Although in general the presumption of “MDM success” is predicted on the population of a master repository, the real challenge lies in establishing the ways that the master data asset can be integrated and used across the enterprise. For any master data environment to be a true success, once real customers have been identified you must provide an integration strategy for using MDM to meet specific application needs. In many cases, though, even if a business area wanted to use the system, the application layer for providing access and utilization of the master data asset is poorly-defined and implemented, often requiring a design and development effort from scratch. The perceived delay in accessibility then discourages the potential consumer, who will defer using the MDM system and instead select a different alternative. In this webinar, I will discuss how anticipating typical master data usage scenarios and understanding how to enable ways of interfacing with the master repository, you can devise and design the components of a solution architecture template to be used as the starting point for master data integration.

1. Designing Master Data Services for
Application Integration
David Loshin
Knowledge Integrity, Inc.
www.knowledge-integrity.com
© 2014 Knowledge Integrity, Inc.
www.knowledge-integrity.com
(301)754-6350
1

2. Consolidation: The Typical Approach to MDM

Motivating factors have largely focused on consolidation of data
into a single repository rather than how shared master data is
to be used
Customer
Service
Finance
Sales
Marketing
Financial
Data
Customer
Data
Human
Resources
H/R
Data
Sales
Data
Legal
Data
Marketing
Data
Legal
Fulfillment
Data
Centralized
Repository
© 2014 Knowledge Integrity, Inc.
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(301)754-6350
Fulfillment
?
2

3. Why Consolidation Should Not Drive MDM Integration
Loss of
Knowledge
Loss of
Meaning
Organizational
Misalignment
No Migration
Plan
No Process
Governance
Missing User
Input
“YADS”
Cloud Issues
Master Data
Consolidation
© 2014 Knowledge Integrity, Inc.
www.knowledge-integrity.com
(301)754-6350
Shadow IT
3

4. Migration Strategy for Sharing Master Data

As the master registry/hub are brought online, there must be plans
for migrating functional applications to the MDM environment to
benefit
Finance
Sales
Marketing
Service
H/R
Transactions
Compliance
H/R
Data
Transaction
Data
Compliance
Data
Master Data
Financial
Data
Sales
Data
Marketing
Data
Service
Data
© 2014 Knowledge Integrity, Inc.
www.knowledge-integrity.com
(301)754-6350
4

5. Consider Typical Master Data Use Cases


Presumes the existence of a master data repository, index, and
identity resolution capability
Support for operational and analytical activities, such as:





Satisfy data management and governance policies, such as:




Managed assignment of unique identifiers
Search and retrieve unified views of entity information
Managing relationships
Managing identifier cross-reference
Batch matching services
Duplicate analysis and elimination
Data standardization/cleansing
Enable Queries, Reporting, Analysis



Direct queries
JOINs against other resources
Feeding analytics applications
© 2014 Knowledge Integrity, Inc.
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(301)754-6350
5

6. Master Data Services Stack
Search/Retri
eve Entity
Assign
EID
Enrichment
Reconcile
Identities
Governance
Merge
Standardize/C
leanse
Bulk/Batch
Bulk CrossReference
Identity Services
Split
Bulk
Match/Resol
ution
Relationship
Management
Bulk
Update
Relationship Management
Generate EIDs
Find
ID X-Ref
Break
Relate
Data Management
Search
Retrieve
Update
Create
Deactivate
Matching/Identity Resolution
Data Access
Entity Indexes
Entity Repositories
© 2014 Knowledge Integrity, Inc.
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(301)754-6350
Entity Relationships
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7. Master Entity Repositories
Entity Indexes
Entity Repositories

Instantiated repositories




Entity Relationships
Profiles
Relationships
Index
Consider typical data interactions supporting enterprise use
of master data:




Ingestion
Profiling
Probabilistic matching
Internal master data services for management of repository
© 2014 Knowledge Integrity, Inc.
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8. Data Access
Data Access

