Digital 2023 April Global Statshot Report v01 (April 2023)

THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
DIGITAL 2023
APRIL GLOBAL STATSHOT REPORT

GWI STATISTA GSMA INTELLIGENCE SEMRUSH DATA.AI
PPRO OOKLA SKAI LOCOWISE SIMILARWEB
PARTNERS THAT MAKE THE GLOBAL DIGITAL REPORTS SERIES POSSIBLE

!
IMPORTANT NOTES ON COMPARING DATA
The findings published in this report use the latest data
available at the time of production. This may include
revised figures for historical data points that were
not available when we produced previous reports in
the Global Digital Reports series. From time to time,
we may also change the data sources that we use to
inform specific data points, and we may also change
how we calculate certain values. Similarly, our data
partners may change the ways in which they source,
calculate, or report the data that they share with us.
As a result, findings published in this report may not
correlate with findings published in our previous
reports, especially where such findings represent
change over time (e.g. annual growth). Where we
report figures for change over time, such figures will
use the latest available data, so we recommend
using the values published in this report, rather
than trying to recalculate such values using data
from previous reports. Wherever we’re aware of the
potential for historical mismatches, we’ve included
a note on comparability in the footnotes of each
relevant slide. Please read these advisories carefully
to understand how data sources or calculations
have changed since previous reports, and beware
of making any comparisons with historical data.
Where we report values for change over time as
“[N/A]”, the most recent data do not correlate
with the equivalent data point(s) published in our
previous reports, so we strongly advise readers
not to compare the associated current figures
with the equivalents published in previous reports.
In particular, the social media platforms featured in
this report regularly revise the figures that they report
for advertising reach, and this may result in the latest
numbers appearing to be lower than the values for
the same data points published in previous reports in
this series. However, these source data revisions do
not necessarily imply any change in the overall active
use of these platforms, and should not be interpreted
as such. Furthermore, in addition to changes in data
sources and calculations, please note that the figures
we publish for “social media user identities” may
not represent unique individuals. This is because
some individuals may manage multiple social media
accounts, and because some social media accounts
may represent ‘non-human’ entities (e.g. businesses,
animals, music bands, etc.). As a result, the figures we
publish for social media user identities may exceed
the figures that we publish for total population or for
individuals using the internet. This may seem counter-
intuitive, but such differences do not represent
mistakes. For more information, please read our
notes on data variance, mismatches, and curiosities:
https://datareportal.com/notes-on-data.

!
IMPORTANT CHANGES TO GWI’S METHODOLOGY
GWI is a primary data source for our Global Digital Reports,
providing rich insights into digital behaviours across 50 of the
largest markets around the world. The company’s quarterly
survey provides timely responses from hundreds of thousands
of real people spanning different cultural backgrounds, age
groups, and genders.
In order to provide the most representative insights, GWI
regularly updates its research approach. These updates
ensure that survey questions accurately reflect people’s
evolving behaviours and preferences, and that the underlying
research methodology permits consistent and reliable
comparison between different respondents and over time.
As part of this ongoing program of updates, GWI recently
made some important revisions to its underlying methodology,
and these updates have resulted in meaningful changes to the
values for various data points in this report, as compared with
similar data points included in previous reports in this series.
The GWI team has offered the following guidance to help
you make sense of how these changes may impact findings in
this report. However, note that these changes only affect data
sourced from GWI, so please refer to the sources detailed in
the footnotes of each page to identify which specific charts
and data points may have been impacted by these revisions.
“Survey response styles differ around the world. In some
countries, people tend to select a greater number of answer
options, while in others they’re more reserved.
This isn’t inherently bad, and these cultural differences are
insights in and of themselves. However, starting with our
Q4 2022 wave of research, we’ve taken a number of steps
to reduce the potential impact that these differences can
sometimes have on research findings.
GWI has always had checks in place to capture and remove
over-selectors, as well as other checks to identify respondents
who provide contradictory answers, or complete the survey
too quickly. However, the introduction of new questions in
recent waves of research has allowed us to implement some
additional checks.
In particular, these checks involve taking a stricter approach
to distinguishing between respondents who’re responding in a
genuinely enthusiastic way, and those who’re over-selecting in
a way that’s inaccurate or insincere.
That isn’t to say that results from prior waves are invalid;
simply that the “noise” associated with different cultural
response styles has been reduced, allowing for more effective
comparisons between markets. In many cases, the results are
now more in line with other sources, and differences between
markets are less extreme.
What this means for GWI’s data: values have declined across
multiple categories and across a number of markets that are
prone to over selection, particularly India and China. Because
these markets are so big and account for such a large share of
the global online population, these declines are also apparent
in global figures, albeit to a lesser extent.
What this means for you: GWI data is now even more
comparable across markets than it was before. However, you
should be aware of and consider these changes when looking
for trends – particularly at a global level and in APAC.
Further information: If you want to know more about GWI
respondents and response styles, please refer to this article.
If you want to know more about GWI’s data checks more
broadly, please refer to the GWI Core Research and
Methodology deck on this webpage.”

ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD
DIGITAL 2023
LOCAL COUNTRY HEADLINES REPORT
THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
GLOBAL OVERVIEW REPORT
DIGITAL 2023
CLICK HERE TO READ OUR DIGITAL 2023
LOCAL COUNTRY HEADLINES REPORT, WITH
ESSENTIAL STATS FOR DIGITAL ADOPTION
IN EVERY COUNTRY AROUND THE WORLD
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2023 GLOBAL OVERVIEW REPORT, PACKED
WITH ALL THE NUMBERS YOU NEED TO MAKE
SENSE OF THE CURRENT STATE OF DIGITAL
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CLICK THE LINKS BELOW TO READ OUR FULL SUITE OF GLOBAL DIGITAL REPORTS
GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NEPAL ST. KITTS & NEVIS TAJIKISTAN
DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NETHERLANDS ST. LUCIA TANZANIA
ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW CALEDONIA ST. MARTIN THAILAND
AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NEW ZEALAND ST. PIERRE & MIQUELON TIMOR-LESTE
ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NICARAGUA ST. VINCENT & THE GRENADINES TOGO
ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGER SAMOA TOKELAU
ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIGERIA SAN MARINO TONGA
AMERICAN SAMOA CABO VERDE ERITREA ICELAND NORTH MACEDONIA NIUE SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA
ANDORRA CAMBODIA ESTONIA INDIA MADAGASCAR NORFOLK IS. SAUDI ARABIA TRINIDAD & TOBAGO
ANGOLA CAMEROON ESWATINI INDONESIA MALAWI NORTHERN MARIANA IS. SENEGAL TUNISIA
ANGUILLA CANADA ETHIOPIA IRAN MALAYSIA NORWAY SERBIA TURKEY
ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALDIVES OMAN SEYCHELLES TURKMENISTAN
ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALI PAKISTAN SIERRA LEONE TURKS & CAICOS IS.
ARMENIA CHAD FIJI ISLE OF MAN MALTA PALAU SINGAPORE TUVALU
ARUBA CHILE FINLAND ISRAEL MARSHALL IS. PALESTINE ST. MAARTEN UGANDA
AUSTRALIA CHINA FRANCE ITALY MARTINIQUE PANAMA SLOVAKIA UKRAINE
AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITANIA PAPUA NEW GUINEA SLOVENIA U.A.E.
AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAURITIUS PARAGUAY SOLOMON IS. U.K.
BAHAMAS COLOMBIA GABON JERSEY MAYOTTE PERU SOMALIA U.S.A.
BAHRAIN COMOROS GAMBIA JORDAN MEXICO PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS.
BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MICRONESIA PITCAIRN IS. SOUTH SUDAN URUGUAY
BARBADOS REP. OF CONGO GERMANY KENYA MOLDOVA POLAND SPAIN UZBEKISTAN
BELARUS COOK IS. GHANA KIRIBATI MONACO PORTUGAL SRI LANKA VANUATU
BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONGOLIA PUERTO RICO SUDAN VATICAN
BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTENEGRO QATAR SURINAME VENEZUELA
BENIN CROATIA GREENLAND KOSOVO MONTSERRAT RÉUNION SVALBARD & JAN MAYEN VIETNAM
BERMUDA CUBA GRENADA KUWAIT MOROCCO ROMANIA SWAZILAND WALLIS & FUTUNA
BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MOZAMBIQUE RUSSIAN FEDERATION SWEDEN WESTERN SAHARA
BOLIVIA CYPRUS GUAM LAOS MYANMAR RWANDA SWITZERLAND YEMEN
BONAIRE, ST. EUSTATIUS & SABA CZECHIA GUATEMALA LATVIA NAMIBIA ST. BARTHÉLEMY SYRIA ZAMBIA
BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NAURU ST. HELENA TAIWAN ZIMBABWE

DATAREPORTAL.COM/LIBRARY
FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:

10
8.03 5.48 5.18 4.80
BILLION BILLION BILLION BILLION
57.2% 68.3% 64.6% 59.9%
URBANISATION vs. POPULATION vs. POPULATION vs. POPULATION
TOTAL
POPULATION
UNIQUE MOBILE
PHONE SUBSCRIBERS
INDIVIDUALS USING
THE INTERNET
SOCIAL MEDIA
USER IDENTITIES
SOURCES: UNITED NATIONS; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; WORLD BANK; EUROSTAT; CNNIC; NIELSEN; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND EARNINGS
REPORTS; OCDH; BETA RESEARCH CENTER; KEPIOS ANALYSIS. ADVISORY: SOCIAL MEDIA USER IDENTITIES MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SIGNIFICANT REVISIONS TO SOURCE
DATA, INCLUDING COMPREHENSIVE REVISIONS TO POPULATION DATA. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS. ALL FIGURES USE THE LATEST AVAILABLE DATA, BUT SOME SOURCE DATA MAY
NOT HAVE BEEN UPDATED IN THE PAST YEAR. SEE NOTES ON DATA FOR FULL DETAILS.
GLOBAL OVERVIEW
OVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES
ESSENTIAL DIGITAL HEADLINES
APR
2023

11
+0.9% +2.9% +2.9% +3.2%
+69 MILLION +152 MILLION +147 MILLION +150 MILLION
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
TOTAL
POPULATION
UNIQUE MOBILE
PHONE SUBSCRIBERS
INDIVIDUALS USING
THE INTERNET
SOCIAL MEDIA
USER IDENTITIES
SOURCES: UNITED NATIONS; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; WORLD BANK; EUROSTAT; CNNIC; NIELSEN; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND EARNINGS
REPORTS; OCDH; BETA RESEARCH CENTER; KEPIOS ANALYSIS. ADVISORY: SOCIAL MEDIA USER IDENTITIES MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SIGNIFICANT REVISIONS TO SOURCE
DATA, INCLUDING COMPREHENSIVE REVISIONS TO POPULATION DATA. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS. ALL FIGURES USE THE LATEST AVAILABLE DATA, BUT SOME SOURCE DATA MAY
NOT HAVE BEEN UPDATED IN THE PAST YEAR. SEE NOTES ON DATA FOR FULL DETAILS.
GLOBAL OVERVIEW
CHANGE IN THE USE OF CONNECTED DEVICES AND SERVICES OVER TIME
DIGITAL GROWTH
APR
2023

12
18.6% 27.4% 14.8% 14.9% 4.0%
-9.7% (-200 BPS) -0.4% (-10 BPS) -8.1% (-130 BPS) -0.7% (-10 BPS) -18.4% (-90 BPS)
96.8% 96.6% 7.2% 57.8% 31.6%
+0.3% (+30 BPS) +0.4% (+40 BPS) -17.2% (-150 BPS) -5.1% (-310 BPS) -8.4% (-290 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
GAMES
CONSOLE
SMART WATCH OR
SMART WRISTBAND
TV STREAMING
DEVICE
SMART HOME
DEVICE
VIRTUAL REALITY
DEVICE
ANY KIND OF
MOBILE PHONE
SMART
PHONE
FEATURE
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
SOURCE: GWI (Q4 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: PERCENTAGE CHANGE VALUES
REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE
ABSOLUTE CHANGE. COMPARABILITY: STARTING WITH THEIR Q4 2022 WAVE OF RESEARCH, GWI INTRODUCED A REVISED SURVEY METHODOLOGY THAT RESULTED IN A DECLINE IN VALUES FOR A WIDE
VARIETY OF DATA POINTS. AS A RESULT, DATA POINTS ON THIS CHART MAY NOT BE DIRECTLY COMPARABLE WITH SIMILAR DATA POINTS PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
NOTE: GWI HAVE REVISED THEIR METHODOLOGY. PLEASE READ THE IMPORTANT NOTES ON COMPARING DATA AT THE START OF THIS REPORT BEFORE COMPARING DATA ON THIS CHART WITH PREVIOUS REPORTS
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN EACH KIND OF DEVICE
DEVICE OWNERSHIP
APR
2023

