
5.1 Market Segmentation And Targeting
5.1.1 Retail Segment
5.1.2 Corporate Segment
5.2 Travel And Tourism Spending
5.2.1 Outbound Tourist Volume
5.2.2 Outbound Tourist Spending
5.2.3 Outbound Tourist Card Spending
5.3 Retail Card Spending
5.3.1 Analysis By Product Categories
5.3.2 Analysis By Retail Channels
6 Analysis Of Card Payments And Growth Prospects
6.1 Channel Share Analysis By Card Category
6.2 Size And Forecast Of The Card Payments Channel
6.2.1 Analysis By Card Volume
6.2.2 Analysis By Transaction Value
7 Analysis Of Credit Card Payments And Growth Prospects
7.1 Overall Category Size And Forecast
7.1.1 Analysis By Volume Of Cards In Circulation
7.1.2 Analysis By Transaction Value
7.1.3 Analysis By Transaction Volume
7.2 Transaction Share Analysis By Channel
7.2.1 Analysis By Transaction Value
7.2.2 Analysis By Transaction Volume
7.3 Personal Credit Cards Sub-category Size And Forecast
7.3.1 Analysis By Volume Of Cards In Circulation
7.3.2 Analysis By Transaction Value
7.3.3 Analysis By Transaction Volume
7.4 Commercial Credit Cards Sub-category Size And Forecast
7.4.1 Analysis By Number Of Cards In Circulation
7.4.2 Analysis By Transaction Value
7.4.3 Analysis By Transaction Volume
7.5 Competitive Landscape
7.5.1 Scheme Share Analysis
7.5.2 Issuer Share Analysis
8 Analysis Of Debit Card Payments And Growth Prospects
8.1 Overall Category Size And Forecast
8.1.1 Analysis By Number Of Cards In Circulation
Mexicos Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

3. 8.1.2 Analysis By Transaction Value
8.1.3 Analysis By Transaction Volume
8.2 Transaction Share Analysis By Channel
8.2.1 Analysis By Transaction Value
8.2.2 Analysis By Transaction Volume
8.3 Competitive Landscape
8.3.1 Scheme Share Analysis
8.3.2 Issuer Share Analysis
9 Analysis Of Charge Card Payments And Growth Prospects
9.1 Overall Category Size And Forecast
9.1.1 Analysis By Number Of Cards In Circulation
9.1.2 Analysis By Transaction Value
9.1.3 Analysis By Transaction Volume
9.2 Transaction Share Analysis By Channel
9.2.1 Analysis By Transaction Value
9.2.2 Analysis By Transaction Volume
9.3 Personal Charge Cards Segment Size And Forecast
9.3.1 Analysis By Number Of Cards In Circulation
9.3.2 Analysis By Transaction Value
9.3.3 Analysis By Transaction Volume
9.4 Commercial Charge Cards Sub-category Size And Forecast
9.4.1 Analysis By Volume Of Cards In Circulation
9.4.2 Analysis By Transaction Value
9.4.3 Analysis By Transaction Volume
9.5 Competitive Landscape
9.5.1 Scheme Share Analysis
9.5.2 Issuer Share Analysis
10 Analysis Of Prepaid Card Payments And Growth Prospects
10.1 Overall Category Size And Forecast
10.1.1 Analysis By Number Of Cards In Circulation
10.1.2 Analysis By Transaction Value
10.2 Open-loop Prepaid Cards Segment Size And Forecast
10.2.1 Analysis By Number Of Cards In Circulation
10.2.2 Analysis By Transaction Value
10.3 Closed-loop Prepaid Cards Segment Size And Forecast
10.3.1 Analysis By Volume Of Cards In Circulation
10.3.2 Analysis By Transaction Value
11 Merchant Acquiring
11.1 Merchant Acquirers In Mexico
12 Company Profiles Of Card Issuers
12.1 Bbva Bancomer
12.1.1 Key Financials
12.1.2 Card Portfolio
12.1.3 Strategies
12.2 Banregio
12.2.1 Key Financials
12.2.2 Card Portfolio
12.2.3 Strategies
12.3 Banamex Bank
12.3.1 Card Portfolio
12.3.2 Strategies
12.4 Hsbc Mexico
12.4.1 Card Portfolio
12.4.2 Strategies
12.5 Grupo Financiero Inbursa, S.a.b. De C.v.
12.5.1 Card Portfolio
12.5.2 Strategies
13 Appendix
Mexicos Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

4. 13.1 Methodology
13.2 Contact Timetric
13.3 About Timetric
13.4 Timetric’s Services
13.5 Definitions
13.6 Disclaimer
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Mexicos Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape