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GP2YZpXY25ggd7-mBGm4eygycGT5WD.D.S 2

1. WIPRO
2. HCL
3. CAPGEMINI
4. D-MART
5. OYO
6. OLA
7. RED BUS
8. STARBUCKS
9. MC DONALD’S
10. UBER
11. TATA
12. RELIANCE
13. HUL
14. MICROSOFT
15. BERKSHIRE HATHAWAY
16. IBM
17. INFOSYS
18. ADITYA BIRLA GROUP
19. WALMART
20. NESTLE
21. ACCENTURE
22. DISNEY
23. CISCO
24. AT&T
25. LOREAL
26.FEDEX
27.MRF
28.TESLA
29.ASHOK LEYLAND
30.DOMNO’S PIZZA
31.CADBURY
32.KFC
33.PIZZA HUT
34.BURGER KING
35.COFFEE DAY
36.ZOMATO
37.SWIGGY
38.HALDIRAM
38..BRITANNIA
39.HARSHEY
40.LAYS
41.ADOBE
42.ORACLE
43.INTEL
44.AMERICAN EXPRESS
45.GM
46GMR
47.GE
48.PHILIPS
49.YAHOO
50.GOOGLE
5
20
32
46
56
69
82
96
111
131
146
168
182
203
224
245
258
272
287
299
310
321
336
349
362
373
387
404
418
428
440
454
469
480
493
508
518
528
535
545
555
564
581
595
607
619
630
639
650
661
676D.D.S 5

 The original Starbucks logo was the image of a “twin-tailed mermaid”, or siren. Greek
mythology has it that sirens lured sailors to shipwreck off the coast of an island in the
South Pacific, also sometime referred to as Starbuck Island5.Mar 23, 2016
 The Starbucks logo is actually neither a siren or a mermaid but a combination of
the two. In mythology, this is called a Melusine. She is described often as being more
serpentine than fish on her bottom half. Reason that this figure was chosen with two
tails and not one was probably just an aesthetic design choice.
 The logo of one of the most popular brands of coffee is known all over the world, is a
crowned goddess-like figure who resembles a mermaid. Starbucks strangely calls her a
Siren. ... The logo also resembles a goddess from history named Astarte.
 Starbuck was the name of the first-mate of the whale-ship Pequod, the ship in Moby
Dick. The background of the Starbucks Coffee founders would seem enough to suggest
a connection to this literary classic. The company was started by three Seattle men,
Gordon Bowker, Jerry Baldwin, and Zev Siegl.Jun 17, 2015D.D.S 98

“To inspire and nurture the human
spirit–one person, one cup and one
neighboUurhood at a time.”
(TAGLINE/SLOGAN)
D.D.S 99

https://www.referenceforbusiness.com/hist
ory2/54/Starbucks-Corporation.html
https://www.starbucks.in/media/AboutUs-
Timeline-1.25.18_tcm87-35812.pdf
BUSINESS JOURNEY LINKS
D.D.S 100

HEADQUARTERS IN (CHAINA)Seattle
D.D.S 15

ARIANA GRANDE
(BRANDAMBASSADOR)
D.D.S 108

STARBUCKS ADVERTISEMENT DOUBLE TAP FOR WATCHING THIS
VIDEO
D.D.S 109

STARBUCKS SUCCESS STORY
ENGLISH ENGLISH
D.D.S 110

 The Golden Arches are the symbol of McDonald's, the global fast food restaurant chain. Originally, real
arches were part of the restaurant design.
 The McDonald's logo is symbolic of the arches that were the substance of the newly-constructed
architecture of the first franchised restaurant in 1952. After Ray Kroc took over the business in 1961, he
incorporated the two arches to form the new McDonald's logo that looked like the letter “M”.
 However, when McDonald's spoke to Louis Cheskin, a design consultant and psychologist, he urged the
company to keep the current logo of the golden arches with a rounded M. Why? Because according to
Cheskin, the logo, when flipped upside down, was a Freudian symbol of nourishing breasts.
 The colour yellow is associated with happiness and is the most visible color in daylight, so that's why
a McDonald's logo is so easy to spot on a crowded road. The brain processes colour before it processes
words or shapes, so that's why the fast-food chain chose these two colours for their logo and brand.
D.D.S 113

i'm lovin' it
"lovin'" is short for loving "im loving it" means "i
really like it“
(tagline/slogan)
D.D.S 114

