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Copyright 2019 by Data Blueprint Slide # 1
Peter Aiken, Ph.D.
F
o
u
n
d
a
t
i
o
n
a
l
Strategies
M
e
t
a
d
a
t
a
Practices
• DAMA International President 2009-2013 / 2018
• DAMA International Achievement Award 2001
(with Dr. E. F. "Ted" Codd
• DAMA International Community Award 2005
• I've been doing this a long time
• My work is recognized as useful
• Associate Professor of IS (vcu.edu)
• Founder, Data Blueprint (datablueprint.com)
• DAMA International (dama.org)
• CDO Society (iscdo.org)
• 11 books and dozens of articles
• Experienced w/ 500+ data
management practices worldwide
• Multi-year immersions
– US DoD (DISA/Army/Marines/DLA)
– Nokia
– Deutsche Bank
– Wells Fargo
– Walmart …
Peter Aiken, Ph.D.
PETER AIKEN WITH JUANITA BILLINGS
FOREWORD BY JOHN BOTTEGA
MONETIZING
DATA MANAGEMENT
Unlocking the Value in Your Organization’s
Most Important Asset.
2Copyright 2019 by Data Blueprint Slide #
About Infogix
• Innovating data solutions since 1982
• Data Governance; Data Quality and Data Analytics
• Large and mid-size customers world-wide:
• Organizations rely on Infogix so they can trust their
data
• Average customer tenure > 18 years
“ I n d u s t r i e s t h a t t h r i v e o n d a t a ”
1. It is not just the technical metadata
• Technical Metadata is generally the easy metadata
• Labelling data to preserve context, provenance and semantic relatedness
is harder – and more valuable
2. Do not be afraid of the detail
• Data has metadata; metadata has metadata (meta metadata); and…
3. Do not forget the governance metadata
• Your governance metamodel supports scaling, accountability,
transparency, etc.
My top 5 Observations from our Customers
3
4. A good data model is not enough model
Traditional enterprise
data models can
capture many
relationships, but is the
data they store:
•Discoverable?
•Understandable?
•Accessible?
•Usable?
5. Metadata is
critical to the future
state “vision”
If your organization’s
data is to support
transformative
change
You will have
more metadata
than data!
Also without metadata
no Ai is going to get this
joke!
Copyright 2019 by Data Blueprint Slide #
Metadata Strategies: Foundational Practices
• Defining metadata in the context of data management
– Defining data management
– What do we mean by using data as metadata and why is this important?
– Specific teachable example using iTunes
1. Metadata is a gerund so don't try to treat it as a noun
– Metadata is a use of data, not a type of data
2. Metadata is the language of data governance
– Make metadata the language of data governance
3. Treat glossaries/repositories as capabilities not technology
– Cyclic approaches do not start with technologies
• Metadata building blocks
– Many many many resources available to jump-start metadata efforts
• Benefits, application & sources
– Understand that metadata defines the essence of organizational interoperability
• Take Aways, References and Q&A
• In the history of language, whenever two words are
pasted together to form a combined concept initially, a
hyphen links them
• With the passage of time,
the hyphen is lost. The
argument can be made
that that time has passed
• There is a copyright on
the term "metadata," but
it has not been enforced
• So, the term is "metadata"
4Copyright 2019 by Data Blueprint Slide #
Meta data, Meta-data, or metadata?Meta data, Meta-dataMeta data
Investing in Metadata?
• How can IT staff convince managers to plan,
budget, and apply resources for metadata
management?
• What is metadata
and why is it
important?
• What technologies
are involved?
• Internet and intranet
technologies are
part of the answer
and will get the
immediate attention of management.
5Copyright 2019 by Data Blueprint Slide #
Uses
What is data management?
6Copyright 2019 by Data Blueprint Slide #
Sources
Data
Engineering
Data
Delivery
Data
Storage
Data
Assets
(optimized)
Insight
Note: does not well-depict data reuse
"Understanding the current and future data needs
of an enterprise and making that data effective
and efficient in supporting business activities."
Reuse
Specialized Team Skills
Data Governance
Tracking network users and access points is metadata
• Your organization's networking group allocates the
responsibility for knowing:
– All the devices permitted to logon to your network
– Locations of
all permitted
access points
• This responsibility
belongs to a
named
individual(s)
7Copyright 2019 by Data Blueprint Slide #
Another perspective
8Copyright 2019 by Data Blueprint Slide #
HR Head
|

––––––––––––
Section Heads
|

–––––––––––––––––––––
(more) Group Heads
|

––––––––––––––––––––––––––––––––––
(many) Individuals
and in this corner - Dave!
The prefix meta-
1. Situated behind: metacarpus.
2. a. Later in time: metestrus.
b. At a later stage of development: metanephros.
3. a. Change; transformation: metachromatism.
b. Alternation: metagenesis.
4. a. Beyond; transcending; more comprehensive:
metalinguistics.
b. At a higher state of development: metazoan.
5. Having undergone metamorphosis: metasomatic.
6. a. Derivative or related chemical substance: metaprotein.
b. Of or relating to one of three possible isomers of a benzene ring
with two attached chemical groups, in which the carbon atoms with
attached groups are separated by one unsubstituted carbon atom:
meta-dibromobenzene.
Definition of the prefix meta- (Emphasis added – source: American Heritage English Dictionary © 1993 Houghton Mifflin).
Meta
9Copyright 2019 by Data Blueprint Slide #
4. a. Beyond; transcending; more comprehensive: metalinguistics.
b. At a higher state of development: metazoan.
Hedy Lamarr
• Google celebrated her
101st Birthday on 11/8/2015
– Tablets for fizzy drinks
– Improved stop light design
• Invention of “frequency
hopping” radio
– By jumping from one radio
frequency to another rapidly,
only a receiver that shares the
key can find the transmission
– Prevent interference with the radio
guidance controls of torpedoes
• U.S. Patent 2,292,387 (w/ George Antheil)
• Associated traffic analysis
– Looking at other elements of a communication
when you don’t know the actual content
– Time/duration of a message
– Location of transmitters
– Detect specific operator “fists”
– Identify the operator and you could identify a
specific ship or military unit, locate it with
direction finding, and then track its activity over time
10Copyright 2019 by Data Blueprint Slide #
https://theconversation.com/how-wwi-codebreakers-taught-your-gas-meter-to-snitch-on-you-29924
11Copyright 2019 by Data Blueprint Slide #
Data
About
Data
Metadata yields …
12Copyright 2019 by Data Blueprint Slide #
Sources
Data
Engineering
Data
Delivery
Data
Storage
Data
Assets
(optimized)
Specialized Team Skills
Data Governance
Valuable information about your data assets:
• Do we have these specific (or this class of) data assets?
• What is the quality of …
• What will be the cost to improve this class of data assets?
• Can these data assets be provided more granularly?
• … (increasing insight)
Yes!
Not suitable!
35¢/apiece
Not easily!
Reuse
13Copyright 2019 by Data Blueprint Slide #
DataManagement
BodyofKnowledge(DMBoK)
14Copyright 2019 by Data Blueprint Slide #
DataManagement
BodyofKnowledge(DMBoKV2)
Metadata Management
from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
15Copyright 2019 by Data Blueprint Slide #
16Copyright 2019 by Data Blueprint Slide #
• Example:
– iTunes Metadata
• Insert a recently purchased CD
• iTunes can:
– Count the number of tracks (25)
– Determine the length of each track
Example:
iTunes Metadata
17Copyright 2019 by Data Blueprint Slide #
• When connected to the Internet iTunes
connects to the Gracenote(.com)
Media Database and retrieves:
– CD Name
– Artist
– Track Names
– Genre
– Artwork
• Sure would be a pain to type in all this
information
Example:
iTunes Metadata
• To organize iTunes
– I create a "New Smart Playlist"
for Artist's containing "Miles
Davis"
18Copyright 2019 by Data Blueprint Slide #
Example:
iTunes Metadata
Example: iTunes Metadata
• Notice I didn't get the desired results
• I already had another Miles Davis recording
• Must fine-tune the request to get the desired results
– Album contains "The complete birth of the cool"
• Now I can move the playlist "Miles Davis" to a folder
19Copyright 2019 by Data Blueprint Slide #
Example:
iTunes Metadata
• The same:
– Interface
– Processing
– Data Structures
• are applied to
– Podcasts
– Movies
– Books
– .pdf files
• Economies of scale are enormous
20Copyright 2019 by Data Blueprint Slide #
Example:
iTunes Metadata
Metadata yields …
21Copyright 2019 by Data Blueprint Slide #
Sources
Data
Engineering
Data
Delivery
Data
Storage
Data
Assets
(optimized)
Reuse
Specialized Team Skills
Data Governance
Valuable information about your iTunes assets:
• Do we have these specific Miles Davis recordings?
• Most my played Miles Davis recording
• What will be the cost to improve this class of data assets?
• Can I listen to the entire album before dinner?
• … (increasing insight)
Yes!
Bitches Brew
2¢/each
Not easily!
Copyright 2019 by Data Blueprint Slide #
Metadata Strategies: Foundational Practices
• Defining metadata in the context of data management
– Defining data management
– What do we mean by using data as metadata and why is this important?