Enable access to shared master data transparently to service
layers



Direct access to physical data repository
Virtualized/federated access to conceptual master repository
Query access


SELECTs
JOINs
© 2014 Knowledge Integrity, Inc.
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(301)754-6350
8

9. Core Services
Governance
Merge
Identity Services
Split
Relationship Management
Generate EIDs
Find
ID X-Ref
Relate
Break
Data Management
Search
Retrieve
Update
Create
Deactivate
Matching/Identity Resolution

Matching/Identity Resolution


Data management






Algorithms for probabilistic matching
Identity search (probabilistic search, key-based search, similarity scoring)
Register/create a new master entity record
Access master entity record
Update master entity record
Deactivate a master entity record
Identity Services


Guarantee the generation of unique identifiers
Manage cross-reference of internal and external identifiers
© 2014 Knowledge Integrity, Inc.
www.knowledge-integrity.com
(301)754-6350
9

10. Core Services
Governance
Identity Services
Merge
Split
Relationship Management
Generate EIDs
Find
ID X-Ref
Relate
Break
Data Management
Search
Retrieve
Update
Create
Deactivate
Matching/Identity Resolution

Relationship management




Find all relationships associated with an entity
Relate two or more entities and associate nature of relationship
Break/deactivate a relationship
Governance


Merge two records when they can be determined to represent the same entity
Split a record into multiple records when it can be determined that there is a
false positive
© 2014 Knowledge Integrity, Inc.
www.knowledge-integrity.com
(301)754-6350
10

11. Application Services
Search/Retri
eve Entity



Bulk
Match/Resol
ution
Invokes core search, retrieve, or create
Provide unique entity identifiers
Data standardization
Alignment of otherwise-assigned identifiers for cross-referencing
Cleansing
Batch Services




Standardize/C
leanse
Bulk/Batch
Bulk CrossReference
Enrichment


Enrichment
Reconcile
Identities
Assign EID


Relationship
Management
Search/Retrieve Entity


Assign
EID
Deliver result set of master records matching a provided set of candidate identities
Apply batch updates
Batch identity resolution
Relationship Management



Find all relationships associated with an entity
Relate two or more entities and associate nature of relationship (e.g. household)
Break/deactivate a relationship
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11
Bulk
Update

12. Delivering a Unified View Based on Consumer Rules

Data
Source 1
Master
Data
Index
Collection &
Assembly
Data
Source 2
…
Data
Source N
Virtualized
presentation of
federated data

The master index maps the
canonical representation of a
specific entity (beneficiary,
providers, etc.) to the locations
in the original sources (or
replicas of those source)
holding data instances that
have been linked via the
identity resolution processes
The accessibility of the different
sources and the ability to apply
those business rules at the data
user’s discretion will provide a
consolidated view that best
meets the data users’
requirements at the time the
data is reused
© 2014 Knowledge Integrity, Inc.
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(301)754-6350
12

13. Master Data Facilitated via Federation/Virtualization
1
2
Master Data Services
3
Standardized Canonical Relational Views
8
4
Transform and Map
Master Index
Federated/Virtualized
5
Data Access
Parse and Standardize,
Normalize, Cleanse
7
© 2014 Knowledge Integrity, Inc.
www.knowledge-integrity.com
(301)754-6350
13

14. Summary







Review the business process to understand uses of shared
master data
Identify integration points within business processes
Characterize usage scenarios
Determine required functionality
Assess existing systemic support for required functionality
Design application integration service APIs
Design and implement application integration services
© 2014 Knowledge Integrity, Inc.
www.knowledge-integrity.com
(301)754-6350
14

15. Questions and Open Discussion

www.knowledge-integrity.com

If you have questions,
comments, or suggestions,
please contact me
David Loshin
301-754-6350
loshin@knowledge-integrity.com
www.dataqualitybook.com
www.mdmbook.com
© 2014 Knowledge Integrity, Inc.
www.knowledge-integrity.com
(301)754-6350
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