PBE Full Sail Darrel Humphrey

1. PERSONAL BRAND EXPLORATION
Darrel Humphrey
Project & Portfolio I: Week 1
April 9, 2023

2. I am a US Air Force veteran who wants to find a
path that makes him happy. I have spent my
whole life giving every job my all, from car
mechanic to appliance repair all the way to
aircraft maintenance. After getting out of the
military, I have decided to chase something I
have passion for that will give me back what I
give in. I hope to bring an attitude into every job
that has people wanting to work with me and for
me. I am a hardworking, easy-going guy who will
do everything possible to make people around
him enjoy their time at work while getting the job
done.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Media Coordinator
• Social Media Manager
• Senior Preditor (Producer/Editor)
BRAND ARCHETYPE –
ENTERTAINER – Not overly serious, I
will try and lighten the mood and joke
around a bit. The vibes are important
to me.
Media Programming Director for Professional Football
Picture Relevant
to Your Industry
Goes Here

4. Managers/Recruiters
TARGET AUDIENCE
Josie Putnam
Outreach Plan:
• Voice over and edit a short video of a local sports team
or teams.
• Contact through LinkedIn seems to be very active and
tries to talk to people on there.
• Contact in about six months, asking about internships
and entry-level positions.
Talent Acquisition at ESPN
Nathan Blum
Outreach Plan:
• Cover the local dirt racetrack near me making video
about happening in the area
• Contact through LinkedIn seems to be very active and
tries to talk to people on there.
• Contact in about six months, asking about internships
and entry-level positions.
PROFILE
PICTURE Managing Director at
NASCAR
Lauren M.
Outreach Plan:
• Review previous hires on her website.
• Contact via email doesn’t seem to be active on
LinkedIn; doesn’t talk to people directly.
• Contact in about six months, asking about internships
and entry-level positions.
PROFILE
PICTURE RPO Consultant Recruiter for
the NFL

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Increase activity on social media.
‣Increase my usage and interaction by 20%
Mid Term: (2034)
• Be on a marketing team for one of the major US
professional sports and add to their revenue through
sponsorships.
‣10% yearly increase to ad or sponsor revenue
Long Term: (2044)
• Lead a marketing team for a major US professional
sports organization to its most successful year.
‣Increase year-end revenue through
sponsorship and ads by 5%.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Aircraft Hydraulics maintainer
SOFT
HARD
Expert
CNC machine operator Adept
Communication Expert
Problem Solving Expert
Microsoft Office
SOFT
HARD
Expert
Video Editing Novice
Working with computers Expert
Thinking Creatively Adept

7. Cultivate a work environment that allows
people to feel empowered by listening to all
ideas. Led USAF hydraulics team to a
decrease of 5% in the time it took to
accomplish given tasks using the same
philosophy. Using this, I want to increase
team revenue through sponsorship and
advertisements.
PROMISE

8. CREDENTIALS
Work Experience:
• USAF aircraft hydraulics maintainer
• USAF aircraft debrief (Presenting with
PowerPoint and using Excel
spreadsheets)
Education:
• Sports Marketing and Media, B.S., Full Sail University (November 2024)
Awards:
• USAF Maintenance Professional of the
Year, Mildenhall RAFB 2016.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Amanda Adams
Industry Experience:
• Two years
Education:
• Full Sail Bachelor of Science, Marketing
Leadership Experience:
• Stack-Up leader
• Social Media manager Riot Games
Skills and Proficiencies:
• Social Media Communications
• Social Media Strategy
• Market Strategy
YOUR NAME
Overall Online Presence:
• Banner image is customized, casual headshot, very
detailed profile, LinkedIn URL is customized
• Grade: 80/100
HEADSHOT HEADSHOT
Industry Experience:
• <1 year
Education:
• Full Sail Bachelor of Science, Marketing
Leadership Experience:
• Lead teams to fix Airplanes in high-pressure situations
• SSgt in USAF for 3 years managing new Airman
Skills and Proficiencies:
• Microsoft Office
• Communication
• Problem Solving
Overall Online Presence:
• Banner image is not customized, casual headshot,
profile is missing info, LinkedIn URL is not customized
• Grade: 50/100

10. COMPETITION
Siana Fields
Noteworthy Experience:
• Brand Marketing Coordinator, Jakks Pacific
• Marketing Coordinator, Spin Master
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Seven Years
Education:
• Clemson University 2016-2020
Skills and Proficiencies:
• Leadership
• Conferences
• Social Media
Overall Online Presence:
• Banner image is customized, casual headshot, profile is
missing info, LinkedIn URL is not customized
• Grade: 60/100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• Banner image is not customized, casual headshot,
profile is missing info, LinkedIn URL is not customized
• Grade: 50/100