– Specific teachable example using iTunes
1. Metadata is a gerund so don't try to treat it as a noun
– Metadata is a use of data, not a type of data
2. Metadata is the language of data governance
– Make metadata the language of data governance
3. Treat glossaries/repositories as capabilities not technology
– Cyclic approaches do not start with technologies
• Metadata building blocks
– Many many many resources available to jump-start metadata efforts
• Benefits, application & sources
– Understand that metadata defines the essence of organizational interoperability
• Take Aways, References and Q&A
As a topic, Data is ...
Wally Easton Playing Piano
https://www.youtube.com/watch?v=NNbPxSvII-Q
23Copyright 2019 by Data Blueprint Slide #
Complex & detailed
• Outsiders do not
want to hear about
or discuss any
aspects of
challenges/solutions
• Most are unqualified
re: architecture/
engineering
Taught inconsistently
• Focus is on
technology
• Business impact is
not addressed
Not well understood
• Lack of standards/
poor literacy/
unknown
dependencies
• (Re)learned by
every
workgroup
24Copyright 2019 by Data Blueprint Slide #
• If others do not understand
what you do then you are
perceived with a cost bias
• If others understand what you
do then you can be perceived
with a value bias
Comprehension by others is critical!
Defining Metadata
25Copyright 2019 by Data Blueprint Slide #
Adapted from Brad Melton
Where
How
Who
When
Data
Metadata is any
combination of any
circle and the data
in the center that
unlocks the value
of the data!
What
Why
Outlook Example
26Copyright 2019 by Data Blueprint Slide #
"Outlook" metadata is used
to navigate/manage email
What: "Subject"
How: "Priority"
Where: "USERID/Inbox", 

"USERID/Personal"
Why: "Body"
When: "Sent" & "Received”
• Find the important stuff/weed out junk
• Organize for future access/outlook rules
• Imagine how managing e-mail (already non-trivial)
would change if Outlook did not make use of
metadata Who:"To" & "From?"
• Examples of information architecture achievements that happened
well before the information age:
– Page numbering
– Alphabetical order
– Table of contents
– Indexes
– Lexicons
– Maps
– Diagrams
Pre-Information Age Metadata
27Copyright 2019 by Data Blueprint Slide #
Example from: How to make sense of any mess by Abby Covert (2014) ISBN: 1500615994
"While we can arrange things
with the intent to communicate
certain information, we can't
actually make information. Our
users do that for us."
28Copyright 2019 by Data Blueprint Slide #
Remove the structure and things fall apart rapidly
Definitions
• Metadata is
– Everywhere in every data management activity and integral
to all IT systems and applications.
– To data what data is to real life. Data reflects real life transactions, events,
objects, relationships, etc. Metadata reflects data transactions, events, objects,
relations, etc.
– The data that describe the structure and workings of an
organization’s use of information, and which describe the
systems it uses to manage that information.
[quote from David Hay's book, page 4]
• Data describing various facets of a data asset, for the purpose of
improving its usability throughout its life cycle [Gartner 2010]
• Metadata unlocks the value of data, and therefore requires
management attention [Gartner 2011]
• Metadata Management is
– The set of processes that ensure proper creation, storage, integration, and
control to support associated use of metadata
29Copyright 2019 by Data Blueprint Slide #
Analogy: a library card catalog
30Copyright 2019 by Data Blueprint Slide #
• Identifies
– What books are in the library,
and
– Where they are located
• Search by
– Subject area
– Author, or
– Title
• Catalog shows
– Author
– Subject tags
– Publication date and
– Revision history
• Determine which books will
meet the reader’s
requirements
• Without the catalog, finding
things is difficult, time
consuming and frustrating
from The DAMA Guide to the Data Management Body
of Knowledge © 2009 by DAMA International
0 500 1000 1500 2000 2500
Manage Positions(2%)
Plan Careers (~5%)
AdministerTraining (~5%)
Plan Successions(~5%
Manage Competencies(20%)
Recruit Workforce (62%)
DevelopWorkforce(29.9%)
AdministerWorkforce(28.8%)
CompensateEmployees(23.7%)
MonitorWorkplace(8.1%)
DefineBusiness(4.4%)
TargetSystem (3.9%)
EDI Manager (.9%)
TargetSystem Tools(.3%)
Administer Workforce
Metadata Uses
31Copyright 2019 by Data Blueprint Slide #
32Copyright 2019 by Data Blueprint Slide #
Why data structure problems have been difficult?
33Copyright 2019 by Data Blueprint Slide #
34Copyright 2019 by Data Blueprint Slide #
Student
Data
Base
Master
35Copyright 2019 by Data Blueprint Slide #
Proposed
Data Model
Metadata …
• Isn't
– Is not a noun
– One persons data is another's metadata
• Is more of a verb?
– Represents a use of existing facts, rather than a type of data itself
• It is a gerund
– a form that is derived from
a verb but that functions as a noun
– e.g., asking in do you mind my asking you?
– Describes a use of data - not a type of data
• Describes the use of some attributes
of data to understand or manage that
same data from a different
(usually higher) level of abstraction
• Value proposition
– Is this data worth including within the scope of our metadata practices?
36Copyright 2019 by Data Blueprint Slide #
Keep the proper focus
• Wrong question:
– Is this metadata?
• Right question:
– Should we include this
data item within the
scope of our
metadata
practices?
37Copyright 2019 by Data Blueprint Slide #
Copyright 2019 by Data Blueprint Slide #
Metadata Strategies: Foundational Practices
• Defining metadata in the context of data management
– Defining data management
– What do we mean by using data as metadata and why is this important?
– Specific teachable example using iTunes
1. Metadata is a gerund so don't try to treat it as a noun
– Metadata is a use of data, not a type of data
2. Metadata is the language of data governance
– Make metadata the language of data governance
3. Treat glossaries/repositories as capabilities not technology
– Cyclic approaches do not start with technologies
• Metadata building blocks
– Many many many resources available to jump-start metadata efforts
• Benefits, application & sources
– Understand that metadata defines the essence of organizational interoperability
• Take Aways, References and Q&A
Data
Data
Data
Information
Fact Meaning
Request
[Built on definitions from Dan Appleton 1983]
Intelligence
Strategic Use
Data
Data
Data Data
39Copyright 2019 by Data Blueprint Slide #
“You can have data without information, but you
cannot have information without data”
— Daniel Keys Moran, Science Fiction Writer
1. Each FACT combines with one or more MEANINGS.
2. Each specific FACT and MEANING combination is referred to as a DATUM.
3. An INFORMATION is one or more DATA that are returned in response to a specific REQUEST
4. INFORMATION REUSE is enabled when one FACT is combined with more than one MEANING.
5. INTELLIGENCE is INFORMATION associated with its STRATEGIC USES.
6. DATA/INFORMATION must formally arranged into an ARCHITECTURE.
Wisdom & knowledge are
often used synonymously
Useful Data
A Model Defining 3 Important Concepts
Data Strategy and Data Governance in Context
40Copyright 2019 by Data Blueprint Slide #
Organizational
Strategy
Data Strategy
IT Projects
Organizational Operations
Data Governance
Data asset
support for
organizational
strategy
What the data
assets do to support
strategy
How well the data
strategy is working
Operational
feedback
How data is
delivered by IT
How IT supports
strategy
Other aspects of
organizational strategy
Data Strategy and Governance in Strategic Context
41Copyright 2019 by Data Blueprint Slide #
Organizational
Strategy
Data Strategy Data Governance
Data asset
support for
organizational
strategy
What the data assets do
to support strategy
How well the data
strategy is working
(Business Goals)
(Metadata)
IT Projects
How data is
delivered by IT
Data Governance & Data Stewards
42Copyright 2019 by Data Blueprint Slide #
Data Strategy
Data
Governance
What the data
assets do to support
strategy
How well the data
strategy is working
(Business Goals)
(Metadata)
Data Stewards
What is the
most effective
use of steward
investments?
(Metadata)
Progress,
plans,
problems
Domain expertise is less ← | → Domain expertise is greater
Roles more formally defined ← |→ Roles less formally defined
Encountergoverneddatamoredirectly←|→Encountergoverneddatalessdirectly
Moretimeisdedicated←|→Lesstimeisdedicated
IT/Systems Development
Leadership
(data decision makers)
Stewards
(data trustees)
Guidance
Decisions
Participants/Experts
(data subject matter experts)
Other Sources/Uses
(data makers & consumers)
IT/SystemsDevelopment
Data/feedback
Changes
Action
R
esources
Ideas
Data/Feedback
Components comprising the data community
43Copyright 2019 by Data Blueprint Slide #
DIP Implementation
44Copyright 2019 by Data Blueprint Slide #
DataLeadership
Feedback
Feedback
Data
Governance
Data
Improvement
DataStewards
DataCommunityParticipants
DataGenerators/DataUsers
Data
Things
Happen
Organizational
Things
Happen
DIPs
Data
Improves
Over
Time
Data
Improves As
A Result of
Focus
10 DG Worst Practices
1. Buy-in but not Committing:
Business vs. IT
2. Ready, Fire, Aim
3. Trying to Solve World Hunger or
Boil the Ocean
4. The Goldilocks Syndrome
5. Committee Overload
6. Failure to Implement
7. Not Dealing with Change
Management
8. Assuming that Technology Alone
is the Answer
9. Not Building Sustainable and
Ongoing Processes
10. Ignoring “Data Shadow Systems”
45Copyright 2019 by Data Blueprint Slide #
Copyright 2019 by Data Blueprint Slide #
Metadata Strategies: Foundational Practices
• Defining metadata in the context of data management
– Defining data management
– What do we mean by using data as metadata and why is this important?
