The Taiwanese card payments channel demonstrated moderate growth during the review period. In terms of number of cards in circulation, the channel grew at a CAGR of 2.41% to reach 119.0 million in 2012. Robust banking infrastructure in the country and a shift towards cashless transactions by consumers contributed to the growth of the channel during the review period. Card volume is expected to grow at a CAGR of 2.49% over the forecast period, to reach 135.8 million in 2017. In terms of transaction value, the card payments channel declined from TWD12.6 trillion (US$400.1 billion) in 2008 to TWD10.6 trillion (US$356.8 billion) in 2012, at a review-period CAGR of -4.34%.

1. Emerging Opportunities in Taiwans Cards and Payments Industry: Market Size, Trends and Drivers,
Strategies, Products and Competitive Landscape
Synopsis
The report provides market analysis, information and insights into Taiwan's cards and payments market,
including:
Current and forecast values for each category of Taiwan's cards and payments industry including debit cards,
credit cards, prepaid cards and charge cards Comprehensive analysis of the industry’s market
attractiveness and future growth areas Analysis of various market drivers and regulations governing Taiwan's
cards and payments industry Detailed analysis of the marketing strategies adopted for selling debit, credit,
charge and prepaid cards used by various bankers and other institutions in the market Comprehensive analysis
of consumer attitudes and their buying preferences for cards Competitive landscape of Taiwan's cards and
payments industry
Executive summary
The Taiwanese card payments channel demonstrated moderate growth during the review period. In terms of
number of cards in circulation, the channel grew at a CAGR of 2.41% to reach 119.0 million in 2012. Robust
banking infrastructure in the country and a shift towards cashless transactions by consumers contributed to the
growth of the channel during the review period. Card volume is expected to grow at a CAGR of 2.49% over
the forecast period, to reach 135.8 million in 2017. In terms of transaction value, the card payments channel
declined from TWD12.6 trillion (US$400.1 billion) in 2008 to TWD10.6 trillion (US$356.8 billion) in 2012,
at a review-period CAGR of -4.34%.
This was due to a 27.2% decline in card transaction value in 2009 due to the global financial crisis. While
card transaction value has recovered and shown positive growth since 2010, it is yet to reach pre-recession
levels. It is expected to grow from TWD11.0 trillion (US$373.0 billion) in 2013 to TWD13.2 trillion
(US$447.6 billion) in 2017, at a forecast-period CAGR of 4.65%. In 2012, debit cards dominated the card
payments channel with a 68.5% share, followed by credit cards with 29.2%.
Scope
This report provides a comprehensive analysis of Taiwan's cards and payments industry It provides current
values for Taiwan's cards and payments industry for 2012 and forecast figures for 2017 It details the different
macroeconomic, infrastructural, consumer and business drivers affecting Taiwan's cards and payments
industry It outlines the current regulatory framework in the industry It details the marketing strategies used by
various bankers and other institutions It profiles the major banks in Taiwan's cards and payments industry
Reasons to buy
Make strategic business decisions using historic and forecast market data related to Taiwan's cards and
payments industry and each market within it Understand the key market trends and growth opportunities
within Taiwan's cards and payments industry Assess the competitive dynamics in Taiwan's cards and
payments industry Gain insights into the marketing strategies used for selling various types of cards in Taiwan
Gain insights into key regulations governing Taiwan's cards and payment industry
Key highlights
The Taiwanese card payments channel demonstrated moderate growth during the review period. In terms of
number of cards in circulation, the channel grew at a CAGR of 2.41% to reach 119.0 million in 2012. The
Emerging Opportunities in Taiwans Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La

