Holiday centres still show very similar seasonal patterns to domestic tourism as a whole and could do more to promote awareness of their year-round weather-proof advantages compared to many other UK holiday types. The proportion of breaks taken during the winter months remains especially low. According to Mintel’s research, only Center Parcs has been able to stake a clear claim to being a winter break option.

1. Holiday Centres - UK - June 2013
Holiday centres still show very similar seasonal patterns to domestic tourism as a whole and could do more to
promote awareness of their year-round weather-proof advantages compared to many other UK holiday types.
The proportion of breaks taken during the winter months remains especially low. According to
Mintel’s research, only Center Parcs has been able to stake a clear claim to being a winter break option.
table Of Content
introduction
definition
abbreviations
executive Summary
the Market
holiday Centre Market Worth Almost £1.6 Billion
figure 1: Volume Forecast Of Holiday Centre Visits, 2012-17
figure 2: Value Forecast Of Holiday Centre Visits, 2012-17
new Center Parcs Site To Boost Volumes
market Factors
domestic Tourism Maintains Staycation Advantage
figure 3: Domestic Versus Overseas Trips (volume) As A Percentage Of All Holidays, 2007-12
uk Holidays Getting Shorter…
figure 4: Average Length Of Domestic Holiday Visits, 2007-12
… But Wetter
households Still Feeling The Squeeze
figure 5: Gdp Quarterly Percentage Change, Q1 2004-q1 2013
companies, Brands And Innovation
bourne Leisure And Center Parcs Investing Over Half A Billion Pounds
figure 6: Key Brands: Holiday Centres And Parks, May 2013
the Consumer
one In Five Adults Go To Holiday Centres
figure 7: Holiday Centres Visited In The Past Two Years, April 2013
seven Out Of Ten Trips Taken March-august
figure 8: Type, Season And Location Of Last Visit To A Holiday Centre, April 2013
indoor Pool Is Top Choice
figure 9: Preferred Facilities When Visiting A Holiday Centre, April 2013
coast Seen As Better Value Than Countryside
Holiday Centres - UK - June 2013

2. figure 10: Attitudes Towards Holiday Centres, April 2013
what We Think
issues In The Market
how Can Holiday Centres Attract New Customers And Win Back Lapsed Visitors?
how Can The Food Offering Be Developed At Holiday Centres?
how Can Holiday Centres Appeal More To Singles?
what Are The Key Messages For Attracting Families To Holiday Centres?
trend Application
trend: Extend My Brand
trend: Snack Society
futures: Old Gold
market Drivers
key Points
domestic Tourism Still In The Ascendant
figure 11: Domestic And Overseas Holiday Volume, 2007-12
figure 12: Domestic Versus Overseas Trips (volume) As A Percentage Of All Holidays, 2007-12
domestic Holiday Spend Rises 19% In Last Two Years
figure 13: Domestic And Overseas Holiday Expenditure, 2007-12
figure 14: Average Spend Per Trip, 2007-12
uk Short Breaks Outperforming Longer Holidays
figure 15: Domestic Holiday Visits, By Number Of Nights, 2010-12
figure 16: Average Length Of Domestic Holiday Visits, 2007-12
car Travel A Key Factor In Domestic Holiday Costs
figure 17: Average Annual Unleaded Petrol And Diesel Prices, 2007-12
uk Getting Warmer But Wetter
figure 18: Mean Annual Temperatures And Rainfall, 1960-2012
figure 19: Uk Weather Trends, 2007-12
household Budgets Remain Squeezed
figure 20: Gdp Quarterly Percentage Change, Q1 2004-q1 2013
figure 21: Gfk Nop Consumer Confidence Index, January 2007-may 2013
family Lifestage To See Population Decline
figure 22: Forecast Adult Population Trends, By Lifestage, 2007-17
but 5-9s To See 11% Growth
figure 23: Trends In The Age Structure Of The Uk Population, 2007-17
c2s Offer Growth Opportunity
figure 24: Forecast Adult Population Trends, By Socio-economic Group, 2007-18
holiday Centres Embracing Social Media
Holiday Centres - UK - June 2013

3. figure 25: Internet Usage (ever Used), By Demographics, Q1 2011-q1 2013
who’s Innovating?
key Points
new On The Menu
new Wave Of Accommodation
keeping The Family Entertained
going Green
pushing The Value Message
holiday Centre Apps
market Size And Forecast
key Points
holiday Centres Continue To Ride Staycation Wave
figure 26: Volume And Value Of The Uk Holiday Centres Market, 2007-2012
but Visitors Are More Price Sensitive
new Branding, Investment And Capacity Growth
forecast
figure 27: Volume Forecast Of Holiday Centre Visits, 2012-17
figure 28: Value Forecast Of Holiday Centre Visits, 2012-17
forecast Methodology
market Share
key Points
big Corporates Dominate
figure 29: Key Brands: Holiday Centres And Parks, May 2013
two ‘traditional’ Holiday Centre Brands
the Leading Park Players
private Equity Involvement
only Brand In The Village
supply Constraints
continual Development Of Sites
companies And Products
bourne Leisure
figure 30: Financial Performance – Bourne Leisure Holdings Ltd, 2010 And 2011
butlins
figure 31: Financial Performance – Butlins Skyline Ltd., 2010 And 2011
center Parcs
Holiday Centres - UK - June 2013