– Specific teachable example using iTunes
1. Metadata is a gerund so don't try to treat it as a noun
– Metadata is a use of data, not a type of data
2. Metadata is the language of data governance
– Make metadata the language of data governance
3. Treat glossaries/repositories as capabilities not technology
– Cyclic approaches do not start with technologies
• Metadata building blocks
– Many many many resources available to jump-start metadata efforts
• Benefits, application & sources
– Understand that metadata defines the essence of organizational interoperability
• Take Aways, References and Q&A
Metadata yields …
47Copyright 2019 by Data Blueprint Slide #
Sources
Data
Engineering
Data
Delivery
Data
Storage
Data
Assets
(optimized)
Reuse
Specialized Team Skills
Data Governance
Valuable information about your data assets:
• Do we have these specific (or this class of) data assets?
• What is the quality of …
• What will be the cost to improve this class of data assets?
• Can these data assets be provided more granularly?
• … (increasing insight)
Yes!
Not suitable!
35¢/apiece
Not easily!
48Copyright 2019 by Data Blueprint Slide #
Definition of Bed
Purpose statement incorporates motivations
A purpose statement describing
– Why the organization is maintaining information about this business concept;
– Sources of information about it;
– A partial list of the attributes or characteristics of the entity; and
– Associations with other data items;
this one is read as "One room contains zero or many beds."
Entity: BED
Data Asset Type: Principal Data Entity
Purpose: This is a substructure within the Room
substructure of the Facility Location. It contains
information about beds within rooms.
Source: Maintenance Manual for File and Table
Data (Software Version 3.0, Release 3.1)
Attributes: Bed.Description
Bed.Status
Bed.Sex.To.Be.Assigned
Bed.Reserve.Reason
Associations: >0-+ Room
Status: Validated
49Copyright 2019 by Data Blueprint Slide #
Draft
50Copyright 2019 by Data Blueprint Slide #
NTB
Uneven Conversations
51Copyright 2019 by Data Blueprint Slide #
0
25
50
75
100
Customers Vendors
Very
Knowledgeable
Not
Knowledgeable Tech-knowledgeGap
Student Activities File
• Question:
– Suppose we want to decrease the price of Swimming from $50 to $40?
• Answer:
– Change to data items such as ‘swimming’ requires examination of every single
record
– Will not catch spelling errors
– This is usually undesirable and unintended
52Copyright 2019 by Data Blueprint Slide #
Row
Student
ID
Activity Fee
2 150 Swiming $50
3 175 Squash $75
4 200 Swimming $40
5 327 Scuba $175
$40
Row Activity Activity
Code
Fee
1 Skiing TRF $200
2 Squash XGY $75
3 Swimming WRE $40
4 Scuba N2R $150
How Should it be Done? (Joining Tables)
53Copyright 2019 by Data Blueprint Slide #
Row Student ID Activity Code
2 150 WRE
3 175 XGY
4 200 WRE
5 327 N2R
...
(1 of these provides context for many of these)
• Data from the two tables is joined to provide requested information
• Student 150 is properly registered for swimming
• The inconsistent fee issue with swimming has been resolved
• Fee on orange table is a better engineered solution
Swimming WRE $40
FTI Metadata Model
54Copyright 2019 by Data Blueprint Slide #
Build Your Own Metadata Repository
55Copyright 2019 by Data Blueprint Slide #
Sample Low-tech Repository
56Copyright 2019 by Data Blueprint Slide #
For each column …
57Copyright 2019 by Data Blueprint Slide #
Where does this key function as a primary key?
58Copyright 2019 by Data Blueprint Slide #
Where does this key function as a foreign key?
59Copyright 2019 by Data Blueprint Slide #
Where does this key function as an attribute?
60Copyright 2019 by Data Blueprint Slide #
Copyright 2019 by Data Blueprint Slide #
Metadata Strategies: Foundational Practices
• Defining metadata in the context of data management
– Defining data management
– What do we mean by using data as metadata and why is this important?
– Specific teachable example using iTunes
1. Metadata is a gerund so don't try to treat it as a noun
– Metadata is a use of data, not a type of data
2. Metadata is the language of data governance
– Make metadata the language of data governance
3. Treat glossaries/repositories as capabilities not technology
– Cyclic approaches do not start with technologies
• Metadata building blocks
– Many many many resources available to jump-start metadata efforts
• Benefits, application & sources
– Understand that metadata defines the essence of organizational interoperability
• Take Aways, References and Q&A
Architecture
• Things
– (components)
data structures
• The functions of the things
– (individually)
sources and uses of data
• How the things interact
– (as a system, towards a goal)
Efficiencies/effectiveness
62Copyright 2019 by Data Blueprint Slide #
How are components expressed as architectures?
63Copyright 2019 by Data Blueprint Slide #
A B
C D
A B
C D
A
D
C
B
Intricate
Dependencies
Purposefulness
• Details are
organized into
larger
components
• Larger
components are
organized into
models
• Models are
organized into
architectures
(comprised of
architectural
components)
How are data structures expressed as architectures?
• Attributes are organized into
entities/objects
– Attributes are characteristics of "things"
– Entitles/objects are "things" whose
information is managed in support of strategy
– Examples
• Entities/objects are organized into models
– Combinations of attributes and entities are structured to represent information
requirements
– Poorly structured data, constrains organizational information delivery capabilities
– Examples
• Models are organized into architectures
– When building new systems, architectures are used to plan development
– More often, data managers do not know what existing architectures are and -
therefore - cannot make use of them in support of strategy implementation
– Why no examples?
64Copyright 2019 by Data Blueprint Slide #
Intricate
Dependencies
Purposefulness
Design Patterns
• Why are the restrooms in the same place in each building?
• What about the electrical wiring?
• HVAC? Floorplans? ...
• Architecture design patterns (spoke and hub,
hub of hubs, warehouse, cloud, MDM,
changing tires, portal)
65Copyright 2019 by Data Blueprint Slide #
http://dmreview.com/article_sub.cfm?articleID=1000941 used with permission
Meta Data Models
66Copyright 2019 by Data Blueprint Slide #
Metadata Data Model
SCREEN
ELEMENT
screen element id #
data item id #
screen element descr.
INTERFACE
ELEMENT
interface element id #
data item id #
interface element descr.
INPUT
ELEMENT
input element id #
data item id #
input element descr.
OUTPUT
ELEMENT
output element id #
data item id #
output element descr.
MODEL
VIEW
model view element id #
data item id #
model view element des.
DEPENDENCY
dependency elem id #
data item id #
process id #
dependency description
CODE
code id #
data item id #
stored data item #
code location
INFORMATION
information id #
data item id #
information descr.
information request
PROCESS
process id #
data item id #
process description
USER TYPE
user type id #
data item id #
information id #
user type description
LOCATION
location id #
information id #
printout element id #
process id #
stored data items id #
user type id #
location description
PRINTOUT
ELEMENT
printout element id #
data item id #
printout element descr.
STORED DATA ITEM
stored data item id #
data item id #
location id #
stored data description
DATA ITEM
data item id #
data item description
67Copyright 2019 by Data Blueprint Slide #
68Copyright 2019 by Data Blueprint Slide #
Business Goals Model
Defines the mission of the
enterprise, its long-range goals,
and the business policies and
assumptions that affect its
operations.
Business Rules Model
Records rules that govern the
operation of the business and the
Business Events that trigger
execution of Business Processes.
Enterprise Structure Model
Defines the scope of the enterprise
to be modeled. Assigns a name to the
model that serves to qualify each
component of the model.
Extension Support Model
Provides for tactical Information
Model extensions to support special
tool needs.
Info Usage Model
Specifies which of the
Entity-Relationship Model
component instances are used by
other Information Model
components.
Global Text Model
Supports recording of extended
descriptive text for many of the
Information Model components.
DB2 Model
Refines the definition of a Relational
Database design to a DB2-specific
design.
IMS Structures Model
Defines the component structures
and elements and the application
program views of an IMS Database.
Flow Model
Specifies which of the Entity
Relationship Model component
instances are passed between
Process Model components.
Applications Structure Model
Defines the overall scope of an automated
Business Application, the components of the
application and how they fit together.
Data Structures Model
Defines the data structures and their
elements used in an automated
Business Application.
Application Build Model
Defines the tools, parameters and
environment required to build an
automated Business Application.
Derivations/Constraints Model
Records the rules for deriving legal
values for instances of
Entity-Relationship Model
components, and for controlling the
use or existence of E-R instance.
Entity-Relationship Model
Defines the Business Entities, their
properties (attributes) and the
relationships they have with other
Business Entities.
Organization/Location Model
Records the organization structure
and location definitions for use in
describing the enterprise.
Process Model
Defines Business Processes, their
sub processes and components.
Relational Database Model
Describes the components of a
Relational Database design in
terms common to all SAA
relational DBMSs.
Test Model
Identifies the various file (test
procedures, test cases, etc.)
affiliated with an automated
business Application for use in
testing that application.
Library Model
Records the existence of
non-repository files and the role they
play in defining and building an
automated Business Application.
Panel/Screen Model
Identifies the Panels and Screens and
the fields they contain as elements
used in an automated Business
Application.