13
1H 28M 0H 52M 0H 52M 1H 05M
-3.3% (-3 MINS) -10.3% (-6 MINS) -3.7% (-2 MINS) -7.1% (-5 MINS)
6H 35M 3H 12M 2H 24M 1H 49M
-4.4% (-18 MINS) -1.0% (-2 MINS) -3.4% (-5 MINS) -6.8% (-8 MINS)
TIME SPENT LISTENING TO
MUSIC STREAMING SERVICES
TIME SPENT LISTENING
TO BROADCAST RADIO
TIME SPENT LISTENING
TO PODCASTS
TIME SPENT USING
A GAMES CONSOLE
TIME SPENT USING
THE INTERNET
TIME SPENT WATCHING TELEVISION
(BROADCAST AND STREAMING)
TIME SPENT USING
SOCIAL MEDIA
TIME SPENT READING PRESS MEDIA
(ONLINE AND PHYSICAL PRINT)
SOURCE: GWI (Q4 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: CONSUMPTION OF DIFFERENT
MEDIA MAY OCCUR CONCURRENTLY. TELEVISION INCLUDES BOTH LINEAR (BROADCAST AND CABLE) TELEVISION AND CONTENT DELIVERED VIA STREAMING AND VIDEO-ON-DEMAND SERVICES. PRESS
INCLUDES BOTH ONLINE AND PHYSICAL PRINT MEDIA. BROADCAST RADIO DOES NOT INCLUDE INTERNET RADIO. COMPARABILITY: GWI HAS INTRODUCED A REVISED SURVEY METHODOLOGY THAT RESULTED
IN A DECLINE IN VALUES FOR A WIDE VARIETY OF DATA POINTS, SO DATA POINTS ON THIS CHART MAY NOT BE DIRECTLY COMPARABLE WITH SIMILAR DATA POINTS PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
THE AVERAGE AMOUNT OF TIME EACH DAY THAT INTERNET USERS AGED 16 TO 64 SPEND WITH DIFFERENT KINDS OF MEDIA AND DEVICES
DAILY TIME SPENT WITH MEDIA
APR
2023

Meltwater Insights
How social media marketing is developing, according to more than 1,700 marketing and communications professionals
The State of Social Media
Marketers aiming to reach new and existing
audiences need insight into what consumers
are saying about their brand, competitors,
and industry. Meltwater’s social listening
solutions let organizations discover
and understand the billions of social
conversations happening online to identify
the messages that resonate with audiences.
Creating great influencer campaigns starts with
finding the voices your audience already values.
Meltwater’s influencer marketing solution
scores influencers based on engagement
rates and audience quality to help marketers
understand their “true” reach.
Marketers can’t just rely on consumers’
demographic information anymore. You need
real consumer insights. Online audiences are
organized around shared ideas, values, and
behaviors. Meltwater’s consumer insights
solution can help you research the different
communities within your broader target audiences
to target them more effectively.
Learn more about the how marketing teams are investing in
social with Meltwater’s The State of Social Media 2023.
81% 71% 62%
of organizations
with social listening
programs use
them to better
understand their
audiences.
of organizations
use social
media to
raise brand
awareness.
of B2C organizations
will engage
in influencer
marketing in 2023.
PARTNER CONTENT

WE ARE SOCIAL’S PERSPECTIVE
TRACKING CULTURE AT THE SPEED OF SOCIAL
WE ARE SOCIAL’S DIGITAL CULTURE REVIEW EXAMINES THE CULTURAL TRENDS PLAYING OUT ON SOCIAL
A more demanding attention
economy requires more stimulation,
but a more stressed out population
needs to be soothed.
How does content grip desensitised
attention spans, while also giving us
a sense of calm?
Enter, soft thrills: a genre of content
that’s marrying sensory calm with
narrative tension.
It's playing out on TikTok, with pastry
chef @amauryguichon’s meditative
and dramatic chocolate giraffe
video, and Bread Guy's
soothing-yet-suspenseful vibe.
People are trapped amid the
contradictory desires to be soothed
and to be entertained. Brands and
creators need to find innovative
ways to marry these disparate
qualities.
SOFT THRILLS
There's a growing wave of bizarre
content on social, with surreality
becoming both more mainstream
and more nuanced.
Roku accidentally earned cult
fandom for its otherworldly, sci-fi
futurescape screensaver, while
Balenciaga gained some of its most
adoring fan feedback from
intentionally perspective-distorting
videos.
For avid TikTokers, Redditors,
Tumblr natives and Discord surfers,
it’s not only that more content looks
surreal – it’s that today’s resonant
content disrupts the idea of a
clean-cut ‘reality’ altogether.
Brands need to accept the blur of
fictional and real worlds. To make
compelling creative work,they can
build bridges between imagined
worlds and ‘reality’.
UNREAL CONTENT
Immobilised in the face of big issues
they can’t change, people are
instead focusing on the micro, small
picture. It’s a willful tunnel vision
that makes reality palatable.
For example, during the
controversial Qatar World Cup, most
people side-stepped big picture
content in favour of zooming in on
the hero narratives of individuals.
From Messi’s success to the
foam-finger wielding Metro guy, they
zoomed in on the ethical gems
within an unethical system.
There's space for brands to show
people the small gems – the micro,
wholesome, roses growing amidst
the concrete.
SMALL PICTURE THINKING
Follow our culture-focused
Instagram channel
@thefeed.global
PARTNER CONTENT

17
6H 35M 95.0% 62.6% 78.5% 45.9%
YOY: -4.4% (-18 MINS) YOY: +2.8% (+260 BPS) YOY: -7.9% (-540 BPS)
5.18 64.6% +2.9% 61.8% 67.4%
BILLION YOY: +2.0% (+129 BPS) +147 MILLION
AVERAGE DAILY TIME
SPENT USING THE INTERNET
BY EACH INTERNET USER
PERCENTAGE OF USERS
ACCESSING THE INTERNET
VIA MOBILE DEVICES
PERCENTAGE OF USERS
ACCESSING THE INTERNET
VIA COMPUTERS AND TABLETS
PERCENTAGE OF THE
TOTAL URBAN POPULATION
THAT USES THE INTERNET
PERCENTAGE OF THE
TOTAL RURAL POPULATION
INDIVIDUALS
USING THE
INTERNET
INDIVIDUALS USING THE
INTERNET AS A PERCENTAGE
OF TOTAL POPULATION
YEAR-ON-YEAR CHANGE IN
THE NUMBER OF INDIVIDUALS
USING THE INTERNET
PERCENTAGE OF THE
TOTAL FEMALE POPULATION
PERCENTAGE OF THE
TOTAL MALE POPULATION
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; WORLD BANK; GOOGLE’S ADVERTISING RESOURCES; CIA WORLD FACTBOOK; CNNIC; NIELSEN; LOCAL GOVERNMENT AUTHORITIES; UNITED
NATIONS. TIME SPENT AND MOBILE SHARE DATA FROM GWI (Q4 2022). SEE GWI.COM FOR MORE DETAILS. NOTES: GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE”. PERCENTAGE CHANGE
FIGURES IN THE BOTTOM ROWS OF DATA SHOW RELATIVE YEAR-ON-YEAR CHANGE. “BPS” FIGURES REPRESENT BASIS POINTS, AND SHOW ABSOLUTE YEAR-ON-YEAR CHANGE. COMPARABILITY: SOURCE AND
BASE CHANGES. ALL FIGURES USE THE LATEST AVAILABLE DATA, BUT SOME SOURCE DATA MAY NOT HAVE BEEN UPDATED IN THE PAST YEAR. SEE NOTES ON DATA FOR DETAILS.
GLOBAL OVERVIEW
ESSENTIAL INDICATORS OF INTERNET ADOPTION AND USE
OVERVIEW OF INTERNET USE
APR
2023

18
4,930 4,958 4,965 5,028 5,035 5,083 5,091 5,125 5,181
+0.6% +0.1% +1.3% +0.1% +1.0% +0.1% +0.7% +1.1%
APR JUL OCT JAN APR JUL OCT JAN APR
2021 2021 2021 2022 2022 2022 2022 2023 2023
NATIONS. NOTES: ALL FIGURES USE THE LATEST AVAILABLE DATA, BUT SOME SOURCE DATA MAY NOT HAVE BEEN UPDATED IN THE PAST YEAR. THE TIME REQUIRED TO COLLECT, PROCESS, AND REPORT INTERNET
USER RESEARCH DATA MAY MEAN THAT USER FIGURES AND GROWTH TRENDS FOR RECENT PERIODS UNDER-REPRESENT ACTUAL VALUES. SEE NOTES ON DATA FOR FURTHER DETAILS. COMPARABILITY: SOURCE
AND BASE CHANGES. FIGURES MAY NOT MATCH OR CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
NUMBER OF INDIVIDUALS USING THE INTERNET (IN MILLIONS) AND QUARTER-ON-QUARTER CHANGE
INTERNET USE OVER TIME (QOQ)
APR
2023
DATAREPORTAL

19
5.31 4.81 4.90 5.39
BILLION BILLION BILLION BILLION
66.3% 59.9% 61.0% 67.1%
vs. POPULATION vs. POPULATION vs. POPULATION vs. POPULATION
INTERNET: ITU
INTERNET: WORLD BANK
INTERNET: CIA WORLD FACTBOOK
INTERNET: INTERNETWORLDSTATS
SOURCES: AS STATED ABOVE EACH ICON. NOTES: WHERE SOURCES PUBLISH INTERNET ADOPTION AS A PERCENTAGE (I.E. PENETRATION), VALUES SHOWN HERE COMPARE THE LATEST PUBLISHED ADOPTION
RATES IN EACH COUNTRY WITH THE LATEST FIGURES FOR POPULATION TO DERIVE ABSOLUTE USER NUMBERS. WHERE SOURCES PUBLISH ABSOLUTE USER NUMBERS, VALUES SHOWN HERE COMPARE THESE
ABSOLUTE USER FIGURES WITH THE LATEST FIGURES FOR POPULATION TO DERIVE VALUES FOR “vs. POPULATION”. COMPARABILITY: POTENTIAL MISMATCHES. INTERNET USER FIGURES QUOTED ELSEWHERE IN
THIS REPORT USE DATA FROM MULTIPLE SOURCES, INCLUDING SOURCES NOT FEATURED ON THIS SLIDE.
GLOBAL OVERVIEW
FIGURES FOR INTERNET USE PUBLISHED BY DIFFERENT SOURCES
PERSPECTIVES ON INTERNET USE
APR
2023

20
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
GLOBAL
AVERAGE
79.4%
71.2%
75.3%
48.7%
72.5%
70.6%
23.3%
28.2%
48.0%
66.0%
86.9%
88.5%
97.3%
93.5%
80.6%
68.5%
74.9%
92.0%
75.5%
64.6%
NATIONS. NOTE: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES. ALL FIGURES USE THE LATEST AVAILABLE DATA, BUT SOME SOURCE DATA MAY NOT
HAVE BEEN UPDATED IN THE PAST YEAR. SEE NOTES ON DATA FOR DETAILS.
GLOBAL OVERVIEW
INDIVIDUALS USING THE INTERNET AS A PERCENTAGE OF TOTAL POPULATION
INTERNET ADOPTION
APR
2023

21
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
%
0.7%
9.4%
24.2%
19.0%
1.1%
0.9%
2.2%
1.1%
4.1%
3.3%
4.8%
2.6%
2.0%
3.5%
6.8%
0.6%
2.6%
6.7%
4.3%
NATIONS. NOTES: FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES. ALL FIGURES USE THE
LATEST AVAILABLE DATA, BUT SOME SOURCE DATA MAY NOT HAVE BEEN UPDATED IN THE PAST YEAR. SEE NOTES ON DATA FOR DETAILS.
GLOBAL OVERVIEW
INDIVIDUALS USING THE INTERNET IN EACH REGION AS A PERCENTAGE OF TOTAL INDIVIDUALS USING THE INTERNET AROUND THE WORLD
SHARE OF GLOBAL INTERNET USERS
APR
2023

22
99.0%
99.0%
99.0%
98.4%
98.1%
97.8%
97.6%
97.2%
96.9%
96.8%
96.2%
95.9%
95.6%
95.5%
94.9%
94.5%
94.2%
93.8%
93.1%
93.1%
92.6%
91.8%
91.6%
90.7%
90.3%
90.2%
88.9%
88.4%
88.2%
88.1%
87.2%
86.1%
85.3%
85.1%
84.3%
84.0%
83.4%
82.9%
79.1%
78.6%
75.7%
74.9%
73.1%
72.3%
72.2%
68.2%
66.5%
64.6%
55.4%
50.5%
33.4%
SAUDI
ARABIA
U.A.E.
NORWAY
SWITZERLAND
DENMARK
U.K.
SOUTH
KOREA
SWEDEN
SINGAPORE
MALAYSIA
AUSTRALIA
NEW
ZEALAND
IRELAND
NETHERLANDS
SPAIN
BELGIUM
AUSTRIA
CANADA
HONG
KONG
GERMANY
FRANCE
U.S.A.
CZECHIA
TAIWAN
ISRAEL
CHILE
ROMANIA
POLAND
RUSSIA
MOROCCO
ARGENTINA
ITALY
THAILAND
PORTUGAL
BRAZIL
GREECE
TURKEY
JAPAN
VIETNAM
MEXICO
COLOMBIA
CHINA
PHILIPPINES
SOUTH
AFRICA
EGYPT
GHANA
INDONESIA
WORLDWIDE
NIGERIA
INDIA
KENYA
NATIONS. NOTE: VALUES HAVE BEEN CAPPED AT 99% OF THE TOTAL POPULATION. COMPARABILITY: SOURCE AND BASE CHANGES. ALL FIGURES USE THE LATEST AVAILABLE DATA, BUT SOME SOURCE DATA
MAY NOT HAVE BEEN UPDATED IN THE PAST YEAR. SEE NOTES ON DATA FOR DETAILS.
GLOBAL OVERVIEW
INDIVIDUALS USING THE INTERNET AS A PERCENTAGE OF TOTAL POPULATION
INTERNET ADOPTION
APR
2023
DATAREPORTAL