John Cisna (BRAND AMBASSADOR)D.D.S 29

MC DONALDS ADVERTISEMENT
D.D.S 31

MC DONALDS SUCCESS STORY
ENGLISH TELUGU
D.D.S 40

The logotype consisted of the initials
and a lowercased word “ubercab” below.
The typeface chosen for the “U” and “C”
was a solid sans-serif one. The letters
were given in red. The shapes of both
the letters were identical, so the “C”
actually looked like the “U” rotated 90
degrees in clockwise direction.
Shortly after, the word “cab”
disappeared from both the name of the
company and its logo. This was certainly
a change for the better, as the emblem
grew sleeker and cleaner.
D.D.S 42

2012 was the year of a major logo redesign. The new logotype looked
nothing like its predecessor. Its visual center, the icon, featured the letter
“U” with both the upper ends bent inside. It was placed in a rectangular
shape.
The wordmark was also modified. The letter “U” looked unusual, but it was
different from the one used for the icon. Here, the left end of the letter was
bent outside and was longer than the right end. All the other letters were
given in an absolutely regular, clean, sans-serif all-cap type. The two
colours dominating the logotype were silver (or silvery white) and a grayish
shade of blue.
At first, only the Uber symbol was modified, while the website and the app
looked pretty much the same. However, in 2013, their interfaces were also
altered. Now, grey was the king. The page was dominated by the
monochromatic harmony. An eye-catching, light shade of blue was used as
an accent color for a couple most important details. The sharp black-and-
white design with blue (or, in some cases, yellow) accents was featured in
the Uber app, too, although the pictures were different.
The colour scheme was used until 2015, when it was replaced by a natural
one. Although the design lost much of its sleek appeal, it started to look
friendlier and warmer. The same light shade of blue was still used as an
accent colour to put an emphasis on the most important parts of the page
(like the “Sign in” button, for instance).
D.D.S 43

The rider icon is circular, white the driver icon is hexagonal. The
icons are placed inside a square shape that is supposed to
symbolize a bit. Both the colour schemes and the patterns vary
depending on the region. For instance, China’s colour palette is
dominated by red, the India’s one is dominated by turquoise, while
those who use the app in the US will see a dark teal logo.
The 2016 wordmark is bolder and tighter than its predecessor, so the name
of the company is now readable even on small screens. Probably the most
distinctive feature of the previous wordmark, the little curl on the “U”, has
disappeared.
Some of the unique features of the updated typeface are the inner curves on
the bottom halves of the letters “B”, “E”, and “R”. In fact, they look the
same as in the previous version, yet they have become more visible
because of the bolder typeface. Also, the corners of the three last letters are
rounded (or even elliptical), while the previous typeface had straight angles
at the same places.
D.D.S 44

Instead of the steely-looking palette, which included black,
white, and blue, the designer team developed 65 local
colour palettes for different countries in which Uber
operates. Due to this innovation, the company’s employees
have received more freedom in crafting messages for their
own regions. The standard icons comprise white and two
shades of blue (the rider’s icon) or a combination of white,
brown, and orange (the driver’s icon).
D.D.S 45

 Ride-hailing company Uber has a new logo—and it requires an explanation. In short, it's inspired by
the “bit” and the “atom,” both building blocks of technology and the world, Uber explains on its
newly redesigned website.
 The wordmark in Uber's new logo uses a custom typeface called “Uber Move.” It's supposed to echo
similar sans serif fonts used for transportation signage around the world, according to AdWeek, and
also saves the company from paying licensing fees.
 Uber changed their Logo because consumers weren't regularly connecting it with Uber, the company
told AdWeek. ... That's why Uber has done away with the logo it unveiled two years ago in favor of a
new wordmark version that simply uses the company's name. Uber has also redesigned its mobile
app.
 The typeface, according to Adweek, was custom-made for Uber, and has been named Uber Move.
The new "Uber" logo will also replace the old symbol that used to show up on the first page of your
iPhone. It'll read simply "Uber," rather than showcasing the formerly harsh white circle against a
dark background.
D.D.S 46

Uber's tagline has also changed, from "Everyone's
private driver" to "Get there." "Uber started out as
everyone's private driver. Today we aspire to make
transportation as reliable as running water, everywhere
and for everyone," Kalanick wrote in the blog post.
D.D.S 47