Program Elements Model
Identifies the various pieces and
elements of application program
source that serve as input to the
application build process.
Value Domain Model
Defines the data characteristics
and allowed values for
information items.
Strategy Model
Records business strategies to
resolve problems, address goals,
and take advantage of business
opportunities. It also records
the actions and steps to be taken.Resource/Problem Model
Identifies the problems and needs
of the enterprise, the projects
designed to address those needs,
and the resources required.
Process Model
Extension
Support Model
Application
Structure
Model
DB2 Model
Relational
Database
Model
Global Text
Model
Strategy
Model
Derivations/
Constriants
Model
Application
Build Model
Test Model
Panel/ Screen
Model
IMS Structure
Model
Data
Structure
Model
Program
Elements
Model
Business
Model
Goals
Organization/
LocationModel
Resource/
Problem
Model
Enterprise
Structure
Model
Entity-
Relationship
Model
Info Usage
Model
Value Domain
Model
Flow Model
Business
Rules Model
Library
Model
IBM's AD/Cycle Information Model
Metadata for Semistructured Data
• Metadata describes both structured
and semi-structured data
– You cannot convert unstructured data into
structured data
– Better description: Non-tabular data ➜
tabular data
• Semi-structured data
– Any data that is not in a database or data
file, including documents or other media data
• Metadata for semi-structured data
exists in many formats, responding to
a variety of different requirements
• Examples of Metadata repositories
describing unstructured data:
– Content management applications
– University websites
– Company intranet sites
– Data archives
– Electronic journals collections
– Community resource lists
• Common method for classifying
Metadata in unstructured sources is to
describe them as descriptive
metadata, structural metadata, or
administrative metadata
• Examples of descriptive metadata:
– Catalog information
– Thesauri keyword terms
• Examples of structural metadata
– Dublin Core
– Field structures
– Format (audio/visual, booklet)
– Thesauri keyword labels
– XML schemas
• Examples of administrative metadata
– Source(s)
– Integration/update schedule
– Access rights
– Page relationships (e.g. site navigational
design)
69Copyright 2019 by Data Blueprint Slide #
from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
Copyright 2019 by Data Blueprint Slide #
Metadata Strategies: Foundational Practices
• Defining metadata in the context of data management
– Defining data management
– What do we mean by using data as metadata and why is this important?
– Specific teachable example using iTunes
1. Metadata is a gerund so don't try to treat it as a noun
– Metadata is a use of data, not a type of data
2. Metadata is the language of data governance
– Make metadata the language of data governance
3. Treat glossaries/repositories as capabilities not technology
– Cyclic approaches do not start with technologies
• Metadata building blocks
– Many many many resources available to jump-start metadata efforts
• Benefits, application & sources
– Understand that metadata defines the essence of organizational interoperability
• Take Aways, References and Q&A
• They know you rang a phone sex service at 2:24 am and spoke for 18
minutes. But they don't know what you talked about.
• They know you called the suicide prevention hotline from the Golden Gate
Bridge. But the topic of the call remains a secret.
• They know you spoke with an HIV testing service, then your doctor, then
your health insurance company in the same hour. But they don't know
what was discussed.
• They know you received a call from the local NRA office while it was
having a campaign against gun legislation, and then called your senators
and congressional representatives immediately after. But the content of
those calls remains safe from government intrusion.
• They know you called a gynecologist, spoke for a half hour, and then
called the local Planned Parenthood's number later that day. But nobody
knows what you spoke about.
– https://www.eff.org/deeplinks/2013/06/why-metadata-matters
71Copyright 2019 by Data Blueprint Slide #
Why Metadata Matters
72Copyright 2019 by Data Blueprint Slide #
Shoshana Zuboff, The Age of Surveillance Capitalism
Who knows
Who decides and
Who decides, who decides?
Widespread Ignorance
EnveraBusinessValueProposition
73Copyright 2019 by Data Blueprint Slide #
74Copyright 2019 by Data Blueprint Slide #
The Real Value of Metadata
• Foundations for Evidence-Based
Policymaking Act (H.R._4174,_S._2046)
• Purpose: To amend titles 5 and 44,
United States Code,
1. to require Federal evaluation activities
2. improve Federal data management, and
3. for other purposes.
• Opposition?
– FEPA Gives Bureaucrats, Private Parties,
Hackers A Data Gold Mine
https://truthinamericaneducation.com/privacy-issues-state-longitudinal-data-systems/fepa-gives-
bureaucrats-private-parties-hackers-data-gold-mine/
– "A lifelong data citizen surveillance
system from coming into fruition"
https://youtu.be/Qr14ZmrQGu0
• Passed House 356–17 21-12-2018
• Passed Senate unanimously 21-12-2018
• Signed by the President 14-1-2019
FEPA/H.R. 4174
https://www.congress.gov/bill/115th-congress/house-bill/4174/text
75Copyright 2019 by Data Blueprint Slide #
Title I - Federal Evidence-Building Activities
• All federal agencies are required to:
– Manage its data according to industry best practices
– Regularly analyze the data
– Use the results to inform policymaking
• Future federal decision making process
– Specify in advance the open data sets that the
policy evaluation will consider
– Publish in advance the model that is proposed to
be used in the evaluation
– Policy may only be changed in ways supportable
by the evidence
76Copyright 2019 by Data Blueprint Slide #
Title II - Open Government Data Act
• Open
– Guidance To Make Data Open By Default
– Federal Agency Responsibilities To Make Data Open By Default
– Requires all non-sensitive government data to be made available in open and
machine-readable formats by default
• Data inventory and Federal data catalogue
– Comprehensive Data Inventory
– Public Data Assets
– Federal Data Catalogue
77Copyright 2019 by Data Blueprint Slide #
Title II - Open Government Data Act (continued)
• Establishes Chief Data Officers (CDO) at federal agencies
– Distinct from the CIO role
– Nonpolitical
– Objective qualifications
• Responsibilities
– Set standards for data formats, Negotiate terms for data sharing, and develop
processes for data publishing;
– Coordinate with any agency officials responsible for using, protecting,
disseminating, and generating data;
– Review the impact of agency IT infrastructure on data accessibility and
coordinate with agency Chief Information Officer to reduce barriers that inhibit
data accessibility;
– Maximize the use of data in the agency to support evidence-based analysis,
cybersecurity, and operational improvement;
– Acquire and maintain training and certification related to confidential information
protection and statistical efficiency; and
– Be responsible for overall data lifecycle management.
78Copyright 2019 by Data Blueprint Slide #
Title III - Confidential Information Protection and Statistical Efficiency Act
• Aka
– Confidential Information Protection and Statistical Efficiency Act of 2018
– Improve public perception of governmental information
• Definitions
– Agent (towards objective qualifications)
– Business data (wide scope)
• Coordination
– Breaches
– Reporting
– Processing
– Confidence
• Statistical Efficiency
– Improving interoperability's within Government
– Specifically for DSAs: Census, BEA & BLS
– Generally: BJS, BTS, ERS, EIA, NASS, NCES, NCHS
79Copyright 2019 by Data Blueprint Slide #
7 Metadata Benefits
1. Increase the value of strategic information (e.g. data warehousing,
CRM, SCM, etc.) by providing context for the data, thus aiding
analysts in making more effective decisions.
2. Reduce training costs and lower the impact of staff turnover through
thorough documentation of data context, history, and origin.
3. Reduce data-oriented research time by assisting business analysts
in finding the information they need in a timely manner.
4. Improve communication by bridging the gap between business
users and IT professionals, leveraging work done by other teams
and increasing confidence in IT system data.
5. Increased speed of system development’s time-to-market by
reducing system development life-cycle time.
6. Reduce risk of project failure through better impact analysis at
various levels during change management.
7. Identify and reduce redundant data and processes, thereby reducing
rework and use of redundant, out-of-data, or incorrect data.
80Copyright 2019 by Data Blueprint Slide #
from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
Metadata Strategies: Foundational Practices
• Defining metadata in the context of data management
– Defining data management
– What do we mean by using data as metadata and why is this important?
– Specific teachable example using iTunes
1. Metadata is a gerund so don't try to treat it as a noun
– Metadata is a use of data, not a type of data
2. Metadata is the language of data governance
– Make metadata the language of data governance
3. Treat glossaries/repositories as capabilities not technology
– Cyclic approaches do not start with technologies
• Metadata building blocks
– Many many many resources available to jump-start metadata efforts
• Benefits, application & sources
– Understand that metadata defines the essence of organizational interoperability
• Take Aways, References and Q&A
81Copyright 2019 by Data Blueprint Slide #
+ =
Questions?
82Copyright 2019 by Data Blueprint Slide #
It’s your turn!
Use the chat feature or
Twitter (#dataed) to submit
your questions now!
83Copyright 2019 by Data Blueprint Slide #
UsesSources
Metadata Governance
Metadata
Engineering
Metadata
Delivery
Metadata Practices
Metadata
Storage
Specialized Team Skills
• 'Data about data'
• Metadata unlocks the value of data, and therefore requires
management attention [Gartner]
• Metadata is less about what and more about how
• Metadata must be the language of data governance
• Metadata defines the essence of most business challenges
• Should we include this data item within the scope of our metadata
practices?