23
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
GLOBAL
TOTAL
9.4
197.6
410.2
1,037.9
21.4
20.3
369.8
143.9
227.3
89.6
37.8
17.4
2.9
12.6
85.0
14.0
45.2
30.4
72.7
2,846
NATIONS. NOTE: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES. ALL FIGURES USE THE LATEST AVAILABLE DATA, BUT SOME SOURCE DATA MAY NOT
HAVE BEEN UPDATED IN THE PAST YEAR. SEE NOTES ON DATA FOR DETAILS.
GLOBAL OVERVIEW
NUMBER OF INDIVIDUALS (IN MILLIONS) WHO DO NOT USE THE INTERNET
UNCONNECTED POPULATIONS
APR
2023

24
01 NORTH KOREA1
>99.9% [BLOCKED]
02 SOUTH SUDAN 92.8% 10,253,000
03 SOMALIA 90.0% 16,206,000
04 BURUNDI 89.7% 11,791,000
05 CENTRAL AFRICAN REPUBLIC 89.4% 5,097,000
06 ETHIOPIA 83.3% 104,735,000
07 AFGHANISTAN 81.6% 34,237,000
08 MADAGASCAR 80.3% 24,197,000
09 CHAD 78.9% 14,313,000
10 MOZAMBIQUE 78.9% 26,540,000
01 INDIA 705,323,000 49.5%
02 CHINA 358,320,000 25.1%
03 PAKISTAN 151,524,000 63.3%
04 BANGLADESH 105,376,000 61.1%
05 ETHIOPIA 104,735,000 83.3%
06 NIGERIA 99,305,000 44.6%
07 INDONESIA 92,837,000 33.5%
08 DEM. REP. OF THE CONGO 78,202,000 77.1%
09 TANZANIA 45,768,000 68.4%
10 KENYA 36,535,000 66.6%
# LOCATION
UNCONNECTED
INDIVIDUALS
% OF POP.
OFFLINE
# LOCATION
% OF POP.
OFFLINE
UNCONNECTED
INDIVIDUALS
RELATIVE: LOWEST LEVELS OF INTERNET ADOPTION
ABSOLUTE: LARGEST UNCONNECTED POPULATIONS
NATIONS. NOTES: FIGURES IN THE “% OF POP. OFFLINE” COLUMN REPRESENT THE PERCENTAGE OF THE POPULATION THAT DOES NOT YET USE THE INTERNET. ABSOLUTE VALUES HAVE BEEN ROUNDED TO THE
NEAREST THOUSAND. (1) THE INTERNET (AT LEAST AS THE REST OF THE WORLD KNOWS IT) REMAINS BLOCKED FOR EVERYDAY CITIZENS IN NORTH KOREA. COMPARABILITY: SOURCE AND BASE CHANGES. ALL
FIGURES USE THE LATEST AVAILABLE DATA, BUT SOME SOURCE DATA MAY NOT HAVE BEEN UPDATED IN THE PAST YEAR. SEE NOTES ON DATA FOR DETAILS.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE LARGEST UNCONNECTED POPULATIONS AND THE LOWEST LEVELS OF INTERNET ADOPTION
UNCONNECTED POPULATIONS
APR
2023

25
06:56 06:55 06:57 06:57 06:53 06:49 06:37 06:37 06:35
-0.2% +0.5% 0% -1.0% -1.0% -2.9% 0% -0.5%
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2020 2021 2021 2021 2021 2022 2022 2022 2022
SOURCE: GWI (Q4 2020 TO Q4 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. COMPARABILITY: STARTING
WITH THEIR Q4 2022 WAVE OF RESEARCH, GWI INTRODUCED A REVISED SURVEY METHODOLOGY. AS A RESULT, DATA FOR Q4 2022 AND ANY SUBSEQUENT PERIODS MAY NOT BE DIRECTLY COMPARABLE WITH
DATA POINTS FOR PRIOR PERIODS.
GLOBAL OVERVIEW
THE AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY
DAILY TIME SPENT USING THE INTERNET (QOQ)
APR
2023
DATAREPORTAL

26
09:27
09:15
09:07
08:50
08:44
08:39
08:19
08:08
08:06
07:50
07:50
07:47
07:42
07:28
07:19
07:11
07:10
07:07
07:03
07:02
06:44
06:39
06:36
06:35
06:17
06:16
06:13
06:10
06:01
06:00
05:58
05:46
05:45
05:42
05:41
05:40
05:38
05:34
05:32
05:31
05:29
05:25
05:23
05:19
05:15
05:04
03:51
SOUTH
AFRICA
BRAZIL
PHILIPPINES
COLOMBIA
ARGENTINA
CHILE
MALAYSIA
THAILAND
RUSSIA
EGYPT
U.A.E.
MEXICO
PORTUGAL
INDONESIA
ISRAEL
TURKEY
TAIWAN
SINGAPORE
SAUDI
ARABIA
U.S.A.
ROMANIA
INDIA
HONG
KONG
WORLDWIDE
CANADA
NEW
ZEALAND
SWEDEN
POLAND
VIETNAM
AUSTRALIA
CZECHIA
ITALY
GREECE
U.K.
IRELAND
NORWAY
SPAIN
BELGIUM
SWITZERLAND
AUSTRIA
NETHERLANDS
CHINA
DENMARK
FRANCE
GERMANY
SOUTH
KOREA
JAPAN
SOURCE: GWI (Q4 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. COMPARABILITY: STARTING WITH THEIR Q4
2022 WAVE OF RESEARCH, GWI INTRODUCED A REVISED SURVEY METHODOLOGY THAT RESULTED IN A DECLINE IN VALUES FOR A WIDE VARIETY OF DATA POINTS. AS A RESULT, DATA POINTS ON THIS CHART
MAY NOT BE DIRECTLY COMPARABLE WITH SIMILAR DATA POINTS PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY ON ANY DEVICE
DAILY TIME SPENT USING THE INTERNET
APR
2023
DATAREPORTAL

27
07:42
07:04
06:30
05:52
05:05
07:09 06:59
06:27
05:48
05:03
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
GLOBAL OVERVIEW
AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY ON ANY DEVICE
DAILY TIME SPENT USING THE INTERNET
APR
2023
DATAREPORTAL

28
57.5% 25.6% 29.7% 13.6% 10.6%
-6.8% (-420 BPS) -10.8% (-310 BPS) -0.7% (-20 BPS) -2.2% (-30 BPS) -12.4% (-150 BPS)
95.0% 62.6% 93.9% 4.0% 24.6%
+2.8% (+260 BPS) -7.9% (-540 BPS) +3.1% (+280 BPS) -16.7% (-80 BPS) -9.9% (-270 BPS)
PERSONAL LAPTOP
OR DESKTOP
WORK LAPTOP
OR DESKTOP
CONNECTED
TELEVISION
SMART HOME
DEVICE
GAMES
CONSOLE
MOBILE
PHONE (ANY)
LAPTOP OR
DESKTOP (ANY)
SMART
PHONE
FEATURE
PHONE
TABLET
DEVICE
SOURCE: GWI (Q4 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: “MOBILE PHONE (ANY)” INCLUDES
USERS WHO ACCESS VIA A SMARTPHONE OR A FEATURE PHONE. “LAPTOP OR DESKTOP (ANY)” INCLUDES USERS WHO ACCESS VIA THEIR OWN COMPUTER OR A COMPUTER PROVIDED BY THEIR EMPLOYER.
PERCENTAGE CHANGE VALUES REFLECT RELATIVE CHANGE. “BPS” VALUES SHOW THE CHANGE IN BASIS POINTS, AND REFLECT ABSOLUTE CHANGE. COMPARABILITY: CHANGES TO GWI’S SURVEY
METHODOLOGY IN Q4 2022 MEAN THAT DATA POINTS ON THIS CHART MAY NOT BE DIRECTLY COMPARABLE WITH SIMILAR DATA POINTS PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE EACH KIND OF DEVICE TO ACCESS THE INTERNET
DEVICES USED TO ACCESS THE INTERNET
APR
2023

29
98.8%
98.5%
98.2%
98.2%
97.8%
97.5%
97.3%
97.3%
97.2%
97.0%
96.9%
96.7%
96.7%
96.5%
96.4%
96.1%
96.1%
95.9%
95.7%
95.6%
95.6%
95.6%
95.4%
95.1%
95.0%
94.8%
94.0%
93.7%
93.2%
93.0%
93.0%
92.9%
92.4%
92.4%
92.2%
91.6%
91.6%
91.5%
91.4%
91.0%
90.9%
90.9%
90.7%
90.0%
89.6%
89.3%
89.1%
INDONESIA
PHILIPPINES
BRAZIL
SOUTH
AFRICA
COLOMBIA
THAILAND
MALAYSIA
MEXICO
CHILE
ARGENTINA
SOUTH
KOREA
SAUDI
ARABIA
TURKEY
ITALY
TAIWAN
EGYPT
ROMANIA
VIETNAM
INDIA
POLAND
PORTUGAL
U.A.E.
GREECE
SPAIN
WORLDWIDE
IRELAND
U.S.A.
ISRAEL
CHINA
JAPAN
RUSSIA
U.K.
CZECHIA
SWEDEN
AUSTRIA
NORWAY
SINGAPORE
HONG
KONG
SWITZERLAND
FRANCE
DENMARK
GERMANY
NETHERLANDS
AUSTRALIA
CANADA
NEW
ZEALAND
BELGIUM
SOURCE: GWI (Q4 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: USERS MAY ALSO USE OTHER DEVICES
TO ACCESS THE INTERNET. COMPARABILITY: STARTING WITH THEIR Q4 2022 WAVE OF RESEARCH, GWI INTRODUCED A REVISED SURVEY METHODOLOGY THAT RESULTED IN A DECLINE IN VALUES FOR A WIDE
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A SMARTPHONE OR A FEATURE PHONE TO ACCESS THE INTERNET
USING MOBILE PHONES TO ACCESS THE INTERNET
APR
2023
DATAREPORTAL

30
95.9% 95.9% 96.2% 95.1% 93.0%
94.8% 94.7% 95.5% 94.4% 92.6%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
SOURCE: GWI (Q4 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: USERS MAY ALSO USE OTHER DEVICES
TO ACCESS THE INTERNET. COMPARABILITY: STARTING WITH THEIR Q4 2022 WAVE OF RESEARCH, GWI INTRODUCED A REVISED SURVEY METHODOLOGY THAT RESULTED IN A DECLINE IN VALUES FOR A WIDE
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE A SMARTPHONE OR A FEATURE PHONE TO ACCESS THE INTERNET
USING MOBILE PHONES TO ACCESS THE INTERNET
APR
2023
DATAREPORTAL

31
85.0%
84.5%
83.5%
83.3%
82.6%
80.6%
79.8%
79.3%
79.0%
79.0%
78.9%
78.8%
78.4%
77.7%
77.5%
76.8%
76.6%
75.9%
75.6%
75.2%
75.1%
75.1%
75.0%
74.3%
74.0%
73.9%
73.5%
73.5%
72.7%
71.5%
71.2%
70.7%
70.7%
70.7%
69.3%
66.9%
64.7%
64.3%
62.6%
62.0%
61.9%
59.3%
57.5%
55.8%
48.6%
48.5%
45.7%
43.4%
42.3%
35.5%
21.2%
CZECHIA
PORTUGAL
AUSTRIA
POLAND
SWITZERLAND
CANADA
NETHERLANDS
SOUTH
AFRICA
BELGIUM
RUSSIA
SINGAPORE
ITALY
AUSTRALIA
GERMANY
SPAIN
NEW
ZEALAND
ISRAEL
FRANCE
GREECE
HONG
KONG
ARGENTINA
DENMARK
U.K.
U.S.A.
CHILE
SWEDEN
COLOMBIA
MALAYSIA
SOUTH
KOREA
U.A.E.
IRELAND
MEXICO
ROMANIA
TAIWAN
NORWAY
BRAZIL
VIETNAM
TURKEY
WORLDWIDE
CHINA
PHILIPPINES
JAPAN
INDONESIA
SAUDI
ARABIA
INDIA
EGYPT
KENYA
THAILAND
GHANA
MOROCCO
NIGERIA
SOURCE: GWI (Q4 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: INCLUDES USERS WHO ACCESS
THE INTERNET VIA A LAPTOP OR COMPUTER OF THEIR OWN, AS WELL AS USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR DESKTOP COMPUTER PROVIDED BY THEIR PLACE OF WORK. USERS MAY ALSO USE
OTHER DEVICES TO ACCESS THE INTERNET. COMPARABILITY: STARTING WITH THEIR Q4 2022 WAVE OF RESEARCH, GWI INTRODUCED A REVISED SURVEY METHODOLOGY THAT RESULTED IN A DECLINE IN
VALUES FOR A WIDE VARIETY OF DATA POINTS. AS A RESULT, DATA POINTS ON THIS CHART MAY NOT BE DIRECTLY COMPARABLE WITH SIMILAR DATA POINTS PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A LAPTOP OR A DESKTOP COMPUTER TO ACCESS THE INTERNET
USING COMPUTERS TO ACCESS THE INTERNET
APR
2023
DATAREPORTAL

