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e-magazines for the i-pad
                 >an   introduction
key paradigm changes in publishing




late 1500’s /
                mid 1980’s   early 1990’s
early 1600’s
late 1500’s /early 1600’s




1: easy(er) printing




                 1
late 1500’s /early 1600’s




1: easy(er) printing
mid 1980’s




2: postscript and desktop publishing




                          2
        1982 - postscript by adobe

   1984 - the first mac

1985 - pagemaker by aldus,
supported postscript in 1986

                1987 - Quark Xpress



                 2004 - InDesign by Adobe
mid 1980’s




2: postscript and desktop publishing


        1982 - postscript by adobe

   1984 - the first mac

1985 - pagemaker by aldus,
supported postscript in 1986

                1987 - Quark Xpress



                 2004 - InDesign by Adobe
1993




the original e-book / e-magazine format
3
                                                                                                                  3: the internet and the www
                                                                                                                                                1991




Source: http://isoc-ny.org/p2/?tag=tim-berners-lee, http://static5.businessinsider.com http://2.bp.blogspot.com
3: the internet and the www
                                                                                                                                                1991




Source: http://isoc-ny.org/p2/?tag=tim-berners-lee, http://static5.businessinsider.com http://2.bp.blogspot.com
4: iPad




          4
4: iPad
why so important?


                                                   web
   amazing for content consumption                       social media
                                     app based delivery
                              live data                    navigation
                                          news
                                                 e-books
why so important?


                                                              web
    amazing for content consumption                                 social media
                                                app based delivery
                                         live data                    navigation
                                                     news
                                                            e-books



e-book reader           mobi
                e-pub          kindle
                    mobi
          i-books          e-magazines




    i-books
why so important?


                                                              web
    amazing for content consumption                                 social media
                                                app based delivery
                                         live data                    navigation
                                                     news
                                                            e-books



e-book reader           mobi
                e-pub          kindle
                    mobi
          i-books          e-magazines




    i-books
                                         e-magazines
a few stats...



...55 million iPads sold worldwide so far
(it took Apple three years to sell that many iPhones and 22 years to sell that many Macintosh computers)



                  ...in 3 months 500,000 Guardian
                  e-magazine apps downloaded...



                                                                http://www.mobilesportsreport.com/2012/02/apple-has-sold-55-million-ipads/
samples



  BBC Focus


      Wired




              The Guardian
the Guardian ipad app design process




     http://www.guardian.co.uk/media/gallery/2011/oct/13/
     guardian-ipad-edition-design-evolution?CMP=twt_gu#/?
                  picture=380363957&index=0



        link to it on - www.veedubdave.net
Source: Barac / Shazam / macuser 09.12.11
Source: Barac / Shazam / macuser 09.12.11
Source: Barac / Shazam / macuser 09.12.11
Source: Barac / Shazam / macuser 09.12.11
Source: Barac / Shazam / macuser 09.12.11
Source: Barac / Shazam / macuser 09.12.11
Source: Barac / Shazam / macuser 09.12.11
Source: http://www.flipbackbooks.com/
Source: Martin, Macuser 25/11/11
Source: Martin, Macuser 25/11/11
next time...




    bring some outline ideas you want to develop


we will do an InDesign instruction session...


  ...have a hands on play around with the process

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E magazine publishing

  • 1. e-magazines for the i-pad >an introduction
  • 2. key paradigm changes in publishing late 1500’s / mid 1980’s early 1990’s early 1600’s
  • 3. late 1500’s /early 1600’s 1: easy(er) printing 1
  • 4. late 1500’s /early 1600’s 1: easy(er) printing
  • 5. mid 1980’s 2: postscript and desktop publishing 2 1982 - postscript by adobe 1984 - the first mac 1985 - pagemaker by aldus, supported postscript in 1986 1987 - Quark Xpress 2004 - InDesign by Adobe
  • 6. mid 1980’s 2: postscript and desktop publishing 1982 - postscript by adobe 1984 - the first mac 1985 - pagemaker by aldus, supported postscript in 1986 1987 - Quark Xpress 2004 - InDesign by Adobe
  • 7. 1993 the original e-book / e-magazine format
  • 8. 3 3: the internet and the www 1991 Source: http://isoc-ny.org/p2/?tag=tim-berners-lee, http://static5.businessinsider.com http://2.bp.blogspot.com
  • 9. 3: the internet and the www 1991 Source: http://isoc-ny.org/p2/?tag=tim-berners-lee, http://static5.businessinsider.com http://2.bp.blogspot.com
  • 10.
  • 11. 4: iPad 4
  • 13. why so important? web amazing for content consumption social media app based delivery live data navigation news e-books
  • 14. why so important? web amazing for content consumption social media app based delivery live data navigation news e-books e-book reader mobi e-pub kindle mobi i-books e-magazines i-books
  • 15. why so important? web amazing for content consumption social media app based delivery live data navigation news e-books e-book reader mobi e-pub kindle mobi i-books e-magazines i-books e-magazines
  • 16. a few stats... ...55 million iPads sold worldwide so far (it took Apple three years to sell that many iPhones and 22 years to sell that many Macintosh computers) ...in 3 months 500,000 Guardian e-magazine apps downloaded... http://www.mobilesportsreport.com/2012/02/apple-has-sold-55-million-ipads/
  • 17. samples BBC Focus Wired The Guardian
  • 18. the Guardian ipad app design process http://www.guardian.co.uk/media/gallery/2011/oct/13/ guardian-ipad-edition-design-evolution?CMP=twt_gu#/? picture=380363957&index=0 link to it on - www.veedubdave.net
  • 19. Source: Barac / Shazam / macuser 09.12.11
  • 20. Source: Barac / Shazam / macuser 09.12.11
  • 21. Source: Barac / Shazam / macuser 09.12.11
  • 22. Source: Barac / Shazam / macuser 09.12.11
  • 23. Source: Barac / Shazam / macuser 09.12.11
  • 24. Source: Barac / Shazam / macuser 09.12.11
  • 25. Source: Barac / Shazam / macuser 09.12.11
  • 29. next time... bring some outline ideas you want to develop we will do an InDesign instruction session... ...have a hands on play around with the process

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