Metadata Take Aways
References & Recommended Reading
84Copyright 2019 by Data Blueprint Slide #
from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
References, cont’d
85Copyright 2019 by Data Blueprint Slide #
from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
References, cont’d
86Copyright 2019 by Data Blueprint Slide #
from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
References, cont’d
87Copyright 2019 by Data Blueprint Slide #
from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
Upcoming Events
October Webinar:
Data Quality Success
Stories
8 October 2019 @ 2:PM ET UTC
(-4)
Data Architecture
Summit
Data Architecture Bootcamp
14 Oct 2019 @ 8:30 AM CT
UTC-5.5
November Webinar:
Metadata Strategies
12 Nov 2019 @ 2:PM ET UTC-5
Data Governance Vision
Rekindling Data
Governance
9 Dec 2019 @ 8:30 PM CT UTC-5.5
December Webinar:
Exorcising the Seven
Deadly Data Sins
10 Dec 2019 @ 2:00 PM ET UTC-5
Sign up for webinars at: www.datablueprint.com/
webinar-schedule or at www.dataversity.net
88Copyright 2019 by Data Blueprint Slide #
Brought to you by:
10124 W. Broad Street, Suite C
Glen Allen, Virginia 23060
804.521.4056
Copyright 2019 by Data Blueprint Slide #
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DataEd Webinar: Metadata Strategies

  • 1. Copyright 2019 by Data Blueprint Slide # 1 Peter Aiken, Ph.D. F o u n d a t i o n a l Strategies M e t a d a t a Practices • DAMA International President 2009-2013 / 2018 • DAMA International Achievement Award 2001 (with Dr. E. F. "Ted" Codd • DAMA International Community Award 2005 • I've been doing this a long time • My work is recognized as useful • Associate Professor of IS (vcu.edu) • Founder, Data Blueprint (datablueprint.com) • DAMA International (dama.org) • CDO Society (iscdo.org) • 11 books and dozens of articles • Experienced w/ 500+ data management practices worldwide • Multi-year immersions – US DoD (DISA/Army/Marines/DLA) – Nokia – Deutsche Bank – Wells Fargo – Walmart … Peter Aiken, Ph.D. PETER AIKEN WITH JUANITA BILLINGS FOREWORD BY JOHN BOTTEGA MONETIZING DATA MANAGEMENT Unlocking the Value in Your Organization’s Most Important Asset. 2Copyright 2019 by Data Blueprint Slide #
  • 2. About Infogix • Innovating data solutions since 1982 • Data Governance; Data Quality and Data Analytics • Large and mid-size customers world-wide: • Organizations rely on Infogix so they can trust their data • Average customer tenure > 18 years “ I n d u s t r i e s t h a t t h r i v e o n d a t a ”
  • 3. 1. It is not just the technical metadata • Technical Metadata is generally the easy metadata • Labelling data to preserve context, provenance and semantic relatedness is harder – and more valuable 2. Do not be afraid of the detail • Data has metadata; metadata has metadata (meta metadata); and… 3. Do not forget the governance metadata • Your governance metamodel supports scaling, accountability, transparency, etc. My top 5 Observations from our Customers
  • 4. 3 4. A good data model is not enough model Traditional enterprise data models can capture many relationships, but is the data they store: •Discoverable? •Understandable? •Accessible? •Usable?
  • 5. 5. Metadata is critical to the future state “vision” If your organization’s data is to support transformative change You will have more metadata than data! Also without metadata no Ai is going to get this joke!
  • 6. Copyright 2019 by Data Blueprint Slide # Metadata Strategies: Foundational Practices • Defining metadata in the context of data management – Defining data management – What do we mean by using data as metadata and why is this important? – Specific teachable example using iTunes 1. Metadata is a gerund so don't try to treat it as a noun – Metadata is a use of data, not a type of data 2. Metadata is the language of data governance – Make metadata the language of data governance 3. Treat glossaries/repositories as capabilities not technology – Cyclic approaches do not start with technologies • Metadata building blocks – Many many many resources available to jump-start metadata efforts • Benefits, application & sources – Understand that metadata defines the essence of organizational interoperability • Take Aways, References and Q&A • In the history of language, whenever two words are pasted together to form a combined concept initially, a hyphen links them • With the passage of time, the hyphen is lost. The argument can be made that that time has passed • There is a copyright on the term "metadata," but it has not been enforced • So, the term is "metadata" 4Copyright 2019 by Data Blueprint Slide # Meta data, Meta-data, or metadata?Meta data, Meta-dataMeta data
  • 7. Investing in Metadata? • How can IT staff convince managers to plan, budget, and apply resources for metadata management? • What is metadata and why is it important? • What technologies are involved? • Internet and intranet technologies are part of the answer and will get the immediate attention of management. 5Copyright 2019 by Data Blueprint Slide # Uses What is data management? 6Copyright 2019 by Data Blueprint Slide # Sources Data Engineering Data Delivery Data Storage Data Assets (optimized) Insight Note: does not well-depict data reuse "Understanding the current and future data needs of an enterprise and making that data effective and efficient in supporting business activities." Reuse Specialized Team Skills Data Governance
  • 8. Tracking network users and access points is metadata • Your organization's networking group allocates the responsibility for knowing: – All the devices permitted to logon to your network – Locations of all permitted access points • This responsibility belongs to a named individual(s) 7Copyright 2019 by Data Blueprint Slide # Another perspective 8Copyright 2019 by Data Blueprint Slide # HR Head |
 –––––––––––– Section Heads |
 ––––––––––––––––––––– (more) Group Heads |
 –––––––––––––––––––––––––––––––––– (many) Individuals and in this corner - Dave!
  • 9. The prefix meta- 1. Situated behind: metacarpus. 2. a. Later in time: metestrus. b. At a later stage of development: metanephros. 3. a. Change; transformation: metachromatism. b. Alternation: metagenesis. 4. a. Beyond; transcending; more comprehensive: metalinguistics. b. At a higher state of development: metazoan. 5. Having undergone metamorphosis: metasomatic. 6. a. Derivative or related chemical substance: metaprotein. b. Of or relating to one of three possible isomers of a benzene ring with two attached chemical groups, in which the carbon atoms with attached groups are separated by one unsubstituted carbon atom: meta-dibromobenzene. Definition of the prefix meta- (Emphasis added – source: American Heritage English Dictionary © 1993 Houghton Mifflin). Meta 9Copyright 2019 by Data Blueprint Slide # 4. a. Beyond; transcending; more comprehensive: metalinguistics. b. At a higher state of development: metazoan. Hedy Lamarr • Google celebrated her 101st Birthday on 11/8/2015 – Tablets for fizzy drinks – Improved stop light design • Invention of “frequency hopping” radio – By jumping from one radio frequency to another rapidly, only a receiver that shares the key can find the transmission – Prevent interference with the radio guidance controls of torpedoes • U.S. Patent 2,292,387 (w/ George Antheil) • Associated traffic analysis – Looking at other elements of a communication when you don’t know the actual content – Time/duration of a message – Location of transmitters – Detect specific operator “fists” – Identify the operator and you could identify a specific ship or military unit, locate it with direction finding, and then track its activity over time 10Copyright 2019 by Data Blueprint Slide # https://theconversation.com/how-wwi-codebreakers-taught-your-gas-meter-to-snitch-on-you-29924
  • 10. 11Copyright 2019 by Data Blueprint Slide # Data About Data Metadata yields … 12Copyright 2019 by Data Blueprint Slide # Sources Data Engineering Data Delivery Data Storage Data Assets (optimized) Specialized Team Skills Data Governance Valuable information about your data assets: • Do we have these specific (or this class of) data assets? • What is the quality of … • What will be the cost to improve this class of data assets? • Can these data assets be provided more granularly? • … (increasing insight) Yes! Not suitable! 35¢/apiece Not easily! Reuse
  • 11. 13Copyright 2019 by Data Blueprint Slide # DataManagement BodyofKnowledge(DMBoK) 14Copyright 2019 by Data Blueprint Slide # DataManagement BodyofKnowledge(DMBoKV2)
  • 12. Metadata Management from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International 15Copyright 2019 by Data Blueprint Slide # 16Copyright 2019 by Data Blueprint Slide # • Example: – iTunes Metadata • Insert a recently purchased CD • iTunes can: – Count the number of tracks (25) – Determine the length of each track Example: iTunes Metadata
  • 13. 17Copyright 2019 by Data Blueprint Slide # • When connected to the Internet iTunes connects to the Gracenote(.com) Media Database and retrieves: – CD Name – Artist – Track Names – Genre – Artwork • Sure would be a pain to type in all this information Example: iTunes Metadata • To organize iTunes – I create a "New Smart Playlist" for Artist's containing "Miles Davis" 18Copyright 2019 by Data Blueprint Slide # Example: iTunes Metadata
  • 14. Example: iTunes Metadata • Notice I didn't get the desired results • I already had another Miles Davis recording • Must fine-tune the request to get the desired results – Album contains "The complete birth of the cool" • Now I can move the playlist "Miles Davis" to a folder 19Copyright 2019 by Data Blueprint Slide # Example: iTunes Metadata • The same: – Interface – Processing – Data Structures • are applied to – Podcasts – Movies – Books – .pdf files • Economies of scale are enormous 20Copyright 2019 by Data Blueprint Slide # Example: iTunes Metadata
  • 15. Metadata yields … 21Copyright 2019 by Data Blueprint Slide # Sources Data Engineering Data Delivery Data Storage Data Assets (optimized) Reuse Specialized Team Skills Data Governance Valuable information about your iTunes assets: • Do we have these specific Miles Davis recordings? • Most my played Miles Davis recording • What will be the cost to improve this class of data assets? • Can I listen to the entire album before dinner? • … (increasing insight) Yes! Bitches Brew 2¢/each Not easily! Copyright 2019 by Data Blueprint Slide # Metadata Strategies: Foundational Practices • Defining metadata in the context of data management – Defining data management – What do we mean by using data as metadata and why is this important? – Specific teachable example using iTunes 1. Metadata is a gerund so don't try to treat it as a noun – Metadata is a use of data, not a type of data 2. Metadata is the language of data governance – Make metadata the language of data governance 3. Treat glossaries/repositories as capabilities not technology – Cyclic approaches do not start with technologies • Metadata building blocks – Many many many resources available to jump-start metadata efforts • Benefits, application & sources – Understand that metadata defines the essence of organizational interoperability • Take Aways, References and Q&A
  • 16. As a topic, Data is ... Wally Easton Playing Piano https://www.youtube.com/watch?v=NNbPxSvII-Q 23Copyright 2019 by Data Blueprint Slide # Complex & detailed • Outsiders do not want to hear about or discuss any aspects of challenges/solutions • Most are unqualified re: architecture/ engineering Taught inconsistently • Focus is on technology • Business impact is not addressed Not well understood • Lack of standards/ poor literacy/ unknown dependencies • (Re)learned by every workgroup 24Copyright 2019 by Data Blueprint Slide # • If others do not understand what you do then you are perceived with a cost bias • If others understand what you do then you can be perceived with a value bias Comprehension by others is critical!
