1. We offer Inkjet Cartridge & Refill for ALL inkjet printers’
manufacturer brands
HP, Canon, Lexmark, Dell, Epson, Brothers, Etc.
Darryl Cooper-Owner

2. Our vision & Mission
To provide our customers with the, Highest Quality
ink, at the lowest price, with great customer service.
To have our customer eager to do business with us,
because of our due diligence to put them first.

3. Our Product
The Highest Quality ink in the World
brothers Canon LEXMARK HP EPSON
our local market will offer two hour guarantee delivery service

4. Financial Plan
Sales based upon Bigcommerce marketing service that offers , Email marketing,
Promotions & coupons, search engine optimization, Google, Yahoo and Bing. Our
marketing strategies will also include local marketing with flyer, postcards that will target
local residents and businesses (like lawyers, physicians, churches and nonprofit
organization).
1. 1600 orders monthly of our Inkjet Cartridge & Refill product at average cost of $3.50
per Cartridge & Refill.
2. Sales are projected to be $67,200.00 [ 2012]
3. Net Profit Before Taxes $21,724.00 (2012)

5. Competitors
Hard Copy Supplies Journal at market research firm Lyra Research says the world's ink jet
printers will guzzle $21 billion worth of ink this year. Third-party vendors have already
grabbed more than 16 percent of cartridge sales, Forrest says, and that percentage is
growing.
Our Competitors are many, from the printer manufacturer, to Third –party vendors like 2-4-
1ink.com.
How we will distinguish is By our name brand
2-4-1ink.com will enter this market with the highest quality ink at the lowest price, with the
best Customer service. As our name implies we will get into this market as a dealer that
allows the customer to buy an inkjet Cartridge or Refill and get one free. We will fill a void in
our local market with two hour guarantee delivery service to our home and business
customers. Our focus will be local residents and businesses (like lawyers, physicians,
churches and nonprofit organization).

6. Technology
Windows Server
Desktop Secure Socket Layer
Router, ISP, GPS
Computers tracking device
Security Certificate
Software
Dreamweaver Merchant
Acrobat Pro account
Cost of Technology= $2,500.00

7. Target market
Our marketing strategies will target home and small business inkjet owners
world wide. We will also target local residents and businesses (like lawyers,
physicians, churches and nonprofit organization).