To watch the recorded on-demand web seminar go to http://alturl.com/ts8ws Discover the true value of deploying mobile business intelligence in your organization, including next generation mobile analytics solutions from IBM and DataClarity for the iPad, iPhone, and Android-based tablets and phones. Mobile Business Intelligence is becoming one of the most important battlegrounds for transforming decision-making and achieving competitive advantage. According to Gartner, by 2013, 33% of Business Intelligence functionality will be consumed via handheld devices. Unleashing mobile has tremendous potential for any organization, but business leaders still need to gain a better understanding of the value of mobile analytics and how the effective use of mobile analytics can enable their businesses to improve efficiency and run better. Learn more: www.CognosDashboards.com

1. Web Seminar:
Understanding the Tremendous Value
of Mobile Analytics
May 30, 2012, 1:30 PM ET

2. Welcome and Introduction
Carol Frasso
Director, Education Services
DataClarity
Terry Hamlet, MBA
Senior Financial Consultant
DataClarity
Dragos Georgescu
Principal, Director of Research and Development
DataClarity

3. Mobile Users > Desktop Users
Within 2 years
Internet Users (in millions)
Morgan Stanley Research, 2010

4. Apple has Rapidly Changed the
Mobile Business Landscape
92%
of Fortune 500 companies are
deploying or using the iPhone.
93%
of Fortune 500 companies are
deploying or testing the iPad.
New York Times via Apple Inc., 2011 New York Times via Apple Inc., 2011

5. Mobile BI Gartner Predictions
33%
of BI functionality will be consumed
via handheld devices by 2013
Gartner Predicts 2011
33%
of organizations plan to deploy a
Mobile BI Solution in 2012
Gartner Predicts 2011

6. Mobile BI Market Study Data
80%
of organizations ranked Mobile BI as a
top priority for their executives.
Howard Dresner Mobile BI Market Study, 2011
50%
of organizations plan to have a Mobile
BI Solution deployed by 2013
TechTarget Survey, 2011

7. Mobile BI Market Study Data
6X
Organizations employing a mobile
solution can make critical business
decisions six (6) times faster than
companies who do not.
Aberdeen Group Report, Mobile BI: Actionable
Intelligence for the Agile Enterprise
3X
Organizations employing mobile best
practices can make critical business
decisions three (3) times faster than
companies who do not.
Aberdeen Group Report, Mobile BI: Actionable Intelligence
for the Agile Enterprise

8. Business Benefits
Sought From Mobile BI
 Improved customer sales, service, and support (65%)
 More efficiency and coordination in operations and
business processes (60%)
 Faster deployment of BI and analytics applications and
services (50%)
 Customer self-service benefits (45%)
According to the Mobile Business Intelligence and analytics report: Extending Insight to a Mobile Workforce

9. Information Access Benefits
Sought From Mobile BI
 Faster and easier executive access to information (83%)
 Easier, self-service access to data sources (67%)
 Right-time data for users’ roles in processes
or operations (54%)
 More frequently updated
information for all users (51%)
According to the Mobile Business Intelligence and analytics report: Extending Insight to a Mobile Workforce

10. Important Considerations for Mobile BI
 Ubiquitous Dashboard - Look for a mobile BI solution that has a
dashboard that performs the same way on tablets as it does on
PCs.
 Flexible reporting: Look for a mobile BI solution that lets your
tablet users modify and save their own reports or dashboards to
meet spontaneous requirements.
 Adaptability to a range of devices: If your company is going Bring
Your Own Device (BYOD), make it a requirement that the BI data
can render on multiple device types. Look for a solution with iOS
and Android clients or that uses HTML 5 for its web interface.

11. Important Considerations for Mobile BI
 Tablet-level security: Consider a mobile BI solution that doesn’t
store corporate data on the device. Back that up with a mobile
device management (MDM) tool that lets your IT staff wipe any
corporate tablets.
 Secure communications: The transmission of corporate BI data
requires data transmission security like a VPN connection or
Secure Socket Layers (SSL) security.
 Network security: Extending an enterprise BI platform to tablets
requires security like LDAP or Active Directory to ensure the
proper authentication of tablet users seeking to access the
enterprise BI platform.

12. What Do Most Organizations
and Users Really Need?
 Make informed decisions with instant access to
information anytime, anywhere
 Leverage existing BI investments & skills
 Ensure secure access to information across a
range of devices
 Fully interactive and personalized experience
 Intuitive data exploration and visualization
 Collaborate and share results instantly
 High performance and scalable

13. Who’s using IBM Mobile Analytics?
 One of the largest  Boston-area based  The second oldest Zoo
marketing pizzeria chain with 280 in the United States
communications restaurants
companies in the world Challenges
Challenges
Challenges  Interact with insights on
 Integrate data from  Better visibility into
 IBM Cognos Mobile the business from
consumer buying patterns anywhere
various sources
 Provide information to  Improve customer
the business leaders
 Access real-time data experience and loyalty
from multiple sources
faster and quicker  Improve business
through mobile devices
 Control costs and operations and revenue
manage margins
 New and improved
customer loyalty program
20% increase 50% increase $500,000
in the number of projects per in the total of an average order in new revenue
year. More granular view of Improved visibility Revolutionized operations
business

14. Next Generation IBM Cognos
Mobile Business Analytics
Access critical information

15. Next Generation IBM Cognos
Mobile Business Analytics
 Access and interact with powerful IBM Cognos reports
and dashboards.
 Leverage the same content users work with every day
on their desktops - optimized for the iPad, iPhone, and
Android tablets and phones.
 Interact with a rich and highly visual native iPad, iPhone
and Android experience with features including
automatic orientation, content scaling, pinch and zoom,
drill down, and swipe gestures.

16. Next Generation IBM Cognos
Mobile Business Analytics
 Intuitively search, navigate, and analyze familiar reports
and dashboards without the need for additional training.
 Collaborate and share insights with others.
 Leverage the enterprise scalability and security of the
IBM Cognos platform.
 Optimize your investment in Cognos 8, Cognos 10,
Cognos Express and Cognos TM1.

17. DashInsight Demo

18. For more information
Visit us on the web at http://www.CognosMobile.com

19. Interested in learning more?
 Download DashInsight Mobile
from the Apple app store
(just search on “DashInsight”)
 Request a tailored DashInsight demo
for your organization
 E-mail a request to sales@dataclaritycorp.com
 Visit us online at www.CognosMobile.com or
www.CognosDashboards.com and complete the form
 Call us toll-free at 877-454-4898

20. Thank You
www.CognosMobile.com
sales@dataclaritycorp.com
877-454-4898 just search for “dashinsight” to locate,
download and try out our app