  • 17. Defining Metadata 25Copyright 2019 by Data Blueprint Slide # Adapted from Brad Melton Where How Who When Data Metadata is any combination of any circle and the data in the center that unlocks the value of the data! What Why Outlook Example 26Copyright 2019 by Data Blueprint Slide # "Outlook" metadata is used to navigate/manage email What: "Subject" How: "Priority" Where: "USERID/Inbox", 
 "USERID/Personal" Why: "Body" When: "Sent" & "Received” • Find the important stuff/weed out junk • Organize for future access/outlook rules • Imagine how managing e-mail (already non-trivial) would change if Outlook did not make use of metadata Who:"To" & "From?"
  • 18. • Examples of information architecture achievements that happened well before the information age: – Page numbering – Alphabetical order – Table of contents – Indexes – Lexicons – Maps – Diagrams Pre-Information Age Metadata 27Copyright 2019 by Data Blueprint Slide # Example from: How to make sense of any mess by Abby Covert (2014) ISBN: 1500615994 "While we can arrange things with the intent to communicate certain information, we can't actually make information. Our users do that for us." 28Copyright 2019 by Data Blueprint Slide # Remove the structure and things fall apart rapidly
  • 19. Definitions • Metadata is – Everywhere in every data management activity and integral to all IT systems and applications. – To data what data is to real life. Data reflects real life transactions, events, objects, relationships, etc. Metadata reflects data transactions, events, objects, relations, etc. – The data that describe the structure and workings of an organization’s use of information, and which describe the systems it uses to manage that information. [quote from David Hay's book, page 4] • Data describing various facets of a data asset, for the purpose of improving its usability throughout its life cycle [Gartner 2010] • Metadata unlocks the value of data, and therefore requires management attention [Gartner 2011] • Metadata Management is – The set of processes that ensure proper creation, storage, integration, and control to support associated use of metadata 29Copyright 2019 by Data Blueprint Slide # Analogy: a library card catalog 30Copyright 2019 by Data Blueprint Slide # • Identifies – What books are in the library, and – Where they are located • Search by – Subject area – Author, or – Title • Catalog shows – Author – Subject tags – Publication date and – Revision history • Determine which books will meet the reader’s requirements • Without the catalog, finding things is difficult, time consuming and frustrating from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
  • 20. 0 500 1000 1500 2000 2500 Manage Positions(2%) Plan Careers (~5%) AdministerTraining (~5%) Plan Successions(~5% Manage Competencies(20%) Recruit Workforce (62%) DevelopWorkforce(29.9%) AdministerWorkforce(28.8%) CompensateEmployees(23.7%) MonitorWorkplace(8.1%) DefineBusiness(4.4%) TargetSystem (3.9%) EDI Manager (.9%) TargetSystem Tools(.3%) Administer Workforce Metadata Uses 31Copyright 2019 by Data Blueprint Slide # 32Copyright 2019 by Data Blueprint Slide #
  • 21. Why data structure problems have been difficult? 33Copyright 2019 by Data Blueprint Slide # 34Copyright 2019 by Data Blueprint Slide # Student Data Base Master
  • 22. 35Copyright 2019 by Data Blueprint Slide # Proposed Data Model Metadata … • Isn't – Is not a noun – One persons data is another's metadata • Is more of a verb? – Represents a use of existing facts, rather than a type of data itself • It is a gerund – a form that is derived from a verb but that functions as a noun – e.g., asking in do you mind my asking you? – Describes a use of data - not a type of data • Describes the use of some attributes of data to understand or manage that same data from a different (usually higher) level of abstraction • Value proposition – Is this data worth including within the scope of our metadata practices? 36Copyright 2019 by Data Blueprint Slide #
  • 23. Keep the proper focus • Wrong question: – Is this metadata? • Right question: – Should we include this data item within the scope of our metadata practices? 37Copyright 2019 by Data Blueprint Slide # Copyright 2019 by Data Blueprint Slide # Metadata Strategies: Foundational Practices • Defining metadata in the context of data management – Defining data management – What do we mean by using data as metadata and why is this important? – Specific teachable example using iTunes 1. Metadata is a gerund so don't try to treat it as a noun – Metadata is a use of data, not a type of data 2. Metadata is the language of data governance – Make metadata the language of data governance 3. Treat glossaries/repositories as capabilities not technology – Cyclic approaches do not start with technologies • Metadata building blocks – Many many many resources available to jump-start metadata efforts • Benefits, application & sources – Understand that metadata defines the essence of organizational interoperability • Take Aways, References and Q&A
  • 24. Data Data Data Information Fact Meaning Request [Built on definitions from Dan Appleton 1983] Intelligence Strategic Use Data Data Data Data 39Copyright 2019 by Data Blueprint Slide # “You can have data without information, but you cannot have information without data” — Daniel Keys Moran, Science Fiction Writer 1. Each FACT combines with one or more MEANINGS. 2. Each specific FACT and MEANING combination is referred to as a DATUM. 3. An INFORMATION is one or more DATA that are returned in response to a specific REQUEST 4. INFORMATION REUSE is enabled when one FACT is combined with more than one MEANING. 5. INTELLIGENCE is INFORMATION associated with its STRATEGIC USES. 6. DATA/INFORMATION must formally arranged into an ARCHITECTURE. Wisdom & knowledge are often used synonymously Useful Data A Model Defining 3 Important Concepts Data Strategy and Data Governance in Context 40Copyright 2019 by Data Blueprint Slide # Organizational Strategy Data Strategy IT Projects Organizational Operations Data Governance Data asset support for organizational strategy What the data assets do to support strategy How well the data strategy is working Operational feedback How data is delivered by IT How IT supports strategy Other aspects of organizational strategy
  • 25. Data Strategy and Governance in Strategic Context 41Copyright 2019 by Data Blueprint Slide # Organizational Strategy Data Strategy Data Governance Data asset support for organizational strategy What the data assets do to support strategy How well the data strategy is working (Business Goals) (Metadata) IT Projects How data is delivered by IT Data Governance & Data Stewards 42Copyright 2019 by Data Blueprint Slide # Data Strategy Data Governance What the data assets do to support strategy How well the data strategy is working (Business Goals) (Metadata) Data Stewards What is the most effective use of steward investments? (Metadata) Progress, plans, problems
  • 26. Domain expertise is less ← | → Domain expertise is greater Roles more formally defined ← |→ Roles less formally defined Encountergoverneddatamoredirectly←|→Encountergoverneddatalessdirectly Moretimeisdedicated←|→Lesstimeisdedicated IT/Systems Development Leadership (data decision makers) Stewards (data trustees) Guidance Decisions Participants/Experts (data subject matter experts) Other Sources/Uses (data makers & consumers) IT/SystemsDevelopment Data/feedback Changes Action R esources Ideas Data/Feedback Components comprising the data community 43Copyright 2019 by Data Blueprint Slide # DIP Implementation 44Copyright 2019 by Data Blueprint Slide # DataLeadership Feedback Feedback Data Governance Data Improvement DataStewards DataCommunityParticipants DataGenerators/DataUsers Data Things Happen Organizational Things Happen DIPs Data Improves Over Time Data Improves As A Result of Focus
  • 27. 10 DG Worst Practices 1. Buy-in but not Committing: Business vs. IT 2. Ready, Fire, Aim 3. Trying to Solve World Hunger or Boil the Ocean 4. The Goldilocks Syndrome 5. Committee Overload 6. Failure to Implement 7. Not Dealing with Change Management 8. Assuming that Technology Alone is the Answer 9. Not Building Sustainable and Ongoing Processes 10. Ignoring “Data Shadow Systems” 45Copyright 2019 by Data Blueprint Slide # Copyright 2019 by Data Blueprint Slide # Metadata Strategies: Foundational Practices • Defining metadata in the context of data management – Defining data management – What do we mean by using data as metadata and why is this important? – Specific teachable example using iTunes 1. Metadata is a gerund so don't try to treat it as a noun – Metadata is a use of data, not a type of data 2. Metadata is the language of data governance – Make metadata the language of data governance 3. Treat glossaries/repositories as capabilities not technology – Cyclic approaches do not start with technologies • Metadata building blocks – Many many many resources available to jump-start metadata efforts • Benefits, application & sources – Understand that metadata defines the essence of organizational interoperability • Take Aways, References and Q&A
  • 28. Metadata yields … 47Copyright 2019 by Data Blueprint Slide # Sources Data Engineering Data Delivery Data Storage Data Assets (optimized) Reuse Specialized Team Skills Data Governance Valuable information about your data assets: • Do we have these specific (or this class of) data assets? • What is the quality of … • What will be the cost to improve this class of data assets? • Can these data assets be provided more granularly? • … (increasing insight) Yes! Not suitable! 35¢/apiece Not easily! 48Copyright 2019 by Data Blueprint Slide # Definition of Bed
  • 29. Purpose statement incorporates motivations A purpose statement describing – Why the organization is maintaining information about this business concept; – Sources of information about it; – A partial list of the attributes or characteristics of the entity; and – Associations with other data items; this one is read as "One room contains zero or many beds." Entity: BED Data Asset Type: Principal Data Entity Purpose: This is a substructure within the Room substructure of the Facility Location. It contains information about beds within rooms. Source: Maintenance Manual for File and Table Data (Software Version 3.0, Release 3.1) Attributes: Bed.Description Bed.Status Bed.Sex.To.Be.Assigned Bed.Reserve.Reason Associations: >0-+ Room Status: Validated 49Copyright 2019 by Data Blueprint Slide # Draft 50Copyright 2019 by Data Blueprint Slide # NTB
