Today’s customers want experiences that are contextual, always on, and above all — delightful. To be able to provide this, enterprises need a distributed, hybrid cloud-ready database that can easily crunch massive volumes of data from disparate sources while offering data autonomy and operational simplicity. Don’t miss this webinar, where you’ll learn how DataStax Enterprise 6 maintains hybrid cloud flexibility with all the benefits of a distributed cloud database, delivers all the advantages of Apache Cassandra with none of the complexities, doubles performance, and provides additional capabilities around robust transactional analytics, graph, search, and more. View recording: https://youtu.be/tuiWAt2jwBw Explore all DataStax webinars: https://www.datastax.com/resources/webinars

1. 10 Ways to Multiply the
Power of Apache Cassandra
Without the Complexity
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries.1 Confidential

2. RIGHT
Confidential2 © DataStax, All Rights Reserved.
The Right-Now Economy: Business
Transaction velocity continues to grow exponentially
Months > Weeks > Days > Hours > Min/Sec > NOW

3. RIGHT
Relevant
to me
Available
always
Instantly
responsive
Accessible
wherever I am
However
I want it
Confidential3 © DataStax, All Rights Reserved.
Expectation to Entitlement
Users continue to demand more

4. The Five Dimensions of the Right-Now Economy
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries. Confidential4
Relevancy
Availability
Responsiveness
Accessibility
Engagement

5. Applications That Must Address The 5 Dimensions
Five Dimensions Application Requirements
Individualization Relevancy Contextual
Always Availability Always-On
Instant Responsiveness Real-Time
Global Accessibility Distributed
Continuous Engagement Scalable
5 Confidential© DataStax, All Rights Reserved.

6. Hybrid Cloud is a Strategic Imperative
*Source: IDC 2017
6
“Hybrid Cloud
offers the best
of both worlds.”
Enterprises adopting a
Hybrid Cloud strategy*
YES
73%
NO
27%
Confidential© DataStax, All Rights Reserved.

7. Hybrid Cloud = Data Autonomy
7
Business Agility
Security
Sovereignty
Compliance
Competitiveness
The ability to retain control of your data, independent of the underlying
infrastructure
Confidential© DataStax, All Rights Reserved.

8. DataStax Enterprise (DSE)
Powering the Right-Now Enterprise
Built on Apache Cassandra™,
the always-on, distributed cloud database
designed for the hybrid cloud
• Mixed workloads
• Multi model
• Advanced security
Confidential8 © DataStax, All Rights Reserved.

9. Enterprise-ready and secure
Only in DSE:
• Faster feature releases than open source
• Advanced security features
• Secure internal software build processes
• QA at scale (1,000 nodes)
• Expert customer support
– including back porting of bug fixes for you
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries.9 Confidential
Faster innovation.
Battle-tested at scale.
“The fact that DataStax integrated
these core elements with the scalability
and availability of Apache Cassandra™,
security capabilities, and 24x7 support
was enormous …”

10. Expert Services
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries.10 Confidential
Only in DSE:
• Customer Support
– The world’s largest and most innovative
deployments rely on DataStax
• Training
– DataStax Academy: Comprehensive
courses online or on site
• Professional services
– Only DSE customers have access to the
world’s best experts at deploying Apache
Cassandra™ and DataStax Enterprise
“Perfect – very comprehensive
and structured training”
“World-Class Support from
Initiation to Implementation”
“We leveraged the expertise of
DataStax to deploy our new
social media platform, and were
able to complete the project
without worrying about scale
or distribution…”

11. DataStax Enterprise leads in CARDS
Contextual: complete data layer comprising of database – including graph, search, and
analytics – to instantly serve relevant information and experiences with every interaction
Always-on: not simply “high availability,” but continuous availability without complexity and
cost of multiple systems for replication and failover
Real-time: meet business-critical instant requirements, no matter workload demands or location
Distributed: achieve highest workload requirements no matter the location, with the ability to
span data centers, cloud regions, and hybrid cloud
Scalable: scales linearly and predictably. Scale out with commodity hardware or efficiently
scale up with compute-intensive hardware
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries. Confidential11

12. DataStax Enterprise leads in Data Autonomy
• Business Agility: data portability across public clouds to take advantage of the benefits of each (eg:
price wars, geographic availability, etc.)
• Security: Ensures identity management for authentication and authorization, as well as end-to-end
encryption and auditing.
• Sovereignty: portability and auditing to retain geographical control over your data for the purpose of
meeting privacy and regulatory compliance.
• Compliance: Gives you complete control of where your data sits, how it’s stored, and who has
access to it, helps you meet government regulatory and internal compliance requirements.
• Competitiveness: Your cloud provider could become your competitor, or your business partners
might dictate your public cloud platform.
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries. Confidential12

13. DSE 6 FEATURE OVERVIEW
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries.13 Confidential

14. What’s new in DataStax Enterprise 6
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries.14 Confidential

15. Apache
Cassandra™
DataStax
Basic
DataStax
Enterprise
DataStax
Managed Cloud
Database
Masterless architecture ✓ ✓ ✓ ✓
Tunable consistency ✓ ✓ ✓ ✓
Mult-model Tabular, Key-value, JSON ✓ ✓ ✓ ✓
Graph Option Option
Security Basic Security (Login/password, etc.) ✓ ✓ ✓ ✓
Advanced Security (Auditing, External Authentication, Transparent Data
Encryption, Row-Level Access Control for Multi-Tenancy, Drivers, and
More. Plus Uniform Security Across Database, Analytics, and Search)
✓ ✓
Enterprise/Production Certified Apache Cassandra™ Release ✓ ✓ ✓
NodeSync and TrafficControl for simplified operations ✓ ✓ ✓
Advanced Performance: Higher throughput, lower latency ✓ ✓ ✓
Advanced Performance: DataStax Bulk Loader ✓ ✓ ✓
Auto. Management Services ✓ ✓
Advanced Replication ✓ ✓
Tiered Storage ✓ ✓
Multi-Instance ✓ ✓
Integrated multi-workload capabilities
Search ✓ ✓
Analytics ✓ ✓
Analytics Solo Option Option
Advanced Performance: Faster than open source Apache Cassandra and Apache Spark ✓ ✓
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries. Confidential15

