Social Media - A Powerful Tool for HR

© 2016 Ceridian Corporation. All rights reserved.
Social Media:
A Powerful Tool
for HR
Daryl Hiddema
April 12, 2017

Agenda
• Social Media Today
• Transforming HR Though Social Media
• Key Social Media Guidelines

Ceridian is a global human capital management software company
serving over 25 million users in more than 50 countries

Daryl Hiddema
Daryl has more than 18 years of experience within the Human Capital systems
industry and has managed various responsibilities, including customer support,
implementation and sales. In his current role with Ceridian, Daryl is responsible for
business development and building brand awareness of the Dayforce platform across
south Georgia.
Daryl is an active LinkedIn Premium user and established his LinkedIn profile in 2004
and is part of the first 500k users. Over the years he has used Social Media to further
his professional network and leverages LinkedIn to build his Ceridian brand. 4 of his
last 5 positions were sourced due to his presence on LinkedIn and was key to securing
those positions by highlighting his connections and industry expertise.
You can connect with Daryl on LinkedIn -
https://www.linkedin.com/in/Daryl-Hiddema8675

How many people in the audience today are on:
1) Facebook
2) LinkedIn
3) Twitter
4) Instagram
5) Snapchat
POLLING QUESTION #1

Do you use social media as part of your job function?
1) Yes
2) No
POLLING QUESTION #2

Social Media Quick Fact
Did You Know?
65% of adults now use social networking sites
– Which is nearly a tenfold jump in the last
decade
Source: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/

Does your workplace limit your employees from using social media
platforms?
1) Yes, completely
2) No, not at all
3) Some domains are blocked (Ex: Facebook)
POLLING QUESTION #3

“Transparency may be the most disruptive and far-fetching
innovation to come out of social media.”
- The New Influencers by Paul Gilin

Is your company active on social media?
1) Yes
2) No
3) Not sure
POLLING QUESTION #4

Leveraging Social Media
Talent Acquisition Powerful recruitment tool
Employee Engagement
Helps foster teamwork and employee
engagement amongst existing staff
Building Brand Awareness
A simple, cheap and convenient PR and
Marketing tool
Thought Leadership
Establishing a presence in Social Media
allows you to position yourself as a thought
leader
Listening
Social Media allows HR professionals to stay
current with industry trends, topics and news

How Social Media Is Transforming HR Today
Recruitment
Performance Development
Employee Development
Employer Branding

Social Media and Recruitment
The use of Social Media for recruitment
has grown 54% in the past 5 years.
(SHRM)
Source: http://www.careerarc.com/blog/2016/01/13-recruiting-stats-hr-pro-must-know-2016/

Source: 2014 Jobvite Social Recruiting Survey

Use Twitter to connect with people
only as it is fast-paced and geared
around common interests.

The goal in utilizing social media for talent acquisition is built on
three principles:
1) Inform
2) Engage
3) Attract

Social Media and Employer Branding
79% of job seekers use Social Media in their
job search. This figure increases to 86% for
younger job seekers who are in the first 10
years of their careers. (Glassdoor)
Source: http://www.social-hire.com/social-recruiting-advice/4806/how-social-media-is-influencing-hr

Social Media Tips For Success #1
Use more multimedia content, such as videos and podcasts, to
promote your business’ workplace culture
https://www.youtube.com/watch?v=RkTqKU6grnY

Social Media and Performance Development
HCM solutions such as Dayforce HCM
offer real-time functionality to provide
feedback between managers and their
peers to recognize and improve
performance.

Social Media and Employee Development
Social tools also offer a great opportunity
to foster increased collaboration and
peer-to-peer learning.

Employees On Social Media
Ensure your employees are aware of your
company’s Social Media policy, have read it
thoroughly and understand and follow the
guidelines.

Prioritize the use of Social Media tools according to your business
needs
Consider your objectives and experiment with a few sites while
keeping an open mind
Develop a Social Media policy to educate your employees

Important Social Media Guidelines
Remember to do the following:
• Follow industry trends
• Bring feedback and insight from the company’s industry to the wider
team
• Build positive relationships with customers
• Share expertise and knowledge
• Respect the privacy of colleagues by not posting photos or information
about them without their approval

Answering Back On Social Media
• Establish a plan
• Respond in a timely manner
• Try to avoid defensive posture
• Try to avoid an argument online
• Ask to take the conversation offline by
providing the commenter an avenue to do so
• If it’s a customer compliant, bringing it to the
attention of your customer support/care team

Facebook: Acme Careers, Life At Acme, Jobs At Acme
Twitter: @Acme Jobs, @Acme Careers, @LifeAtAcme
LinkedIn: Acme Careers, Life At Acme, Jobs At Acme

Summary
• Social Media is a versatile tool that can be leveraged for talent acquisition,
employee engagement, building brand awareness, thought leadership and listening
• The use of Social Media provides transparency between your company and
potential candidates
• Implement a Social Media policy for your employees to follow – educate your
employees on proper usage and protect your brand
• Don’t be afraid to try new things on Social Media, have fun, but remember to be
authentic

Questions/
Contact Info
Daryl Hiddema – Dayforce HCM Consultant
Cell: (678) 323-9709
Email: daryl.hiddema@ceridian.com
LinkedIn: Daryl Hiddema
Maurice Fernandes – Manager, Employment
Brand
Office: (905) 754-8906
Cell: (647) 201-1006
Email: maurice.fernandes@ceridian.com
Twitter/Instagram: @MoeRecruits
LinkedIn: Maurice Fernandes

Thank You

Social Media - A Powerful Tool for HR

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