32
57.1%
59.9% 61.6% 62.4% 60.6%
58.8%
63.3%
66.5%
70.0% 70.4%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
SOURCE: GWI (Q4 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: INCLUDES USERS WHO ACCESS
THE INTERNET VIA A LAPTOP OR COMPUTER OF THEIR OWN, AS WELL AS USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR DESKTOP COMPUTER PROVIDED BY THEIR PLACE OF WORK. USERS MAY ALSO USE
OTHER DEVICES TO ACCESS THE INTERNET. COMPARABILITY: STARTING WITH THEIR Q4 2022 WAVE OF RESEARCH, GWI INTRODUCED A REVISED SURVEY METHODOLOGY THAT RESULTED IN A DECLINE IN
VALUES FOR A WIDE VARIETY OF DATA POINTS. AS A RESULT, DATA POINTS ON THIS CHART MAY NOT BE DIRECTLY COMPARABLE WITH SIMILAR DATA POINTS PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE A LAPTOP OR A DESKTOP COMPUTER TO ACCESS THE INTERNET
USING COMPUTERS TO ACCESS THE INTERNET
APR
2023
DATAREPORTAL

33
MOBILES:
52.2%
MOBILES:
52.0%
MOBILES:
52.0%
MOBILES:
53.5%
MOBILES:
54.7%
MOBILES:
55.5%
MOBILES:
55.7%
MOBILES:
56.9%
MOBILES:
57.0%
COMPUTERS:
47.8%
COMPUTERS:
48.0%
COMPUTERS:
48.0%
COMPUTERS:
46.5%
COMPUTERS:
45.3%
COMPUTERS:
44.5%
COMPUTERS:
44.3%
COMPUTERS:
43.1%
COMPUTERS:
43.0%
-0.2% ≈0% +2.8% +2.3% +1.4% +0.3% +2.3% +0.1%
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2020 2021 2021 2021 2021 2022 2022 2022 2022
SOURCE: GWI (Q4 2020 TO Q4 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: “MOBILES” INCLUDES
SMARTPHONES AND FEATURE PHONES. “COMPUTERS” INCLUDES LAPTOPS, DESKTOPS, AND TABLET DEVICES. PERCENTAGES IN THE WHITE CIRCLES SHOW THE RELATIVE CHANGE IN MOBILE’S SHARE OF TOTAL
INTERNET TIME vs. THE PREVIOUS PERIOD. COMPARABILITY: STARTING WITH THEIR Q4 2022 WAVE OF RESEARCH, GWI INTRODUCED A REVISED SURVEY METHODOLOGY. AS A RESULT, DATA FOR Q4 2022 AND
ANY SUBSEQUENT PERIODS MAY NOT BE DIRECTLY COMPARABLE WITH DATA POINTS FOR PRIOR PERIODS.
GLOBAL OVERVIEW
DAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON EACH DEVICE AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME
SHARE OF DAILY INTERNET TIME BY DEVICE (QOQ)
APR
2023
DATAREPORTAL

34
MOBILES:
64.1%
MOBILES:
63.1%
MOBILES:
60.9%
MOBILES:
60.4%
MOBILES:
59.8%
MOBILES:
59.8%
MOBILES:
59.2%
MOBILES:
58.2%
MOBILES:
57.4%
MOBILES:
57.0%
MOBILES:
57.0%
MOBILES:
56.5%
MOBILES:
56.3%
MOBILES:
56.2%
MOBILES:
55.9%
MOBILES:
55.5%
MOBILES:
54.9%
MOBILES:
54.5%
MOBILES:
53.4%
MOBILES:
53.3%
MOBILES:
53.1%
MOBILES:
51.5%
MOBILES:
51.5%
MOBILES:
50.8%
MOBILES:
50.7%
MOBILES:
50.6%
MOBILES:
50.4%
MOBILES:
50.0%
MOBILES:
50.0%
MOBILES:
50.0%
MOBILES:
49.7%
MOBILES:
49.2%
MOBILES:
48.9%
MOBILES:
48.9%
MOBILES:
48.8%
MOBILES:
48.2%
MOBILES:
47.9%
MOBILES:
47.8%
MOBILES:
47.2%
MOBILES:
46.7%
MOBILES:
46.4%
MOBILES:
46.4%
MOBILES:
46.2%
MOBILES:
45.8%
MOBILES:
45.6%
MOBILES:
44.0%
MOBILES:
42.8%
COMPUTERS:
35.9%
COMPUTERS:
36.9%
COMPUTERS:
39.1%
COMPUTERS:
39.6%
COMPUTERS:
40.2%
COMPUTERS:
40.2%
COMPUTERS:
40.8%
COMPUTERS:
41.8%
COMPUTERS:
42.6%
COMPUTERS:
43.0%
COMPUTERS:
43.0%
COMPUTERS:
43.5%
COMPUTERS:
43.7%
COMPUTERS:
43.8%
COMPUTERS:
44.1%
COMPUTERS:
44.5%
COMPUTERS:
45.1%
COMPUTERS:
45.5%
COMPUTERS:
46.6%
COMPUTERS:
46.7%
COMPUTERS:
46.9%
COMPUTERS:
48.5%
COMPUTERS:
48.5%
COMPUTERS:
49.2%
COMPUTERS:
49.3%
COMPUTERS:
49.4%
COMPUTERS:
49.6%
COMPUTERS:
50.0%
COMPUTERS:
50.0%
COMPUTERS:
50.0%
COMPUTERS:
50.3%
COMPUTERS:
50.8%
COMPUTERS:
51.1%
COMPUTERS:
51.1%
COMPUTERS:
51.2%
COMPUTERS:
51.8%
COMPUTERS:
52.1%
COMPUTERS:
52.2%
COMPUTERS:
52.8%
COMPUTERS:
53.3%
COMPUTERS:
53.6%
COMPUTERS:
53.6%
COMPUTERS:
53.8%
COMPUTERS:
54.2%
COMPUTERS:
54.4%
COMPUTERS:
56.0%
COMPUTERS:
57.2%
INDONESIA
THAILAND
CHINA
INDIA
SAUDI
ARABIA
PHILIPPINES
TURKEY
BRAZIL
ROMANIA
U.A.E.
WORLDWIDE
TAIWAN
CHILE
VIETNAM
MEXICO
MALAYSIA
EGYPT
COLOMBIA
ARGENTINA
SOUTH
AFRICA
IRELAND
ISRAEL
NORWAY
NEW
ZEALAND
GREECE
SPAIN
SWEDEN
HONG
KONG
SOUTH
KOREA
U.S.A.
ITALY
POLAND
NETHERLANDS
JAPAN
U.K.
SINGAPORE
GERMANY
AUSTRALIA
PORTUGAL
RUSSIA
SWITZERLAND
CZECHIA
AUSTRIA
FRANCE
CANADA
DENMARK
BELGIUM
GLOBAL OVERVIEW
DAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON EACH DEVICE AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME
SHARE OF DAILY INTERNET TIME BY DEVICE
APR
2023
DATAREPORTAL

35
MOBILES:
62.6%
MOBILES:
59.0%
MOBILES:
59.2%
MOBILES:
56.8%
MOBILES:
57.4%
MOBILES:
54.8%
MOBILES:
55.1%
MOBILES:
52.3%
MOBILES:
51.5%
MOBILES:
47.2%
COMPUTERS:
37.4%
COMPUTERS:
41.0%
COMPUTERS:
40.8%
COMPUTERS:
43.2%
COMPUTERS:
42.6%
COMPUTERS:
45.2%
COMPUTERS:
44.9%
COMPUTERS:
47.7%
COMPUTERS:
48.5%
COMPUTERS:
52.8%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
DAILY TIME THAT INTERNET USERS SPEND USING THE INTERNET ON EACH DEVICE AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME
SHARE OF DAILY INTERNET TIME BY DEVICE
APR
2023
DATAREPORTAL

36
39.77 +33.0% 78.62 +28.8%
10.18 +19.3% 34.39 +32.9%
28 -3.4% 9 -10.0%
MEDIAN SPEED OF
MOBILE INTERNET
CONNECTIONS
MEDIAN SPEED OF MOBILE
INTERNET CONNECTIONS
MEDIAN SPEED OF
FIXED INTERNET
CONNECTIONS
MEDIAN SPEED OF FIXED
INTERNET CONNECTIONS
LATENCY (MS) LATENCY LATENCY (MS) LATENCY
UPLOAD (MBPS) UPLOAD UPLOAD (MBPS) UPLOAD
DOWNLOAD (MBPS) DOWNLOAD DOWNLOAD (MBPS) DOWNLOAD
SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD AND UPLOAD SPEEDS IN MEGABITS PER SECOND, AND MEDIAN CONNECTION LATENCY IN MILLISECONDS IN FEBRUARY 2023. TIP: A
NEGATIVE VALUE FOR YEAR-ON-YEAR CHANGE IN LATENCY REPRESENTS AN IMPROVEMENT, BECAUSE LOWER LATENCY SHOULD RESULT IN FASTER CONTENT DELIVERY.
GLOBAL OVERVIEW
MEDIAN SPEEDS AND LATENCY FOR MOBILE AND FIXED INTERNET CONNECTIONS
INTERNET CONNECTION SPEEDS
APR
2023

37
179.61
138.46
131.23
123.66
116.70
114.28
101.88
89.03
86.21
84.91
82.27
82.05
75.17
70.77
69.62
69.08
69.07
63.60
57.50
57.22
54.17
52.23
48.26
47.02
45.62
44.22
44.22
44.22
43.94
43.81
40.10
39.77
38.36
36.87
35.14
32.73
31.01
30.96
30.28
28.41
26.11
24.58
24.05
23.96
22.93
22.88
22.37
22.28
20.17
11.94
9.55
U.A.E.
SOUTH
KOREA
NORWAY
DENMARK
CHINA
NETHERLANDS
SAUDI
ARABIA
SWEDEN
AUSTRALIA
CANADA
U.S.A.
SWITZERLAND
SINGAPORE
TAIWAN
AUSTRIA
PORTUGAL
FRANCE
GREECE
BELGIUM
GERMANY
HONG
KONG
NEW
ZEALAND
U.K.
ROMANIA
CZECHIA
ITALY
JAPAN
MALAYSIA
VIETNAM
POLAND
THAILAND
WORLDWIDE
SPAIN
BRAZIL
SOUTH
AFRICA
MOROCCO
IRELAND
INDIA
TURKEY
ISRAEL
MEXICO
PHILIPPINES
CHILE
ARGENTINA
EGYPT
RUSSIA
NIGERIA
KENYA
INDONESIA
COLOMBIA
GHANA
SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS (IN MEGABITS PER SECOND) IN FEBRUARY 2023.
GLOBAL OVERVIEW
MEDIAN DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS (IN MBPS)
MOBILE INTERNET CONNECTION SPEEDS
APR
2023
DATAREPORTAL

38
137 AFGHANISTAN 4.04 -25.0% 1.55 38
136 CUBA 4.96 -45.6% 4.22 137
135 VENEZUELA 6.29 +5.2% 3.77 44
134 HAITI 7.23 -33.4% 5.46 24
133 YEMEN 8.54 -48.7% 6.99 25
132 TAJIKISTAN 9.25 +15.0% 5.84 24
131 GHANA 9.55 +22.0% 9.64 28
130 SOMALIA 9.83 +27.0% 7.48 23
129 BOLIVIA 9.93 -31.0% 8.87 27
128 CAMEROON 10.74 -2.2% 7.78 27
01 UNITED ARAB EMIRATES 179.61 +34.5% 22.90 20
02 QATAR 160.33 +41.9% 22.93 20
03 SOUTH KOREA 138.46 +18.8% 17.40 27
04 NORWAY 131.23 +10.7% 18.00 26
05 DENMARK 123.66 +31.3% 19.32 18
06 KUWAIT 119.79 +47.9% 21.44 18
07 CHINA 116.70 +33.0% 25.96 26
08 NETHERLANDS 114.28 +6.0% 17.99 22
09 SAUDI ARABIA 101.88 +9.3% 15.44 29
10 BULGARIA 97.60 +3.5% 20.24 20
# LOCATION  DL ▲YOY  UL LATENCY # LOCATION  DL ▲YOY  UL LATENCY
FASTEST MEDIAN MOBILE INTERNET CONNECTION SPEEDS SLOWEST MEDIAN MOBILE INTERNET CONNECTION SPEEDS
SOURCE: OOKLA. NOTES: FIGURES REPRESENT MEDIAN VALUES FOR FEBRUARY 2023. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS. “ DL” COLUMN SHOWS DOWNLOAD SPEEDS IN MEGABITS PER SECOND.
“▲YOY” COLUMN SHOWS YEAR-ON-YEAR CHANGE IN DOWNLOAD SPEEDS. “ UL” COLUMN SHOWS UPLOAD SPEEDS IN MEGABITS PER SECOND. LATENCY VALUES ARE IN MILLISECONDS.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE FASTEST AND SLOWEST MEDIAN INTERNET DOWNLOAD SPEEDS VIA MOBILE CONNECTIONS
MOBILE INTERNET CONNECTION SPEEDS
APR
2023