  • 30. Uneven Conversations 51Copyright 2019 by Data Blueprint Slide # 0 25 50 75 100 Customers Vendors Very Knowledgeable Not Knowledgeable Tech-knowledgeGap Student Activities File • Question: – Suppose we want to decrease the price of Swimming from $50 to $40? • Answer: – Change to data items such as ‘swimming’ requires examination of every single record – Will not catch spelling errors – This is usually undesirable and unintended 52Copyright 2019 by Data Blueprint Slide # Row Student ID Activity Fee 2 150 Swiming $50 3 175 Squash $75 4 200 Swimming $40 5 327 Scuba $175 $40
  • 31. Row Activity Activity Code Fee 1 Skiing TRF $200 2 Squash XGY $75 3 Swimming WRE $40 4 Scuba N2R $150 How Should it be Done? (Joining Tables) 53Copyright 2019 by Data Blueprint Slide # Row Student ID Activity Code 2 150 WRE 3 175 XGY 4 200 WRE 5 327 N2R ... (1 of these provides context for many of these) • Data from the two tables is joined to provide requested information • Student 150 is properly registered for swimming • The inconsistent fee issue with swimming has been resolved • Fee on orange table is a better engineered solution Swimming WRE $40 FTI Metadata Model 54Copyright 2019 by Data Blueprint Slide #
  • 32. Build Your Own Metadata Repository 55Copyright 2019 by Data Blueprint Slide # Sample Low-tech Repository 56Copyright 2019 by Data Blueprint Slide #
  • 33. For each column … 57Copyright 2019 by Data Blueprint Slide # Where does this key function as a primary key? 58Copyright 2019 by Data Blueprint Slide #
  • 34. Where does this key function as a foreign key? 59Copyright 2019 by Data Blueprint Slide # Where does this key function as an attribute? 60Copyright 2019 by Data Blueprint Slide #
  • 35. Copyright 2019 by Data Blueprint Slide # Metadata Strategies: Foundational Practices • Defining metadata in the context of data management – Defining data management – What do we mean by using data as metadata and why is this important? – Specific teachable example using iTunes 1. Metadata is a gerund so don't try to treat it as a noun – Metadata is a use of data, not a type of data 2. Metadata is the language of data governance – Make metadata the language of data governance 3. Treat glossaries/repositories as capabilities not technology – Cyclic approaches do not start with technologies • Metadata building blocks – Many many many resources available to jump-start metadata efforts • Benefits, application & sources – Understand that metadata defines the essence of organizational interoperability • Take Aways, References and Q&A Architecture • Things – (components) data structures • The functions of the things – (individually) sources and uses of data • How the things interact – (as a system, towards a goal) Efficiencies/effectiveness 62Copyright 2019 by Data Blueprint Slide #
  • 36. How are components expressed as architectures? 63Copyright 2019 by Data Blueprint Slide # A B C D A B C D A D C B Intricate Dependencies Purposefulness • Details are organized into larger components • Larger components are organized into models • Models are organized into architectures (comprised of architectural components) How are data structures expressed as architectures? • Attributes are organized into entities/objects – Attributes are characteristics of "things" – Entitles/objects are "things" whose information is managed in support of strategy – Examples • Entities/objects are organized into models – Combinations of attributes and entities are structured to represent information requirements – Poorly structured data, constrains organizational information delivery capabilities – Examples • Models are organized into architectures – When building new systems, architectures are used to plan development – More often, data managers do not know what existing architectures are and - therefore - cannot make use of them in support of strategy implementation – Why no examples? 64Copyright 2019 by Data Blueprint Slide # Intricate Dependencies Purposefulness
  • 37. Design Patterns • Why are the restrooms in the same place in each building? • What about the electrical wiring? • HVAC? Floorplans? ... • Architecture design patterns (spoke and hub, hub of hubs, warehouse, cloud, MDM, changing tires, portal) 65Copyright 2019 by Data Blueprint Slide # http://dmreview.com/article_sub.cfm?articleID=1000941 used with permission Meta Data Models 66Copyright 2019 by Data Blueprint Slide #
  • 38. Metadata Data Model SCREEN ELEMENT screen element id # data item id # screen element descr. INTERFACE ELEMENT interface element id # data item id # interface element descr. INPUT ELEMENT input element id # data item id # input element descr. OUTPUT ELEMENT output element id # data item id # output element descr. MODEL VIEW model view element id # data item id # model view element des. DEPENDENCY dependency elem id # data item id # process id # dependency description CODE code id # data item id # stored data item # code location INFORMATION information id # data item id # information descr. information request PROCESS process id # data item id # process description USER TYPE user type id # data item id # information id # user type description LOCATION location id # information id # printout element id # process id # stored data items id # user type id # location description PRINTOUT ELEMENT printout element id # data item id # printout element descr. STORED DATA ITEM stored data item id # data item id # location id # stored data description DATA ITEM data item id # data item description 67Copyright 2019 by Data Blueprint Slide # 68Copyright 2019 by Data Blueprint Slide # Business Goals Model Defines the mission of the enterprise, its long-range goals, and the business policies and assumptions that affect its operations. Business Rules Model Records rules that govern the operation of the business and the Business Events that trigger execution of Business Processes. Enterprise Structure Model Defines the scope of the enterprise to be modeled. Assigns a name to the model that serves to qualify each component of the model. Extension Support Model Provides for tactical Information Model extensions to support special tool needs. Info Usage Model Specifies which of the Entity-Relationship Model component instances are used by other Information Model components. Global Text Model Supports recording of extended descriptive text for many of the Information Model components. DB2 Model Refines the definition of a Relational Database design to a DB2-specific design. IMS Structures Model Defines the component structures and elements and the application program views of an IMS Database. Flow Model Specifies which of the Entity Relationship Model component instances are passed between Process Model components. Applications Structure Model Defines the overall scope of an automated Business Application, the components of the application and how they fit together. Data Structures Model Defines the data structures and their elements used in an automated Business Application. Application Build Model Defines the tools, parameters and environment required to build an automated Business Application. Derivations/Constraints Model Records the rules for deriving legal values for instances of Entity-Relationship Model components, and for controlling the use or existence of E-R instance. Entity-Relationship Model Defines the Business Entities, their properties (attributes) and the relationships they have with other Business Entities. Organization/Location Model Records the organization structure and location definitions for use in describing the enterprise. Process Model Defines Business Processes, their sub processes and components. Relational Database Model Describes the components of a Relational Database design in terms common to all SAA relational DBMSs. Test Model Identifies the various file (test procedures, test cases, etc.) affiliated with an automated business Application for use in testing that application. Library Model Records the existence of non-repository files and the role they play in defining and building an automated Business Application. Panel/Screen Model Identifies the Panels and Screens and the fields they contain as elements used in an automated Business Application. Program Elements Model Identifies the various pieces and elements of application program source that serve as input to the application build process. Value Domain Model Defines the data characteristics and allowed values for information items. Strategy Model Records business strategies to resolve problems, address goals, and take advantage of business opportunities. It also records the actions and steps to be taken.Resource/Problem Model Identifies the problems and needs of the enterprise, the projects designed to address those needs, and the resources required. Process Model Extension Support Model Application Structure Model DB2 Model Relational Database Model Global Text Model Strategy Model Derivations/ Constriants Model Application Build Model Test Model Panel/ Screen Model IMS Structure Model Data Structure Model Program Elements Model Business Model Goals Organization/ LocationModel Resource/ Problem Model Enterprise Structure Model Entity- Relationship Model Info Usage Model Value Domain Model Flow Model Business Rules Model Library Model IBM's AD/Cycle Information Model
