As part of my presentation at SMXL 2018 in Milan I connected semantic search and data with marketing, branding and human behavior (from which all this stems). Ultimately, as our technology becomes better and better our humanity surfaces. Human motivation and human economic behavior become the primary drivers that create interest, engagement, perceived value and popularity and these are now the focus of marketers and brand managers as they try to understand just what it is they must do in the digital domain to create that all-important human connection which leads to sales and loyalty.