39
237.15
226.77
224.44
219.47
203.28
200.62
198.53
198.17
180.30
175.08
163.84
156.84
148.72
146.79
142.64
133.05
131.91
124.20
123.30
120.73
110.79
106.64
102.24
100.95
93.01
92.96
91.60
90.03
86.79
86.55
83.20
82.88
78.62
77.77
73.48
66.47
63.54
55.52
54.05
53.33
50.87
50.15
45.46
44.60
43.56
32.65
27.88
26.38
19.93
14.30
9.83
SINGAPORE
CHINA
CHILE
U.A.E.
THAILAND
DENMARK
HONG
KONG
U.S.A.
SPAIN
ROMANIA
FRANCE
SWITZERLAND
CANADA
JAPAN
SOUTH
KOREA
NEW
ZEALAND
PORTUGAL
TAIWAN
NETHERLANDS
ISRAEL
SWEDEN
NORWAY
BRAZIL
POLAND
MALAYSIA
COLOMBIA
VIETNAM
PHILIPPINES
BELGIUM
SAUDI
ARABIA
GERMANY
IRELAND
WORLDWIDE
RUSSIA
U.K.
AUSTRIA
ITALY
CZECHIA
ARGENTINA
AUSTRALIA
INDIA
MEXICO
EGYPT
GREECE
SOUTH
AFRICA
TURKEY
GHANA
INDONESIA
MOROCCO
NIGERIA
KENYA
SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS (IN MEGABITS PER SECOND) IN FEBRUARY 2023.
GLOBAL OVERVIEW
MEDIAN DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS (IN MBPS)
FIXED INTERNET CONNECTION SPEEDS
APR
2023
DATAREPORTAL

40
180 CUBA 1.88 -1.6% 0.90 119
179 AFGHANISTAN 1.93 +18.4% 2.22 35
178 TURKMENISTAN 2.36 +15.1% 0.90 91
177 SYRIA 2.93 -0.7% 3.52 27
176 NIGER 4.58 +9.0% 2.79 27
175 YEMEN 4.68 +77.3% 0.99 40
174 TIMOR-LESTE 4.73 [N/A] 7.43 11
173 ESWATINI 5.03 -8.5% 4.14 35
172 SUDAN 5.24 +32.3% 3.47 24
171 BURUNDI 5.33 -5.5% 5.96 19
01 SINGAPORE 237.15 +21.4% 199.58 4
02 CHINA 226.77 +46.5% 39.05 11
03 MONACO 226.03 +20.7% 149.62 4
04 CHILE 224.44 +13.5% 138.73 6
05 UNITED ARAB EMIRATES 219.47 +103.5% 102.02 5
06 THAILAND 203.28 +8.7% 173.05 5
07 DENMARK 200.62 +22.9% 107.59 7
08 HONG KONG 198.53 +20.8% 139.39 4
09 UNITED STATES OF AMERICA 198.17 +34.6% 22.89 14
10 SPAIN 180.30 +32.5% 131.20 11
FASTEST MEDIAN FIXED INTERNET CONNECTION SPEEDS SLOWEST MEDIAN FIXED INTERNET CONNECTION SPEEDS
SOURCE: OOKLA. NOTES: FIGURES REPRESENT MEDIAN VALUES FOR FEBRUARY 2023. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS. “ DL” COLUMN SHOWS DOWNLOAD SPEEDS IN MEGABITS PER SECOND.
“▲YOY” COLUMN SHOWS YEAR-ON-YEAR CHANGE IN DOWNLOAD SPEEDS. “ UL” COLUMN SHOWS UPLOAD SPEEDS IN MEGABITS PER SECOND. LATENCY VALUES ARE IN MILLISECONDS.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE FASTEST AND SLOWEST MEDIAN INTERNET DOWNLOAD SPEEDS VIA FIXED CONNECTIONS
FIXED INTERNET CONNECTION SPEEDS
APR
2023

41
01 CHILE 224.44 MBPS 24.05 MBPS 9.3 : 1
02 COLOMBIA 92.96 MBPS 11.94 MBPS 7.8 : 1
03 PANAMA 114.39 MBPS 17.19 MBPS 6.7 : 1
04 THAILAND 203.28 MBPS 40.10 MBPS 5.1 : 1
05 SPAIN 180.30 MBPS 38.36 MBPS 4.7 : 1
06 BELARUS 53.33 MBPS 11.88 MBPS 4.5 : 1
07 ISRAEL 120.73 MBPS 28.41 MBPS 4.2 : 1
08 PERU 72.92 MBPS 17.60 MBPS 4.1 : 1
09 JORDAN 81.58 MBPS 20.59 MBPS 4.0 : 1
10 PARAGUAY 70.46 MBPS 18.17 MBPS 3.9 : 1
01 MALDIVES 74.34 MBPS 9.96 MBPS 7.5 : 1
02 LEBANON 29.59 MBPS 7.21 MBPS 4.1 : 1
03 SYRIA 11.60 MBPS 2.93 MBPS 4.0 : 1
04 SUDAN 17.64 MBPS 5.24 MBPS 3.4 : 1
05 IRAN 35.03 MBPS 11.27 MBPS 3.1 : 1
06 NAMIBIA 25.85 MBPS 8.49 MBPS 3.0 : 1
07 TUNISIA 22.16 MBPS 8.26 MBPS 2.7 : 1
08 MOZAMBIQUE 17.24 MBPS 6.52 MBPS 2.6 : 1
09 CUBA 4.96 MBPS 1.88 MBPS 2.6 : 1
10 ETHIOPIA 16.05 MBPS 6.13 MBPS 2.6 : 1
# LOCATION
MOBILE
 DL SPEED
FIXED
 DL SPEED
RATIO # LOCATION
FIXED
 DL SPEED
MOBILE
 DL SPEED
RATIO
LOCATIONS WITH BIGGEST GAPS IN FAVOUR OF FIXED CONNECTION SPEEDS
LOCATIONS WITH BIGGEST GAPS IN FAVOUR OF MOBILE CONNECTION SPEEDS
SOURCE: OOKLA. NOTES: “ DL SPEED” FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS IN MEGABITS PER SECOND IN FEBRUARY 2023. “RATIO” FIGURES OFFER A COMPARISON BETWEEN THE TWO
DOWNLOAD SPEEDS. RANKING ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 10,000 PEOPLE.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE GREATEST DIFFERENCES BETWEEN MEDIAN DOWNLOAD SPEEDS FOR MOBILE AND FIXED CONNECTIONS
COMPARING MOBILE AND FIXED INTERNET SPEEDS
APR
2023

42
59.3%
55.4%
51.2%
50.6%
48.0%
44.7%
44.0%
43.1%
42.1%
38.1%
35.9%
34.0%
33.2%
29.7%
28.9%
FINDING INFORMATION
STAYING IN TOUCH WITH FRIENDS AND FAMILY
KEEPING UP TO DATE WITH NEWS AND EVENTS
WATCHING VIDEOS, TV SHOWS OR MOVIES
RESEARCHING HOW TO DO THINGS
FINDING NEW IDEAS OR INSPIRATION
ACCESSING AND LISTENING TO MUSIC
RESEARCHING PRODUCTS AND BRANDS
FILLING UP SPARE TIME AND GENERAL BROWSING
EDUCATION AND STUDY-RELATED PURPOSES
RESEARCHING PLACES AND VACATIONS AND TRAVEL
RESEARCHING HEALTH ISSUES AND HEALTHCARE PRODUCTS
MANAGING FINANCES AND SAVINGS
GAMING
BUSINESS-RELATED RESEARCH
GLOBAL OVERVIEW
PRIMARY REASONS WHY INTERNET USERS AGED 16 TO 64 USE THE INTERNET
MAIN REASONS FOR USING THE INTERNET
APR
2023
DATAREPORTAL

43
FIND INFORMATION 60.1%
CONTACT FRIENDS & FAMILY 59.3%
WATCH VIDEOS & SHOWS 57.8%
LISTEN TO MUSIC 54.2%
EDUCATION & STUDY 52.4%
FIND NEW IDEAS 49.1%
LEARN HOW TO DO THINGS 49.1%
FOLLOW NEWS & EVENTS 47.6%
FILL SPARE TIME & BROWSING 47.1%
GAMING 41.4%
RESEARCH BRANDS 45.7%
RESEARCH HEALTH 40.0%
RESEARCH PLACES & TRAVEL 39.7%
EDUCATION & STUDY 38.1%
55 TO 64 YEARS OLD
45 TO 54 YEARS OLD
35 TO 44 YEARS OLD
25 TO 34 YEARS OLD
16 TO 24 YEARS OLD
GLOBAL OVERVIEW
PRIMARY REASONS WHY INTERNET USERS IN EACH AGE GROUP USE THE INTERNET
MAIN REASONS FOR USING THE INTERNET
APR
2023

44
57.16% 40.79% 2.02% 0.02%
+1.3% -0.9% -15.8% -50.0%
+73 BPS -35 BPS -38 BPS -2 BPS
MOBILE
PHONES
LAPTOP AND
DESKTOP COMPUTERS
TABLET
DEVICES
OTHER
DEVICES
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON EACH TYPE OF DEVICE COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED
TO BROWSERS RUNNING ON ANY DEVICE IN MARCH 2023. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%,
NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON EACH KIND OF DEVICE
SHARE OF WEB TRAFFIC BY DEVICE
APR
2023

45
83.6%
80.8%
77.2%
76.8%
75.8%
73.1%
72.1%
71.1%
69.7%
69.1%
66.3%
64.5%
64.2%
62.0%
61.3%
61.2%
60.8%
60.3%
59.7%
59.4%
58.7%
57.2%
57.1%
55.1%
54.6%
54.1%
53.6%
53.4%
52.3%
51.9%
48.6%
47.7%
46.0%
45.6%
45.0%
44.7%
44.3%
43.7%
43.0%
42.8%
42.1%
42.0%
41.4%
41.3%
40.6%
39.7%
37.9%
35.6%
35.5%
31.3%
31.0%
VIETNAM
NIGERIA
SOUTH
AFRICA
SAUDI
ARABIA
INDIA
KENYA
GHANA
SINGAPORE
EGYPT
TURKEY
CHINA
THAILAND
BRAZIL
INDONESIA
SOUTH
KOREA
ARGENTINA
IRELAND
U.A.E.
POLAND
COLOMBIA
SPAIN
WORLDWIDE
MOROCCO
ROMANIA
GREECE
ISRAEL
CHILE
MALAYSIA
ITALY
PHILIPPINES
FRANCE
U.K.
NETHERLANDS
CZECHIA
GERMANY
TAIWAN
AUSTRIA
SWEDEN
U.S.A.
AUSTRALIA
HONG
KONG
NEW
ZEALAND
JAPAN
MEXICO
CANADA
PORTUGAL
RUSSIA
NORWAY
SWITZERLAND
DENMARK
BELGIUM
SOURCE: STATCOUNTER. NOTE: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON MOBILE PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO
BROWSERS RUNNING ON ANY DEVICE IN MARCH 2023.
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES
MOBILE’S SHARE OF WEB TRAFFIC
APR
2023
DATAREPORTAL

46
54.8% 55.1% 55.7% 54.4% 55.8%
59.0% 59.5% 59.1% 58.3%
+0.5% +1.2% -2.4% +2.6% +5.7% +1.0% -0.7% -1.4%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2021 2021 2021 2021 2022 2022 2022 2022 2023
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED
TO WEB BROWSERS RUNNING ON ANY DEVICE, AVERAGED ACROSS THE 3 MONTHS OF EACH RESPECTIVE QUARTER. PERCENTAGE CHANGE VALUES IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E.
AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES (QUARTERLY AVERAGES)
MOBILE’S SHARE OF WEB TRAFFIC
APR
2023
DATAREPORTAL

47
2.57% 2.34% 0.89% 2.35%
-8.9% (-25 BPS) +5.4% (+12 BPS) +8.5% (+7 BPS) -29.2% (-97 BPS)
64.76% 19.52% 4.64% 2.93%
+0.4% (+23 BPS) +3.6% (+68 BPS) +14.6% (+59 BPS) -13.8% (-47 BPS)
SAMSUNG INTERNET OPERA UC BROWSER OTHER
CHROME SAFARI MICROSOFT EDGE FIREFOX
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEWS SERVED TO EACH BROWSER AS A PERCENTAGE OF TOTAL PAGE VIEWS SERVED TO WEB BROWSERS RUNNING ON ANY KIND
OF DEVICE IN MARCH 2023. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS”
VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB PAGES SERVED TO EACH BRAND OF WEB BROWSER RUNNING ON ANY DEVICE
SHARE OF WEB TRAFFIC BY BROWSER
APR
2023

48
94.5%
94.2%
80.4%
74.5%
53.5%
49.1%
46.8%
40.9%
40.6%
39.7%
32.9%
26.9%
26.7%
26.5%
22.4%
CHAT AND MESSAGING
SOCIAL NETWORKS
SEARCH ENGINES OR WEB PORTALS
SHOPPING, AUCTIONS, OR CLASSIFIEDS
MAPS, PARKING, OR LOCATION-BASED SERVICES
EMAIL
MUSIC
NEWS
WEATHER
ENTERTAINMENT
GAMES
MOBILITY SERVICES (E.G. RIDE-HAILING, BIKE HIRE)
SPORTS
BANKING, INVESTING, OR INSURANCE
HEALTH AND FITNESS
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO HAVE VISITED OR USED EACH KIND OF DIGITAL PROPERTY IN THE PAST MONTH
TOP TYPES OF WEBSITES VISITED AND APPS USED
APR
2023
DATAREPORTAL

