2. Darren Tunstall
I am a #1 Bestseller on Amazon for my book on
Social Media, Real Estate Sales, and Web 2.0. In
months, I generated approximately $5 million
dollars in closed real estate transactions.
I did this through blogging and
social media. I can help you do
the same regardless of the
industry.
3. Statistics
! Almost 8 new people come onto the internet
every 8 seconds.
! 200,000 out of 300,000 Americans are on the do
not call list.
! 44% of direct mail is never opened
! The average budget for a blog and social media
has nearly tripled in 3 years.
4. More Statistics
! 57% of marketers acquired customers from blogging.
! 44% of marketers acquired customers from Twitter.
! 70% of links that search users click on are organic –
Not Paid Advertisement.
! 75% of search engine users never scroll past the first
page.
5. Even More Stats
! 63% of companies using social media say it has
increased marketing effectiveness—among
other benefits.
! 61% of US marketers use social media to
increase lead generation.
! 46% of people read blogs more than once/day.
6. FACTS
! The more keyword-rich content you generate,
the more the search engines will find (and love)
you.
! Businesses that blog ≥ 20 times per month get 5
times more traffic than those who blog ≤ to 4
times per month.
! Companies that blog have 97% more inbound
links than those who don’t.
7. The Bottom Line
! If Google (or other search engines) can’t find
you, neither will anyone else.
8. Content Marketing Media Plan
! I created the content marketing media plan
because there many people who want to do
business online, but they don’t because of two
reasons:
1. They don’t know how.
2. They are overwhelmed with the Internet,
especially social media sites.
9. Organized and Useful
! I’ve come to the conclusion that the Internet really
hasn’t changed much. We just have better graphics
now.
! Search engines want information that is organized
and useful so that end-users can enjoy it.
! Search engines will index pages and you will get
found. Like anything, you just need to do a little
upfront work.
10. My Goal
! It is my goal to help you build an online presence
and distribute your brand without spending tons
of money on advertising.
11. Purpose of A Media Schedule
! A content marketing media schedule is
important to your business. There are three
things to include:
! Frequency of Distribution
! Social Media Channels
! Categories and Sub-categories
12. Frequency of Distribution
! Blog frequency impacts customer acquisition.
! The frequency of distribution is how often you
distribute content to your network. There are
three levels of frequency:
! Conservative
! Moderate
! Aggressive
13. Conservative Frequency of
Distribution
! A conservative frequency of distribution means that you
will plan to slowly and consistently release content on the
web with minimal online presence. For example,
! 1 Article Per Week
! 1 Excerpt Article After Every 5 Articles
! 2 Blog Comments Per Week
! 1 Video Per Week
! 1 Press Release Per Month
! 1 Newsletter Per Month
14. Moderate Frequency of
Distribution
! A moderate frequency of distribution means that you will plan
to satisfactorily and consistently release content on the web
with an average online presence. For example,
! 3 Article Week
! 1 Excerpt Article Every 5 Articles (Approx. 2.4)
! 3 Blog Comments Per Week
! 3 Video Per Week
! 1 Press Release Per Month
! 1 Newsletter Per Month
! 1 Excerpt Presentation Per Each Excerpt Article (Approx. 2.4)
15. Aggressive Frequency of
Distribution
! Aggressive frequency of distribution means that you will plan to
consistently release content on the web with an above average
online presence. For example,
! 5 Article Week
! 1 Excerpt Article Every 5 Articles (Approx. 4)
! 5 Blog Comments Per Week
! 5 Video Per Week
! 1 Press Release Per Week (Approx. 4 month)
! 1 Newsletter Per Month
! 1 Excerpt Presentation Per Each Excerpt Article (approx. 4)
! 1 Webinar Per Month
16. Social Media Channels
! The social media channels is where you will
distribute your content online. For example, in your
social network, you might have the following blog
and social media sites setup:
!
!
!
!
!
Blog
Twitter
LinkedIn
Facebook
Etc.
17. Social Media
Network
Twitter
If your social media channels are
setup appropriately then everything
will start from your blog.
Blog
After publishing an article or blog
post, the content will then
automatically distribute to your social
network.
LinkedIn
Setup your social network prior to
releasing content online. This will
allow you to effectively distribute to
your audience for maximum results.
Facebook
18. Categories and Subcategories
! It’s critical to choose a category and sub-category
that your articles will be based because you might
want to upload your content to article directories. By
choosing a category, you are doing the following:
! Defining what your article will be about
! Helping end-users search for your content
! Organizing content in your blog by category making it
searchable
! Making your content ready for article directory
submission.
19. Creating The Media Plan
This is where you create the actual content marketing media plan. The plan includes 6 headings:
!
Week
!
Media channel
!
Category
!
Sub-category
!
Content type
!
Title
Before getting started, know the niche, or target marketing that you want to attract. Let’s do an example on
horse training.
20. Example – Horse Training
Pretend you’re offering horse training services where you teach horses tricks or
mannerisms. You want to release a conservative content marketing media plan so
people can learn a little about training a horse (i.e. tips, tricks, how-to, etc.).
Consider the following:
1.
Industry. It’s considered business because it’s a service.
2.
What is the category: sub-categories? Think about how the content will be
published in the article directories. Be consistent with them. In this case,
you can use Pets: Horses, and Recreation and Sports: Equestrian.
3.
What type of content is it? Article, blog comment, video, press release,
presentation, newsletter, etc.
Add the information to an 8-week schedule in a spreadsheet.
21. 8-week CMM
Schedule for Horse
Training
As you can see from the schedule,
everything is arranged by week, media
channel, category, sub category, content
type, and title. The most important of these
is the title. Almost all the content types are
based on the article titles.
For example, notice in week 2, the video
briefly discusses the article from week 1.
And, in week 5, after five articles have been
written, you write and excerpt article that
summarizes the 5 previous articles. In
addition, you create an excerpt
presentation. This method allows the
content to create mind share while being
fresh on a rotating base.
Blog commenting is a more proactive
approach on the web. Instead of waiting for
your target market to find you, you find them
first.
22. Monday
Tuesday
1
Wednesday
2
Article
Blog Comment
The next step is to transcribe the content
marketing media schedule to a calendar. This
will organize the task to complete each day,
week, month, and year. The calendar to the
right displays an 8-week conservative plan. In
this plan, we decided to do the following:
•
M: Write 1 Article
•
T: Video
•
W: Excerpt Article/Present. After 5
•
Last TH: Press Release
•
Last F: Send Newsletter
•
MWF: Comment on Blogs
By organizing on the schedule first, it’s easier to
apply to the calendar. Thus, a well thought-out
content marketing media plan. This will keep
you on track and working consistently.
Article
Blog Comment
9
Video: Previous
Weeks Article
15
Article
Blog Comment
4
10
16
23
31
Video: Previous
Weeks Article
18
19
Blog Comment
Work On
Newsletter
25
Blog Comment
12
Blog Comment
Work On
Newsletter
17
24
30
11
Blog Comment
Video: Previous
Weeks Article
5
Blog Comment
Work On
Newsletter
Blog Comment
Video: Previous
Weeks Article
Article
Blog Comment
Article
Blog Comment
3
Friday
Blog Comment
8
Add The CMM
Schedule To A
Calendar
Thursday
26
Press Release
27
Blog Comment
Send Newsletter
23. That’s It
! Now, all you need to do is refer to the schedule
per the calendar and write and release content.
24. Thank You
! Darren Tunstall
! Phone: 619-519-1834
! dkt@DarrenTunstall.com
! http://www.mmplanner.com