  • 39. Metadata for Semistructured Data • Metadata describes both structured and semi-structured data – You cannot convert unstructured data into structured data – Better description: Non-tabular data ➜ tabular data • Semi-structured data – Any data that is not in a database or data file, including documents or other media data • Metadata for semi-structured data exists in many formats, responding to a variety of different requirements • Examples of Metadata repositories describing unstructured data: – Content management applications – University websites – Company intranet sites – Data archives – Electronic journals collections – Community resource lists • Common method for classifying Metadata in unstructured sources is to describe them as descriptive metadata, structural metadata, or administrative metadata • Examples of descriptive metadata: – Catalog information – Thesauri keyword terms • Examples of structural metadata – Dublin Core – Field structures – Format (audio/visual, booklet) – Thesauri keyword labels – XML schemas • Examples of administrative metadata – Source(s) – Integration/update schedule – Access rights – Page relationships (e.g. site navigational design) 69Copyright 2019 by Data Blueprint Slide # from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International Copyright 2019 by Data Blueprint Slide # Metadata Strategies: Foundational Practices • Defining metadata in the context of data management – Defining data management – What do we mean by using data as metadata and why is this important? – Specific teachable example using iTunes 1. Metadata is a gerund so don't try to treat it as a noun – Metadata is a use of data, not a type of data 2. Metadata is the language of data governance – Make metadata the language of data governance 3. Treat glossaries/repositories as capabilities not technology – Cyclic approaches do not start with technologies • Metadata building blocks – Many many many resources available to jump-start metadata efforts • Benefits, application & sources – Understand that metadata defines the essence of organizational interoperability • Take Aways, References and Q&A
  • 40. • They know you rang a phone sex service at 2:24 am and spoke for 18 minutes. But they don't know what you talked about. • They know you called the suicide prevention hotline from the Golden Gate Bridge. But the topic of the call remains a secret. • They know you spoke with an HIV testing service, then your doctor, then your health insurance company in the same hour. But they don't know what was discussed. • They know you received a call from the local NRA office while it was having a campaign against gun legislation, and then called your senators and congressional representatives immediately after. But the content of those calls remains safe from government intrusion. • They know you called a gynecologist, spoke for a half hour, and then called the local Planned Parenthood's number later that day. But nobody knows what you spoke about. – https://www.eff.org/deeplinks/2013/06/why-metadata-matters 71Copyright 2019 by Data Blueprint Slide # Why Metadata Matters 72Copyright 2019 by Data Blueprint Slide # Shoshana Zuboff, The Age of Surveillance Capitalism Who knows Who decides and Who decides, who decides? Widespread Ignorance
  • 41. EnveraBusinessValueProposition 73Copyright 2019 by Data Blueprint Slide # 74Copyright 2019 by Data Blueprint Slide # The Real Value of Metadata
  • 42. • Foundations for Evidence-Based Policymaking Act (H.R._4174,_S._2046) • Purpose: To amend titles 5 and 44, United States Code, 1. to require Federal evaluation activities 2. improve Federal data management, and 3. for other purposes. • Opposition? – FEPA Gives Bureaucrats, Private Parties, Hackers A Data Gold Mine https://truthinamericaneducation.com/privacy-issues-state-longitudinal-data-systems/fepa-gives- bureaucrats-private-parties-hackers-data-gold-mine/ – "A lifelong data citizen surveillance system from coming into fruition" https://youtu.be/Qr14ZmrQGu0 • Passed House 356–17 21-12-2018 • Passed Senate unanimously 21-12-2018 • Signed by the President 14-1-2019 FEPA/H.R. 4174 https://www.congress.gov/bill/115th-congress/house-bill/4174/text 75Copyright 2019 by Data Blueprint Slide # Title I - Federal Evidence-Building Activities • All federal agencies are required to: – Manage its data according to industry best practices – Regularly analyze the data – Use the results to inform policymaking • Future federal decision making process – Specify in advance the open data sets that the policy evaluation will consider – Publish in advance the model that is proposed to be used in the evaluation – Policy may only be changed in ways supportable by the evidence 76Copyright 2019 by Data Blueprint Slide #
  • 43. Title II - Open Government Data Act • Open – Guidance To Make Data Open By Default – Federal Agency Responsibilities To Make Data Open By Default – Requires all non-sensitive government data to be made available in open and machine-readable formats by default • Data inventory and Federal data catalogue – Comprehensive Data Inventory – Public Data Assets – Federal Data Catalogue 77Copyright 2019 by Data Blueprint Slide # Title II - Open Government Data Act (continued) • Establishes Chief Data Officers (CDO) at federal agencies – Distinct from the CIO role – Nonpolitical – Objective qualifications • Responsibilities – Set standards for data formats, Negotiate terms for data sharing, and develop processes for data publishing; – Coordinate with any agency officials responsible for using, protecting, disseminating, and generating data; – Review the impact of agency IT infrastructure on data accessibility and coordinate with agency Chief Information Officer to reduce barriers that inhibit data accessibility; – Maximize the use of data in the agency to support evidence-based analysis, cybersecurity, and operational improvement; – Acquire and maintain training and certification related to confidential information protection and statistical efficiency; and – Be responsible for overall data lifecycle management. 78Copyright 2019 by Data Blueprint Slide #
  • 44. Title III - Confidential Information Protection and Statistical Efficiency Act • Aka – Confidential Information Protection and Statistical Efficiency Act of 2018 – Improve public perception of governmental information • Definitions – Agent (towards objective qualifications) – Business data (wide scope) • Coordination – Breaches – Reporting – Processing – Confidence • Statistical Efficiency – Improving interoperability's within Government – Specifically for DSAs: Census, BEA & BLS – Generally: BJS, BTS, ERS, EIA, NASS, NCES, NCHS 79Copyright 2019 by Data Blueprint Slide # 7 Metadata Benefits 1. Increase the value of strategic information (e.g. data warehousing, CRM, SCM, etc.) by providing context for the data, thus aiding analysts in making more effective decisions. 2. Reduce training costs and lower the impact of staff turnover through thorough documentation of data context, history, and origin. 3. Reduce data-oriented research time by assisting business analysts in finding the information they need in a timely manner. 4. Improve communication by bridging the gap between business users and IT professionals, leveraging work done by other teams and increasing confidence in IT system data. 5. Increased speed of system development’s time-to-market by reducing system development life-cycle time. 6. Reduce risk of project failure through better impact analysis at various levels during change management. 7. Identify and reduce redundant data and processes, thereby reducing rework and use of redundant, out-of-data, or incorrect data. 80Copyright 2019 by Data Blueprint Slide # from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
  • 45. Metadata Strategies: Foundational Practices • Defining metadata in the context of data management – Defining data management – What do we mean by using data as metadata and why is this important? – Specific teachable example using iTunes 1. Metadata is a gerund so don't try to treat it as a noun – Metadata is a use of data, not a type of data 2. Metadata is the language of data governance – Make metadata the language of data governance 3. Treat glossaries/repositories as capabilities not technology – Cyclic approaches do not start with technologies • Metadata building blocks – Many many many resources available to jump-start metadata efforts • Benefits, application & sources – Understand that metadata defines the essence of organizational interoperability • Take Aways, References and Q&A 81Copyright 2019 by Data Blueprint Slide # + = Questions? 82Copyright 2019 by Data Blueprint Slide # It’s your turn! Use the chat feature or Twitter (#dataed) to submit your questions now!
  • 46. 83Copyright 2019 by Data Blueprint Slide # UsesSources Metadata Governance Metadata Engineering Metadata Delivery Metadata Practices Metadata Storage Specialized Team Skills • 'Data about data' • Metadata unlocks the value of data, and therefore requires management attention [Gartner] • Metadata is less about what and more about how • Metadata must be the language of data governance • Metadata defines the essence of most business challenges • Should we include this data item within the scope of our metadata practices? Metadata Take Aways References & Recommended Reading 84Copyright 2019 by Data Blueprint Slide # from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
  • 47. References, cont’d 85Copyright 2019 by Data Blueprint Slide # from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International References, cont’d 86Copyright 2019 by Data Blueprint Slide # from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
  • 48. References, cont’d 87Copyright 2019 by Data Blueprint Slide # from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International Upcoming Events October Webinar: Data Quality Success Stories 8 October 2019 @ 2:PM ET UTC (-4) Data Architecture Summit Data Architecture Bootcamp 14 Oct 2019 @ 8:30 AM CT UTC-5.5 November Webinar: Metadata Strategies 12 Nov 2019 @ 2:PM ET UTC-5 Data Governance Vision Rekindling Data Governance 9 Dec 2019 @ 8:30 PM CT UTC-5.5 December Webinar: Exorcising the Seven Deadly Data Sins 10 Dec 2019 @ 2:00 PM ET UTC-5 Sign up for webinars at: www.datablueprint.com/ webinar-schedule or at www.dataversity.net 88Copyright 2019 by Data Blueprint Slide # Brought to you by:
  • 49. 10124 W. Broad Street, Suite C Glen Allen, Virginia 23060 804.521.4056 Copyright 2019 by Data Blueprint Slide # 89