49
11 YANDEX.RU 3.79B 592M 18M 32S 2.47
12 TIKTOK.COM 3.39B 1.47B 9M 28S 1.85
13 XHAMSTER.COM 3.35B 979M 13M 37S 5.93
14 WEATHER.COM 3.20B 1.33B 7M 47S 1.49
15 YAHOO.COM 3.13B 608M 18M 59S 3.21
16 AMAZON.COM 2.97B 968M 12M 11S 4.86
17 VK.COM 2.67B 676M 20M 56S 4.00
18 BING.COM 2.11B 516M 13M 22S 4.30
19 TABOOLA.COM 2.09B 1.10B 6M 46S 1.23
20 DUCKDUCKGO.COM 2.05B 269M 20M 26S 2.42
01 GOOGLE.COM 113B 10.3B 21M 07S 3.37
02 YOUTUBE.COM 94.8B 7.55B 36M 29S 5.48
03 FACEBOOK.COM 13.8B 3.46B 20M 30S 2.63
04 PORNHUB.COM 12.9B 2.59B 10M 11S 6.88
05 XVIDEOS.COM 9.45B 2.05B 11M 55S 7.31
06 TWITTER.COM 8.52B 2.30B 20M 41S 1.81
07 WIKIPEDIA.ORG 7.85B 2.33B 10M 49S 2.09
08 INSTAGRAM.COM 6.18B 2.13B 16M 37S 2.11
09 REDDIT.COM 5.41B 1.49B 16M 39S 2.70
10 XNXX.COM 4.24B 1.15B 10M 25S 6.96
# WEBSITE
TOTAL
VISITS
(MONTHLY AVE.)
UNIQUE
VISITORS
(MONTHLY AVE.)
AVERAGE
TIME
PER VISIT
AVERAGE
PAGES
PER VISIT
# WEBSITE
TOTAL
VISITS
(MONTHLY AVE.)
UNIQUE
VISITORS
(MONTHLY AVE.)
AVERAGE
TIME
PER VISIT
AVERAGE
PAGES
PER VISIT
SOURCE: SEMRUSH. FIGURES REPRESENT TRAFFIC VALUES FOR THE PERIOD IN MARCH 2023. NOTE: VALUES IN THE “UNIQUE VISITORS” COLUMN REPRESENT THE NUMBER OF DISTINCT ‘IDENTITIES’ ACCESSING
EACH SITE, BUT MAY NOT REPRESENT UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. FIGURES ENDING IN “B” REPRESENT BILLIONS; FIGURES ENDING IN “M” REPRESENT
MILLIONS. TIME SHOWN IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN
DOMAINS. COMPARABILITY: SOURCE METHODOLOGY CHANGES. VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
GLOBAL OVERVIEW
SEMRUSH’S RANKING OF THE MOST VISITED WEBSITES, BASED ON WEBSITE TRAFFIC IN MARCH 2023
TOP WEBSITES: SEMRUSH RANKING
APR
2023

50
11 XVIDEOS.COM 8M 27S 8.96
12 PORNHUB.COM 7M 42S 8.52
13 AMAZON.COM 7M 09S 9.11
14 XNXX.COM 6M 35S 11.02
15 LIVE.COM 8M 06S 8.61
16 TIKTOK.COM 3M 29S 7.20
17 DOCOMO.NE.JP 5M 54S 4.74
18 YAHOO.CO.JP 9M 13S 6.26
19 LINKEDIN.COM 7M 39S 7.86
20 REDDIT.COM 8M 39S 6.19
01 GOOGLE.COM 10M 54S 8.67
02 YOUTUBE.COM 20M 30S 11.08
03 FACEBOOK.COM 10M 27S 8.43
04 TWITTER.COM 10M 35S 9.90
05 INSTAGRAM.COM 8M 15S 10.96
06 BAIDU.COM 5M 19S 7.90
07 WIKIPEDIA.ORG 3M 54S 3.00
08 YANDEX.RU 9M 34S 9.29
09 YAHOO.COM 8M 23S 5.68
10 WHATSAPP.COM 17M 15S 1.66
# WEBSITE TIME PER VISIT PAGES PER VISIT # WEBSITE TIME PER VISIT PAGES PER VISIT
SOURCE: SIMILARWEB. FIGURES REPRESENT TRAFFIC VALUES FOR MARCH 2023. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN
VISITING UNKNOWN DOMAINS.
GLOBAL OVERVIEW
RANKING OF THE MOST VISITED WEBSITES ACCORDING TO SIMILARWEB, BASED ON TOTAL WEBSITE TRAFFIC IN MARCH 2023
TOP WEBSITES: SIMILARWEB RANKING
APR
2023

51
0.42% 0.23% 0.21% 0.09% 0.33%
-72.0% (-108 BPS) +91.7% (+11 BPS) +250% (+15 BPS) -25.0% (-3 BPS) +6.5% (+2 BPS)
93.17% 2.88% 1.12% 1.03% 0.52%
+1.8% (+161 BPS) -7.1% (-22 BPS) -23.8% (-35 BPS) -3.7% (-4 BPS) -24.6% (-17 BPS)
BAIDU NAVER CỐ
ỐCCỐ
ỐC ECOSIA OTHERS
GOOGLE BING YAHOO! YANDEX DUCKDUCKGO
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEW REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL PAGE VIEW REFERRALS ORIGINATING FROM
SEARCH ENGINES IN MARCH 2023. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).
“BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES THAT ORIGINATED FROM EACH SEARCH SERVICE
SHARE OF SEARCH ENGINE REFERRALS
APR
2023

52
11 WEB WHATSAPP 30
12 TIEMPO 27
13 GMAIL 25
14 AS 23
15 SATTA 22
16 TRADUCTOR 22
17 TWITTER 21
18 GOOGLE TRANSLATE 20
19 ПОГОДА 18
20 GAMES 17
01 GOOGLE 100
02 YOUTUBE 77
03 YOU 75
04 WEATHER 65
05 FACEBOOK 61
06 TRANSLATE 47
07 WHATSAPP 45
08 INSTAGRAM 38
09 NEWS 38
10 AMAZON 36
# SEARCH QUERY INDEX vs. TOP QUERY # SEARCH QUERY INDEX vs. TOP QUERY
SOURCE: GOOGLE TRENDS, BASED ON SEARCHES CONDUCTED BETWEEN 01 JANUARY 2023 AND 31 MARCH 2023. NOTES: ANY SPELLING ERRORS OR LANGUAGE INCONSISTENCIES IN SEARCH QUERIES
ARE AS PUBLISHED BY GOOGLE TRENDS, AND ARE SHOWN “AS IS”, TO ENABLE READERS TO IDENTIFY POTENTIAL CHANGES IN HOW PEOPLE USE LANGUAGE IN DIGITAL ENVIRONMENTS. GOOGLE DOES NOT
PUBLISH ABSOLUTE SEARCH VOLUMES, BUT THE “INDEX vs. TOP QUERY” COLUMN SHOWS RELATIVE SEARCH VOLUMES FOR EACH QUERY COMPARED WITH THE SEARCH VOLUME OF THE TOP QUERY.
ADVISORY: GOOGLE TRENDS USES DYNAMIC SAMPLING, SO RANK ORDER AND INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED, EVEN FOR THE SAME TIME PERIOD.
GLOBAL OVERVIEW
QUERIES WITH THE GREATEST VOLUME OF GOOGLE SEARCH ACTIVITY BETWEEN 01 JANUARY 2023 AND 31 MARCH 2023
TOP GOOGLE SEARCHES
APR
2023

53
25.2%
24.8%
24.5%
23.9%
22.2%
22.0%
21.7%
21.2%
20.9%
20.6%
19.3%
18.1%
17.8%
17.8%
17.0%
17.0%
16.3%
14.5%
14.4%
14.0%
13.9%
13.6%
13.2%
13.0%
12.7%
12.7%
12.6%
12.2%
11.9%
10.8%
10.7%
10.6%
10.5%
10.4%
9.5%
9.3%
9.2%
8.9%
8.9%
8.6%
8.3%
8.2%
8.2%
8.0%
7.2%
6.9%
6.8%
6.7%
6.0%
5.7%
4.9%
INDIA
U.S.A.
GHANA
CHINA
ITALY
SPAIN
U.K.
MEXICO
BRAZIL
TURKEY
WORLDWIDE
CANADA
SOUTH
AFRICA
VIETNAM
AUSTRALIA
IRELAND
GERMANY
U.A.E.
TAIWAN
KENYA
COLOMBIA
THAILAND
CHILE
FRANCE
HONG
KONG
NEW
ZEALAND
RUSSIA
AUSTRIA
SAUDI
ARABIA
SINGAPORE
MALAYSIA
PHILIPPINES
INDONESIA
PORTUGAL
ARGENTINA
EGYPT
NIGERIA
SWEDEN
SWITZERLAND
POLAND
NETHERLANDS
ISRAEL
NORWAY
BELGIUM
GREECE
DENMARK
JAPAN
ROMANIA
SOUTH
KOREA
MOROCCO
CZECHIA
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE ASSISTANTS (E.G. SIRI, ALEXA) TO FIND INFORMATION EACH WEEK
USE OF VOICE ASSISTANTS TO FIND INFORMATION
APR
2023
DATAREPORTAL

54
19.4%
20.7%
19.5%
16.5%
14.2%
20.6% 21.1%
20.2%
18.6%
15.2%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE VOICE ASSISTANTS (E.G. SIRI, ALEXA) TO FIND INFORMATION EACH WEEK
USE OF VOICE ASSISTANTS TO FIND INFORMATION
APR
2023
DATAREPORTAL

55
48.5%
46.8%
46.1%
42.3%
41.6%
37.8%
32.8%
32.4%
31.8%
31.5%
31.2%
30.5%
28.2%
27.9%
27.1%
27.0%
26.5%
26.4%
26.1%
25.8%
25.8%
25.3%
25.1%
25.0%
24.8%
22.8%
21.3%
18.9%
18.9%
18.4%
17.8%
17.4%
17.2%
17.1%
17.0%
16.7%
16.3%
15.7%
15.3%
15.2%
15.0%
13.9%
13.0%
12.4%
10.6%
10.4%
10.0%
9.8%
9.1%
8.9%
8.7%
COLOMBIA
MEXICO
BRAZIL
CHILE
INDONESIA
ARGENTINA
PORTUGAL
PHILIPPINES
INDIA
VIETNAM
THAILAND
TAIWAN
TURKEY
KENYA
GREECE
MALAYSIA
SOUTH
AFRICA
SAUDI
ARABIA
WORLDWIDE
EGYPT
U.A.E.
SPAIN
ITALY
ISRAEL
ROMANIA
CHINA
U.S.A.
HONG
KONG
POLAND
CZECHIA
MOROCCO
NIGERIA
NEW
ZEALAND
SINGAPORE
SOUTH
KOREA
CANADA
IRELAND
AUSTRALIA
SWEDEN
GHANA
U.K.
DENMARK
RUSSIA
NORWAY
SWITZERLAND
NETHERLANDS
GERMANY
JAPAN
AUSTRIA
BELGIUM
FRANCE
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE IMAGE RECOGNITION TOOLS (E.G. SEARCH ‘LENSES’) ON THEIR MOBILE EACH MONTH
USE OF IMAGE RECOGNITION TOOLS ON MOBILE
APR
2023
DATAREPORTAL

56
30.7%
29.6%
26.6%
23.0%
17.5%
27.9% 27.1% 26.1%
23.5%
18.5%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE IMAGE RECOGNITION TOOLS (E.G. SEARCH ‘LENSES’) ON THEIR MOBILE EACH MONTH
USE OF IMAGE RECOGNITION TOOLS ON MOBILE
APR
2023
DATAREPORTAL

57
51.7%
50.1%
46.8%
46.5%
45.4%
45.3%
44.8%
44.7%
42.5%
42.1%
41.9%
40.2%
39.4%
39.2%
39.0%
38.4%
36.0%
35.3%
34.8%
34.7%
34.3%
34.1%
33.3%
31.0%
30.8%
30.6%
29.3%
29.0%
28.8%
28.7%
28.5%
28.2%
27.7%
27.5%
27.4%
27.2%
27.0%
26.2%
25.5%
25.1%
24.2%
22.1%
19.6%
19.1%
18.6%
18.3%
17.6%
16.0%
15.8%
14.2%
9.8%
COLOMBIA
INDONESIA
MEXICO
ARGENTINA
BRAZIL
SPAIN
SWITZERLAND
CHILE
POLAND
THAILAND
ISRAEL
U.A.E.
PORTUGAL
MALAYSIA
TAIWAN
SAUDI
ARABIA
CZECHIA
HONG
KONG
ROMANIA
GREECE
TURKEY
AUSTRIA
BELGIUM
SWEDEN
EGYPT
VIETNAM
ITALY
SOUTH
AFRICA
GERMANY
DENMARK
INDIA
SINGAPORE
FRANCE
WORLDWIDE
NORWAY
PHILIPPINES
NETHERLANDS
IRELAND
MOROCCO
RUSSIA
KENYA
CANADA
GHANA
CHINA
U.S.A.
NIGERIA
SOUTH
KOREA
NEW
ZEALAND
U.K.
AUSTRALIA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIFFERENT LANGUAGES EACH WEEK
USE OF ONLINE TRANSLATION TOOLS
APR
2023
DATAREPORTAL

58
34.2%
27.5%
24.2%
21.8%
18.6%
32.1%
29.3%
27.1% 27.1%
22.6%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIFFERENT LANGUAGES EACH WEEK
USE OF ONLINE TRANSLATION TOOLS
APR
2023
DATAREPORTAL