HEADQUARTERS San Francisco, California, U.S.
D.D.S 50

VIRAT KOHLI (BRAND AMBASSADOR)D.D.S 51

UBER BUSINESS JOURNEY LINK
https://en.wikipedia.org/wiki/Timeline_o
f_Uber
D.D.S 53

UBER SUCCCESS STORY IN TELUGU
ENGLISH TELUGU
D.D.S 55

The Tata logo symbolizes fluidity and
adaptability. It is also said to depict a
fountain of knowledge, or a tree of trust
under which people can take shelter. The
blue colour in the Tata logo stands for
excellence, reliability and strength of the
company's products.
D.D.S 57

TATA
TIME AND TIME AGAIN
All SPANISH words that begin with 'T'
TATA = GRANDPA/FATHER in MEXICO ETC.,
 the Indica car had a straight-lined “T” in the
ring. The now iconic blue-colored Tata logo was
created by Wolff Olins , a famous London-
based brand consultancy firm.
 The Tata logo stands for fluidity.
 It may also signify a fountain of knowledge, or
a tree of trust under which people can seek
shelter.
 The blue color in the emblem represents
prosperity, reliability and strength.
D.D.S 58

“Connecting Aspirations,”
‘Leadership with Trust’
‘EXPERIENCE CERTAINTY’
“Improving the quality of Life”
“The company that cares”
‘Even More Car per Car’
‘Drive Your Own Life’
‘More Dreams in Every Car’
‘Desh Ki Truck’
S
L
O
G
A
N
S D.D.S 60

Tata advertisements
Trust with leadership Connecting aspirations
D.D.S 61

Connecting Aspirations', as the new defining maxim, represents the
personality of the brand as an interconnected system of mobility
solutions, that are intelligent, perceptive, warm and expressive. It's a
symbolic tagline that represents the company's past, present and
future.
D.D.S 62

CHAIRMEN
1. JAMSETJI TATA
2. DORABJI TATA
3. Jehangir Ratanji Dadabhoy
Tata(J.R.D)
4. Nowroji Saklatwala
5. CYRUS MISTRY
6. RATAN TATA D.D.S 65

BOMBAY HOUSE
HEADQUARTERS
D.D.S 67

https://www.livemint.com/Companies/n4
7iePUboPWvCqG5FM8IVK/Ratan-Tata-A-
journey-in-four-stages.html
D.D.S 75

TATA SUCCESS STORY VIDEOS
D.D.S 77

It may also signify a fountain of knowledge, or a
tree of trust under which people can seek shelter.
The blue colour in the emblem represents
prosperity, reliability and strength. Source:
Tata Logo - Design and History of Tata Logo.
The Reliance Industries Limited logo was designed
by Mr. Vitthal Varia, Ahmedabad.
D.D.S 79

“Growth is Life”
which represents the ever-evolving
spirit of the company.
D.D.S 80

MUKESH AMBANI (CHAIRMAN)D.D.S 82

Joint Implementation
Opportunities (JIO)
D.D.S 83

HEADQUARTERS MUMBAI, MAHARASTRA
D.D.S 84

ADVERTISEMENT OF RELIANCE (VIDEO)
D.D.S 86

RELIANCE SUCCESS STORY VIDEOS
ENGLISH TELUGU
D.D.S 90

https://www.ril.com/OurCompany/Product
sAndBrands.aspx
RELIANCE PRODUCTS
D.D.S 91

HEADQUARTERS MUMBAI, MAHARASTRA
D.D.S 102

KAJOL DEVGAN (BRAND AMBASSADOR)
D.D.S 104

HUL ADVERTISEMENT VIDEOS
D.D.S 105

 In the summer of 1888, visitors to the Kolkata harbour noticed crates full of Sunlight soap bars,
embossed with the words "Made in England by Lever Brothers". With it, began an era of
marketing branded Fast Moving Consumer Goods (FMCG).
 Soon after followed Lifebuoy in 1895 and other famous brands like Pears, Lux and Vim.
Vanaspati was launched in 1918 and the famous Dalda brand came to the market in 1937.
 In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company,
followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). These three
companies merged to form HUL in November 1956; HUL offered 10% of its equity to the Indian
public, being the first among the foreign subsidiaries to do so. Unilever now holds 67.25% equity
in the company. The rest of the shareholding is distributed among about three lakh individual
shareholders and financial institutions.
HUL BUSINESS JOURNEY
D.D.S 106

