As per Digital Marketing Trends 2018, LinkedIn is growing faster than Twitter. LinkedIn has made good improvements in their ad platform while Twitter focused on user acquisition. As a result, B2B marketers will utilize LinkedIn more in the coming year. Thank you for reading this PPT. We hope that you keep up with our Weekly updates, please subscribe, and share your leanings with those that need to hear it. GET FREE DIGITAL STRATEGY for Your Brand here: https://goo.gl/q1nHYV

1. THE GROWING
POWER OF
LINKEDIN
OVER
TWITTER IN
2018
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2. WHICH PLATFORM WILL BRING
MORE BUSINESS IN 2018 ?
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O R

3. LINKEDIN IS NO LONGER
AN ONLINE RESUME,
IT'S YOUR
DIGITAL REPUTATION
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4. NUMBER - USERS IN MILLION
LINKEDIN USER
GROWTH IN 2016-17
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0
500
1,000
1,500
2,000
2016 2016 2016 20162017 2017 2017 2017
1936
2129
467
500
317
330
150
200

5. 90% Of blog
traffic is
generated by
Linkedin
LinkedIn has
more than
467 Million
users
94% of B2B
marketers use
LinkedIn to
Distribute
Content
60%
of companies
have a LinkedIn
Company Page
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6. ( By Digital Marketing Institute )
Twitter has focused more on user acquisition rather than making
improvements to their Ad Platform.
Twitters Expansion to 280 characters is not appreciated by many
users as using under 140 characters forced individuals and brands
to be precise and crisp in their ideas.
WHAT ARE SOME OF THE REASONS?
In 2017, Twitter shut down some less popular ad products including
its ad-retargeting platform TellApart.
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7. The fourth quarter of 2017 was Twitters strongest period, it's
likely Twitter will once again show a loss throughout the first
quarter of 2018.
Investors are facing about $20 million negative impacts from the decision
on TellApart.
The companies ability to become consistently profitable will depend on
how well its strategic investments pay off.
Twitter began to shut down TellApart near the end of the second quarter
of 2017, which will result in tougher comparable sales for them in the first
half of 2018. ( By Stock Alpha )
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8. WWW.DATAGRID.CO.IN
A Take on
LinkedIn's New Features
Networking And Personal Branding
Focus On Making Connections
Platform for Influencers
A Content First Platform

9. LINKEDIN SEES NEW LIFE AMONG
B2B MARKETERS
( By Digital Marketing Institute )
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While Twitter struggles, LinkedIn has made a number of great
improvements to their platform.
Linkedin has presented a refreshed user interface, offering
new opportunities for B2B and B2C Brands.
The Platform also saw a good improvement in the
LinkedIn Ad Platform.

10. 4 Out Of 5
Linkedin member drive
business decisions
Linkedin's Audience Has
2XThe buying power of the
average web audience
500M
Members on
Linkedin
73M
Senior Level
Influencers
45M
Decision
Makers
8.2M
C-Level
Executives
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11. Workers claim the following factors to be very effective motivators
CONCLUSION
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For last few years, Businesses has given more focus on Facebook and Instagram
marketing but Linkedin has been silently growing their user base to more than 50
Million users.
Linkedin is no longer only known for Career opportunities, but also making its
presence into an incredible hub for content, influencers, and networking opportunities.
2018 is going to be the best year for the growth of Linkedin, as a social media platform
and a marketing channel for brands and businesses.
Linkedin's new features will continue to get lots of great opportunities for marketers
to connect with highly-targeted audiences in new and engaging ways in 2018.

12. Workers claim the following factors to be very effective motivators
HELP THE PEOPLE IN YOUR
NETWORK AND LET THEM
HELP YOU!
Reid Hoffman, Founder of Linkedin
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13. info@datagrid.co.in
EMAIL
www.datagrid.co.in
WEBSITE
+91-8657992211
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