Data autonomy goes hand-in-hand with building a powerful, multi-cloud data management strategy. Enterprises today are rethinking their data management tactics in light of what they can achieve with the correct usage of the public clouds. In this on-demand webcast, guest speaker James Curtis, Senior Analyst, Data Platforms & Analytics, 451 Research, discussed how enterprises are getting valuable data autonomy and building game-changing multi-cloud database management strategies. View recording: https://youtu.be/RMoEaATgGO8 Explore all DataStax webinars: https://www.datastax.com/resources/webinars

1. Building a Multi-Cloud
Strategy with Data Autonomy
December 2017
© DataStax, All Rights Reserved. Company Confidential

2. Copyright (C) 2017 451 Research LLC
Building for the future, multi-cloud strategy
James Curtis, Senior Analyst, Data Platforms & Analytics

3. Copyright (C) 2017 451 Research LLC
451 Research is a leading IT research & advisory company
3
Founded in 2000
300+ employees, including over 120 analysts
2,000+ clients: Technology & Service providers, corporate
advisory, finance, professional services, and IT decision makers
70,000+ IT professionals, business users and consumers in our research
community
Over 52 million data points published each quarter and 4,500+ reports
published each year
3,000+ technology & service providers under coverage
451 Research and its sister company, Uptime Institute, are the two divisions
of The 451 Group
Headquartered in New York City, with offices in London, Boston, San
Francisco, Washington DC, Mexico, Costa Rica, Brazil, Spain, UAE, Russia,
Taiwan, Singapore and Malaysia
Research & Data
Advisory
Events
Go 2 Market

4. Copyright (C) 2017 451 Research LLC
Changes Ahead with Digital Transformation
4
Digital Transformation is the
investment in new digital
technologies and processes to
not only more effectively
engage customers, partners or
employees, but also cut costs.
4

5. Copyright (C) 2017 451 Research LLC
Digital Transformation: Still Early Days
5
Source: 451 Research VoCUL.
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6. Copyright (C) 2017 451 Research LLC
Modern Platforms play key role in Digital Transformation
6
Cloud
Platforms
Data
6

7. Data
Cloud
Platforms
Multi-cloud

8. Copyright (C) 2017 451 Research LLC
8

9. Copyright (C) 2017 451 Research LLC
CHAT BOTS
WEB/SERVER LOGS
ERP, HRM, SCM, CRM
Volume of data vs cost of storage
DATA GROWTH
MOBILE DATA
SOCIAL MEDIA RECOMMENDATION
ENGINES
E-COMMERCE
DIGITAL ASSISTANTS
SENSORS/IOT
REVIEW
SITES
9
COSTOF
STORAGE

10. Data
Cloud
Platforms
Multi-cloud

11. Copyright (C) 2017 451 Research LLC
Approximately what percent of your workloads are
deployed in the following environment today? In 2 years?
Source: 451 Research, Voice of the
Enterprise: Workloads and Key Projects,
Cloud Transformation, 2017.
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12. Copyright (C) 2017 451 Research LLC
Database Execution Venues
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13. Copyright (C) 2017 451 Research LLC
What is your status with regards to digital transformation?
13
What is your status with regards to digital
transformation?
Source: 451 Research VoCUL.

14. Data
Cloud
Platforms
Multi-cloud

15. Copyright (C) 2017 451 Research LLC
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16. Copyright (C) 2017 451 Research LLC
Are We There Yet? Driving to the Digital
Transformation
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The traditional relational database has been
stretched beyond its normal capacity by the needs
of high-volume, highly distributed, or highly
complex applications.
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17. Copyright (C) 2017 451 Research LLC
LOW
LATENCY
AVAILABILITY
ELASTICITY
NoSQL
Think SCALE
SCALABILITY
COST
17

18. Data
Cloud
Platforms
Multi-cloud

19. Copyright (C) 2017 451 Research LLC
19
Drivers for Multi-Cloud Adoption
SERVICES
SELECTION
PRICE
DIFFERENTIAL
RISK
REDUCTION

20. Copyright (C) 2017 451 Research LLC
CLOUD TRANSFORMATION:
VENDOR EVALUATIONS 2017
IaaS Vendor Selection: Service Performance/Capabilities, Value for Money, and Technical
Support are Table Stakes. Competitive Differentiation Lies Elsewhere
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37%
45%
46%
49%
52%
52%
55%
56%
71%
72%
81%
Understands my business
Support for multi-cloud/hybrid environments
Ability to partner
Innovation
Geographic footprint
Brand/reputation
Strategic vision
Product/service portfolio breadth
Technical support/expertise
Value for money (TCO/ROI)
Service performance/capabilities
IaaS Vendor Selection Factors
% respondents rating high (8-10 on a 0 to 10-point scale)
Q13. Thinking about the primary IaaS/public cloud vendor your organization would like to work with, how important
are the following attributes when making the decision/selection? Please use a 0-10 scale where 0 is ‘not at all
important’ and 10 is ‘extremely important.’
Source: 451 Research, Voice of the Enterprise: Cloud Transformation Vendor Evaluations 2017
TABLE
STAKES
COMPETITIVE
DIFFERENTIATORS

21. Copyright (C) 2017 451 Research LLC
21
Drivers for Multi-Cloud Adoption
SERVICES
SELECTION
PRICE
DIFFERENTIAL
LOCATION
AVAILABILITY
RISK
REDUCTION

22. Copyright (C) 2017 451 Research LLC
Public cloud region locations open or announced
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 AWS
 Azure
 Google
 IBM
 Alibaba
NOTE: As of now,
only five countries
are home to all five
hyperscalers: US,
Germany, Australia,
Singapore, and
Japan
Source: 451 Research, CPI, Q4 2017.
22