11. BRAND POSITION
The leadership and team-based skills that I have acquired
while working in high pressure situations during my time
serving in the US Air Force has cultivated my ability to
pursue my passion-driven goals, which includes being a
vital member within a Sports Marketing and Media team,
while continuing to adhere to the values and discipline I
have learned from past experiences.
“D”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• DigiMarCon East 2023
‣ April 27, 2023| Brooklyn, NY
• TECHSPO New York 2023
‣ April 28, 2023 | New York, NY
• Video Marketing Workshop + AI Tools + Networking
‣ April 11, 2023 | New York, NY
Digital Marketing
• Primary Content: Cover local sporting events, I.E., High
School sports and local racing.
• Primary Tools: Facebook and Twitter, Summary Style Videos
• Website: Foster a follower base who can look to me for
honest reporting of sports events.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Someone who has recently entered the media world,
December 2023
Formal Education
• Sports Marketing and Media, B.S., Full Sail University
(November 2024)
Technical Skills
• Edit more Videos, January 2024
• Become more proficient with social media platforms,
November 2023
• Build a website with CMS to become more proficient in
using them, September 2023
Soft Skills
• Create creative content to help think more creatively,
August 2023
• Research topics about media and other topics to
become more proficient at efficiently researching topics,
June 2023
• Write papers to develop better writing habits, July 2024

14. Darrel Humphrey
Thank you for your time, Given my background and education in Sports Marketing, and
my knowledge and strong skill set in communication, relationship building, and sales, I
am excited and open to the opportunity to build professional relationships. I believe my
talents, expertise, and marketing solutions would meet the needs of your business and I
look forward to providing exceptional service to your organization.
Picture of You
Goes Here

15. REFERENCES
Amanda Adams - Social media manager - riot games | linkedin. (n.d.).
Retrieved April 10, 2023, from https://www.linkedin.com/in/amandaadams92
DigiMarCon at home 2023 - Digital Marketing, media and advertising
conference. Texas Time Travel. (n.d.). Retrieved April 9, 2023, from
https://texastimetravel.com/events/digimarcon-at-home-2023-digital-marketing-
media-and-advertising-conference/
Job search | indeed. (n.d.). Retrieved April 10, 2023, from
https://www.indeed.com/
Josie Putnam, CDR - candidate developer, executive search - linkedin. (n.d.).
Retrieved April 10, 2023, from https://www.linkedin.com/in/josie-putnam-cdr-
487b4a47
Lauren M. - NFL RPO consultant recruiter - linkedin. (n.d.). Retrieved April 10,
2023, from https://www.linkedin.com/in/laurenmichaels
Media Programming Directors. O*NET OnLine. (n.d.). Retrieved April 9, 2023,
from https://www.onetonline.org/link/summary/27-2012.03
Nathan Blum, Managing Director,National Ticket Sales & Strategy- linkedin.
(n.d.). Retrieved April 10, 2023, from https://www.linkedin.com/in/blumnathan/
Pettersson, I. (2023, March 2). Top 10 transferable skills for your resume.
Resume Genius. Retrieved April 9, 2023, from
https://resumegenius.com/blog/resume-help/transferable-
skills?utm_source=google&utm_medium=cpc&utm_term=&utm_campaign=111
28721026&utm_adgroup_id=108314698039&utm_content=464730100924&ut
m_device=c&gclid=Cj0KCQjwxMmhBhDJARIsANFGOSt0TChwe1Nm3XYDFB
7YZo5YyuaKljYa1DynWCPYGyQ2njcjBBwMx4MaAhTVEALw_wcB
Siana Fields - Senior Coordinator, Digital Media Strategy - LinkedIn. (n.d.).
Retrieved April 10, 2023, from https://www.linkedin.com/in/siana-fields-
762617152
Spangler, T. (2016, March 4). NFL streaming rights: Apple, Google, Amazon,
Verizon are in the mix. Variety. Retrieved April 9, 2023, from
https://variety.com/2016/digital/news/nfl-streaming-apple-amazon-google-
1201697175/
TECHSPO New York 2023 technology expo (internet ~ Mobile ~ adtech ~
martech ~ SAAS). Greater LatrobeLaurel Valley Regional Chamber of
Commerce. (n.d.). Retrieved April 9, 2023, from
https://business.latrobelaurelvalley.org/events/details/techspo-new-york-2023-
technology-expo-internet-mobile-adtech-martech-saas-10560
Video marketing workshop + AI tools + networking. AllEvents.in. (n.d.).
Retrieved April 9, 2023, from https://allevents.in/new%20york/video-marketing-
workshop-ai-tools-networking/10000597254513327?ref=eventlist-cat