59
25.7% 25.0% 26.0% 23.7% 23.4%
91.8% 48.7% 34.8% 26.4% 28.5%
EDUCATIONAL
VIDEO
PRODUCT
REVIEW VIDEO
SPORTS CLIP OR
HIGHLIGHTS VIDEO
GAMING
VIDEO
INFLUENCER
VIDEOS AND VLOGS
ANY KIND
OF VIDEO
MUSIC
VIDEO
COMEDY, MEME,
OR VIRAL VIDEO
TUTORIAL OR
HOW-TO VIDEO
VIDEO
LIVESTREAM
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH EACH KIND OF VIDEO CONTENT VIA THE INTERNET EACH WEEK
WATCHING ONLINE VIDEO CONTENT
APR
2023

60
59.9%
59.2%
58.6%
57.0%
55.5%
53.4%
52.8%
52.7%
50.2%
50.1%
49.8%
48.1%
47.9%
45.4%
44.6%
44.5%
44.4%
43.6%
42.9%
42.5%
42.0%
40.7%
40.7%
40.4%
40.1%
38.8%
38.3%
38.1%
37.9%
36.6%
35.8%
35.4%
34.8%
34.5%
34.3%
32.7%
32.5%
32.2%
31.1%
29.9%
29.4%
29.1%
29.0%
28.3%
26.2%
26.1%
25.9%
25.7%
22.2%
10.5%
10.2%
PHILIPPINES
TURKEY
SOUTH
AFRICA
INDONESIA
KENYA
NIGERIA
BRAZIL
U.A.E.
GHANA
COLOMBIA
INDIA
MALAYSIA
SAUDI
ARABIA
ITALY
CHILE
MEXICO
SPAIN
ARGENTINA
ROMANIA
U.S.A.
VIETNAM
WORLDWIDE
IRELAND
PORTUGAL
NEW
ZEALAND
GREECE
CANADA
MOROCCO
EGYPT
AUSTRALIA
RUSSIA
SWITZERLAND
AUSTRIA
SINGAPORE
POLAND
ISRAEL
CHINA
U.K.
GERMANY
TAIWAN
FRANCE
SWEDEN
THAILAND
DENMARK
NETHERLANDS
BELGIUM
CZECHIA
HONG
KONG
NORWAY
JAPAN
SOUTH
KOREA
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH HOW-TO VIDEOS, TUTORIAL VIDEOS, OR EDUCATIONAL VIDEOS EACH WEEK
ONLINE VIDEO AS A SOURCE OF LEARNING
APR
2023
DATAREPORTAL

61
46.9%
42.3%
40.1%
35.0%
31.0%
44.5%
42.2% 41.0%
38.6%
33.9%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO WATCH HOW-TO VIDEOS, TUTORIAL VIDEOS, OR EDUCATIONAL VIDEOS EACH WEEK
ONLINE VIDEO AS A SOURCE OF LEARNING
APR
2023
DATAREPORTAL

62
51.7%
34.8%
32.9%
30.6%
30.4%
29.9%
29.1%
27.6%
27.2%
26.1%
25.4%
24.5%
24.0%
23.4%
21.4%
21.1%
19.9%
19.3%
19.2%
19.0%
19.0%
18.5%
17.8%
17.8%
17.8%
17.3%
17.1%
17.1%
16.9%
16.6%
16.5%
16.1%
16.1%
15.7%
15.6%
15.2%
15.1%
14.9%
14.6%
14.2%
14.0%
13.9%
13.9%
12.9%
12.8%
12.7%
12.6%
11.1%
11.1%
7.7%
6.4%
PHILIPPINES
KENYA
TAIWAN
NIGERIA
INDONESIA
U.A.E.
BRAZIL
INDIA
SOUTH
AFRICA
CHINA
MALAYSIA
MEXICO
HONG
KONG
WORLDWIDE
SPAIN
SAUDI
ARABIA
PORTUGAL
COLOMBIA
SOUTH
KOREA
NEW
ZEALAND
VIETNAM
TURKEY
EGYPT
ROMANIA
SWEDEN
THAILAND
MOROCCO
U.S.A.
AUSTRALIA
IRELAND
ARGENTINA
GHANA
SINGAPORE
CHILE
CANADA
POLAND
ITALY
NETHERLANDS
ISRAEL
U.K.
GERMANY
FRANCE
NORWAY
DENMARK
AUSTRIA
BELGIUM
SWITZERLAND
GREECE
RUSSIA
CZECHIA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH VLOGS EACH WEEK
WATCHING VLOGS
APR
2023
DATAREPORTAL

63
35.6%
29.7%
23.4%
16.6%
10.7%
25.8% 25.2%
21.7%
16.4%
11.8%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO WATCH VLOGS EACH WEEK
WATCHING VLOGS
APR
2023
DATAREPORTAL

64
95.4% 85.7% 90.1% 22.3% 4.6%
WATCH ANY KIND OF TV
CONTENT VIA ANY MEANS
OF CONTENT DELIVERY
WATCH LIVE OR “LINEAR”
TV PROGRAMMING (E.G.
BROADCAST OR CABLE TV)
WATCH TV CONTENT VIA AN
ON-DEMAND SERVICE (E.G.
A STREAMING PLATFORM)
WATCH TV CONTENT
SAVED TO A RECORDING
DEVICE (E.G. A DVR)
DO NOT WATCH
ANY KIND OF
TV CONTENT
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH TV VIA EACH MEANS OF CONTENT DELIVERY EACH MONTH
HOW INTERNET USERS WATCH TV
APR
2023

65
97.9%
97.7%
97.7%
97.7%
97.7%
97.4%
97.3%
96.8%
96.7%
96.7%
96.3%
96.2%
96.1%
95.9%
95.9%
95.9%
95.5%
95.3%
94.8%
94.6%
94.5%
94.1%
93.2%
93.1%
92.9%
92.8%
92.7%
92.5%
92.4%
91.6%
90.7%
90.3%
90.1%
89.9%
89.1%
88.4%
87.6%
87.4%
87.1%
86.4%
85.1%
84.1%
83.6%
83.3%
81.3%
77.8%
72.6%
SAUDI
ARABIA
GREECE
MEXICO
PHILIPPINES
SOUTH
AFRICA
CHILE
BRAZIL
NEW
ZEALAND
TURKEY
U.A.E.
INDIA
THAILAND
VIETNAM
COLOMBIA
INDONESIA
ISRAEL
ARGENTINA
SWEDEN
DENMARK
U.S.A.
MALAYSIA
IRELAND
HONG
KONG
SPAIN
U.K.
NORWAY
TAIWAN
SINGAPORE
AUSTRALIA
ITALY
ROMANIA
POLAND
WORLDWIDE
CANADA
PORTUGAL
FRANCE
EGYPT
NETHERLANDS
AUSTRIA
GERMANY
BELGIUM
SWITZERLAND
CZECHIA
CHINA
SOUTH
KOREA
RUSSIA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH TV CONTENT VIA STREAMING SERVICES (E.G. NETFLIX) EACH MONTH
STREAMING TV CONTENT VIA THE INTERNET
APR
2023
DATAREPORTAL

66
94.6% 92.4%
89.5%
85.3%
79.8%
94.0% 93.0% 91.4%
87.1%
81.3%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO WATCH TV CONTENT VIA STREAMING SERVICES (E.G. NETFLIX) EACH MONTH
STREAMING TV CONTENT VIA THE INTERNET
APR
2023
DATAREPORTAL

67
01 YOUTUBE GOOGLE
02 TIKTOK BYTEDANCE
03 INSTAGRAM META
04 NETFLIX NETFLIX
05 MX PLAYER MX PLAYER
06 HOTSTAR DISNEY
07 KWAI KUAISHOU
08 SNACK VIDEO KUAISHOU
09 PLAYIT PLAYIT
10 YOUTUBE KIDS GOOGLE
01 YOUTUBE GOOGLE
02 INSTAGRAM META
03 TIKTOK BYTEDANCE
04 NETFLIX NETFLIX
05 MX PLAYER MX PLAYER
06 AMAZON PRIME VIDEO AMAZON
07 HOTSTAR DISNEY
08 GOOGLE PLAY MOVIES AND TV GOOGLE
09 MI VIDEO - VIDEO PLAYER MI VIDEO
10 DISNEY+ DISNEY
# APP NAME COMPANY # APP NAME COMPANY
TOP VIDEO ENTERTAINMENT APPS BY TOTAL TIME SPENT
TOP VIDEO ENTERTAINMENT APPS BY MONTHLY ACTIVE USERS
SOURCE: DATA AI INTELLIGENCE. SEE DATA.AI FOR DETAILS. NOTES: BASED ON APPS WITH A PRIMARY OR SECONDARY DATA.AI APP IQ CATEGORISATION OF “VIDEO SHARING”, “SHORT VIDEOS”, “OTT”, “MEDIA
PLAYER”, OR “LIVE STREAMING” WITHIN THE “ENTERTAINMENT” CATEGORY. ONLY INCLUDES MOBILE APPS FOR WHICH STREAMING VIDEO CONTENT IS A PRIMARY FOCUS; EXCLUDES COMMUNICATION AND
SOCIAL NETWORKING APPS. DOES NOT INCLUDE USERS ACCESSING SERVICES VIA DEVICES OTHER THAN MOBILE PHONES. RANKINGS BASED ON USER ACTIVITY BETWEEN 01 JANUARY AND 31 MARCH 2023.
ACTIVE USER RANKING REFLECTS WORLDWIDE ACTIVITY ON IPHONES AND ANDROID PHONES, EXCLUDING CHINA. RANKING BY TOTAL TIME REFLECTS ACTIVITY ON ANDROID PHONES ONLY.
GLOBAL OVERVIEW
GLOBAL OVERVIEW
RANKINGS OF THE MOST USED VIDEO-CENTRIC ENTERTAINMENT APPS ON MOBILE PHONES BETWEEN 01 JANUARY AND 31 MARCH 2023
VIDEO ENTERTAINMENT: TOP MOBILE APPS
APR
2023

68
01
02
03
04
05
06
07
08
09
10
LUTHER: THE FALLEN SUN 100
BLACK PANTHER:
WAKANDA FOREVER
100 DIE HART THE MOVIE 100 BLACK ADAM 100
WE HAVE A GHOST 55 MOANA 76 CLARKSON’S FARM 51 THE BATMAN 94
THE MAGICIAN’S ELEPHANT 43 ENCANTO 59 SAYEN 41 ELVIS 90
FARAWAY 39 TURNING RED 58
EVERYTHING EVERYWHERE
ALL AT ONCE
30 DON’T WORRY DARLING 71
LOVE AT FIRST KISS 22 COCO 31 VARISU 24 HOUSE PARTY 64
TONIGHT YOU’RE
SLEEPING WITH ME
22 LUCA 26 CREED II 24 FATHER OF THE BRIDE 45
MONEY SHOT: THE
PORNHUB STORY
22 AVENGERS: ENDGAME 25 SHOTGUN WEDDING 22 KIMI 41
PAW PATROL: THE MOVIE 20 BOSTON STRANGLER 23 PERFECT ADDICTION 20 MINIONS: THE RISE OF GRU 38
CHOR NIKAL KE BHAGA 20 FROZEN 22 SAMARITAN 20 KING RICHARD 37
STILL TIME 20 TITANIC 18 PATHAAN 20 SHAZAM! 34
NETFLIX INDEX AMAZON PRIME INDEX
DISNEY+ INDEX HBO INDEX
#
SOURCE: FLIXPATROL. NOTES: THE SAME CONTENT MAY HAVE DIFFERENT TITLES IN DIFFERENT COUNTRIES. RANKINGS BASED ON FLIXPATROL’S ANALYSIS OF WORLDWIDE VIEWING ACTIVITY IN MARCH 2023
“INDEX” VALUES COMPARE THE FLIXPATROL “POINTS” VALUE FOR EACH TITLE TO THE FLIXPATROL “POINTS” VALUE OF THE TOP-RANKED TITLE IN EACH PLATFORM’S RANKING.
GLOBAL OVERVIEW
GLOBAL OVERVIEW
FLIXPATROL’S RANKING OF THE MOST POPULAR MOVIES ON SELECTED STREAMING PLATFORMS IN MARCH 2023
TOP MOVIES BY STREAMING PLATFORM
APR
2023

69
01
02
03
04
05
06
07
08
09
10
THE GLORY 100 THE MANDALORIAN 100 CARNIVAL ROW 100 THE LAST OF US 100
YOU 100 BLUEY 62 THE CONSULTANT 69 SUCCESSION 63
SEX / LIFE 89 GREY’S ANATOMY 53 DAISY JONES & THE SIX 54 PERRY MASON 47
OUTER BANKS 78 MODERN FAMILY 52
THE LORD OF THE RINGS:
THE RINGS OF POWER
52 STRIKE 45
SHADOW AND BONE 75 THE SIMPSONS 49 STAR TREK: PICARD 45 HOUSE OF THE DRAGON 43
MH370: THE PLANE
THAT DISAPPEARED
53 FAMILY GUY 38 REACHER 33 POBRE DIABLO 29
THE NIGHT AGENT 52 MALCOLM IN THE MIDDLE 28 TOM CLANCY’S JACK RYAN 31 CHERNOBYL 23
WRONG SIDE OF THE TRACKS 45 CRIMINAL MINDS 27 FARZI 28 SUPERMAN & LOIS 21
PERFECT MATCH 35 HOW I MET YOUR MOTHER 25 THE BOYS 26 THREE PINES 20
HASTA EL CIELO: LA SERIE 32 STAR WARS: THE BAD BATCH 25 SWARM 25 RAIN DOGS 19
NETFLIX INDEX AMAZON PRIME INDEX
DISNEY+ INDEX HBO INDEX
#
SOURCE: FLIXPATROL. NOTES: THE SAME CONTENT MAY HAVE DIFFERENT TITLES IN DIFFERENT COUNTRIES. RANKINGS BASED ON FLIXPATROL’S ANALYSIS OF WORLDWIDE VIEWING ACTIVITY IN MARCH 2023
“INDEX” VALUES COMPARE THE FLIXPATROL “POINTS” VALUE FOR EACH TITLE TO THE FLIXPATROL “POINTS” VALUE OF THE TOP-RANKED TITLE IN EACH PLATFORM’S RANKING.
GLOBAL OVERVIEW
GLOBAL OVERVIEW
FLIXPATROL’S RANKING OF THE MOST POPULAR TV SHOWS ON SELECTED STREAMING PLATFORMS IN MARCH 2023
TOP TV SHOWS BY STREAMING PLATFORM
APR
2023