 The erstwhile Brooke Bond's presence in India dates back to 1900.
 By 1903, the company had launched Red Label tea in the country.
 In 1912, Brooke Bond & Co. India Limited was formed. Brooke Bond joined the Unilever fold in
1984 through an international acquisition.
 The erstwhile Lipton's links with India were forged in 1898.
 Unilever acquired Lipton in 1972,
 and in 1977 Lipton Tea (India) Limited was incorporated.
 Pond's (India) Limited had been present in India since 1947.
 It joined the Unilever fold through an international acquisition of Chesebrough Pond's USA in
1986.
D.D.S 107

 The liberalisation of the Indian economy, started in 1991, clearly marked an
inflexion in HUL's and the Group's growth curve.
 In 1992, the erstwhile Brooke Bond acquired Kothari General Foods, with
significant interests in Instant Coffee.
 In one of the most visible and talked about events of India's corporate history,
the erstwhile Tata Oil Mills Company (TOMCO) merged with HUL, effective
from April 1, 1993.
 In 1993, it acquired the Kissan business from the UB Group and the Dollops
Icecream business from Cadbury India.
 HUL formed a 50:50 joint venture with the US-based Kimberly Clark
Corporation in 1994, Kimberly-Clark Lever Ltd, which markets Huggies Diapers
and Kotex Sanitary Pads. D.D.S 108

1994 witnessed BBLIL launching the Wall's range of Frozen Desserts. By the end of the year, the
company entered into a strategic alliance with the Kwality Icecream Group families and in 1995 the
Milkfood 100% Icecream marketing and distribution rights too were acquired.
 Finally, BBLIL merged with HUL, with effect from January 1, 1996.
 The internal restructuring culminated in the merger of Pond's (India) Limited (PIL) with HUL in 1998.
 In January 2000, in a historic step, the government decided to award 74 per cent equity in Modern
Foods to HUL, thereby beginning the divestment of government equity in public sector undertakings
(PSU) to private sector partners.
 Project Shakti was started in 2001.
 In 2002, HUL made its foray into Ayurvedic health & beauty centre category with the Ayush product
range and Ayush Therapy Centres.
 Hindustan Unilever Network, Direct to home business was launched in 2003 and this was followed
by the launch of ‘Pureit’ water purifier in 2004.
D.D.S 109

 In 2007, the Company name was formally changed to Hindustan Unilever Limited after receiving
the approval of share holders during the 74th AGM on 18 May 2007.
 Brooke Bond and Surf Excel breached the the Rs 1,000 crore sales mark the same year followed
by Wheel which crossed the Rs.2,000 crore sales milestone in 2008.
 On 17th October 2008 , HUL completed 75 years of corporate existence in India.
 In January 2010, the HUL head office shifted from the landmark Lever House, at Backbay
Reclamation, Mumbai to the new campus in Andheri (E), Mumbai.
 On 15th November, 2010, the Unilever Sustainable Living Plan was officially launched in India at
New Delhi.
 In April, 2012, the Customer Insight & Innovation Centre (CiiC) was inaugurated at the
Hindustan Unilever campus at Andheri, Mumbai
 HUL completed 80 years of corporate existence in India on October 17th, 2013.
D.D.S 110

 In 2013, HUL launched ‘Prabhat’ (Dawn) - a Unilever Sustainable Living Plan (USLP) linked program
to engage with and contribute to the development of local communities around its manufacturing
sites. Also, Unilever’s first aerosol plant in Asia was inaugurated in Khamgaon, Maharashtra in
2013.
 In 2014, The ‘Winning in Many Indias’ operating framework, piloted in 2013, launched nationally.
Sales offices expanded from four to seven with the launch of offices in Lucknow, Indore and
Bangalore in addition to the existing sales offices in Delhi, Kolkata, Mumbai and Chennai.
 In 2016, HUL unveiled ‘Suvidha’ a first-of-its-kind urban water, hygiene and sanitation community
centre in Azad Nagar, Ghatkopar, one of the largest slums in Mumbai.
 A new state-of-the-art manufacturing facility was commissioned in Doom Dooma Industrial Estate,
Assam on 11th March 2017.
 In 2018, HUL signed an agreement with Vijaykant Dairy and Food Products Limited (VDFPL) and its
group company to acquire its ice cream and frozen desserts business consisting of its flagship
brand ‘Adityaa Milk’ and front end distribution network across geographies.
D.D.S 111

HUL SUCCESS STORY VIDEO IN ENGLISH
D.D.S 112

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