1. Social Media for business February 25th, 2010 David Benjamin – Recruiting & Digital Communications Manager -The Sales Matrix CREW Presentation
2. Agenda Why you can no longer ignore social media’s impact Branding – Why it’s important online & offline Which networking sites & technology to consider Creating a plan specific for the Real Estate industry Discuss security issues How to implement your strategic plan Measurement and Analysis
3. Good old days Modern times Communication shift has begun
22. Are you using LinkedIn for… Prospecting Networking Establishing expertise Gaining knowledge Developing your brand Being found Helping others …and more!
32. What are my security concerns? Hackers can get into your social profiles if you are not careful. Tips to avoid – Tweetdeck, etc If you are on the Internet, you have security risks. Getting involved in social networking doesn’t increase risk Common sense helps 95% of the time Risk/Reward – You have to choose Listening tools help being alerted to potential problems
33. Other potential concerns… Competition – Can they steal my connections or clients? What if I’m wasting my time? We don’t know everything, changing so fast No blueprint to follow Company policy restrictions Technology limitations
34. Have a plan Determine ‘Why’ you want to get involved Do you have a history of seeing things through to the end? Content and helpful information can be found all over the internet Listen first, engage later Seek help if you don’t have the technical ability or knowledge to implement your strategy Set expectations and be consistent
39. David Benjamin Dbenjamin@thesalesmatrix.com www.Thesalesmatrix.com www.davidebenjamin.com http://www.linkedin.com/in/dbenjamin Twitter:@Davebenjamin (c)248.496.1880 Contact Info