70
38.0% 18.5% 19.1% 16.9%
LISTEN TO MUSIC
STREAMING SERVICES
LISTEN TO ONLINE RADIO
SHOWS OR STATIONS
LISTEN TO
PODCASTS
LISTEN TO
AUDIO BOOKS
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LISTEN TO EACH KIND OF AUDIO CONTENT VIA THE INTERNET EACH WEEK
LISTENING TO ONLINE AUDIO CONTENT
APR
2023

71
49.8%
49.6%
49.0%
48.9%
48.8%
47.4%
47.0%
46.0%
44.0%
43.2%
43.1%
42.8%
42.4%
42.1%
41.2%
41.2%
40.9%
39.7%
39.5%
39.2%
39.0%
38.9%
38.1%
38.0%
37.1%
36.6%
36.4%
36.4%
36.1%
35.7%
35.6%
35.6%
35.1%
35.0%
34.5%
34.1%
32.6%
32.5%
31.8%
31.8%
29.2%
25.8%
23.2%
22.4%
21.1%
20.4%
20.3%
20.3%
17.7%
17.3%
17.2%
MEXICO
SOUTH
AFRICA
INDONESIA
BRAZIL
TURKEY
U.S.A.
SWEDEN
NORWAY
PHILIPPINES
DENMARK
ITALY
CHILE
SOUTH
KOREA
NIGERIA
AUSTRALIA
INDIA
TAIWAN
SPAIN
GERMANY
NEW
ZEALAND
MALAYSIA
ARGENTINA
IRELAND
WORLDWIDE
KENYA
HONG
KONG
AUSTRIA
PORTUGAL
U.K.
VIETNAM
CANADA
THAILAND
COLOMBIA
ISRAEL
CHINA
NETHERLANDS
SINGAPORE
SWITZERLAND
FRANCE
U.A.E.
GREECE
BELGIUM
SAUDI
ARABIA
POLAND
JAPAN
GHANA
CZECHIA
ROMANIA
RUSSIA
MOROCCO
EGYPT
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LISTEN TO MUSIC STREAMING SERVICES EACH WEEK
LISTENING TO STREAMING MUSIC
APR
2023
DATAREPORTAL

72
43.9% 42.5%
38.2%
33.5%
24.5%
40.3% 39.9%
37.9%
35.8%
29.3%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LISTEN TO MUSIC STREAMING SERVICES EACH WEEK
LISTENING TO STREAMING MUSIC
APR
2023
DATAREPORTAL

73
01 SPOTIFY SPOTIFY
02 YOUTUBE MUSIC GOOGLE
03 SAMSUNG MUSIC SAMSUNG
04 LARK PLAYER LARK PLAYER
05 RESSO BYTEDANCE
06 MI MUSIC XIAOMI
07 AMAZON MUSIC AMAZON
08 MUSIC PLAYER – MP3 PLAYER… INSHOT INC
09 POCKET FM POCKET FM
10 WYNK BHARTI AIRTEL
01 SPOTIFY SPOTIFY
02 YOUTUBE MUSIC GOOGLE
03 SHAZAM APPLE
04 MI MUSIC XIAOMI
05 JIOSAAVN RELIANCE INDUSTRIES
06 AMAZON MUSIC AMAZON
07 WYNK BHARTI AIRTEL
08 GOOGLE PLAY MUSIC GOOGLE
09 SAMSUNG MUSIC SAMSUNG
10 RESSO BYTEDANCE
# APP NAME COMPANY # APP NAME COMPANY
TOP MUSIC-RELATED MOBILE APPS BY TOTAL TIME SPENT
TOP MUSIC-RELATED MOBILE APPS BY MONTHLY ACTIVE USERS
SOURCE: DATA AI INTELLIGENCE. SEE DATA.AI FOR DETAILS. NOTES: BASED ON APPS WITH A PRIMARY OR SECONDARY DATA.AI APP IQ CATEGORISATION OF “MUSIC & AUDIO” OR “RADIO”. ONLY INCLUDES
MOBILE APPS FOR WHICH MUSIC IS A PRIMARY FOCUS; EXCLUDES COMMUNICATION AND SOCIAL NETWORKING APPS. DATA ARE CURRENTLY UNAVAILABLE FOR APPLE MUSIC, SO IT WILL NOT APPEAR
IN THESE RANKINGS. RANKINGS BASED ON USER ACTIVITY BETWEEN 01 JANUARY AND 31 MARCH 2023. ACTIVE USER RANKING REFLECTS WORLDWIDE ACTIVITY ON IPHONES AND ANDROID PHONES,
EXCLUDING CHINA. RANKING BY TOTAL TIME REFLECTS ACTIVITY ON ANDROID PHONES ONLY.
GLOBAL OVERVIEW
GLOBAL OVERVIEW
RANKINGS OF THE MOST USED MUSIC-RELATED APPS ON MOBILE PHONES BETWEEN 01 JANUARY AND 31 MARCH 2023
MUSIC: TOP MOBILE APPS
APR
2023

74
01 KAROL G – “MAÑANA SERÁ BONITO”
02 BAD BUNNY – “UN VERANO SIN TI”
03 MORGAN WALLEN – “ONE THING AT A TIME”
04 SZA – “SOS”
05 THE WEEKND – “STARBOY”
06 TAYLOR SWIFT – “MIDNIGHTS”
07 TYLER, THE CREATOR – “CALL ME IF YOU GET LOST”
08 MELANIE MARTINEZ – “PORTALS”
09 MILEY CYRUS – “ENDLESS SUMMER VACATION”
10 METRO BOOMIN – “HEROES & VILLAINS”
01 MILEY CYRUS – “FLOWERS”
02 KAROL G & SHAKIRA – “TQG”
03 SZA – “KILL BILL”
04 ESLABON ARMADO & PESO PLUMA – “ELLA BAILA SOLA”
05 ROSALÍA & RAUW ALEJANDRO – “BESO”
06 PINKPANTHERESS & ICE SPICE – “BOY’S A LIAR PT. 2”
07 HARRY STYLES – “AS IT WAS”
08 YNG LVCAS & PESO PLUMA – “LA BEBE”
09 THE WEEKND WITH ARIANA GRANDE – “DIE FOR YOU (REMIX)”
10 JISOO – “FLOWER”
# ARTIST – “SONG TITLE” # ARTIST – “ALBUM TITLE”
TOP ALBUMS
TOP SONGS
SOURCE: @SPOTIFYCHARTS ON INSTAGRAM. NOTE: RANKINGS ARE BASED ON WORLDWIDE SPOTIFY STREAMS BETWEEN 31 MARCH AND 06 APRIL 2023.
GLOBAL OVERVIEW
GLOBAL OVERVIEW
RANKING OF THE WORLDWIDE MOST STREAMED SONGS AND MOST STREAMED ALBUMS ON SPOTIFY BETWEEN 31 MARCH AND 06 APRIL 2023
GLOBAL SPOTIFY CHARTS
APR
2023

75
40.1%
38.0%
34.2%
29.6%
28.7%
26.2%
25.9%
25.3%
25.2%
24.7%
24.5%
24.2%
24.1%
23.8%
23.7%
23.5%
23.3%
22.3%
21.4%
21.3%
20.5%
20.5%
20.0%
20.0%
19.7%
19.1%
18.7%
18.7%
18.3%
18.3%
17.9%
17.4%
17.2%
15.8%
15.8%
15.5%
14.7%
14.2%
13.9%
13.8%
13.8%
13.8%
13.3%
13.0%
12.3%
11.5%
11.0%
10.8%
10.5%
8.4%
3.9%
BRAZIL
INDONESIA
MEXICO
SOUTH
AFRICA
SWEDEN
IRELAND
SPAIN
U.S.A.
DENMARK
PORTUGAL
ROMANIA
COLOMBIA
NORWAY
ISRAEL
CHILE
CZECHIA
AUSTRALIA
CANADA
POLAND
U.K.
KENYA
NEW
ZEALAND
GERMANY
NIGERIA
SAUDI
ARABIA
WORLDWIDE
AUSTRIA
INDIA
PHILIPPINES
THAILAND
SWITZERLAND
ARGENTINA
NETHERLANDS
GREECE
U.A.E.
TURKEY
VIETNAM
ITALY
MALAYSIA
BELGIUM
FRANCE
SINGAPORE
TAIWAN
CHINA
MOROCCO
GHANA
EGYPT
HONG
KONG
SOUTH
KOREA
RUSSIA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LISTEN TO PODCASTS EACH WEEK
LISTENING TO PODCASTS
APR
2023
DATAREPORTAL

76
20.9% 21.3%
18.7%
16.1%
14.1%
20.8%
21.6%
18.9%
17.1%
13.0%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO LISTEN TO PODCASTS EACH WEEK
LISTENING TO PODCASTS
APR
2023
DATAREPORTAL

77
13.8% 10.1% 6.7% 6.2%
80.9% 66.6% 34.3% 22.1%
TABLET HAND-HELD GAMING DEVICE MEDIA STREAMING DEVICE VIRTUAL REALITY HEADSET
ANY DEVICE SMARTPHONE LAPTOP OR DESKTOP GAMES CONSOLE
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON EACH KIND OF DEVICE
DEVICES USED TO PLAY VIDEO GAMES
APR
2023

78
95.9%
93.4%
92.9%
92.0%
91.9%
91.2%
90.1%
88.9%
88.7%
87.9%
87.5%
87.4%
86.4%
86.3%
86.2%
85.7%
85.6%
85.5%
84.3%
83.6%
82.8%
82.8%
82.6%
82.1%
80.9%
79.8%
79.5%
79.0%
78.0%
77.3%
77.2%
76.6%
76.5%
76.2%
75.8%
75.4%
75.2%
75.0%
75.0%
74.0%
73.5%
72.8%
71.9%
71.5%
71.4%
70.6%
64.9%
PHILIPPINES
INDONESIA
THAILAND
TURKEY
SAUDI
ARABIA
VIETNAM
SOUTH
AFRICA
INDIA
MEXICO
TAIWAN
MALAYSIA
BRAZIL
GREECE
PORTUGAL
EGYPT
U.A.E.
CHILE
HONG
KONG
COLOMBIA
ROMANIA
ARGENTINA
SINGAPORE
U.S.A.
NEW
ZEALAND
WORLDWIDE
SPAIN
POLAND
ITALY
FRANCE
SOUTH
KOREA
ISRAEL
CANADA
RUSSIA
SWITZERLAND
AUSTRALIA
AUSTRIA
DENMARK
NETHERLANDS
SWEDEN
GERMANY
CZECHIA
U.K.
IRELAND
CHINA
NORWAY
BELGIUM
JAPAN
SOURCE: GWI (Q4 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: NO TIME PERIOD (E.G. “PAST WEEK”)
IS ASSOCIATED WITH THIS QUESTION IN GWI’S SURVEY. COMPARABILITY: STARTING WITH THEIR Q4 2022 WAVE OF RESEARCH, GWI INTRODUCED A REVISED SURVEY METHODOLOGY THAT RESULTED IN A
DECLINE IN VALUES FOR A WIDE VARIETY OF DATA POINTS. AS A RESULT, DATA POINTS ON THIS CHART MAY NOT BE DIRECTLY COMPARABLE WITH SIMILAR DATA POINTS PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON ANY DEVICE
PLAYING VIDEO GAMES
APR
2023
DATAREPORTAL

79
86.2% 83.8%
77.7%
72.5%
64.9%
90.2% 89.2%
84.1%
76.7%
65.9%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
SOURCE: GWI (Q4 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: NO TIME PERIOD (E.G. “PAST WEEK”)
IS ASSOCIATED WITH THIS QUESTION IN GWI’S SURVEY. COMPARABILITY: STARTING WITH THEIR Q4 2022 WAVE OF RESEARCH, GWI INTRODUCED A REVISED SURVEY METHODOLOGY THAT RESULTED IN A
DECLINE IN VALUES FOR A WIDE VARIETY OF DATA POINTS. AS A RESULT, DATA POINTS ON THIS CHART MAY NOT BE DIRECTLY COMPARABLE WITH SIMILAR DATA POINTS PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO PLAY VIDEO GAMES ON ANY DEVICE
PLAYING VIDEO GAMES
APR
2023
DATAREPORTAL

Digital 2023 April Global Statshot Report v01 (April 2023)

Digital 2023 April Global Statshot Report v01 (April 2023)

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