2. total population of Taiwan at the end of 2012 was 23.4 million and the number of cards in the country was
119.0 million, suggesting an average of five cards per person. In Taiwan, mobile commerce, gifts,
entertainment, online purchases and travel hold positive growth potential and are expected to drive growth in
the debit, credit and prepaid cards categories. In early 2013, Visa Taiwan announced that all major banks in
Taiwan are planning to issue debit cards that support payWave technology by the end of 2013. Similarly,
MasterCard entered into a partnership with leading banks in the country to issue contactless cards.
table Of Contents
1 Executive Summary
2 Market Attractiveness And Future Prospects Of The Cards And Payments Industry
3 Analysis Of Taiwan's Cards And Payments Industry Drivers
3.1 Infrastructure Drivers
3.1.1 Growth In Atms And Pos Terminals
3.1.2 Growth Of Contactless Cards
3.1.3 Emergence Of Nfc-enabled Credit Cards
3.1.4 Increasing Internet Users
3.2 Business Drivers
3.2.1 Growth In E-commerce
3.2.2 Development Of M-payment Technology
3.2.3 Increasing Outbound Tourism
3.3 Economic Fundamentals
3.3.1 Stable Gdp Growth
3.3.2 Declining Inflation
3.3.3 Urban And Rural Populations
3.4 Card Fraud Statistics
3.5 Regulatory Framework
4 Emerging Consumer Attitudes And Trends
4.1 Industry Segmentation And Targeting
4.1.1 Retail Sector
4.1.2 Corporate Sector
4.2 Consumer Preference
4.2.1 Price
4.2.2 Services
4.2.3 Convenience
4.3 Online Buying Behavior
Emerging Opportunities in Taiwans Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La

3. 5 Competitive Landscape And Industry Dynamics
5.1 Industry Share Analysis By Payment Channels
5.1.1 Credit Transfer
5.1.2 Direct Debit
5.1.3 Card Payments
5.1.4 Checks
5.2 Debit Cards Category Share
5.2.1 By Bank
5.2.2 By Scheme
5.3 Credit Cards Category Share
5.3.1 By Bank
5.3.2 By Scheme
5.4 Charge Cards Category Share
6 Strategies Adopted By Key Operators
6.1 Market Entry Strategies
6.2 Marketing And Product Strategy
6.2.1 Debit Cards
6.2.2 Credit Cards
6.3 Pricing Strategies
7 Size And Growth Potential Of The Card Payments Channel
7.1 Channel Share Analysis By Card Category
7.2 Size And Forecast Of The Card Payments Channel
7.2.1 Analysis By Number Of Cards
7.2.2 Analysis By Transaction Value
7.2.3 Analysis By Transaction Volume
7.3 Debit Cards Category Size And Forecast
7.3.1 Analysis By Number Of Cards
7.3.2 Analysis By Transaction Value
7.3.3 Analysis By Transaction Volume
7.3.4 Other Key Performance Indicators
7.4 Prepaid Cards Category Size And Forecast
7.4.1 Analysis By Number Of Cards
7.4.2 Analysis By Segment - Open And Closed-loop Cards
7.4.3 Analysis By Transaction Value
7.5 Charge Cards Category Size And Forecast
7.5.1 Analysis By Number Of Cards
7.5.2 Analysis By Transaction Value
Emerging Opportunities in Taiwans Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La

4. 7.5.3 Analysis By Number Of Transactions
7.5.4 Analysis By Frequency Of Use
7.6 Credit Cards Category Size And Forecast
7.6.1 Analysis By Number Of Cards
7.6.2 Analysis By Transaction Value
7.6.3 Analysis By Transaction Volume
7.6.4 Other Key Performance Indicators
8 Company Profiles, Products And Marketing Strategies
8.1 Citibank Taiwan
8.1.1 Strategies
8.1.2 Credit Cards Offered
8.2 Taiwan Cooperative Bank
8.2.1 Strategies
8.2.2 Credit Cards Offered
8.2.3 Debit Cards Offered
8.3 Hsbc Bank (taiwan) Limited
8.3.1 Strategies
8.3.2 Credit Cards Offered
8.3.3 Debit Cards Offered
9 Appendix
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Disclaimer
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Emerging Opportunities in Taiwans Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La