16. Apache
Cassandra™
DataStax
Basic
DataStax
Enterprise
DataStax Managed
Cloud
Management and Developer Tooling
Drivers DataStax Apache
Cassandra Drivers
DSE Drivers DSE Drivers DSE Drivers
DataStax Studio ✓ ✓ ✓
DataStax OpsCenter ✓ Not applicable
DataStax Managed Cloud – fully managed white glove service ✓
Cloud console ✓
Professional support and services
24x7x365 support ✓ ✓ ✓
Platform certification ✓ ✓ ✓
Certified service packs ✓ ✓ ✓
Hot fixes and bug escalation ✓ ✓ ✓
Free software deployments for non-production environments ✓ ✓ ✓
Health checks/Performance reviews ✓ ✓ ✓
Deployment
Deployment options On-Premise, Cloud,
Hybrid Cloud
On-Premise,
Cloud, Hybrid
Cloud
On-Premise,
Cloud, Hybrid
Cloud
Cloud
(AWS, Microsoft Azure)
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries. Confidential16

17. Advanced Performance: 2x faster than DSE 5.1
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries.17 Confidential

18. Advanced Performance: DSE Analytics 3x faster
• DSE Spark Connector with:
– Increased performance and optimizer enhancements
– Custom join strategies
– Implicit use of DSE Search
– Structured Streaming to Cassandra
• AlwaysOn SQL support for Spark SQL via ODBC/JDBC
– Supports external BI/ETL/other tool connectivity
– Unified Authentication with DSE
– Security improvements via proxy execution
• Apache Spark 2.2 including Structured Streaming
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries.18 Confidential

19. Operational Simplicity: DSE NodeSync
• Automatically resolves data inconsistencies among nodes
• Little to no need for manual repair operations intervention
• Runs continuously and efficiently on the cluster
• Part of DSE Server foundation
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries.19 Confidential

20. Operational Simplicity: DSE TrafficControl
• Delivers advanced resiliency that ensures DSE nodes
stay online under extreme workloads.
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries.20 Confidential

21. Operational Simplicity: DSE Upgrade Service
• Automatically keeps DSE clusters up to date with latest
patch releases
• Downloads software updates onto servers or staging area
• Applies updates in rolling restart fashion so no downtime
is experienced
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries.21 Confidential

22. Operational Simplicity: DSE OpsCenter Enhancements
• Support for NodeSync
• Backup Service improvements
• DSE 6 feature support (Advanced Performance metrics,
view DSE Analytics AlwaysOn Service status, etc.)
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries.22 Confidential

23. Operational Simplicity: Security Enhancements
• Privatized schemas – protects against unauthorized
viewing of database schemas
• Secured administrator – allows administration work
without data access
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries.23 Confidential

24. Developer Productivity: DataStax Studio and Drivers
• DSE Analytics/Spark support in DataStax Studio
• Export/Import of DataStax Studio notebooks
• Fluent API support in drivers for DSE Graph
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries.24 Confidential

25. Developer Productivity: DSE Search Enhancements
• CQL-enabled search
• Like queries
• Eliminate Solr syntax in CQL
• Support for satisfying standard CQL index queries with
DSE Search
– Predicates
– Sorting
– Limits
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries.25 Confidential

26. Developer Productivity: DSE Graph Enhancements
• Performance increases due to thread-per-core and
other optimizations
• Increased unification with DSE Analytics; improved graph
analytics engine
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries.26 Confidential

27. Developer Productivity: DataStax Bulk Loader
• Simplifies data loading and unloading
• Supports CSV and JSON formats
• Command-line interface
• Available as part of DSE and standalone
• Up to 4x faster than community utilities
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries.27 Confidential

28. Developer Productivity: DSE for Docker
• DSE Docker Images for Non-Prod on Docker Hub
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries.28 Confidential

29. How DSE 6 helps you specifically
User Type Advantage 1 Advantage 2 Advantage 3
Cloud Database user
CARDS without cost &
complexity
Data autonomy Developer productivity
RDBMS user
CARDS without cost &
complexity
Experience you’ve come to
expect
Leverage SQL for
analytics
Apache Cassandra user Performance Operational simplicity
Indexing and search
enhancement
Apache Cassandra
+ Apache Spark user
Performance Operational simplicity Reliable and secure Spark
DSE customer Performance Operational simplicity Developer productivity
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries.29 Confidential

30. Summary: DataStax compared to open source
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries.30 Confidential
• Leading open source contributions and community
• Enterprise-ready database
– Double the performance
– More powerful features
– Ease-of-use: operations and development
• Comprehensive data management
– Multi-model including graph
– Mixed workloads
• World-class services: by the experts
– Engineering: QA and secure software delivery
– Customer support
– Customer success
– Training
– Consulting
– DataStax Managed Cloud

31. Thank You!