Technology has accelerated the way we connect with each other, access information, share news, thoughts and ideas and find out things. This presents a unique challenge to marketers and PR professionals that, incidentally, is reflected in the way the nature of war has changed and the way army snipers operate. This is part of a presentation I gave to an audience of Public Relation professionals at the International Public Relations Association (IPRA) event in Sofia, Bulgaria: SOPR: SOMARKETING: SOFIA.

1. BE EFFECTIVE
Search, data, social media and the sniper mind

2. Four Sectors

3. The Question About
The Tree Falling In
the Forest
Does it make a sound if there’s no one
around to see it fall?

4. “It depends”

5. Sound is
data

6. Data underpins reality

8. Trust, but verify.
• Intangible qualities require hard
evidence to make them real

9. How we
communicated
in the past

10. How we
communicate
today

12. Linear communication
model

13. Diverse and agile

15. Connected World
• Compartmentalization is succeeded by a
cohesive world

17. The 4Cs of the 21st
Century
• Attitude
• Actions
• Concepts
• Skills

18. More than a man with a
rifle

19. You only have one shot!

20. Stay in touch!
@davidamerland
www.davidamerland.com
www.thesnipermind.com