4. figure 32: Financial Performance – Center Parcs, 2011 And 2012
haven Holidays
figure 33: Financial Performance – Haven Holidays Ltd, 2010 And 2011
john Fowler Holidays
figure 34: Financial Performance - John Fowler Holidays Uk Ltd., 2010 And 2011
parkdean Holidays
figure 35: Financial Performance – Pd Parks Holdings Limited, 2011 And 2012
park Holidays Uk
figure 36: Financial Performance – Park Holidays Uk Ltd, 2010 And 2011
park Resorts
figure 37: Financial Performance – Parks Resorts Ltd, 2011 And 2012
pontins
south Lakeland Parks
figure 38: Financial Performance – South Lakeland Parks Ltd, 2011 And 2012
warner Leisure
holiday Centre Visits
key Points
one In Five Have Been In Last Two Years
figure 39: Holiday Centres Visited In The Past Two Years, April 2013
one In Three Families Go To Holiday Centres
pre-/no Family Couples Are Other Key Group
‘middle Class Butlins’
lapsed Third Age Visitors
why, When And Where People Visit Holiday Centres
key Points
short Breaks Are The Staple Of The Market
figure 40: Type, Season And Location Of Last Visit To A Holiday Centre, April 2013
c2des More Likely To Take ‘main Holiday’ At Centres
seasonal Shift
abc1s Offer Greater Year-round Business
figure 41: Season Of Last Visit To A Holiday Centre, April 2013
preferred Holiday Centre Facilities
key Points
indoor Pool Is Top Preference
figure 42: Preferred Facilities When Visiting A Holiday Centre, April 2013
waterpark Facilities Key For Attracting New Visitors
figure 43: Preferred Facilities When Visiting A Holiday Centre, By Previous Experience And Future
Intentions, April 2013
Holiday Centres - UK - June 2013

5. who Wants What?
attitudes Towards Holiday Centres
key Points
abc1s Less Convinced Than C2des On Value
figure 44: Attitudes Towards Holiday Centres, April 2013
but Abc1s Like To Get Active
building Bonds
few Have Negative Perceptions
day Trippers Could Be Deterred By Cost
less Value For Money Seen In The Forest
figure 45: Attitudes Towards Holiday Centres, By Previous Experience And Future Intentions, April 2013
appendix – Market Size And Forecast
figure 46: Forecasts For Holiday Centres Volume, 2012-17
figure 47: Forecasts For Holiday Centres Value, 2012-17
appendix – Holiday Centre Visits
figure 48: Most Popular Holiday Centres Visited In The Past Two Years, By Demographics, April 2013
figure 49: Next Most Popular Holiday Centres Visited In The Past Two Years, By Demographics, April 2013
appendix – Why, When And Where People Visit Holiday Centres
figure 50: Type, Season And Location Of Last Visit To A Holiday Centre, By Holiday Centres Visited In The
Past Two Years, April 2013
figure 51: Type, Season And Location Of Last Visit To A Holiday Centre, By Demographics, April 2013
figure 52: Type, Season And Location Of Last Visit To A Holiday Centre, By Demographics (continued),
April 2013
appendix – Preferred Holiday Centre Facilities
figure 53: Preferred Facilities When Visiting A Holiday Centre, By Holiday Centres Visited In The Past Two
Years, April 2013
figure 54: Preferred Facilities When Visiting A Holiday Centre, By Type, Season And Location Of Last Visit
To A Holiday Centre, April 2013
figure 55: Preferred Facilities When Visiting A Holiday Centre, By Type, Season And Location Of Last Visit
To A Holiday Centre (continued), April 2013
figure 56: Most Popular Preferred Facilities When Visiting A Holiday Centre, By Demographics, April 2013
figure 57: Next Most Popular Preferred Facilities When Visiting A Holiday Centre, By Demographics, April
2013
Holiday Centres - UK - June 2013

6. figure 58: Other Preferred Facilities When Visiting A Holiday Centre, By Demographics, April 2013
appendix - Attitudes Towards Holiday Centres
figure 59: Attitudes Towards Holiday Centres, By Most Popular Holiday Centres Visited In The Past Two
Years, April 2013
figure 60: Attitudes Towards Holiday Centres, By Next Most Popular Holiday Centres Visited In The Past
Two Years, April 2013
source: Ipsos Mori/mintel
source: Ipsos Mori/mintel
figure 62: Attitudes Towards Holiday Centres, By Type, Season And Location Of Last Visit To A Holiday
Centre (continued), April 2013
source: Ipsos Mori/mintel
source: Ipsos Mori/mintel
figure 64: Attitudes Towards Holiday Centres, By Next Most Popular Preferred Facilities When Visiting A
Holiday Centre, April 2013
figure 65: Attitudes Towards Holiday Centres, By Other Preferred Facilities When Visiting A Holiday
Centre, April 2013
figure 66: Most Popular Attitudes Towards Holiday Centres, By Demographics, April 2013
figure 67: Next Most Popular Attitudes Towards Holiday Centres, By Demographics, April 2013
figure 68: Other Attitudes Towards Holiday Centres, By Demographics, April 2013
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Holiday Centres - UK - June 2013