Nowadays, websites without well-optimized mobile versions are worth nothing. Learn why your site should be mobile-friendly and the benefits it can offer you. Also, we share 3 sources where you can check your sites' mobile friendliness.

1. Why Your Site
Should Be Mobile-
Friendly & How to
Test It
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2. On July 1st, 2019, Google introduced mobile-first indexing. This
means the search engine uses the mobile version of the content
to index, evaluate, and rank the site.
The shift is understandable. According to Statista, mobile
accounts make up 58.99% of web searches in the second
quarter of 2022.
Search engines always strive to provide their users with a top-
notch experience. That makes the switch to mobile-first indexing
highly logical.

3. What it takes to be mobile-friendly
Content should be equal on the desktop and mobile
versions.
Check your structured data.
The metadata on both versions of your site should be the
same.
Verify the placement of your ads.
Revise visual content.
Use best practices for separate URLs.
Mobile-friendliness means your site looks and performs well on
smartphones (and also tablets).
Google gives more in-depth information about how to make a
mobile-friendly website. Concentrate on the six main elements.
1.
2.
3.
4.
5.
6.
But what benefits exactly will you get by having a mobile-
friendly version of site?

4. 55% of total web traffic is exactly mobile traffic. Moreover, there
are mobile-first markets such as Asia and Africa.
This way, to always stay in touch with your clients and provide
them with a seamless experience, your site must be mobile-
friendly.
Always accessible
Check that all site
elements look properly.
All links and buttons should
be easy to click and shouldn't
shift.

5. Benefits SEO
It's impossible to rank on the top of SERP without
having a mobile-friendly website. Also, we shouldn't
forget that SEO is not only link building. This notion is
much wider.
Content your mobile site offers and sources you link to
and that link to you should be in the same context.
Thanks to this, engines know that you are the right site
to show for the user's query.

6. Google also reported that 77% of mobile searches occur
at home or at work. And this is very interesting as these
places usually have desktops or notebooks.
So, ensure your customers can access your mobile site
anytime. It should work fast, load all elements properly, be
easy to navigate, and offer the same information that the
desktop version of the site.
Positively influences relationships with
customers

7. What
mobile-
friendly
test can
you make?
Run Google Mobile-Friendly Test and complement it
with another Google tool - the PageSpeed Insights
test.
Thanks to it, you'll learn about the LCP, FID, CLS, and
more essential site metrics.
Google Tests
With MobiReady you will receive a detailed report
about how your site is doing. Moreover, if you click on
test points, you can get more insights and tips.
MobiReady

8. Users spend 54.7% of their online time,
specifically on mobile. Moreover, there are
4.67 billion mobile internet users globally.
Additionally, Statista reports that more and
more countries are adopting 5G, meaning
accessing the internet via mobile devices
will be even easier and faster.
So, you definitely need to think about how
to make a mobile-friendly website.

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