23. Copyright (C) 2017 451 Research LLC
23
Drivers for Multi-Cloud Adoption
SERVICES
SELECTION
SKILLS
VARIABLE
PRICE
DIFFERENTIAL
LOCATION
AVAILABILITY
RISK
REDUCTION

24. Copyright (C) 2017 451 Research LLC
24
Drivers for Multi-Cloud Adoption
SERVICES
SELECTION
SKILLS
VARIABLE
PRICE
DIFFERENTIAL
LOCATION
AVAILABILITY
RISK
REDUCTION

25. Copyright (C) 2017 451 Research LLC
Key takeaways
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26. Copyright (C) 2017 451 Research LLC
Thank you
james.curtis@451research.com
@jmscrts
www.451research.com

27. Andrew Lampitt
Senior Director, Product Marketing
DataStax
© DataStax, All Rights Reserved.
27
Company
Confidential

28. Enterprises’ perception of public cloud has evolved
2006–2010
2011–2012
Not for enterprise,
not secure
For dev /
testing only
2016–2017
Move everything to
public or hybrid
cloud, most secure
2012–2015
Some production
workloads, secure enough
for specific workloads
2018–
Onward
Multi-cloud
28 © DataStax, All Rights Reserved. Company Confidential

29. Source: https://www.oreilly.com/ideas/a-multi-cloud-strategy-is-the-foundation-for-digital-transformation
Enterprises are increasingly seeking a multi-cloud strategy
Source: https://blogs.wsj.com/cio/2017/12/04/the-morning-download-cios-must-integrate-growing-multitude-of-clouds
Source: IDC, Barclays Research
Rising Multi-Cloud Deployments Among Enterprises by 2020
No
27%
Yes
73%
Enterprises Adopting a Hybrid Cloud Strategy
Unsure
6%
5–10 clouds
24%
1–2 clouds
17%%
3–4 clouds
27%%
10+ clouds
26%
29 © DataStax, All Rights Reserved. Company Confidential

30. Enterprises are increasingly seeking a multi-cloud strategy
Source: DataStax 2017 Product Survey
Source: RightScale 2017 State of the Cloud Report
Multi-Cloud
85%
Single private
5%
100% 63% 40% 58%
On-Premise
(72% in Production)
Cloud Private Cloud On-Premise &
Cloud
Customer DSE Deployment Plans 4%
24%
51%
12%
4%
4% AWS
Azure
Google
Oracle
IBM
Rackspace
85% of enterprises
have a multi-cloud strategy
Multiple private 7%
Multiple public 20%
Hybrid cloud 58%
Single public
9%
No plans
1%
30 © DataStax, All Rights Reserved. Company Confidential

31. Enterprises data management requirements
Multi-Cloud
Geo-Distributed
Enterprise Application Requirements (CARDS)
Contextual Always-On Real-Time Distributed Scalable
+
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32. Enterprises need data autonomy to achieve
their multi-cloud goals
Data Autonomy is having the ability to retain control of your data, to be “cloud-agnostic” and the
flexibility to manage your data and apps on any public cloud, private cloud, your own data center,
or combination thereof, independent of the underlying infrastructure.
Data Autonomy Requirements
Business Agility
Take advantage of the benefits of various public cloud providers
(eg: price wars, geographic availability, etc.)
Compliance
Meet compliance requirements such as PII, HIPAA, SOX, and EU’s GDPR
Sovereignty
Retain control over your data with respect to where it's geographically located
Governance
Maintain data integrity, security, and availability which helps achieve compliance
Competitive
Your cloud provider could become your competitor
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33. The data layer that provides data autonomy and CARDS
© DataStax, All Rights Reserved.33
Point of Sale
Systems
Payment &
Processing
Systems
Internet of
Things
Systems of Engagement
Systems of Record
Legacy Systems
Data Autonomy
CONTEXTUAL ALWAYS-ON REAL-TIME DISTRIBUTED SCALABLE
+ + + +
Customer
Sentiment
& Satisfaction
Systems
Social Media
Engagement
DATA LAYER
Company Confidential
+

34. DataStax Enterprise (DSE)
• A unified data layer of database, search, and
analytics, all independent of the public cloud provider
and portable
• Consistent data management layer built for on-prem,
hybrid-, and/or multi-cloud, that can be self-managed
or fully managed by DataStax
– Provides customers data autonomy with flexibility in
infrastructure choice
– Multi-model including tabular, graph, document/JSON,
and key-value
• Consistent security model across entire data layer
– Row and columnar level control of your data helps you
achieve data governance and compliance
34 © DataStax, All Rights Reserved. Company Confidential

35. DSE = Data Autonomy + CARDS
Cloud DBaaS
Traditional
Databases
STRONGWEAK
WEAKSTRONG
Cloud Application Requirements
DataAutonomy
❑ Contextual
❑ Always-On
❑ Real-Time
❑ Distributed
❑ Scalable
❑ Agility
❑ Sovereignty
❑ Compliance
❑ Governance
❑ Competitive
35 © DataStax, All Rights Reserved. Company Confidential

36. The Most Innovative Companies
Use DataStax
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37. Summary
• Enterprises’ data management requirements have evolved
• Multi-cloud strategy
• CARDS application requirements
– Contextual, Always on, Real time, Distributed, Scalable
• Data Autonomy is critical to achieve your multi-cloud goals
• Business agility, Compliance, Sovereignty, Governance, Competitive
• DataStax Enterprise (DSE) in the ONLY data layer that provides both
– plus as a white glove, managed service on DataStax Managed Cloud
© DataStax, All Rights Reserved.37 Company Confidential

38. Thank you
38 © DataStax, All Rights Reserved. Company Confidential